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Sports Sponsorship Market Forecast Shows USD 189.54 Billion Growth by 2030, Driven by Digital Engagement Strategies and Regional Market Developments

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The “Global Sports Sponsorship Market by Type (Events, Individuals, Sports), Sponsored Services (Financial Sponsors, In-kind Sponsors, Media Sponsors), Sponsor Categories, Sport Type, End-use, Sponsorship Providers – Forecast 2023-2030” report has been added to ResearchAndMarkets .com’s offering.

The global sports sponsorship market is poised to reach a new pinnacle, with a projected growth from USD 105.47 billion in 2023 to a significant USD 189.54 billion by 2030, marking a steady CAGR of 8.68%. This notable expansion is a testament to the ever-evolving sponsorship strategies, encompassing events, individuals, and sports teams, that are increasingly embraced by top-tier sponsors worldwide.

Markets in the Americas Lead the Charge
A key growth determinant for the sports sponsorship market comes from the Americas, where an array of diverse sports events and high marketing acumen act as catalysts. The region has seen considerable investments in promotional strategies, enhancing the sports sponsorship landscape.

Europe, Middle East & Africa; Asia-Pacific Regions Display Lucrative Growth
Similarly, Europe, the Middle East & Africa’s enthusiastic adoption of football and rugby sponsorships is fuelling the market’s growth, boosted by significant contributions from notable consumer goods and automotive sectors. Meanwhile, the Asia-Pacific region witnesses the government’s support, contributing to the increasing prevalence of large-scale sports events, laying fertile ground for the market’s prosperity.

Sponsorship Dynamics Shaped by FPNV Positioning Matrix
The FPNV Positioning Matrix emerges as a cornerstone for evaluating the sports sponsorship market dynamics. Through critical assessment of Business Strategy and Product Satisfaction metrics, this matrix aids vendors in strategic positioning, shaping both current and prospective market scenarios.

Insights into Market Share Analysis
Comprehensive Market Share Analysis offers a panoramic view of the competitive arena. It assesses vendor performance based on revenue contributions and other pivotal factors, enabling a thorough understanding of market shares and the competitive nature of the industry.

  • Sports Sponsorship Segmentation Gains Focus
    Segmentation analysis brings to light the varied components of the sports sponsorship market, including types of sports and events, sponsored services, and sponsor categories across numerous sport types and end-uses.
  • Indispensable Insights from Key Company Profiles
    Providing a spotlight on the movers and shakers of the industry, profiles of key companies unlock a treasure trove of recent developments and the companies’ innovative compass, underscoring the vibrancy of the sports sponsorship arena.
  • Competitive and Market Strategies Come to the Forefront
    The report zeroes in on vital aspects like market penetration and diversification, competitive intelligence and strategic analysis, signposting the pathways for the vendors to excel and expand.

Prodigious Impacts on Product Development and Innovation
The report also elucidates the profound impacts the sports sponsorship market has on product development and innovation, shedding light on the nascent technologies and R&D activities that are primed to redefine the sponsorship strategies of the future. In conclusion, the Sports Sponsorship Market report delineates a comprehensive landscape that encapsulates the vast potential and intricacies of the prominent sectors, services, providers, and geographic regions in this domain. With a keen eye on emerging trends and an arsenal of detailed analyses at hand, stakeholders are more equipped than ever to make informed, strategic decisions that will resonate through the sports and business communities alike.

Key Attributes

Report Attribute Details
No. of Pages 197
Forecast Period 2023 – 2030
Estimated Market Value (USD) in 2023 $105.47 Billion
Forecasted Market Value (USD) by 2030 $189.54 Billion
Compound Annual Growth Rate 8.6%
Regions Covered Global

Companies Mentioned

  • Adidas AG
  • Ajinomoto Co., Inc.
  • Anheuser-Busch InBev SA/NV
  • Anta Sports Products Limited
  • ASICS Corporation
  • BYJU’S
  • Castrol Limited
  • DICK’S Sporting Goods, Inc.
  • Emirates Group
  • Etihad Airways PJSC
  • Ford Motor Company
  • Heineken N.V.
  • Hero MotoCorp Ltd.
  • Hyundai Motor Company
  • Infront Sports & Media AG
  • Intel Corporation
  • iProSports Ltd.
  • Microsoft Corporation
  • Molson Coors Beverage Company
  • Monster Beverage Corporation
  • MRF Limited
  • Nike, Inc.
  • Nissan Motor Co., Ltd.
  • PepsiCo, Inc.
  • Puma SE
  • Qatar Airways Group, Q.C.S.C.
  • RealityBLU, Inc.
  • Red Bull GmbH
  • Reebok International Ltd.
  • Reliance Jio Infocomm Ltd.
  • Rolex SA
  • Samsung Electronics Co., Ltd.
  • State Farm Group
  • The Coca-Cola Company
  • The Procter & Gamble Company
  • UPSTOX

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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FashionTV Gaming Group Rolls Out the Red Carpet for a Royal Night in Rome

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The “Royal Night in a Roman Palace” at Palazzo Brancaccio will mark a decade of success for the megabrand and honour its licensees and partners that together have revolutionised the online gaming industry by setting a new standard for branded luxury in iGaming. 

FashionTV Gaming Group, the exclusive licensor of the FashionTV megabrand for the online gaming industry, will celebrate a defining moment in iGaming history with an unforgettable Royal Gala and the prestigious Royal Salute Ceremony at the historic Palazzo Brancaccio in Rome.

This exclusive, invitation-only extravaganza will welcome the global iGaming elite, from CEOs and founders of the world’s leading gaming companies to innovators, celebrities, and visionaries, uniting to celebrate ten years of success in bringing fashion, glamour, and luxury style to the online gaming world.

The event will honour Fashion TV Gaming Group’s global network of licensees, the industry titans and future pillars who have reshaped and infused branded gaming with luxury through the creation of FashionTV branded games across all iGaming verticals, as well as standalone FashionTV Casino and Sports Brands.

The evening will begin with a royal reception in the palace’s grand entrance hall, where guests will be filmed by the FashionTV crew and photographed alongside the iconic FashionTV Wall of Fame, joined by top FashionTV models and international celebrities.

The programme will continue with the Royal Salute Ceremony, followed by an exquisite gala dinner prepared by Palazzo Brancaccio’s Executive Chef, Francesco Paolo Baretta. The celebration will reach its peak with a spectacular FashionTV Party, featuring world-class DJs, live performances, and the unmistakable glamour of the FashionTV experience.

This milestone year of remarkable achievements crowns a decade of success for FashionTV Gaming Group and its partners, including a new strategic business roadmap, landmark collaborations with global gaming powerhouses, and the launch of standalone FashionTV Casino and Sports Brands across Asia and the GCC, with more industry giants soon to be announced.

Moshe Cohen, Founder & President of FashionTV Gaming Group, said: “The Royal Salute Ceremony is more than a celebration; it’s a statement. In Rome, we honour our licensees, the pioneers who believed in our vision, joined our journey, and turned a dream into reality, alongside the current industry titans and the future pillars of our world.”

The post FashionTV Gaming Group Rolls Out the Red Carpet for a Royal Night in Rome appeared first on European Gaming Industry News.

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PAGCOR LAUNCHES DIGITAL SPACE FOR GAD

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PAGCOR proudly launched today its Gender and Development (GAD) Digital Corner dedicated to promoting gender equality, empowerment, inclusivity, and diversity within the organization and beyond.

The digital space features comprehensive GAD-related contents including the latest news and announcements, significant laws and issuances, projects and activities, and other beneficial resources.

The PAGCOR Digital Corner will be displayed as wallpaper on all office desktops with the new GAD logo and a QR code directing to the GAD Digital Corner website from October 16 to November 16, 2025.

This initiative highlights PAGCOR’s continuing support to gender equality and inclusivity in the workplace, in relation to Republic Act No. 9710 or the Magna Carta of Women.

The post PAGCOR LAUNCHES DIGITAL SPACE FOR GAD appeared first on European Gaming Industry News.

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Galaxsys Partners with Wild Wild Apps to Strengthen Its B2C Market Expansion

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Galaxsys teams up with Wild Wild Apps to expand its B2C reach, bringing fast and slot games to new audiences through WWA’s scalable, high-performance app ecosystem.

Galaxsys, an award-winning fast and slot games provider, is pleased to announce a new strategic partnership with Wild Wild Apps (WWA) — a leading global app rental service recognized for its innovation, stability, and scalability. This collaboration marks a significant milestone in Galaxsys’ ongoing expansion into the B2C market segment, further highlighting the company’s ambition to deliver engaging gaming experiences to players through reliable and high-performance platforms.

Wild Wild Apps has built a strong reputation worldwide with its portfolio of verified iOS, Android, and PWA apps, offering constant updates, rich designs, and reliable traffic flow. In 2025 alone, the company developed over 750 apps, achieved more than 40 million installs, maintained 60 active apps, and attracted over 10,000 new clients and partners.

Teni Grigoryan, Chief Sales and Partner Management Officer, commented: “Our collaboration with Wild Wild Apps is a natural next step in our continued expansion into the B2C space. WWA’s technological flexibility and proven track record in traffic flow optimization perfectly align with our vision to bring Galaxsys games to new markets and audiences with greater accessibility and engagement.”

Kate Krukava, Head of Sales at Wild Wild Apps, added: “We’re proud to support Galaxsys’ B2C expansion strategy through our app rental ecosystem, ensuring their games reach users swiftly and seamlessly. At Wild Wild Apps, we don’t just build apps — we create growth tools. Every product we launch is designed for efficiency, scale, and impact. Together with Galaxsys, we share the same vision and drive to lead in what we do.”

This collaboration highlights Galaxsys’ commitment to growth and innovation, supported by Wild Wild Apps’ platform to drive efficiency, scale, and continued excellence across its gaming portfolio.

The post Galaxsys Partners with Wild Wild Apps to Strengthen Its B2C Market Expansion appeared first on European Gaming Industry News.

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