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Bethard hires Enteractive for player conversion and reactivation

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Enteractive, the leader in player conversion and reactivation services, has been engaged by Bethard, the leading Swedish operator, to complement their existing internal CRM services with Enteractive’s bespoke conversion and reactivation services to win back active players from lapsed accounts across their .se and .com brands.

The  SGA-regulated Swedish powerhouse begins campaigns with Enteractive focused on both conversion of registered non-funded segments as well as the reactivation of lapsed player accounts, and sees Enteractive’s personalised approach to player outreach as the key to optimising revenue generation from these inactive segments of their player base.

Enteractive is the industry leader in player activation with more than 15 years experience, and is recognised as one of the top revenue generators globally for the online gambling sector.

Enteractive’s proprietary (Re)Activation Cloud technology platform allows a fast and seamless integration of selected player databases, with native-speaking sales agents able to engage with players in each market with real-human one-to-one outreach by phone.

This personalised approach to CRM is a proven way to re-engage players from churned segments, with responsible gambling best practices included as a standard feature.

Frank Heinanen, Managing Director at Bethard, commented: “In order to maximise revenue, Bethard has partnered with Enteractive to re-engage audience segments which we’ve found respond better to the more personal approach offered by a two-way phone conversation. To optimise the Lifetime Player Value (LPV) for every segment of our player base, Enteractive will concentrate on those particular audience groups we’ve identified as being more receptive to such direct and one-on-one interaction.”

John Foster, Head of B2B Sales at Enteractive, added: “We’re thrilled to collaborate with Bethard, whose sports betting and iGaming brands are well-established across their markets. Bethard recognizes the overlooked possibilities within inactive player accounts, and Enteractive possesses the perfect combination of technology and reactivation specialists to substantially boost active player revenues.”

With native speaking call agents supporting iGaming brands across the globe, Enteractive converts more than 16,000 players per month for a variety of leading operators.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Bet It Drives Season 3 Premiere: Eman Pulis on Legacy, Risk, and Why Rome Changes Everything

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Rome wasn’t built in a day. Neither was SiGMA World.

But when Eman Pulis rolls through the Eternal City in Season 3 of Bet It Drives, he’s not just another iGaming founder with a war story. He’s the gladiator who fought COVID, broken rules, outplayed industry skeptics—and came out building schools in Ethiopia while running eight conferences across three continents.

“Now I’m free,” Eman says, quoting Hans Zimmer’s Gladiator soundtrack—his victory song for after SiGMA Central Europe wrapped and the chaos settled. Free from the rules that almost sank him. Free to build tribes, not just teams. Free to prove that legacy beats profit, every single time.

Season 3 of Bet It Drives, powered by GR8 Tech and hosted by Yevhen Krazhan, CSO, launches where champions are made: on the road, in motion, with no script and nowhere to hide. Rome sets the stage. Eman brings the empire.

In the episode, Eman reveals:

  • The COVID gamble that saved SiGMA: How 14,000 people walked through doors that were supposed to stay shut—and why he’d do it again
  • Why Rome, why now: The strategy behind planting the flag in Europe’s second-biggest gaming market (and why Malta stays in the picture)
  • From beach in Phuket to existential crisis: The moment everything felt too perfect—two weeks before COVID hit
  • 350 people, 8 offices, one tribe: How a multicultural team became SiGMA’s secret weapon across Manila, São Paulo, Cyprus, and beyond
  • Business is done between people, not brands: The mantra that turned boozy Malta meetups into a global events empire
  • Politics or impact? Why helping millions through the foundation beats governing 400,000 people in Malta
  • The “zoom out” rule: Crisis survival advice from someone who almost became redundant overnight

We covered a lot of ground—literally and figuratively,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “And Rome was the perfect place to kick off Season 3. The city represents where the industry is right now—ancient foundations, modern chaos, and endless opportunity.

Season 3 keeps the momentum rolling with upcoming episodes featuring Valentina Diaco and Karolina Pelc—two more amazing leaders with stories worth hearing.

Watch or listen to Season 3, Episode 1 with Eman Pulis on:

The arena is open. The conversations have started. Season 3 of Bet It Drives is here—and it’s just the beginning.

The post Bet It Drives Season 3 Premiere: Eman Pulis on Legacy, Risk, and Why Rome Changes Everything appeared first on European Gaming Industry News.

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Logifuture partners with Sportradar as “Zoom Soccer” becomes part of OneFeed offer

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Rising star iGaming supplier Logifuture has partnered with Sportradar to integrate its flagship virtual product, Zoom Soccer, into Sportradar’s innovative OneFeed ecosystem — enhancing its portfolio with a fully immersive, always-on football experience.

Zoom Soccer seamlessly integrates into sportsbooks, delivering a continuous RNG-based feed of ultra-realistic football events 24/7. Sections are always filled with engaging football content, providing operators with a reliable solution during periods when Tier-1 or Tier-2 real football events are scarce or not taking place.

Recreating the world’s most popular leagues — including Zoom EPL, Zoom La Liga, Zoom Serie A & more — the product delivers 30,000+ additional monthly events for players to enjoy. Each match is modelled on real-world team strengths and league dynamics, ensuring authentic, data-driven outcomes that mirror genuine football excitement.

Fully GLI-certified, Zoom Soccer has proven to boost sportsbook turnover by up to 30%, helping operators reduce the volatility of sportsbook revenues and maintain consistent engagement throughout the year.

By joining Sportradar’s OneFeed — a hub that aggregates multiple feed providers into a single plug-and-play solution — Zoom Soccer becomes instantly accessible to Sportradar’s global network of operators, bypassing complex integration processes and accelerating time to market.

Niccolò Cassettari, Chief Business Development Officer at Logifuture, said: “Zoom Soccer is a great addition for Sportradar’s clients, allowing them to deliver engaging football content 24/7. Users are no longer limited by the scarcity of Tier-1 events — we’ve recreated the most popular leagues, ensuring the same betting experience as real matches. All this, powered by RNG logic, helps fight the volatility of sportsbook revenues and ensures steady returns for our partners.

“This integration perfectly aligns with Logifuture’s vision of creating innovative, scalable solutions that keep sportsbooks active around the clock. We’re thrilled to bring Zoom Soccer to Sportradar’s OneFeed and confident it will become a key driver of engagement and growth across multiple markets.”

The post Logifuture partners with Sportradar as “Zoom Soccer” becomes part of OneFeed offer appeared first on European Gaming Industry News.

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Playbook Fusion teams up with BetComply to bring new betting genre to regulated markets

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Boutique games studio Playbook Fusion has partnered with BetComply to bring an entirely new genre of betting to regulated markets for the very first time.

The partnership has already seen Playbook Football, a real money virtual football management betting game, go live in the UK with brands including Ladbrokes and LiveScore Bet under a UKGC licence and eCogra certification.

The product has also recently launched in Brazil with Superbet, the Netherlands with Bingoal and Nigeria with LiveScore Bet.

The unique nature of the product meant that Playbook Fusion turned to BetComply for a deeper level of compliance understanding than is usually required by a standard slots studio or sportsbook platform.

BetComply will continue to support Playbook Fusion in the rollout of Playbook Football and future products to other regulated jurisdictions.

Steve Rogers, founder and CEO of Playbook Fusion, said: “Working with BetComply has been a smooth and productive experience. Their team quickly understood our business goals and provided clear, actionable guidance throughout the process. They combine deep regulatory insight with a practical mindset, which has been especially valuable as we continue to roll out our products into new markets. It’s been great having them as a steady partner along the way.”

Mike de Graaff, Chief Compliance Officer at BetComply, said: “We’re firm believers that good regulation doesn’t need to stunt product innovation. By engaging early and taking compliance seriously, Playbook Fusion has shown how completely new products can move quickly and successfully through regulatory processes. We’re proud to support their expansion, and we’re looking forward to helping them bring the game to more regulated markets worldwide.”

The post Playbook Fusion teams up with BetComply to bring new betting genre to regulated markets appeared first on European Gaming Industry News.

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