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Maximizing ROI in iGaming: A Deep Dive into Non-Standard Geo-Targeting Through Influencer Marketing (Part 2/2)

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Previously, we have discussed how iGaming brands benefit from influencers, what the peculiarities of the iGaming industry and marketing are, and the differences between promoting iGaming products and services in countries from three different tiers. Now, let’s see how you can use the similarities and differences of the tiers to your profit when managing influencer marketing campaigns for iGaming brands.

Identifying Tier-2 Markets with Tier-1 Potential: A Language-Based Approach

In influencer marketing, targeting is often based on language. For instance, India and the USA both have English-speaking audiences, including influencers from India who create content in English, appealing to a broad audience.

Case Study: Brazilian/Portuguese Markets Dynamics

Brazil’s iGaming market boom is attributed not only to its government and influencers’ loyalty to iGaming brands but also to the Portuguese language. This language factor connects Brazil to Portugal, a more expensive market. 

Here’s how to use strategic focus on linguistics for cost-effectiveness. By engaging Brazilian influencers at local rates, brands can effectively reach the Portuguese audience. The key is focusing on influencers whose content statistics show a significant following in Portugal. This approach allows for tapping into a Tier-1 audience (Portugal) at a Tier-2 cost (Brazil). For instance, CPM (cost per mile) in Portugal is at least $20 on average, while in Brazil it may be around $5-7.

Case Study: Leveraging the Moroccan Market to Reach the French Audience

Morocco, with its French-speaking audience, presents yet another unique opportunity. In France, strict regulations make promoting gambling especially challenging. However, Moroccan influencers who create content in French can inadvertently capture the attention of the French audience.

By partnering with French-speaking influencers in Morocco, brands can effectively reach potential customers in France. This approach allows tapping into a more regulated and expensive market (France) through a less regulated and more affordable channel (Morocco).

By understanding and leveraging the shared languages across different markets, iGaming businesses can identify Tier-2 markets with the potential to effectively reach Tier-1 audiences. This strategy offers a cost-effective way to expand reach and influence, particularly in linguistically connected regions.

Quick Tips for Choosing the Right Influencers to Bridge Geo-Cultural Gaps

  • Universal Content: Pick influencers who create content that appeals globally, not just locally. Look for themes or stories that resonate across borders.
  • European Collaborations: Favor influencers who have teamed up with European influencers, indicating their ability to connect with diverse audiences.
  • Brand Partnerships: Choose influencers experienced in working with well-known brands or competitors, showing their capability to handle professional and broad-reaching collaborations.
  • Language Skills: Opt for influencers fluent in multiple languages or those who use a widely understood language like English to widen their audience reach.
  • Cultural Sensitivity: Ensure the influencers are culturally aware and inclusive, key for appealing to and respecting diverse audiences.
  • Diverse Audience Base: Check if their followers are globally distributed, suggesting a wider appeal beyond their immediate region.
  • Consistent Quality: High-quality, aesthetically pleasing content often transcends cultural boundaries, making it appealing to a wider audience.

Crafting Geo-Targeted Content

When presenting your iGaming service or product – globally or not, for Tier-1 or Tier-2 countries – you have to do it with taste, making sure the quality of the presentation is high. Also it’s crucial to adapt and trust local expertise:

  • Valuing Influencer Insights: Embrace the knowledge of local influencers. If they have already established a Tier-1 audience, it’s a sign they know what works. Trust their recommendations to tailor your product’s presentation effectively in their region.
  • Leveraging Language for Broader Reach: If your brand is available in French, capitalize on this. You can target all French-speaking countries, leveraging the common language to connect with a diverse but linguistically unified audience. This approach broadens your reach while maintaining message consistency.

Measuring Success

KPIs (Key Performance Indicators) are crucial in influencer marketing as they provide insights into campaign performance, including audience engagement, brand awareness, website traffic, lead generation, sales, and ROI. Setting and measuring KPIs are essential for understanding the success of influencer marketing campaigns and making data-driven decisions. You have to select KPIs based on specific campaign goals (e.g., brand awareness, traffic, sales). Focus on a few critical KPIs that reflect your objectives for clarity and effectiveness.

Key Aspects of Influencer Marketing KPIs

  • Engagement Metrics: Includes likes, shares, comments, saves, and mentions. High engagement indicates effective content.
  • Audience Growth: Tracks increase in brand’s social media followers or subscribers post-campaign.
  • Website Traffic: Monitors visitors directed to your site through campaigns, with metrics like new users, session counts, and referral traffic.
  • Lead Generation and Conversion Rates: Measures potential customers acquired and the percentage of leads completing a purchase.
  • CPA: The cost of acquiring a new customer through influencer-led campaigns.
  • ROI: Calculates profitability, comparing campaign costs against revenue generated.

When measuring influencer marketing KPIs:

  • Utilize social media analytics for engagement metrics.
  • Google Analytics helps track website traffic and user behavior.
  • Use affiliate links, promo codes, and UTM parameters for sales tracking.
  • Compare current campaign data with historical data to assess impact.

Effectively setting and measuring KPIs is vital for the success of influencer marketing campaigns. These metrics help align strategies with business goals, optimize efforts, and maximize ROI. For expert assistance, the Famesters influencer marketing agency offers comprehensive support: we calculate the sales funnel for our clients up to the first-time deposit (FTD), go from strategy development to KPI measurement.

Author: Anna Zhukova, Team Lead (iGaming) at Famesters

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Nolimit City’s Crazy Ex-Girlfriend has entered the chat

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Meet Nolimit City’s latest Crazy Ex-Girlfriend…the kind ex who would “accidentally” like your 2014 selfie at 3am and has a little voodoo doll named after you. She’s sliding straight into the portfolio and trust us… you’ll feel her presence. She kind of reminds you of Outsourced and Nine To Five, and with a sound track like hers, you’ll definitely find it hard to forget about her.

Reel Area
Crazy Ex-Girlfriend has mapped out your every move and runs through a 2-4-4-4-4-2 layout across 6 reels. She’s wild enough to set your house on fire and also sometimes shows up holding a pair of scissors. xSplit® doubles the value of all position multipliers on its row, including its own. Positions with no multiplier value, will get a 2x multiplier on the first split and then increase it another 2x for each consecutive split. Yeah, possibly the only time you’re happy to see your crazy ex holding a pair of scissors.

Plot Twist
All good romantic stories have a Plot Twist. The Plot Twist symbol upgrades all sticky symbols to random higher paying symbols and transforms into the same upgraded symbol. Only one Plot Twist symbol can land per spin. The Plot Twist symbol will not affect Wild and Bonus symbols. If no winning combinations land on the first spin, the Plot Twist symbol transforms into a random mid paying symbol.

Rebound Spins
Buddy, I think it’s time to move on… to Rebound Spins. Wins award respins on non winning positions. Winning symbols and all their instances on the reel area will remain sticky during the respin. Every respin that either improves the win, contains a symbol type from the current win or a Wild/Bonus symbol will award an additional respin. During each respin, the multiplier value of all non-winning positions increases by +1 except for Wilds, Bonus and sticky symbols. Rebound Spins end when there are no more wins.

Carpe DIEm Spins
Carpe DIEm, my guy! Landing 3 Bonus symbols will trigger 5 Carpe DIEm Spins. Position multipliers are kept during Carpe DIEm Spins, and a Wild symbol will remain sticky on the top position of the second reel.

Super Carpe DIEm Spins
Landing 4 Bonus symbols will trigger 7 Super Carpe DIEm Spins. Position multipliers are kept during Super Carpe DIEm Spins, and two Wild symbols will remain sticky on the top and bottom position of the second reel.

Mega Carpe DIEm Spins
Landing 5 Bonus symbols will trigger 10 Mega Carpe DIEm Spins. Position multipliers are kept during Mega Carpe DIEm Spins, and Wild symbols will remain sticky on all positions on the second reel.

Speed Run (Nolimit Bonus)
We all have a special place in our hearts for our “firsts”, don’t we? Speed Run makes its debut in Crazy Ex-Girlfriend! All Carpe Diem modes are played at a fast paced sequence. Position multipliers are kept.

God Mode (Nolimit Bonus)
Remember the good ol’ days when she treated you like a god? Learn how ‘Love Hurts’ by landing God symbols on each position and enjoy the only good thing an ex can give you. A Max Win.

Nolimit Boosters

Break ups are never easy. It’s time to up your game with these Nolimit Boosters:• Bonus Booster – guaranteed a Bonus symbol on reel 2.
• Print Spins x20 – guaranteed a spin that starts off with x20 multipliers on all positions.
• Printer Spins x250 – guaranteed a spin that starts off with x250 multipliers on all positions.
• Printiest Spins x1,000 – guaranteed a spin that starts off with x1000 multipliers on all positions.

The post Nolimit City’s Crazy Ex-Girlfriend has entered the chat appeared first on European Gaming Industry News.

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Fujitsu launches ‘Fujitsu Accelerator Program for SPORTS’ to create new value through Sports x Technology

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Fujitsu today announced the launch of “Fujitsu Accelerator Program for SPORTS,” a global partner co-creation program aimed at fostering new innovation in the sports sector.

Through Fujitsu Accelerator, Fujitsu collaborates with startups and other companies to create new businesses and solve challenges by leveraging cutting-edge technologies such as AI and quantum computing. This new program seeks to expand the value and monetization potential of corporate sports. It will achieve this by combining the strengths of Fujitsu’s sports teams and athletes—including its American football, women’s basketball, and track and field teams—and facilities, with the innovative technologies and ideas of partner companies. Through co-creation, the program aims to generate new value in sports and related fields such as entertainment, tourism, and merchandise and build a corporate sports ecosystem.

Fujitsu will begin recruiting new partners who want to engage in new business creation from December 1. Selected companies will be determined after a pitch event scheduled for February 2026. Proof of Concept (PoC) initiatives are planned to commence from fiscal year 2026.

Through various collaborations facilitated by this program, Fujitsu will continue to promote “improving people’s well-being,” one of the indispensable contribution areas of its materiality. In addition to promoting sports through its long-standing support for various teams and athletes, Fujitsu will further accelerate collaboration with local communities and encourage employee engagement.

Application Themes

1. Athlete and Team Enhancement

  • Measures to improve athlete performance and results (e.g., training support, mental health support, etc.)
  • Data analysis and collection for team sports

2. Well-Being

  • Health promotion initiatives targeting a wide range of people, from athletes to general participants and local residents
  • Efforts to improve exercise habits and encouragement to start an exercise regimen

3. Fan Engagement Enhancement

  • Measures to enhance the appeal of corporate sports teams and athletes, and to attract fans
  • Merchandise sales utilizing team IP, improved viewing experiences, and digital fan-participation projects

4. Regional Revitalization

  • Revitalization of areas around home arenas and grounds. Business planning in collaboration with local communities (local governments, educational institutions, shopping districts, etc.)
  • Tourism planning, especially initiatives linked to the Kawasaki area

5. Social Inclusion

  • Access to sports for all demographics (para-sports, adaptive sports), sports experiences for elementary and junior high school students, and club activity support

6. Operations and Business Foundation

  • Sports management platforms, corporate sports revenue models, event management, sponsor visibility, DX planning for venues, and athlete second career support

Fujitsu’s Sports Teams

Fujitsu manages many sports teams including its American football team “Fujitsu Frontiers,” the women’s basketball team “Fujitsu Red Wave,” and the track and field team. These teams have produced top athletes who aim for national and world championships. Athletes work as full-time employees of Fujitsu while engaging in their athletic activities, embodying the company’s values and social mission through sports.

1. Fujitsu Frontiers (American Football Team):
Eight-time X-League champions, aiming for an unprecedented ninth title.
2. Fujitsu Red Wave (Women’s Basketball Team):
Achieved their second W-League championship in 16 years in 2023. A top team that values player autonomy.
3. Track and Field Team:
A top-level team that has produced world, Asian, and Japanese record holders. Athletes excel in a wide range of events, including race walking, marathon, and sprints.
4. Other Sports Teams:
In addition to the above, Fujitsu also has various other sports teams, including in women’s cheerleading, men’s basketball and volleyball, 9-man volleyball, swimming, horseback riding, and golf.

Upcoming Schedule (Tentative):

  • February 6, 2026: Application deadline
  • February 26, 2026: Pitch event
  • March 2026: Selection of adopted companies
  • April 2026: Start of PoCs

Companies selected to participate in this program will be provided with opportunities to interview and survey athletes and staff belonging to Fujitsu’s sports teams. Fujitsu will offer its training facilities for the PoCs, support the development of use cases, and promote and sell co-created services through the Fujitsu Group.

Fujitsu’s Commitment to the Sustainable Development Goals (SDGs)

The Sustainable Development Goals (SDGs) adopted by the United Nations in 2015 represent a set of common goals to be achieved worldwide by 2030.
Fujitsu’s purpose – “to make the world more sustainable by building trust in society through innovation” – is a promise to contribute to the vision of a better future empowered by the SDGs.

The post Fujitsu launches ‘Fujitsu Accelerator Program for SPORTS’ to create new value through Sports x Technology appeared first on European Gaming Industry News.

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SkillOnNet Redefines RNG Gaming with World-First Launch of AI-Powered GAIA Roulette

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GAIA is the world’s first AI-driven roulette host now in commercial use.

Global entertainment brand SkillOnNet has announced the launch of GAIA Roulette, a groundbreaking new roulette experience powered by artificial intelligence.

The game – which is now live on PlayUZU Mexico, with plans to expand to additional markets across the SkillOnNet network in the coming months – blends the thrill of RNG gameplay with the 3D realism of a live dealer. It’s the world’s first AI-driven roulette host now in commercial use.

Unlike traditional RNG tables, GAIA Roulette features an intelligent, interactive digital dealer that is personalized to each player. GAIA learns player preferences, adapts its communication style, and provides real-time assistance, helping users understand bets, game flow, and strategies.

Players can discuss game events – asking questions about game results, previous numbers, their wins and losses, and review gameplay history – but they can also talk about everyday topics like hobbies, sports, foods, movies, weather and more to make the experience more enjoyable.

Designed and developed in-house by SkillOnNet, GAIA stands for Gaming AI Agent. It uses GPT-4.1-mini for chat, which supports every language, so players worldwide can converse with her in their native tongue.

For players who enjoy the personal touch of a live dealer, GAIA provides the next best thing. And because it’s powered by RNG technology, they also enjoy faster gameplay and more spins per session than a real live-dealer environment.

For SkillOnNet, GAIA represents a major step forward for AI-driven gaming and personalised casino experiences.

Jani Kontturi, Head of Games at SkillOnNet, said: “With GAIA Roulette, we’re redefining what’s possible in RNG casino entertainment, and we’re proud to bring our players something truly revolutionary. PlayUZU has always been about fairness, fun, and innovative entertainment — and GAIA fits perfectly with that promise. This launch will set a new standard for what players can expect from online roulette.”

The post SkillOnNet Redefines RNG Gaming with World-First Launch of AI-Powered GAIA Roulette appeared first on European Gaming Industry News.

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