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Sports Sponsorship Market Forecast Shows USD 189.54 Billion Growth by 2030, Driven by Digital Engagement Strategies and Regional Market Developments
The “Global Sports Sponsorship Market by Type (Events, Individuals, Sports), Sponsored Services (Financial Sponsors, In-kind Sponsors, Media Sponsors), Sponsor Categories, Sport Type, End-use, Sponsorship Providers – Forecast 2023-2030” report has been added to ResearchAndMarkets .com’s offering.
The global sports sponsorship market is poised to reach a new pinnacle, with a projected growth from USD 105.47 billion in 2023 to a significant USD 189.54 billion by 2030, marking a steady CAGR of 8.68%. This notable expansion is a testament to the ever-evolving sponsorship strategies, encompassing events, individuals, and sports teams, that are increasingly embraced by top-tier sponsors worldwide.
Markets in the Americas Lead the Charge
A key growth determinant for the sports sponsorship market comes from the Americas, where an array of diverse sports events and high marketing acumen act as catalysts. The region has seen considerable investments in promotional strategies, enhancing the sports sponsorship landscape.
Europe, Middle East & Africa; Asia-Pacific Regions Display Lucrative Growth
Similarly, Europe, the Middle East & Africa’s enthusiastic adoption of football and rugby sponsorships is fuelling the market’s growth, boosted by significant contributions from notable consumer goods and automotive sectors. Meanwhile, the Asia-Pacific region witnesses the government’s support, contributing to the increasing prevalence of large-scale sports events, laying fertile ground for the market’s prosperity.
Sponsorship Dynamics Shaped by FPNV Positioning Matrix
The FPNV Positioning Matrix emerges as a cornerstone for evaluating the sports sponsorship market dynamics. Through critical assessment of Business Strategy and Product Satisfaction metrics, this matrix aids vendors in strategic positioning, shaping both current and prospective market scenarios.
Insights into Market Share Analysis
Comprehensive Market Share Analysis offers a panoramic view of the competitive arena. It assesses vendor performance based on revenue contributions and other pivotal factors, enabling a thorough understanding of market shares and the competitive nature of the industry.
- Sports Sponsorship Segmentation Gains Focus
Segmentation analysis brings to light the varied components of the sports sponsorship market, including types of sports and events, sponsored services, and sponsor categories across numerous sport types and end-uses. - Indispensable Insights from Key Company Profiles
Providing a spotlight on the movers and shakers of the industry, profiles of key companies unlock a treasure trove of recent developments and the companies’ innovative compass, underscoring the vibrancy of the sports sponsorship arena. - Competitive and Market Strategies Come to the Forefront
The report zeroes in on vital aspects like market penetration and diversification, competitive intelligence and strategic analysis, signposting the pathways for the vendors to excel and expand.
Prodigious Impacts on Product Development and Innovation
The report also elucidates the profound impacts the sports sponsorship market has on product development and innovation, shedding light on the nascent technologies and R&D activities that are primed to redefine the sponsorship strategies of the future. In conclusion, the Sports Sponsorship Market report delineates a comprehensive landscape that encapsulates the vast potential and intricacies of the prominent sectors, services, providers, and geographic regions in this domain. With a keen eye on emerging trends and an arsenal of detailed analyses at hand, stakeholders are more equipped than ever to make informed, strategic decisions that will resonate through the sports and business communities alike.
Key Attributes
Report Attribute | Details |
No. of Pages | 197 |
Forecast Period | 2023 – 2030 |
Estimated Market Value (USD) in 2023 | $105.47 Billion |
Forecasted Market Value (USD) by 2030 | $189.54 Billion |
Compound Annual Growth Rate | 8.6% |
Regions Covered | Global |
Companies Mentioned
- Adidas AG
- Ajinomoto Co., Inc.
- Anheuser-Busch InBev SA/NV
- Anta Sports Products Limited
- ASICS Corporation
- BYJU’S
- Castrol Limited
- DICK’S Sporting Goods, Inc.
- Emirates Group
- Etihad Airways PJSC
- Ford Motor Company
- Heineken N.V.
- Hero MotoCorp Ltd.
- Hyundai Motor Company
- Infront Sports & Media AG
- Intel Corporation
- iProSports Ltd.
- Microsoft Corporation
- Molson Coors Beverage Company
- Monster Beverage Corporation
- MRF Limited
- Nike, Inc.
- Nissan Motor Co., Ltd.
- PepsiCo, Inc.
- Puma SE
- Qatar Airways Group, Q.C.S.C.
- RealityBLU, Inc.
- Red Bull GmbH
- Reebok International Ltd.
- Reliance Jio Infocomm Ltd.
- Rolex SA
- Samsung Electronics Co., Ltd.
- State Farm Group
- The Coca-Cola Company
- The Procter & Gamble Company
- UPSTOX

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NetBet Partners with Fight Disciples
NetBet, a leading online gaming platform, has announced an exciting new partnership with world-renowned boxing & MMA podcast the Fight Disciples, co-hosted by award-winning broadcasters Adam Catterall and Nick Peet.
The partnership will span some of the UFC’s biggest events, including Max Holloway vs. Dustin Poirier at UFC 318, as well as major upcoming boxing bouts.
This partnership builds on NetBet’s recent announcement as the official betting partner of the UFC in the UK and other parts of Europe. It will play a key role in boosting visibility for NetBet’s popular UFC Predictor Game. As part of the collaboration, NetBet branding will feature across all Fight Disciples UFC content, including behind-the-scenes access and exclusive fighter interviews.
Part of this deal will also see the Fight Disciples and NetBet team up to provide all-encompassing coverage for three huge upcoming boxing fights; Oleksandr Usyk vs Daniel Dubois, Katie Taylor vs Amanda Serrano and Saul ‘Canelo’ Alvarez vs Terrance Crawford.
Adam Catterall, co-host of the Fight Disciples Podcast, said: “We’ve always prided ourselves on being the voice of the fight fan, so teaming up with NetBet – the official sportsbook and betting partner of the UFC – is a massive moment for us. This partnership gives us the opportunity to get even closer to the action and, more importantly, bring our audience along with us. Whether it’s behind-the-scenes insight, exclusive content, or on-the-ground access at the biggest events, it’s all about delivering that front-row feeling to our listeners.”
Tristan Wootton, Head of UK at NetBet added: “With NetBet making huge waves in the world of fight sports, this partnership with the Fight Disciples represents another exciting opportunity with regard to brand development. We feel confident that our players will enjoy the engaging content produced from this partnership, with so many brilliant UFC and boxing shows just on the horizon!”
The post NetBet Partners with Fight Disciples appeared first on European Gaming Industry News.
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Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement
Soft2Bet continues its strategic expansion in Romania through its rapidly growing online entertainment brand, Don.ro, which has entered a multi-year agreement as the main sponsor of CFR 1907 Cluj, one of Romania’s leading football clubs.
Beginning with the 2025-26 Liga 1 season, leading Romanian brand Don.ro’s logo will feature prominently on CFR Cluj’s home and away kits, training gear, and throughout the “Dr. Constantin Rădulescu” stadium. The partnership with CFR Cluj also includes a slate of live and digital activations powered by Soft2Bet’s innovative platform, designed to deepen fan engagement.
“We are excited to announce our partnership with Don.ro, a Romanian brand that shares our values of performance, professionalism, and the desire to build something lasting. The fact that Don.ro is becoming the main partner of our club is both a validation of the work we do every day and an important step in strengthening CFR Cluj’s image both nationally and internationally.
We are pleased to have a dynamic partner by our side, one with a modern vision who believes in the power of sport to inspire and bring people together. Moreover, Don.ro has chosen to offer each season ticket holder this season an official jersey — a gesture of appreciation for the passion and loyalty with which they support us.” — Cristian Balaj, CFR Cluj President.
The partnership between Soft2Bet and CFR Cluj brings together Don.ro’s award-winning online gaming brand and a club with a rich history of success, including eight league titles, four Romanian Cups, and four Super Cups. Both sides are driven by a commitment to high performance, bold ambition, and fresh ideas, which makes this collaboration especially well-aligned.
“We are honored to join the CFR Cluj family, a symbol of excellence in Romanian football. This partnership reflects the shared values that bring us together — performance, responsibility, and respect for the community.
At Don.ro, we are committed to promoting a safe and balanced entertainment environment, and through our collaboration with CFR Cluj, we aim to deliver a strong message about the importance of responsible play, both on and off the field.” — Marius Mirasovici, Official representative of Don.ro brand
The partnership is designed to deliver real value to Don.ro’s players and the wider local community. With Soft2Bet’s backing, Don.ro will launch a range of activations tailored to Romanian audiences, such as exclusive match-day experiences, localised campaigns, community events, and responsible gaming initiatives, bringing fans closer to the action and rewarding their loyalty in meaningful ways.
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, highlighted: “At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences. Don.ro’s partnership with CFR Cluj embodies this vision,combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”
Launched in 2024 and recognised as “Best Launch of the Year” at the 12th Meeting of Gambling Professionals, Don.ro delivers over 3,484 casino games, a full live-dealer lineup, and a complete sportsbook. The platform runs on Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, which enhances player engagement through mission-based features and in-game challenges.
The post Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement appeared first on European Gaming Industry News.
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Week 27/2025 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
PG Soft has served up a classic slot with its Diner Frenzy Spins. This is a 5-reel, 4-rows video slot featuring connecting ways and sticky symbol respins. Diner Frenzy Spins is set within a vibrant, retro-futuristic diner with a buzzy atmosphere thanks to a playful soundtrack. During any spin, the Mystery Respin may be randomly triggered while the reels are spinning.
ELA Games calls back to a classic yet luxurious gaming experience with its new title, Juicy Crystal. The game offers a unique and modern twist on the beloved and familiar fruit machine format, featuring timeless symbols and rich visuals. The studio’s trademark attention to detail and quality delivers a game that’s exciting, memorable and elegant.
Amusnet presents its newest Online Casino portfolio expansion – a royal-themed slot filled with exciting bonus features. The release adds to the fun of the player-favourite Extra Crown game series, this time with six reels and 100 paylines, top-notch graphics and a vibrant soundtrack. A total of 11 symbols are scattered across the now six reels and 40 fixed paylines, along with some special features that make the gameplay more engaging and fun.
Play’n GO illuminate their classic Moon Princess universe once more with Moon Princess Stargazing, a grid slot set among icy stars and rising multipliers. Set beyond Neptune in the icy reaches of the Kuiper Belt, Moon Princess Stargazing marks a radiant new chapter in one of Play’n GO’s most celebrated series. Players reunite with Star, Nova and Astra – the celestial trio whose powers help forge constellation connections and unlock sky-high wins.
Step into the golden sands of Ancient Egypt with Ra’s Relics Bonanza, a thrilling 6×5 cascading slot adventure from Booming Games! Land 8 or more matching symbols anywhere on the reels to secure a win, as winning symbols vanish and new ones tumble down, unlocking endless chances for treasure. Keep an eye on the Divine Scarab, collecting scatter symbols throughout the base game and triggering Free Spins at any moment.
The post Week 27/2025 slot games releases appeared first on European Gaming Industry News.
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