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KITKAT RENEWS ITS SPONSORSHIP WITH GIANTX AND SOLIDIFIES ITSELF AS ONE OF THE MOST RECOGNIZED BRANDS IN ESPORTS IN SPAIN.

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KITKAT, the famous Nestlé chocolate-covered wafer bars with a global presence, reaffirms its commitment to GIANTX and continues for another year as the official partner of the esports club, the most decorated in Spain and one of the most popular in Europe.

Entering the esports sector in early 2021, KITKAT has established itself as one of the most recognized brands in professional video game competitions during this period. After another successful year for GIANTX, KITKAT will once again be the perfect companion for breaks between matches.

With the renewal of the agreement, KITKAT will have visibility on the sleeve of the jersey during national competitions in which GIANTX participates, such as the Superliga in League of Legends, Spain’s premier esports competition, where the giants have a historic seven titles.

In addition to appearing on the jersey, the Nestlé brand will be featured on social media and various broadcasting channels of GIANTX, as well as on their physical and digital platforms. It will also be projected through the organization’s network of players and creators.

KITKAT and GIANTX, involved in one of the longest-standing partnerships in esports, will collaborate on joint campaigns, new formats, and content to be released throughout the year. To celebrate the continuation of their partnership, the chocolate-covered wafer bars accompany the Superliga in League of Legends players in a fun commercial that welcomes the competition starting on January 17.

Carla de Sivatte, Head of Nestlé’s chocolate business in Spain, mentions that KITKAT, as an international brand, continues to invest in gaming, an area closely aligned with KITKAT’s target audience. “Being part of the GIANTX family for the fourth year makes us very happy, and we trust in continuing to achieve success. Together, we have built a great community, and we want to keep supporting gamers’ breaks by offering the best content,” she declares.

Luis García, Commercial Director of GIANTX, emphasizes the alliance with KITKAT: “We are very pleased to have KITKAT as an official partner for another year. After three successful years together, we approach 2024 with a strategy focused on entertainment and content generation. At GIANTX, we are deeply committed to our community, and there is no better news to give them than this renewal.”

Currently, KITKAT is one of the most enduring and recognized brands in the competitive gaming industry due to this partnership and its presence in various League of Legends championships by Riot Games. This renewed agreement further strengthens KITKAT’s position as a leader in both national and international esports.

As for GIANTX, it has risen to the elite of esports following its recent creation, resulting from the merger of the Spanish club Giants, founded in 2008, and the British organisation, EXCEL ESPORTS, founded in 2014. With this union, GIANTX will participate in major global esports leagues, such as the League of Legends EMEA Championship (LEC), Valorant Champions Tour (VCT), Game Changers, and the aforementioned Superliga LoL.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Dutch Gaming Regulator Publishes Match-fixing Trend Analysis 2024

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The Dutch gambling regulator, Kansspelautoriteit (KSA), has published its Match-fixing Trend Analysis for 2024.

In 2024, there were 13 reports from license holders, compared to 6 reports in 2023. The reports concern striking betting patterns, risky matches and striking changes in odds. Following the investigation into these signals, the KSA has issued 4 warnings and a guideline with guidance for the market will follow shortly.

In the Trend Analysis Match Fixing 2024, the KSA provides an overview of the reports it received in the period from 1 January 2024 to 31 December 2024. It concerns 13 reports of possible match fixing, originating from 8 different license holders. Compared to the trend analysis for the year 2023, the number of reports has more than doubled. Possible explanations are efforts by the KSA to create more awareness of the reporting obligation among licensed providers or a global increase in reports of match fixing. A number of the signals were reason for investigation. Based on this, the KSA issued 4 warnings.

The KSA will make even more efforts to point out to licensed providers their legal obligation to inform the KSA without delay of indications that point to an increased risk of manipulation of an involved match. Guidance for the market in the form of a guideline will follow shortly. In addition, the KSA will continue to monitor the signals.

One of the goals of the Gambling Act is to combat gambling-related match-fixing at licensed providers of sports betting. The KSA has no legal task in detecting match-fixing, but examines whether licensed providers do enough to prevent match-fixing.

For this purpose, the Sports Betting Intelligence Unit (SBIU) was established within the KSA, a reporting point for signals of possible match-fixing in gambling.

The post Dutch Gaming Regulator Publishes Match-fixing Trend Analysis 2024 appeared first on European Gaming Industry News.

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Aldi and Allwyn Bring National Lottery to Self-checkouts at all UK Stores

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Aldi is working with National Lottery operator Allwyn to offer The National Lottery at all self-checkouts across its UK stores.

National Lottery draw games have been available to buy from colleagues at Aldi stores since 2021, but will now be offered to all self-checkout users for the first time.

The UK’s fourth-largest supermarket is among the first to launch the service, with the rollout already underway across more than 1050 UK stores.

The full rollout is set to be complete by spring this year, making it even easier for shoppers to conveniently pick up their tickets while shopping.

Lucky Dip tickets for Lotto, EuroMillions, Thunderball and Set For Life games will all be available from the self-checkout touchscreens, while those with a National Lottery Fast Pay card can easily self-scan to generate their bespoke tickets.

Richard Thornton, Communications Director at Aldi, said: “We’re always looking for ways to improve the shopping experience for our customers which is why we’ve made it even easier to enter the National Lottery while picking up essentials at our self-checkouts.

“As the UK’s cheapest supermarket, our shoppers know they’ll always find amazing value at Aldi, but we hope some lucky customers manage to find the winning numbers at our self-checkouts too.”

Jenny Blogg, Operations Director at Allwyn, said: “As we continue on our retail transformation journey – adapting our offering for a changing retail landscape and new-look stores – we’re delighted to be expanding our partnership with Aldi.

“This will ultimately see The National Lottery available at every single touchpoint in Aldi’s customer journey, helping us to reach even more players. So, however Aldi customers choose to shop – whether at the main tills or via self-checkout – they’ll always have the option to pick up a National Lottery game. This project has been a massive effort by the teams at both Allwyn and Aldi, and my sincere thanks must go to everyone involved.”

As with any other age restricted purchase, an age verification check will be carried out by an Aldi colleague before shoppers can complete their transaction.

The post Aldi and Allwyn Bring National Lottery to Self-checkouts at all UK Stores appeared first on European Gaming Industry News.

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Million Games Introduces Chicken X – A High-Stakes Arcade-Inspired Casino Game

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Million Games is thrilled to announce the release of Chicken X, a high-risk, high-reward game that brings an exciting gambling twist to the classic arcade-style road-crossing genre. With a maximum payout factor of 10,000x, Chicken X challenges players to navigate the daring chicken across a busy road while strategically deciding when to cash out or push their luck for even bigger rewards.

A New Take on Risk and Reward

Chicken X is designed to blend simple yet exhilarating gameplay with the thrill of casino-style betting. Players must guide Jack the Chicken across multiple lanes of traffic, collecting cash with each successful crossing. However, one wrong move could mean disaster – if Jack gets hit by a vehicle, the game ends, and all accumulated winnings are lost.

With five difficulty levels ranging from Beginner to Insane, players can adjust the level of risk they are willing to take. Each level offers a unique combination of volatility and potential payouts, making Chicken X suitable for both casual and high-stakes players.

“We wanted to create a game that balances fast-paced decision-making with the excitement of high-stakes gambling,” said Thomas Nimstad, CEO of Million Games. “Chicken X is all about knowing when to take the win and when to take the risk. With its arcade-inspired betting mechanics and intense multiplier system, we believe this game will captivate players looking for an adrenaline-fuelled experience.”

Innovative Features and Engaging Gameplay

Chicken X incorporates:

  • Cash winnings – Winnings increase as you progress across the road with a max payout of 10,000x.
  • Five levels of difficulty – Each with varying levels of risk and reward.
  • Strategic cash-out system – Players can choose to collect their winnings at any time or continue for higher payouts.
  • Immersive visuals and sound design – Creating a high-energy casino atmosphere.

With a medium volatility rating and 96.5% RTP, Chicken X offers a balanced mix of entertainment and reward potential.

Now Available on Million Games

Chicken X is now live and available to play on Million Games, adding another exciting title to its growing portfolio of innovative casino games. Players can experience the thrill of fast-paced decision-making and strategic betting in a game that combines arcade nostalgia with high-stakes gambling.

The post Million Games Introduces Chicken X – A High-Stakes Arcade-Inspired Casino Game appeared first on European Gaming Industry News.

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