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Sports Sponsorship Market Forecast Shows USD 189.54 Billion Growth by 2030, Driven by Digital Engagement Strategies and Regional Market Developments
The “Global Sports Sponsorship Market by Type (Events, Individuals, Sports), Sponsored Services (Financial Sponsors, In-kind Sponsors, Media Sponsors), Sponsor Categories, Sport Type, End-use, Sponsorship Providers – Forecast 2023-2030” report has been added to ResearchAndMarkets .com’s offering.
The global sports sponsorship market is poised to reach a new pinnacle, with a projected growth from USD 105.47 billion in 2023 to a significant USD 189.54 billion by 2030, marking a steady CAGR of 8.68%. This notable expansion is a testament to the ever-evolving sponsorship strategies, encompassing events, individuals, and sports teams, that are increasingly embraced by top-tier sponsors worldwide.
Markets in the Americas Lead the Charge
A key growth determinant for the sports sponsorship market comes from the Americas, where an array of diverse sports events and high marketing acumen act as catalysts. The region has seen considerable investments in promotional strategies, enhancing the sports sponsorship landscape.
Europe, Middle East & Africa; Asia-Pacific Regions Display Lucrative Growth
Similarly, Europe, the Middle East & Africa’s enthusiastic adoption of football and rugby sponsorships is fuelling the market’s growth, boosted by significant contributions from notable consumer goods and automotive sectors. Meanwhile, the Asia-Pacific region witnesses the government’s support, contributing to the increasing prevalence of large-scale sports events, laying fertile ground for the market’s prosperity.
Sponsorship Dynamics Shaped by FPNV Positioning Matrix
The FPNV Positioning Matrix emerges as a cornerstone for evaluating the sports sponsorship market dynamics. Through critical assessment of Business Strategy and Product Satisfaction metrics, this matrix aids vendors in strategic positioning, shaping both current and prospective market scenarios.
Insights into Market Share Analysis
Comprehensive Market Share Analysis offers a panoramic view of the competitive arena. It assesses vendor performance based on revenue contributions and other pivotal factors, enabling a thorough understanding of market shares and the competitive nature of the industry.
- Sports Sponsorship Segmentation Gains Focus
Segmentation analysis brings to light the varied components of the sports sponsorship market, including types of sports and events, sponsored services, and sponsor categories across numerous sport types and end-uses. - Indispensable Insights from Key Company Profiles
Providing a spotlight on the movers and shakers of the industry, profiles of key companies unlock a treasure trove of recent developments and the companies’ innovative compass, underscoring the vibrancy of the sports sponsorship arena. - Competitive and Market Strategies Come to the Forefront
The report zeroes in on vital aspects like market penetration and diversification, competitive intelligence and strategic analysis, signposting the pathways for the vendors to excel and expand.
Prodigious Impacts on Product Development and Innovation
The report also elucidates the profound impacts the sports sponsorship market has on product development and innovation, shedding light on the nascent technologies and R&D activities that are primed to redefine the sponsorship strategies of the future. In conclusion, the Sports Sponsorship Market report delineates a comprehensive landscape that encapsulates the vast potential and intricacies of the prominent sectors, services, providers, and geographic regions in this domain. With a keen eye on emerging trends and an arsenal of detailed analyses at hand, stakeholders are more equipped than ever to make informed, strategic decisions that will resonate through the sports and business communities alike.
Key Attributes
Report Attribute | Details |
No. of Pages | 197 |
Forecast Period | 2023 – 2030 |
Estimated Market Value (USD) in 2023 | $105.47 Billion |
Forecasted Market Value (USD) by 2030 | $189.54 Billion |
Compound Annual Growth Rate | 8.6% |
Regions Covered | Global |
Companies Mentioned
- Adidas AG
- Ajinomoto Co., Inc.
- Anheuser-Busch InBev SA/NV
- Anta Sports Products Limited
- ASICS Corporation
- BYJU’S
- Castrol Limited
- DICK’S Sporting Goods, Inc.
- Emirates Group
- Etihad Airways PJSC
- Ford Motor Company
- Heineken N.V.
- Hero MotoCorp Ltd.
- Hyundai Motor Company
- Infront Sports & Media AG
- Intel Corporation
- iProSports Ltd.
- Microsoft Corporation
- Molson Coors Beverage Company
- Monster Beverage Corporation
- MRF Limited
- Nike, Inc.
- Nissan Motor Co., Ltd.
- PepsiCo, Inc.
- Puma SE
- Qatar Airways Group, Q.C.S.C.
- RealityBLU, Inc.
- Red Bull GmbH
- Reebok International Ltd.
- Reliance Jio Infocomm Ltd.
- Rolex SA
- Samsung Electronics Co., Ltd.
- State Farm Group
- The Coca-Cola Company
- The Procter & Gamble Company
- UPSTOX

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FashionTV Gaming Group, the exclusive licensor of the FashionTV megabrand for the online gaming industry, will celebrate a defining moment in iGaming history with an unforgettable Royal Gala and the prestigious Royal Salute Ceremony at the historic Palazzo Brancaccio in Rome.
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The evening will begin with a royal reception in the palace’s grand entrance hall, where guests will be filmed by the FashionTV crew and photographed alongside the iconic FashionTV Wall of Fame, joined by top FashionTV models and international celebrities.
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The post FashionTV Gaming Group Rolls Out the Red Carpet for a Royal Night in Rome appeared first on European Gaming Industry News.
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PAGCOR proudly launched today its Gender and Development (GAD) Digital Corner dedicated to promoting gender equality, empowerment, inclusivity, and diversity within the organization and beyond.
The digital space features comprehensive GAD-related contents including the latest news and announcements, significant laws and issuances, projects and activities, and other beneficial resources.
The PAGCOR Digital Corner will be displayed as wallpaper on all office desktops with the new GAD logo and a QR code directing to the GAD Digital Corner website from October 16 to November 16, 2025.
This initiative highlights PAGCOR’s continuing support to gender equality and inclusivity in the workplace, in relation to Republic Act No. 9710 or the Magna Carta of Women.
The post PAGCOR LAUNCHES DIGITAL SPACE FOR GAD appeared first on European Gaming Industry News.
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Kate Krukava, Head of Sales at Wild Wild Apps, added: “We’re proud to support Galaxsys’ B2C expansion strategy through our app rental ecosystem, ensuring their games reach users swiftly and seamlessly. At Wild Wild Apps, we don’t just build apps — we create growth tools. Every product we launch is designed for efficiency, scale, and impact. Together with Galaxsys, we share the same vision and drive to lead in what we do.”
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The post Galaxsys Partners with Wild Wild Apps to Strengthen Its B2C Market Expansion appeared first on European Gaming Industry News.
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