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Discover the Future of iGaming Payments with MiFinity at ICE London

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MiFinity, the award-winning iGaming eWallet, will be showcasing its payment solutions at ICE London next month. Focusing on the iGaming industry, MiFinity has significantly enhanced its payment offerings in the last twelve months providing iGaming companies and their players with a best-in-class payment experience.

“We’ve been busy since ICE London 2023,” the Chief Executive Officer for MiFinity, Paul Kavanagh, said. “As well as launching our new mobile app and desktop experience, integrating new partners and introducing new products, we’ve also won Best Cross-Border Payments Service at the recent Payment Awards. So, we’re looking forward to sharing these developments with our partners and delegates at this year’s event.”

Meet MiFinity on Stand N5-300

ICE London, February 6 to 8 at ExCeL London, is one of the largest gaming industry events of the year with over 600 solutions experts and over 45,000 gaming professionals meeting to learn, inspire and network.

The MiFinity team will be on stand N5-300 to showcase its award-winning cross-border payment services including its PayAnyBank service that allows customers to send payments directly to bank accounts in over 130 countries and territories. This service is suitable for high and low transaction volumes, making it a convenient way to transfer funds to your players accounts in their preferred currency while avoiding expensive FX fees.

The team will also be sharing MiFinity’s direct bank transfer service, which was introduced after last year’s ICE. MiFinity Direct Bank Transfer leverages open banking to allow players to deposit funds to their eWallet and on iGaming sites directly from their bank account. This optimises the user experience and ensures maximum transaction success rates.

MiFinity has a commitment to developing customer-centric payments solutions and a best-in-class user experience. This approach is exemplified in the latest version of MiFinity’s mobile app and desktop experience as well as its new website launched in November of 2023.

iGaming operators who have integrated MiFinity’s payment service into their cashier find this customer-centric approach translates into tangible benefits, improving customer acquisition, engagement and retention. A streamlined payment experience utilising the MiFinity iFrame alongside innovative payment service like the MiFinity eVoucher increases conversion rates and enhances the overall player experience.

MiFinity Affiliates will also be at ICE London to share details of its affiliate programme and MiFinity Bonus site. Paying the highest commissions in the industry, it’s another reason to visit stand N5-300 and meet the MiFinity team.

Meetings with the MiFinity sales, marketing and affiliate teams can be pre-booked by clicking this link or drop by stand N5-300 during ICE London to discuss how MiFinity can help your brand.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Tom Horn Expands Its ‘Book of’ Universe with Book of Darius

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Tom Horn Gaming brings another exciting slot game to players with Book of Darius, a high-volatility adventure set in the deserts of Persia. This title expands the iGaming software supplier’s strong ‘Book of portfolio, with each game offering a new take on this player-favourite mechanic.

Book of Darius delivers well-balanced bonus features, including Free Spins, a Special Expanding Wild symbol, and the Stake Booster, which make up for an engaging gameplay experience with high win potential.

The Free Spins round is triggered by landing three or more Book of Darius symbols. Before the bonus game begins, a Special Expanding Wild symbol is randomly selected, increasing the chance of massive payouts. The high volatility ensures thrilling gameplay, where one spin can lead to substantial rewards.

The Stake Booster feature increases the likelihood of triggering free spins by 300% by adding extra bonus symbols to the reels. With a 1.5x bet multiplier, this feature doesn’t affect winline payouts but accelerates access to the most rewarding part of the game, making every spin even more engaging.

“Book of games remain among the most popular titles, and Book of Darius is a fantastic addition to our portfolio, alongside Book of Aladdin, The Secret of Ba, and Book of Cleo. These titles have consistently delivered a strong performance, and we expect Book of Darius to follow suit with its exciting features and immersive. gameplay,” said Katarina Slaninova, Head of Marketing Communications at Tom Horn Gaming.

Launching on 4 February across Tom Horn Gaming’s operator network, Book of Darius is set to become a new favourite among players seeking thrilling slot action and rewarding gameplay.

The post Tom Horn Expands Its ‘Book of’ Universe with Book of Darius appeared first on European Gaming Industry News.

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India’s Biggest Gamers, Including Techno Gamerz, GamerFleet & Mythpat – battle at PlayGalaxy Cup 3.0

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Samsung recently unveiled the third edition of its premier gaming tournament, the #PlayGalaxy Cup, featuring intense battles on their newly launched Galaxy S25 Ultra. This year, the event captivated over 300 million users, solidifying its status as a major esports spectacle.

The tournament saw 12 teams, consisting of 48 elite gamers, go head-to-head in Call of Duty Mobile, vying for the prestigious #PlayGalaxy Season 3.0 Cup. After four high-stakes matches, the team with the highest points emerged victorious.

“Samsung has always been at the forefront of bringing powerful devices that can handle demanding gameplay and with the latest Galaxy S25 Ultra, we’ve taken the entire experience a notch higher. With edition 3 of the #PlayGalaxy, we’ve also expanded our reach to 300 million users, up from 150 million users in the previous edition,” said Aditya Babbar, Vice President, MX Business, Samsung India.

In a thrilling and action-packed finale, Pune AI Heroes claimed the championship title, securing their place as the Season 3.0 winners. with Kaashvi emerging as the standout performer. Jaipur AI Warriors secured the first runner-up position, led by the skilled GamerFleet, while Delhi AI Legends claimed the second runner-up spot, with Techno Gamerz showcasing remarkable gameplay. The tournament highlighted the exceptional talent of India’s top gamers, making this season one of the most thrilling yet.

#PlayGalaxy Cup 3.0 also featured India’s top gaming talent, including Total Gaming, Techno Gamerz, Carry Minati, Gamerfleet, Mythpat, Triggered Insaan, Kaashvi, Desi Gamer, Sourav Joshi, SlayyPoint and SMR Gaming, Jonty Gaming, Gareeboooo, Tomboy from the Samsung #PlayGalaxy community.

The post India’s Biggest Gamers, Including Techno Gamerz, GamerFleet & Mythpat – battle at PlayGalaxy Cup 3.0 appeared first on European Gaming Industry News.

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Play’n GO enjoys double award win at ICE 2025

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Play’n GO, the world’s leading casino entertainment provider, is celebrating a dual-award win during ICE 2025, at the International iGaming Awards and European iGaming Awards respectively.  

The legendary games studio was named the RNG Supplier of the Year at the International Gaming Awards, a testament to Play’n GO’s stellar performance in 2024. Games like Rich Wilde and the Tome of Insanity, Rise of Olympus Origins and Oasis of Dead took the industry by storm last year, and were just three highlights from Play’n GO’s stunning 2024 portfolio.  

Barely 48 hours later, Play’n GO were center stage once again to collect the Best Sustainability Innovation Award at the European iGaming Awards in Barcelona. Play’n GO has put sustainability to the fore throughout its history, and 2024 saw the release of the company’s inaugural Sustainability Report. Initiatives such as signing up to The Climate Pledge, powering Play’n GO’s Swedish HQ with sustainable fuel, and the company’s global tree-planting initiatives all contributed to this award.  

Magnus Olsson, Chief Commercial Officer at Play’n GO added We were honoured to be recognised at two individual award ceremonies last week, and we firmly believe these awards are testament to the hard work and dedication shown by our business year-round. Our RNG Supplier of the Year award comes on the back of some world-class game releases last year, games which we believe will retain players for many years to come- a trademark of Play’n GO releases. 

“It was also a pleasure for our sustainability efforts to be acknowledged. We are industry leaders in this field, and will continue to set the standard for others to reach. At Play’n GO, sustainability is about long-term responsibility—not just for the planet, but for players and our industry as a whole. Our stance against predatory game mechanics, such as bonus buy features, is also a key part of that holistic vision of sustainability a sustainable industry is one that prioritises player protection. Our Sustainability Report from last year shows just how important these practices are to our business, and we plan to expand on our already excellent initiatives throughout 2025 and beyond.” 

The post Play’n GO enjoys double award win at ICE 2025 appeared first on European Gaming Industry News.

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