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King Midas Games embarks on global expansion through strategic rebrand

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King Midas Games, the creators of next-generation iGaming content, has unveiled its redefined brand identity as part of the studio’s aggressive international growth strategy beyond Asia.

Established in 2018 as Kingmaker Games, the rebrand aligns with the company’s strategic aspirations for expansion across key iGaming markets. The initial emphasis will be on Europe and South America, marking the company’s transition from a startup to a more established entity.

Committed to delivering gold-standard entertainment, King Midas Games is poised to captivate audiences worldwide with a distinctive proposition that offers an alternative to existing options in these regions, with its next-generation content serving as the cornerstone of its portfolio.

The studio’s radical and engaging game mechanics, which include high-speed go-kart races, animal obstacle courses, and survival-style gameplay, are part of a cutting-edge array of next-generation features that are reshaping the iGaming landscape.

The studio is gearing up to showcase its new identity at ICE London 2024, booth S10-155. Alongside its next generation games offering, the company will shine the spotlight on its bespoke content capabilities that support operator requirements in delivering localised and differentiated experiences.

With an offering that seamlessly combines classic thrills and cutting-edge innovation, King Midas Games aims to set a new standard in the gaming industry.

A spokesperson from King Midas Games commented: “The introduction of King Midas Games to the industry is an exciting new chapter in our history. Our mission is to revolutionise the online casino gaming landscape with a fresh approach to delivering fun, engaging, and high-quality games, with a particular focus on next-generation concepts that will fuel greater engagement for operators.

“We eagerly anticipate our presence at ICE London in February, where we extend a warm invitation to delegates to visit us at stand S10-155. It’s just the first of many events planned for the year, demonstrating our commitment to increasing brand awareness as we look to execute our plans to venture into new global markets, whilst presenting opportunities to share our knowledge and experience to help others enter the Asian market.”

The studio is also set to showcase at SiGMA Americas in Sao Paulo, Brazil, in April 2024 and at the inaugural SBC Summit in Lisbon in September 2024, underscoring its readiness for new global challenges.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Celebrate the Season of Love with Amusnet’s Diamond Plus – Valentine’s Edition

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Right in time for the Season of Love, Amusnet is glad to unveil its newest Online Casino portfolio addition, Diamond Plus – Valentine’s Edition.

The game offers a different perspective on one of the company’s most popular video slots, Diamond Plus. It will be available throughout the entire year, ready to bring some romance to everyone who needs it. The dazzling new game release combines a visually pleasing environment, enchanting ambient music, and a variety of vibrant symbols across the 5 reels and 10 fixed paylines.

Watch out for the Pink Diamond symbol, which is an Expanding Wild appearing on the second, third, and fourth reel to substitute for all symbols on the same reel. It also holds the reel that lands on and triggers a free respin of the other reels.

A selection of special features is also available to add an extra layer of excitement to the gameplay, making it more fun for players to engage with the game while on their journey to a world of romance.

Free Respins

The Expanding Wild symbol triggers a Free Resin. When it is activated, the reels where the Wild symbol appears are held, and the rest start to rotate automatically.

Bonus Spin Mode

During the base game, the player can receive free Bonus Spins. The Jackpot Cards feature cannot be triggered during this mode.

Gamble

Play the game and multiply your winnings through the Gamble feature!

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Celebrate the Season of Love with Amusnet’s Diamond Plus – Valentine’s Edition appeared first on European Gaming Industry News.

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Cherry Play adds BetCity to growing roster of partners in the Netherlands

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New and exciting game studio signs yet another top-tier operator to its unique subscription-based content model

BetCity, the popular online casino brand for players in the Netherlands, has become the latest big-name operator to add Cherry Play to its content offering.

Cherry Play is a new and exciting studio led by industry veteran Olga Bajela as Chief Executive Officer and has hit the market with a pioneering subscription-based commercial model.

BetCity is one of the first operators to join forces with Cherry Play, paying a licence fee instead of the standard revenue share to access the studio’s content and offer it to its players.

Cherry Play has been busy since making its market debut back in December, rolling out two classic slots like Multi Banks, Super Coin and Golden Cherry Jackpot system.

These titles are now available to players at BetCity with additional games landing in the operator’s lobby as soon as they leave the Cherry Play production line.

All of Cherry Play’s games are developed on the powerful Bragg Gaming technology stack, ensuring the highest quality of product and the most efficient operator integration.

Cherry Play is an ambitious provider on a mission to disrupt the slot provision space through great games and its unique commercial model with plans to secure licences beyond the Netherlands.

Olga Bajela, CEO of Cherry Play, said: “BetCity needs no introduction. This is one of the most successful online casino brands in the Netherlands and we are thrilled to see our first run of slot games land in its lobby.

“Studios live and die on the quality of their games, and that’s why we are committed to producing high-quality slots helped in part by the capabilities of the Bragg Gaming platform. But we also believe there are other areas in need of innovation and that’s why we offer a unique subscription model.

“We believe this combination of top-notch content and a smart commercial offering makes working with Cherry Play a no-brainer for operators in the Netherlands and soon, beyond.”

The post Cherry Play adds BetCity to growing roster of partners in the Netherlands appeared first on European Gaming Industry News.

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Oddsgate launches 2025 trend guide for the iGaming market

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The post Oddsgate launches 2025 trend guide for the iGaming market appeared first on European Gaming Industry News.

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