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Share of Voice Visibility of Casinos Measured in Brazil

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Brazil’s iGaming sector is rapidly evolving, with an increasing focus on the “Share of Voice” (SoV) metric to understand market dynamics. 

This in-depth study by ENV Media delves into brand visibility and market shares of online casino operators in Brazil, utilizing monthly search volumes to identify leading operators and popular game genres among Brazilian players. 

The concept of SoV, pivotal in the iGaming industry, does not merely reflect subscriber numbers but extends to a brand’s online visibility and dominance, including their digital footprint and content marketing strategies.

The final scores for online casino operators in Brazil, as determined by our research, reflect a combination of survey responses, online SoV visibility, and branded searches. 

The top 3 operators include Betfair, Betway, and Betano, with scores of 53, 50, and 48 respectively. 

KTO Casino takes the 4th position, mainly due to their brand presence, resulting in more than 2 million searches per month. 

This ranking, updated every few months, is crucial for understanding the market trends and SoV changes in Brazil’s iGaming sector. It highlights the significant role of brand recognition, player preferences, and strategic SEO in determining market presence.

When it comes to selecting iGaming operators, Brazilian players prioritize aspects such as attractive bonuses, reliable customer support, and secure payment options. The research reveals that these factors significantly influence player choices, along with other elements like user-friendly interfaces and game variety. 

Interestingly, innovative features like live dealer games are less influential in this decision-making process. These insights into player preferences are essential for understanding brand loyalty and engagement in the Brazilian market.

Summarizing the insights from the study, it’s evident that brand visibility and player preferences play a crucial role in the Brazilian iGaming market. 

The concept of Share of Voice, extending beyond mere subscriber numbers to encompass a brand’s entire digital footprint, is key to understanding market dynamics. Operators like Betfair, Betway, Betano and KTO lead in terms of SoV, reflecting their successful marketing strategies. 

Player choices, influenced by factors such as bonuses, support, and payment security, underline the importance of understanding consumer behavior in this evolving market.

With an experience of over 8 years in the online gambling industry, as an affiliate, later affiliate manager and consultant, I consider myself a veteran of the industry and can guarantee that you will be served with the most accurate information.

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Spanish Singing Idol David Bustamante Joins PlayUZU to Spread Brand Awareness

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Superstar Singer is PlayUZU’s latest brand ambassador in Spain

Award-winning online casino brand PlayUZU, the Spanish-facing version of PlayOJO, has signed legendary Spanish singer David Bustamante as its official brand ambassador in Spain.

Bustamante, a multi-platinum recording artist with a fanbase spanning generations, brings star power and credibility to SkillOnNet-powered PlayUZU’s local marketing strategy.

Over a two-decade career, Bustamante has released 10 studio albums, achieved 19 platinum certifications, and performed more than 900 concerts across the country. He is also a familiar face on Spanish television, with high-profile appearances on shows like La Voz and La Voz Senior, where his charisma and energy make him a fan favourite.

The partnership comes as PlayUZU continues to build momentum in Spain’s fast-growing regulated iGaming market. By aligning with one of the country’s most recognizable and beloved entertainers, the brand aims to further boost awareness, reinforce its “transparent and fair play” positioning, and strengthen its appeal to mainstream Spanish audiences.

As brand ambassador, Bustamante will feature in a series of marketing campaigns across all digital media, helping to communicate PlayUZU’s core values. The partnership also signals the brand’s commitment to deeper local engagement in Spain and to delivering a truly localized gaming experience to each of the markets it operates in.

Helena Rico – Regional Marketing Director at PlayUZU – said: “David is the perfect ambassador for PlayUZU – authentic, engaging, and deeply connected to Spanish culture. His ability to reach audiences of all ages aligns perfectly with our mission to make online casino gaming more open, honest, and entertaining. We’re excited about the possibilities this collaboration brings.”

The post Spanish Singing Idol David Bustamante Joins PlayUZU to Spread Brand Awareness appeared first on European Gaming Industry News.

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Fast Track renews SOC 2 accreditation with Type 2 report

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Fast Track has successfully renewed its SOC 2 accreditation for the second consecutive year, including the completion of its Type 2 report. This renewal affirms the company’s continued adherence to internationally recognised standards for information security.

The SOC 2 Type 2 report is based on an independent audit that evaluates not only the design but also the operational effectiveness of an organisation’s controls over an extended period. This distinguishes it from the Type 1 report, which assesses controls at a specific point in time.

This accreditation is particularly relevant for Fast Track’s role in providing real-time player engagement solutions to the iGaming industry, where data protection and system reliability are critical. Maintaining SOC 2 compliance ensures that Fast Track’s clients can rely on secure and consistent service.

Fast Track supports hundreds of operators globally, enabling real-time orchestration of player communications and rewards. The company’s platform leverages AI to deliver personalised user experiences at scale.

The post Fast Track renews SOC 2 accreditation with Type 2 report appeared first on European Gaming Industry News.

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REEVO Announces Partnership with Enjoy

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REEVO has announced a brand-new partnership with Enjoy, a rising star in the development of high-quality Slots and Live Game Shows. This alliance marks another stride in REEVO’s mission to bring exceptional, innovative and retention-focused content to its rapidly growing network of operator partners.

By integrating Enjoy’s captivating titles into its state-of-the-art aggregation platform, REEVO continues to solidify its position as the go-to hub for next-gen gaming content. Enjoy’s timeless design, modern polish and pioneering hybrid game formats will now be available through REEVO’s streamlined integration and API, enabling partners to seamlessly access experiences that keep players coming back.

Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with Enjoy is a perfect match for REEVO’s vision: delivering top-tier, future-proof content to our partners around the world. Enjoy’s blend of classic slot charm and cutting-edge live game execution aligns perfectly with what REEVO stands for: innovation, quality, and player-first entertainment. We’re excited to bring their unique portfolio to our platform and elevate the iGaming experience together.”

Christos Zoulianitis, Chief Commercial Officer at Enjoy, said: “We’re thrilled to partner with REEVO in this exciting new chapter for Enjoy. REEVO’s dynamic aggregation platform and expanding global reach make it the perfect match to bring our games to new audiences. We’re looking forward to growing together and delivering both fresh and proven titles that players will love.”

The post REEVO Announces Partnership with Enjoy appeared first on European Gaming Industry News.

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