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Sports Sponsorship Market Forecast Shows USD 189.54 Billion Growth by 2030, Driven by Digital Engagement Strategies and Regional Market Developments

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The “Global Sports Sponsorship Market by Type (Events, Individuals, Sports), Sponsored Services (Financial Sponsors, In-kind Sponsors, Media Sponsors), Sponsor Categories, Sport Type, End-use, Sponsorship Providers – Forecast 2023-2030” report has been added to ResearchAndMarkets .com’s offering.

The global sports sponsorship market is poised to reach a new pinnacle, with a projected growth from USD 105.47 billion in 2023 to a significant USD 189.54 billion by 2030, marking a steady CAGR of 8.68%. This notable expansion is a testament to the ever-evolving sponsorship strategies, encompassing events, individuals, and sports teams, that are increasingly embraced by top-tier sponsors worldwide.

Markets in the Americas Lead the Charge
A key growth determinant for the sports sponsorship market comes from the Americas, where an array of diverse sports events and high marketing acumen act as catalysts. The region has seen considerable investments in promotional strategies, enhancing the sports sponsorship landscape.

Europe, Middle East & Africa; Asia-Pacific Regions Display Lucrative Growth
Similarly, Europe, the Middle East & Africa’s enthusiastic adoption of football and rugby sponsorships is fuelling the market’s growth, boosted by significant contributions from notable consumer goods and automotive sectors. Meanwhile, the Asia-Pacific region witnesses the government’s support, contributing to the increasing prevalence of large-scale sports events, laying fertile ground for the market’s prosperity.

Sponsorship Dynamics Shaped by FPNV Positioning Matrix
The FPNV Positioning Matrix emerges as a cornerstone for evaluating the sports sponsorship market dynamics. Through critical assessment of Business Strategy and Product Satisfaction metrics, this matrix aids vendors in strategic positioning, shaping both current and prospective market scenarios.

Insights into Market Share Analysis
Comprehensive Market Share Analysis offers a panoramic view of the competitive arena. It assesses vendor performance based on revenue contributions and other pivotal factors, enabling a thorough understanding of market shares and the competitive nature of the industry.

  • Sports Sponsorship Segmentation Gains Focus
    Segmentation analysis brings to light the varied components of the sports sponsorship market, including types of sports and events, sponsored services, and sponsor categories across numerous sport types and end-uses.
  • Indispensable Insights from Key Company Profiles
    Providing a spotlight on the movers and shakers of the industry, profiles of key companies unlock a treasure trove of recent developments and the companies’ innovative compass, underscoring the vibrancy of the sports sponsorship arena.
  • Competitive and Market Strategies Come to the Forefront
    The report zeroes in on vital aspects like market penetration and diversification, competitive intelligence and strategic analysis, signposting the pathways for the vendors to excel and expand.

Prodigious Impacts on Product Development and Innovation
The report also elucidates the profound impacts the sports sponsorship market has on product development and innovation, shedding light on the nascent technologies and R&D activities that are primed to redefine the sponsorship strategies of the future. In conclusion, the Sports Sponsorship Market report delineates a comprehensive landscape that encapsulates the vast potential and intricacies of the prominent sectors, services, providers, and geographic regions in this domain. With a keen eye on emerging trends and an arsenal of detailed analyses at hand, stakeholders are more equipped than ever to make informed, strategic decisions that will resonate through the sports and business communities alike.

Key Attributes

Report Attribute Details
No. of Pages 197
Forecast Period 2023 – 2030
Estimated Market Value (USD) in 2023 $105.47 Billion
Forecasted Market Value (USD) by 2030 $189.54 Billion
Compound Annual Growth Rate 8.6%
Regions Covered Global

Companies Mentioned

  • Adidas AG
  • Ajinomoto Co., Inc.
  • Anheuser-Busch InBev SA/NV
  • Anta Sports Products Limited
  • ASICS Corporation
  • BYJU’S
  • Castrol Limited
  • DICK’S Sporting Goods, Inc.
  • Emirates Group
  • Etihad Airways PJSC
  • Ford Motor Company
  • Heineken N.V.
  • Hero MotoCorp Ltd.
  • Hyundai Motor Company
  • Infront Sports & Media AG
  • Intel Corporation
  • iProSports Ltd.
  • Microsoft Corporation
  • Molson Coors Beverage Company
  • Monster Beverage Corporation
  • MRF Limited
  • Nike, Inc.
  • Nissan Motor Co., Ltd.
  • PepsiCo, Inc.
  • Puma SE
  • Qatar Airways Group, Q.C.S.C.
  • RealityBLU, Inc.
  • Red Bull GmbH
  • Reebok International Ltd.
  • Reliance Jio Infocomm Ltd.
  • Rolex SA
  • Samsung Electronics Co., Ltd.
  • State Farm Group
  • The Coca-Cola Company
  • The Procter & Gamble Company
  • UPSTOX

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Spin2Win de GoldenRace regresa más fuerte

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GoldenRace, proveedor líder de premiados deportes virtuales y soluciones apuestas, ha presentado la última versión de su emblemático juego de números, Spin2Win & Spin2Win Royale. Reconocido por su sencillez, dinamismo y altas recompensas, este título se ha convertido en una pieza clave del portfolio de la compañía y en una herramienta de participación comprobada para operadores de todo el mundo.

Los juegos de números siguen siendo una de las verticales más sólidas dentro del mercado internacional de apuestas. Cifras de H2 Gambling Capital confirman que los productos de casino representaron en Europa 21.500 y 8.500 millones en ingresos brutos de juego (GGR) para los mercados online y retail respectivamente, en 2024. Sus reglas claras, ciclos cortos y premios frecuentes los convierten en los favoritos de los jugadores y en una fuente estable de ingresos para los operadores.

En GoldenRace, nos esforzamos constantemente por mejorar nuestros productos, haciéndolos más atractivos y accesibles con cada lanzamiento. Y esta filosofía se aplica a toda nuestra cartera. Big5, una innovadora versión del fútbol virtual, y RaceDay, que reúne todos los tipos de carreras en un solo producto, son solo dos ejemplos recientes. Esta versión de Spin2Win continúa por el mismo camino.

Entre sus mejoras destacan una interfaz de usuario totalmente optimizada y una ruleta renovada e impactante que eleva la emoción de cada giro. El juego también incorpora estadísticas más claras, la opción de juego automático en el modo instantáneo y la función multiplicador en el modo programado, herramientas diseñadas para agilizar la toma de decisiones, aumentar la

participación y alargar las sesiones de juego.
Spin2Win mantiene además su variedad con cuatro formatos distintos: Clásico, Royale, Americano y Americano Royale. Las versiones Royale incluyen una ruleta de sectores que amplía las opciones de apuesta, mientras que las versiones Americanas destacan el doble cero verde con cuotas totalmente transparentes. Los operadores se benefician de una configuración flexible, múltiples formatos de cuotas y validaciones automáticas que garantizan un juego justo y estable.

Con este relanzamiento, GoldenRace reafirma su liderazgo en el vertical de los juegos de números e invita a operadores y jugadores a descubrir una nueva era de giros.

The post Spin2Win de GoldenRace regresa más fuerte appeared first on European Gaming Industry News.

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GoldenRace’s Spin2Win returns stronger

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GoldenRace, the leading provider of award-winning Virtual Sports and betting solutions, has unveiled the latest version of its emblematic number game, Spin2Win&Spin2Win Royale. Recognised for its simplicity, fast gameplay and high rewards, the title has become a cornerstone of the company’s portfolio and a proven engagement tool for operators worldwide.

Number games continue to be one of the most reliable verticals in the global betting market. Figures from H2 Gambling Capital confirm that casino-style products represented 21.5 and 8.5 billion in GGR for online and land-based markets, respectively, in 2024. Their clear rules, short cycles and frequent payouts make them a favourite among players and a steady source of revenue for operators.

At GoldenRace, we constantly push to improve our products, making them more engaging and accessible with every release. And this philosophy runs across our entire portfolio. Big5, a groundbreaking take on Virtual Football and RaceDay, which unites all race types in a single product, are just two recent examples. This version of Spin2Win continues this path.

Among the improvements are a fully optimised user interface and a renewed, visually striking wheel that boosts the excitement of every spin and clearer statistics. The game also incorporates an Autoplay option in instant mode and a Multiplier feature in scheduled mode – tools designed to enhance decision-making, increase engagement and extend player sessions online.

Spin2Win also maintains its variety with four distinct versions: Classic, Royale, American and American Royale. Royale formats introduce an additional sectors wheel that expands betting options, while the American variants highlight the double green with fully transparent odds. Operators benefit from flexible configuration, multiple odds formats and automated validations that ensure seamless and fair gameplay.

With this relaunch, GoldenRace confirms its leadership in the number games vertical and invites operators and players to discover a new era of spinning.

The post GoldenRace’s Spin2Win returns stronger appeared first on European Gaming Industry News.

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Expanse Studios Secures Romanian Class 2 B2B Gaming License

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Expanse Studios, a B2B iGaming content provider and subsidiary of Golden Matrix Group Inc. (NASDAQ: GMGI), has been granted a Class 2 license by Romania’s National Gambling Office (ONJN), authorizing the company to distribute specialized gaming software across one of Europe’s fastest-growing regulated markets.

The license, granted under Decision No. 273, enables Expanse Studios to provide its portfolio of proprietary slot games, crash games, and casino content to licensed Romanian operators. This approval positions the company to serve a market that generated approximately €600 million in gross gaming revenue in 2024 and maintains one of Europe’s highest channelization rates at over 90%.

Strategic Entry into High-Growth Regulated Market

Romania represents one of Eastern Europe’s most dynamic iGaming jurisdictions, with internet penetration reaching 88% of its 19 million population and a regulatory framework that has attracted over 50 licensed operators. The market has demonstrated consistent growth, with total industry turnover exceeding €2 billion in 2023, reflecting a 15% year-over-year increase.

The Class 2 B2B license allows Expanse Studios to distribute content to Romania’s licensed B2C operators without establishing a Romanian entity or paying Romanian corporate taxes, while providing access to a market where mobile gaming dominates and player engagement continues to accelerate.

Romania’s stringent licensing requirements under Government Emergency Ordinance 77/2009 make ONJN approval a significant credential for B2B providers. The regulatory framework emphasizes technical compliance, player protection, and operational transparency—requirements that align with Expanse Studios’ existing European operations across 1,300+ casino brands.

“Securing ONJN approval validates our technical capabilities and regulatory compliance standards in one of Europe’s most demanding jurisdictions,” said Damjan Stamenkovic, CEO of Expanse Studios. “Romania offers substantial distribution opportunities through licensed operators serving a tech-savvy player base with strong engagement metrics. This license strengthens our European B2B footprint and demonstrates our ability to meet the compliance requirements of mature regulated markets.”

Expanding B2B Distribution Infrastructure

The Romanian license complements Expanse Studios’ recent European partnerships, reflecting accelerating demand for the company’s content across regulated jurisdictions. With 56 proprietary titles including Super Heli, Titan Roulette, and Wild Icy Fruits, Expanse continues scaling its high-margin B2B operations across Europe, Latin America, and North America.

Romania’s market characteristics—including preference for mobile platforms, strong affinity for slot content, and established payment infrastructure—align well with Expanse Studios’ content portfolio and distribution model. The company’s games will be available to Romanian operators seeking certified, compliant content for their licensed platforms.

This license approval reinforces Golden Matrix Group’s broader strategy of expanding regulated B2B operations in jurisdictions with transparent licensing frameworks and sustainable growth trajectories.

The post Expanse Studios Secures Romanian Class 2 B2B Gaming License appeared first on European Gaming Industry News.

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