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PlayOJO’s top games data hints at new trend in online casino play

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iGaming is leaning into the true meaning of ‘gaming’, says PlayOJO Co-Founder

New data from UK online casino PlayOJO offers an inside take on rapidly changing casino landscape in 2024. Although established categories such as online slots and roulette continue to be most popular, new formats that emphasise gaming and entertainment are a major trend for 2024.
Live game shows
Live casino games were the big movers in 2023 with games like Lightning Roulette and Crazy Time breaking into the top 50 most popular games for the first time.
Recent data from PlayOJO shows that if anything, the live casino trend is gaining pace, and live game shows in particular may be the fastest-growing format online.
In the last three months alone, the landscape of games has changed dramatically, with 34% of the top 50 games coming from the live casino category, up from 5% in 2023. The number of live game shows in the top 50 has tripled.
Live casino provider Evolution Gaming is a major driving force behind the emergence of live game shows, and its upcoming Lightning Storm and Monster Mash titles are expected to boost the format’s popularity.
Another provider, Eeze, is set to advance the category further with the yet-to-be-released Fantastique World, a live game show developed with Unreal Engine, the technology behind video games such as Gears of War, featuring AI-powered virtual hosts.
Crash games
Crash games were first popularised in crypto gaming, but in 2023 the format was still virtually unknown in the mainstream iGaming sector, with Aviator by Scribe the only crash game to break through in the UK.
Now, this unusual format of casino game is being developed by leading game providers including Playtech, Pragmatic Play and Relax Gaming.
PlayOJO’s crash games: – Currently offers 15 games – More games set for release this year – FlyX from Games Global is the most popular crash game – Cash or Crash from Evolution Gaming is a new contender for top UK crash game
iGaming is really leaning into the true meaning of ‘gaming’ and it’s great to see innovation like this. I think it’s interesting that both concepts came from outside the traditional online casino world. Live game shows take successful features from the TV and entertainment worlds, and Crash is a unique format that presents players with interesting tactical decisions. They both deliver lots of fun but in completely different ways, and we feel that’s what players are looking for this year.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Millwall Extends Partnership with Spreadex

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Millwall Football Club has extended its partnership with Spreadex. As per the deal, Spreadex will be an Official Sports Betting Partner of the club for the 2025/26 season.

The partnership will once again include extensive exposure for the brand across the club’s LED perimeter advertising boards alongside a presence across Millwall’s social media channels and official website, with plans to offer a number of promotional giveaways to Lions fans throughout the season.

Spreadex uniquely offers customers access to financial trading, sportsbook betting and sports spread betting; all in one place. The firm – which now employs more than 200 staff at its St. Albans headquarters – has been operating since 1999 and is regulated by both the Gambling Commission and Financial Conduct Authority.

Andy MacKenzie, Head of Marketing at Spreadex Sports, said: “Last season was a thrilling one for supporters and partners alike, with the Play-Offs still a possibility for The Lions up to the final match.

“At Spreadex, we are delighted to be extending our partnership with Millwall and look forward to another exciting campaign ahead, where we will again be active on our social accounts giving away tickets and signed merchandise for fans to win.”

Luke Wilson, Chief Commercial Officer at The Den, said: “We are pleased to be extending our relationship with Spreadex for the 2025/26 season, after a successful start to our partnership last season.

“Spreadex have established themselves as a leading and well-respected name within sportsbetting, with a strong commitment to both promoting responsible gambling and delivering award-winning customer service. This renewal reflects the strength of the relationship we have been able to build in a short time.

“We look forward to continuing to work with Andy and the team over the coming season to deliver further benefits to fans via Spreadex’s prize giveaways.”

The post Millwall Extends Partnership with Spreadex appeared first on European Gaming Industry News.

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Playzia Partners with Erwin to Accelerate Growth in German iGaming Market

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Playzia, a rapidly growing force in the iGaming industry, has signed a significant partnership with Staatliche Toto-Lotto GmbH Baden-Württemberg’s slot brand erwin. This alliance will see Playzia’s cutting-edge games become available on another trusted platform, marking a major step forward in Playzia’s German expansion strategy.

“We’re thrilled to partner with erwin to introduce our extensive library of games to a broader audience. This market is strategically important to us, and through this collaboration, we aim to bring our signature game innovations and top-tier content to players who crave a high-quality, dynamic gaming experience,” said Vlad Modorcea, Chief Product Officer at Playzia.

Barbie Nerz, Head of Online Games at Staatliche Toto-Lotto GmbH Baden-Württemberg, said: “We’re happy to announce our new partnership with Playzia – their fresh and engaging games are a fantastic addition to our portfolio! This collaboration not only broadens our current offering but also ensures that our game selection stays dynamic and exciting going forward.

“With our dedicated slot vertical ‘erwin’, we provide iGaming fans with a safe, legal, and high-quality gaming experience. As player preferences and market trends continue to evolve, so does our portfolio – and we’re always looking ahead. That’s why we’re especially looking forward to welcoming popular titles like Red Envelope Riches, Billionaire Rhino, Billionaire Wolf, and Caishen’s Coins, alongside innovative new additions like Zeus’s Thunderstrike, T-Rex Treasure Hunt Megaways, Dwarves Treasure Race, and Knights the Siege to the ‘erwin’ platform soon.”

This latest agreement adds to a growing list of strategic partnerships Playzia has secured in the German market, as the studio deepens its commitment to localised growth and regulatory compliance. These key deals are also part of a calculated effort to build a strong, localised presence and align closely with regional player preferences.

Beyond Germany, Playzia continues to expand across other major regulated territories, including the UK, Greece, Brazil and Romania – with certifications underway for entry into the Netherlands, Sweden and Switzerland.

The post Playzia Partners with Erwin to Accelerate Growth in German iGaming Market appeared first on European Gaming Industry News.

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TaDa Gaming: Bounty Frenzy Hits the Reels with Explosive Wild West Wins

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Saddle up, slot fans! TaDa Gaming’s latest release, Bounty Frenzy, is here to ignite the reels with wild west energy, gold-studded features and nonstop action. Packed with cascading wins, dynamic multipliers and transforming Gold Frame Wilds, this medium-volatility slot delivers thrilling gameplay with a 5000x max win potential.

Set in a sun-drenched frontier town, Bounty Frenzy features 5 reels, 4 rows and 1024 fixed ways to win. The game’s bold, cartoon-style visuals and animated bounty hunter create an immersive showdown experience designed to entertain and engage.

Bounty Frenzy offers players thrilling opportunities with its Gold Frame transformation mechanic, progressive win multipliers and a rewarding Free Spins Feature. In the base game, select symbols on reels 2–4 may appear with a golden frame. When these symbols contribute to a win, they transform into Wilds in the following cascade. Each cascade also increases the win multiplier by +1, unlocking escalating win potential on a single spin.

Landing three or more Scatter symbols triggers the Free Spins Feature, starting with 10 free games and additional spins for every extra Scatter. During Free Spins, all symbols on reel 3 appear as gold frames, greatly increasing the chance of Wild transformations. The multiplier continues to grow throughout the feature and can be extended with more Scatter symbols.

Sean Liu, Director of Product Management at TaDa Gaming, said: “Bounty Frenzy is a high-energy slot designed to bring that wild west intensity to every spin. The gold frame mechanic creates a great rhythm, especially when paired with the progressive multipliers. It’s a strong addition to our growing lineup of dynamic video slots.”

Bounty Frenzy launched July 10, 2025, in Italy and will be available in 15+ languages, 100+ currencies, and fully optimised for mobile and desktop devices.

The post TaDa Gaming: Bounty Frenzy Hits the Reels with Explosive Wild West Wins appeared first on European Gaming Industry News.

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