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Sportradar Announces Automated Odds Recalculation Tool, Alpha Odds, Boosted Client Profits by Average of 10% in 2023

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Since 2022 and first to market, Sportradar has been transforming the status quo for trading betting markets

Achieves PwC ISAE 3402 Type1 certification, validating the accuracy of its financial reconciliation processes

Sportradar’s (NASDAQ: SRAD) Alpha Odds, its automated odds recalculation tool which allows operators to generate bespoke betting prices in line with their risk exposure and liabilities, delivered an average profit increase of 10% for clients in 2023, compared to the performance of its conventional odds product. Launched in 2022, Alpha Odds boasts a client roster of more than 60 betting operators around the world.

Leveraging Sportradar’s advanced artificial intelligence capabilities, the pricing models within Alpha Odds more accurately predict the probability of a game event taking place, enabling operators to manage their risk more effectively. When combined with real-time and predicted liquidity, Alpha Odds allows operators to maximise trading efficiency in line with their trading strategies.

An analysis of 17 million betting tickets across 60 of Sportradar’s operator clients demonstrated the effectiveness of the artificial intelligence models within the odds recalculation service. Compared to the performance of the company’s conventional odds product, operators utilising the Alpha Odds solution were able to adjust their betting prices in ‘real-time’ to stabilise their trading operations and improve trading efficiency by 11%.

The financial reconciliation aspect of Alpha Odds has recently been independently certified by auditors PwC, with the solution achieving the International Standard in Assurance Engagement (ISAE) 3402 Type 1 for matching and client invoicing calculation systems. The ISAE 3402 Type 1 certification recognises the power of Sportradar’s computational practices and provides clients with visibility of key processes that are driven by the performance of the Alpha Odds solution.

“Since Alpha Odds introduction to the market in late 2022, Sportradar has transformed trading betting markets,” the Managed Trading Services (MTS) Senior Vice-President for Sportradar, Darren Small, said. “The independent ISAE certification validates the performance of Alpha Odds and provides confidence to clients that the associated financial aspects of the solution are transparent and accurate.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Celebrate the Season of Love with Amusnet’s Diamond Plus – Valentine’s Edition

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Right in time for the Season of Love, Amusnet is glad to unveil its newest Online Casino portfolio addition, Diamond Plus – Valentine’s Edition.

The game offers a different perspective on one of the company’s most popular video slots, Diamond Plus. It will be available throughout the entire year, ready to bring some romance to everyone who needs it. The dazzling new game release combines a visually pleasing environment, enchanting ambient music, and a variety of vibrant symbols across the 5 reels and 10 fixed paylines.

Watch out for the Pink Diamond symbol, which is an Expanding Wild appearing on the second, third, and fourth reel to substitute for all symbols on the same reel. It also holds the reel that lands on and triggers a free respin of the other reels.

A selection of special features is also available to add an extra layer of excitement to the gameplay, making it more fun for players to engage with the game while on their journey to a world of romance.

Free Respins

The Expanding Wild symbol triggers a Free Resin. When it is activated, the reels where the Wild symbol appears are held, and the rest start to rotate automatically.

Bonus Spin Mode

During the base game, the player can receive free Bonus Spins. The Jackpot Cards feature cannot be triggered during this mode.

Gamble

Play the game and multiply your winnings through the Gamble feature!

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Celebrate the Season of Love with Amusnet’s Diamond Plus – Valentine’s Edition appeared first on European Gaming Industry News.

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Cherry Play adds BetCity to growing roster of partners in the Netherlands

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New and exciting game studio signs yet another top-tier operator to its unique subscription-based content model

BetCity, the popular online casino brand for players in the Netherlands, has become the latest big-name operator to add Cherry Play to its content offering.

Cherry Play is a new and exciting studio led by industry veteran Olga Bajela as Chief Executive Officer and has hit the market with a pioneering subscription-based commercial model.

BetCity is one of the first operators to join forces with Cherry Play, paying a licence fee instead of the standard revenue share to access the studio’s content and offer it to its players.

Cherry Play has been busy since making its market debut back in December, rolling out two classic slots like Multi Banks, Super Coin and Golden Cherry Jackpot system.

These titles are now available to players at BetCity with additional games landing in the operator’s lobby as soon as they leave the Cherry Play production line.

All of Cherry Play’s games are developed on the powerful Bragg Gaming technology stack, ensuring the highest quality of product and the most efficient operator integration.

Cherry Play is an ambitious provider on a mission to disrupt the slot provision space through great games and its unique commercial model with plans to secure licences beyond the Netherlands.

Olga Bajela, CEO of Cherry Play, said: “BetCity needs no introduction. This is one of the most successful online casino brands in the Netherlands and we are thrilled to see our first run of slot games land in its lobby.

“Studios live and die on the quality of their games, and that’s why we are committed to producing high-quality slots helped in part by the capabilities of the Bragg Gaming platform. But we also believe there are other areas in need of innovation and that’s why we offer a unique subscription model.

“We believe this combination of top-notch content and a smart commercial offering makes working with Cherry Play a no-brainer for operators in the Netherlands and soon, beyond.”

The post Cherry Play adds BetCity to growing roster of partners in the Netherlands appeared first on European Gaming Industry News.

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Oddsgate launches 2025 trend guide for the iGaming market

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The post Oddsgate launches 2025 trend guide for the iGaming market appeared first on European Gaming Industry News.

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