The star of the show at ICE2024 was ProgressPlay’s standalone technology, consolidating the continuing development processes that brings innovative and flexible proprietary technology to new emerging markets and existing ones.

ProgressPlay’s B2B offering has undergone significant advancements, granting the company access to three distinct layers within the gambling industry. Each layer offers varying service levels and methods for empowering partners from the outset.

The first layer is the white-label solution, where partners focus solely on marketing activities while ProgressPlay handles all other aspects, providing a comprehensive end-to-end solution. This was the company’s initial core offering when it launched in 2012. Subsequently, the turnkey solution was introduced, allowing partners to engage in both marketing and CRM activities.

The leap forward from ICE2023 to ICE2024 is the introduction of the standalone licensee offering by ProgressPlay. In this arrangement, ProgressPlay serves as the technology provider while partners take charge of all their own operations, including marketing, operational support, fraud risks, CRM, and license processing.

This third layer was unveiled at ICE2024 and is the primary focus for the company this year across international markets. It was met with great enthusiasm throughout the duration of the show in London.

ProgressPlay Head of Marketing and Sales, Marina Nahhas, said: “We have been on an amazing journey, and right before ICE2024 we discovered we have been recognised amongst the Top 10 Casino Tech Solutions Providers in Europe 2024. That’s a message we will continue to build on at shows around the world this year.”

ProgressPlay’s platform has been meticulously developed over the years, boasting a team of top-notch professionals dedicated to serving regulated markets. The platform is fully equipped to meet all the diverse requirements, many of which are proprietary services developed in-house.

Notably, ProgressPlay has pioneered the development of AI capabilities for safer gambling shortlisted in the EGR Awards. These aspects are exclusive to ProgressPlay and are not currently utilised by any other entities.

Additionally, ProgressPlay has formed a joint venture with a highly reputable cashier, which will be integrated within an iframe. This collaboration will enable the implementation of various payment methods required for specific regions, all managed by the relevant partner. Consequently, partners will have the flexibility to include their preferred payment methods and effectively target the relevant markets using ProgressPlay’s platform, a feat that had not been accomplished until exhibiting at ICE2024.

ProgressPlay’s combo sportsbook and comprehensive turnkey solution, including casino platform, player management, payments module, and affiliate software are designed to boost operators seeking to effectively drive both revenue and efficiency with the latest cutting-edge technology. ProgressPlay’s sportsbook offers over 30,000 live betting markets and services across 20 languages while the latest platform offers a slick AI-driven UI/UX, and extensive value-added services alongside thousands of casino games, including slots, online casino, live casino, poker, table games, and sportsbook, across all devices and currencies.

ProgressPlay CEO Itai Loewenstein said:“Our industry is one of the quickest and most adept at implementing new digital technologies, which is why we have had to stay at least one-step ahead of industry needs. The reception for our standalone technology at ICE2024 is the proof-of-concept, and we are sure that we are addressing key critical needs with our powerful platform.”