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PartnerMatrix revolutionises affiliate marketing data analysis with DeepCI integration
PartnerMatrix has integrated DeepCI’s game-changing analytical tools within its interface enabling customers to instantly optimise and boost campaigns, operations and revenues.
DeepCI technology will enable PartnerMatrix customers to source untapped opportunities by discovering new affiliates in any global target market, enhance their brand’s footprint by pinpointing key publisher traffic, maximise efficiencies and earnings by identifying high-value pages on existing affiliate sites, and gain crucial insights into site ownership.
Affiliate managers who use PartnerMatrix will be able to significantly speed up their processes, saving time and resources when looking at which affiliates and sites perform best, what new affiliates to target based on performance, and action real-time optimisation based on traffic analysis at page and link level across millions of websites worldwide.
For the first time, affiliate website traffic analytics can be viewed in parallel with player data such as First Time Depositors and Net Gaming Revenue.
The integration with DeepCI, part of the EveryMatrix group, marks a pivotal moment in affiliate marketing and underlines PartnerMatrix’s commitment to providing unrivalled solutions for affiliate marketing analysis and control.
Vahe Khalatyan, CEO, PartnerMatrix, said: “Through this alliance PartnerMatrix is introducing an entirely new and exclusive level of affiliate marketing solutions, providing our customers with complete control over every element of affiliate operations.
“Starting with adaptable commission models, access to real-time data, and now allowing comprehensive control over ad placements, we ensure absolute transparency in affiliate collaborations.
“DeepCI has access to a unique set of data, and data products, and has already established itself as a must-have resource for affiliate managers. This synergy will further bolster PartnerMatrix and equip our operators with even more enhanced competitive tools.”
Lewis Civin, CEO, DeepCI, said: “PartnerMatrix has undeniably solidified its position as the premier provider of affiliate marketing solutions in the iGaming industry. I am confident that this integration will merge the strengths of two industry leaders to forge the most groundbreaking affiliate toolkit, heralding a revolution in the affiliate marketing landscape.
“This collaboration will empower operators globally, equipping them with the foremost analytical solutions, supercharging their affiliate efficiencies to unprecedented heights.”
DeepCI interface and functionality is available within the PartnerMatrix system, enabling PartnerMatrix clients access to the largest and most advanced data products in the industry. Similarly, PartnerMatrix financial data is available to its clients within the DeepCI platform.
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Tom Horn Expands Its ‘Book of’ Universe with Book of Darius
Tom Horn Gaming brings another exciting slot game to players with Book of Darius, a high-volatility adventure set in the deserts of Persia. This title expands the iGaming software supplier’s strong ‘Book of portfolio, with each game offering a new take on this player-favourite mechanic.
Book of Darius delivers well-balanced bonus features, including Free Spins, a Special Expanding Wild symbol, and the Stake Booster, which make up for an engaging gameplay experience with high win potential.
The Free Spins round is triggered by landing three or more Book of Darius symbols. Before the bonus game begins, a Special Expanding Wild symbol is randomly selected, increasing the chance of massive payouts. The high volatility ensures thrilling gameplay, where one spin can lead to substantial rewards.
The Stake Booster feature increases the likelihood of triggering free spins by 300% by adding extra bonus symbols to the reels. With a 1.5x bet multiplier, this feature doesn’t affect winline payouts but accelerates access to the most rewarding part of the game, making every spin even more engaging.
“Book of games remain among the most popular titles, and Book of Darius is a fantastic addition to our portfolio, alongside Book of Aladdin, The Secret of Ba, and Book of Cleo. These titles have consistently delivered a strong performance, and we expect Book of Darius to follow suit with its exciting features and immersive. gameplay,” said Katarina Slaninova, Head of Marketing Communications at Tom Horn Gaming.
Launching on 4 February across Tom Horn Gaming’s operator network, Book of Darius is set to become a new favourite among players seeking thrilling slot action and rewarding gameplay.
The post Tom Horn Expands Its ‘Book of’ Universe with Book of Darius appeared first on European Gaming Industry News.
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India’s Biggest Gamers, Including Techno Gamerz, GamerFleet & Mythpat – battle at PlayGalaxy Cup 3.0
Samsung recently unveiled the third edition of its premier gaming tournament, the #PlayGalaxy Cup, featuring intense battles on their newly launched Galaxy S25 Ultra. This year, the event captivated over 300 million users, solidifying its status as a major esports spectacle.
The tournament saw 12 teams, consisting of 48 elite gamers, go head-to-head in Call of Duty Mobile, vying for the prestigious #PlayGalaxy Season 3.0 Cup. After four high-stakes matches, the team with the highest points emerged victorious.
“Samsung has always been at the forefront of bringing powerful devices that can handle demanding gameplay and with the latest Galaxy S25 Ultra, we’ve taken the entire experience a notch higher. With edition 3 of the #PlayGalaxy, we’ve also expanded our reach to 300 million users, up from 150 million users in the previous edition,” said Aditya Babbar, Vice President, MX Business, Samsung India.
In a thrilling and action-packed finale, Pune AI Heroes claimed the championship title, securing their place as the Season 3.0 winners. with Kaashvi emerging as the standout performer. Jaipur AI Warriors secured the first runner-up position, led by the skilled GamerFleet, while Delhi AI Legends claimed the second runner-up spot, with Techno Gamerz showcasing remarkable gameplay. The tournament highlighted the exceptional talent of India’s top gamers, making this season one of the most thrilling yet.
#PlayGalaxy Cup 3.0 also featured India’s top gaming talent, including Total Gaming, Techno Gamerz, Carry Minati, Gamerfleet, Mythpat, Triggered Insaan, Kaashvi, Desi Gamer, Sourav Joshi, SlayyPoint and SMR Gaming, Jonty Gaming, Gareeboooo, Tomboy from the Samsung #PlayGalaxy community.
The post India’s Biggest Gamers, Including Techno Gamerz, GamerFleet & Mythpat – battle at PlayGalaxy Cup 3.0 appeared first on European Gaming Industry News.
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Play’n GO enjoys double award win at ICE 2025
Play’n GO, the world’s leading casino entertainment provider, is celebrating a dual-award win during ICE 2025, at the International iGaming Awards and European iGaming Awards respectively.
The legendary games studio was named the RNG Supplier of the Year at the International Gaming Awards, a testament to Play’n GO’s stellar performance in 2024. Games like Rich Wilde and the Tome of Insanity, Rise of Olympus Origins and Oasis of Dead took the industry by storm last year, and were just three highlights from Play’n GO’s stunning 2024 portfolio.
Barely 48 hours later, Play’n GO were center stage once again to collect the Best Sustainability Innovation Award at the European iGaming Awards in Barcelona. Play’n GO has put sustainability to the fore throughout its history, and 2024 saw the release of the company’s inaugural Sustainability Report. Initiatives such as signing up to The Climate Pledge, powering Play’n GO’s Swedish HQ with sustainable fuel, and the company’s global tree-planting initiatives all contributed to this award.
Magnus Olsson, Chief Commercial Officer at Play’n GO added “We were honoured to be recognised at two individual award ceremonies last week, and we firmly believe these awards are testament to the hard work and dedication shown by our business year-round. Our RNG Supplier of the Year award comes on the back of some world-class game releases last year, games which we believe will retain players for many years to come- a trademark of Play’n GO releases.
“It was also a pleasure for our sustainability efforts to be acknowledged. We are industry leaders in this field, and will continue to set the standard for others to reach. At Play’n GO, sustainability is about long-term responsibility—not just for the planet, but for players and our industry as a whole. Our stance against predatory game mechanics, such as bonus buy features, is also a key part of that holistic vision of sustainability– a sustainable industry is one that prioritises player protection. Our Sustainability Report from last year shows just how important these practices are to our business, and we plan to expand on our already excellent initiatives throughout 2025 and beyond.”
The post Play’n GO enjoys double award win at ICE 2025 appeared first on European Gaming Industry News.
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