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An upward curve: How Altenar will continue to be an industry leader in 2024

Published

2 years ago

January 29, 2024

Reading Time: 2 minutes

Following a landmark 2023, hopes are high that Altenar will continue to make waves across the globe with its cutting-edge solution. New and established territories are on the company’s radar and we caught up with Altenar’s Commercial Director, Charlie Williams, on how the supplier can ensure its continues on the right trajectory.

Altenar enters 2024 off the back of a hugely successful 2023. What will you be looking to implement further this year?

After a highly successful year of growth, our business forecast looks to continue trending upward at a fast pace in 2024. In 2023, we partnered with 19 new operators, representing a healthy mix of established brands and exciting start-ups with the right brains and solid funding backing them. Our product is on a path that puts us on the front foot to meet the needs of our partners into the future. Our roadmap for 2024 is aggressive, and we are delivering more functionality and continuously increasing the sporting events we offer.

This year, Altenar will build on 2023, strengthening our partnerships in Brazil, Mexico, India, Canada, and the US. In these markets, we will continue to work closely with regulators and operators to ensure we are providing a unique sportsbook solution that delivers within the legislative framework. The Balkans proved to be a very penetrable market for us, and we are optimistic about the opportunities we are pursuing in Scandinavia and certain regions of Asia and Africa.

In terms of our product, the player journey remains a focal point for us. Providing a personalised player experience is vital. We want to ensure the tools operators have in our back office are enabling a superior front end user experience for each bettor.

Finally, we will soon be welcoming an industry veteran to our commercial team as Sales Director, bolstering Altenar’s industry expertise, credibility, and global reach, so we have exciting times ahead across all facets of the business.

What role will Altenar’s Player Account Management (PAM) system play in the upcoming year and how will this fit into your wider offering?

We are strengthening our Altenar Gaming Platform (AGP) team, doubling the investment and resources across this business unit. Development and product wise, we are getting ready to market it to a very niche audience, enabling them to run a Turnkey Sportsbook operation in a matter of weeks. We have integrations across the iGaming ecosystem from Affiliate and Compliance to CRM and Loyalty, along with tens of thousands of Casino and Live Casino games, so plenty of work will be done on our PAM system over the next 12 months.

What will success look like for Altenar in the coming year?

We are poised for another wave of significant growth and we will continue to optimise our commercial operations by continuously improving the business roadmap and its primary objective of delivering value to all our partners. Overall, there will be improved efficiency through the retooling of our internal applications that we use to provide a top calibre service to our clients. Better efficiency will enable us to service more clients as we look to onboard an aggressive amount of new brands. We are improving our communication and transparency to help drive a winning formula for all Altenar stakeholders. In the words of John F. Kennedy, ‘a rising tide lifts all boats’ and that is what we are looking forward to this year.

Latest News

Bubblin’ Riches surfaces with stacks of coin-filled fun

Published

2 minutes ago

October 16, 2025

George Miller

Reading Time: 2 minutes

Play’n GO invites players underwater in Bubblin’ Riches, a 6×4 slot where golden coins and greedy fish collide for submerged surprises.

Set in a playful underwater reef, Bubblin’ Riches brings a burst of colour and charm to the reels. At the heart of the action is a bloated Goldfish with a hoarding habit – every Coin Scatter that lands could feed its fortune, or set off a surprise payout. As part of Play’n GO’s expanding roster of quirky, character-led games, this release turns Hold & Spin mechanics into something far more unpredictable, with a visual flair that brings every coin flip to life.

Bubblin’ Riches thrives on suspense and spectacle. Players can trigger Lock’n Gold by landing six Coin Scatters – launching a sticky respin feature where coins flip to reveal multipliers up to 10x, and a full screen secures an instant 500x win. Meanwhile, the towering coin stack above the reels is more than just a visual gag: it can burst at any moment, showering players with jackpots up to 1,000x. For those chasing longevity, Reward Spins introduce sticky Wild Multipliers and up to 65 spins – all anchored by a spinning prize wheel.

Fans of whimsical, visual-forward slots like Hugo Carts or Nyjah Huston – Skate for Gold will find plenty to love in Bubblin’ Riches. Its character-first design and surprise-based mechanics align with Play’n GO’s wider focus on entertainment, while the bubbling tension of the Goldfish jackpot stack introduces a fresh twist to classic features.

Magnus Wallentin, Games Ambassador at Play’n GO, said: “Bubblin’ Riches builds anticipation in every spin, with a charming visual twist. It’s a playful example of how we blend innovative mechanics with entertainment value.”

This light-hearted slot blends humour, excitement, and vivid visuals – perfect for players looking to dip into something refreshingly different.

The post Bubblin’ Riches surfaces with stacks of coin-filled fun appeared first on European Gaming Industry News.

Latest News

Yaspa unveils new brand identity as payments and identity fintech accelerates global growth

Published

2 minutes ago

October 16, 2025

George Miller

Reading Time: 2 minutes

Yaspa, the award-winning fintech specialising in iGaming payments and identity solutions, has unveiled a new brand identity designed to reflect its growth and maturity as it expands into new markets.

The rebrand marks a significant milestone in Yaspa’s evolution from an early-stage fintech to a global payments intelligence platform. The new identity builds on Yaspa’s mission to make payments more intelligent, helping operators and merchants connect with their customers in real time through trusted, data-driven experiences.

The refreshed brand introduces a cleaner, more contemporary visual identity centred around simplicity and human connection. Its updated logo, colour palette and design system have been crafted to convey transparency, confidence and momentum – emphasising Yaspa’s pioneering approach to innovation and collaboration.

The new brand launch coincides with a period of sustained growth for Yaspa, which has expanded from 15 to 70 employees in the past 18 months and recently announced a $12m investment round led by Discerning Capital. The company is now accelerating international expansion with a new US entity based in Atlanta, Georgia. Yaspa also announced the opening of a tech hub in Leeds, UK, in August.

Kate Marsden, Chief Marketing Officer at Yaspa, said: “Our new brand is a statement of intent. It reflects who we’ve become – a confident, connected and truly intelligent business that’s growing fast and taking our technology to new markets. We have created an identity that captures both the strength of our product and the clarity of our purpose – to help businesses make better decisions through smarter payments.

“Payments can be complex, but our goal is to make them feel effortless. Every element of our new look has been designed to communicate that sense of ease and intelligence. The identity is modern and approachable, because trust and transparency sit at the heart of what we do.

“As we scale into new regions, we want a brand that travels well and one that feels as relevant in Las Vegas as it does in London. The rebrand is a fresh chapter for Yaspa, but our focus remains the same: making instant payments personal.”

The post Yaspa unveils new brand identity as payments and identity fintech accelerates global growth appeared first on European Gaming Industry News.

Latest News

Elantil partners with G-Games to add next-gen content to online marketplace

Published

2 minutes ago

October 16, 2025

George Miller

Reading Time: 2 minutes

Pioneering platform solutions provider teams up with innovative software studio to bring operators an all-new line-up of slots, casual games and multiplier titles

Elantil, the ground-breaking technology company that’s redefining the future of the industry with its strategic iGaming backbone, has announced it has agreed a new partnership with G-Games that will add next-gen content to its online marketplace.

A leading provider of both classic and casual titles, G-Games brings out at least 40 new releases each year and specialises in content that has been heavily tailored to support local market needs – including a range of high-payout, low-stakes slots that are built specifically for German players.

Always a market innovator, G-Games is currently hard at work developing a new line-up of multiplayer slots that are designed to bridge the gap between traditional casino play and video game-style entertainment, empowering partners to engage with the next generation of customers.

With this presenting a major opportunity for operators to tap into the Twitch slots, G-Games will undoubtedly be a popular addition to Elantil’s Marketplace for all clients looking to future-proof their line-ups and increase market share.

Of course, being an Elantil partnership, marketplace operators will be able to reach out to the provider directly to form their own custom contracts, with this allowing them to save on costs and create agreements that support their unique business needs, without Elantil dictating the terms.

John Debono, Chief Technical Officer at Elantil, said: “With Elantil’s Marketplace redefining the relationship between operators and suppliers, it’s imperative that we continue to integrate with forward-thinking companies that can offer something new. G-Games are definitely one such provider, and we’re thrilled to now be able to offer their next-gen content to all Elantiloperators.”

Helen Walton, Chief Commercial Officer at G-Games, said: “At G-Games, we pride ourselves on providing flexible partnerships that are always sprinkled with a little G-Games magic. With our content now being available via Elantil’s Marketplace, we’ll be able to supply even more operators with a truly bespoke service that can help them achieve the results they’re looking for.”

The post Elantil partners with G-Games to add next-gen content to online marketplace appeared first on European Gaming Industry News.