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Mark O’Hare: The sky’s limit for The Unit and Red Knot

Published

1 year ago

January 9, 2024

Reading Time: 4 minutes

We speak to The Unit’s Head of Business Development Mark O’Hare about the company’s strategic alliance with PR and communications specialists Red Knot Communications, which was announced last year…

Can you let us know a little bit about what Red Knot does and why The Unit and Red Knot decided to enter into a strategic alliance?

We’ve worked with Red Knot since the summer of 2023, after a successful spell of Red Knot providing their PR and media services to us, particularly in the B2B domain. We knew they had worked with some of the biggest names in media, and we were instantly impressed with the support they’ve given us and the press coverage they have been able to generate from press releases, interviews, thought leaderships and social media marketing.

Very quickly, though, we established a crossover between the two companies whereby we could exploit some natural synergies. By way of an instructive example, just take my own position role, which began as Head of Business Development for The Unit. More recently, though, I’ve performed a twin-track biz-dev role for both companies. At The Unit, software development is a core part of the business and we have a talented marketing team that does traditional marketing like SEO, PPC, social media etc. However, our clients often also asked us about PR services, which was something we didn’t have the expertise in-house to provide. In the past, we would have simply handed that off to Red Knot. But now The Unit’s Co-Founder Paddy Casey and Red Knot’s Co-Founder Andy Clerkson (who had previously worked well in tandem at Grand Parade) thought I could manage sales for both and oversee how these complementary connections interlink, creating organic efficiencies from which to scale both businesses, rather than oscillating from one to the other in more disjointed fashion.

This is quite an interesting partnership, because the two companies come from very different areas, so what brings Red Knot as a media company in line with a software development company like The Unit and vice versa?

We have talked to clients in the past and interpretations of PR can be quite different, from the more traditional to the increasingly technical. For example, some just want PR to be back-linking and SEO, which was not necessarily Red Knot’s initial expertise. But the scope of its services has now evolved to include this, thanks to The Unit’s input. As in any domain of discourse, you have to embrace the latest tools of innovation and tech if you want to distil clear messaging and engage with your target audience. Nowadays, some people’s perspective of PR speaks to a more technical side which we have the experience in, so we can help each other by combining both.

How does your role differ from what you were doing for The Unit previously?

For The Unit, my day-to-day responsibilities varied from account management to working on sales leads or assisting in marketing projects, whereas Red Knot is more streamlined for me to focus on the sales process. Red Knot had a structure in place for lead management and outreach that we’ve been able to incorporate into The Unit’s structure. The role can develop as I continue to learn about what works well for both companies and I’m learning a lot.

How have you found the challenge of splitting your time between both companies?

That’s something that’s played out differently to how we may have thought. It isn’t as simple as having a set structure of focusing on The Unit in the mornings and on Red Knot in the afternoons, and I just have to be honest with myself and both companies about what I’m able to do. Some days I might work on a proposal for a The Unit client and then work on a different project for Red Knot. You have to work around time zones as well, because Red Knot’s team are spread out across Europe and the US, whereas the team I work closest with at The Unit is based in Dundalk, Ireland. I’d been at The Unit for five years and knew how we operate. From my experience now with Red Knot, I’d say both cultures are very similar, so that certainly helps.

How likely is it this partnership could expand with more staff or services?

I think there is huge potential to expand the partnership. There will certainly be other colleagues representing both sides of the business in due course. That’s not something we’ve put into place yet, but we’ve already entered mature conversations for the next phase, and ICE London (6-8 February) will see us unveil the next building block in this lockstep journey.

I personally feel the sky is the limit, because both companies are growing and can help each other in so many ways, as we seek to optimize our strengths and deliver exceptional services across the dynamic world of igaming and sports betting. I couldn’t put a timeline or a figure on things, but our growth in the last 12 months has been fantastic and we wish to continue that. The opportunity is now as palpable as it is obvious. After all, our respective skill sets, target territories and client lists are totally complementary. This global partnership crystallises a hive mind of two successful companies, comprised of very experienced gaming industry professionals who can supercharge marketing for any B2C or B2B gaming or betting brand, anywhere in the world.

Latest News

Game On! Win Acer’s New RTX 50 Series Laptop + PC Game Pass

Published

15 hours ago

June 20, 2025

George Miller

Reading Time: 3 minutes

Acer UK Levels Up the Game: Win a Brand-New NVIDIA GeForce RTX 50 Series Gaming Laptop and Unleash Hundreds of Titles with Included PC Game Pass!

Acer UK is thrilled to announce an electrifying competition giving gamers the chance to win a state-of-the-art Predator or Nitro laptop, powered by the brand-new NVIDIA GeForce RTX 50 Series GPUs! This grand giveaway celebrates the highly anticipated arrival of Acer’s latest gaming powerhouses and highlights the incredible value of PC Game Pass, now included with all new Nitro and Predator devices.

Enter the Competition Here: gleam.io/PQDpw/50-series-laptop-and-pc-game-pass-competition

The gaming landscape is constantly evolving, and Acer is at the forefront, delivering cutting-edge technology designed to immerse players in unparalleled virtual worlds. The new Predator Helios Neo 16 AI laptop, featuring the formidable NVIDIA GeForce RTX 50 Series GPUs, is now available at leading retailers including Amazon, Box, and Currys. For those seeking even more power, Acer’s official store is now stocking models with the groundbreaking RTX 5070 Ti and RTX 5080, offering next-generation performance and AI capabilities for the most demanding games and creative tasks.

But the excitement doesn’t stop there. Every new Nitro and Predator device now comes with PC Game Pass included, ensuring that gamers have immediate access to a vast library of hundreds of high-quality titles from the moment they unbox their new machine. No more waiting, no more separate purchases – just plug in and play!

To amplify the buzz, this competition will be supported by renowned gaming influencers Two Angry Gamers and Frankie Ward. Their extensive reach and passionate communities will help spread the word, giving more gamers the chance to win and experience Acer’s cutting-edge hardware paired with an incredible game library.

“We are incredibly excited to bring the power of the NVIDIA GeForce RTX 50 Series to our Predator and Nitro laptop lines,” says Mike Newson, Gaming Notebook Business Manager at Acer UK. “These new machines, especially the Predator Helios 18 AI and the Predator Triton 14 AI, represent a significant leap in gaming performance and AI integration. By bundling PC Game Pass and collaborating with beloved gaming personalities like Two Angry Gamers and Frankie Ward, we’re not just offering powerful hardware; we’re providing an instant gateway to an endless world of gaming entertainment and ensuring our message reaches the heart of the gaming community. It’s about delivering the complete, immersive experience our users deserve.”

PC Game Pass: Your Ultimate Gaming Library Just Got Bigger!

Microsoft’s PC Game Pass continues to grow, offering an incredible selection of games for every taste. Recent exciting additions that gamers can dive into include:

FBC: Firebreak – A cooperative first-person shooter available day one on Game Pass!
Rematch – A thrilling third-person, team-based football game.
Warcraft I: Remastered, Warcraft II: Remastered, and Warcraft III: Reforged – Relive the epic beginnings of the legendary Warcraft universe.
Call of Duty: WWII – Experience intense historical combat.
Looking ahead, July brings even more to the service with Little Nightmares II and Rise of the Tomb Raider returning to the library.

With new titles added regularly, PC Game Pass ensures there’s always something fresh and exciting to explore on your new Acer gaming laptop.

Don’t miss your chance to win the ultimate gaming upgrade! Enter the competition today and prepare to experience gaming like never before with Acer’s new NVIDIA GeForce RTX 50 Series laptops and PC Game Pass.

Availability: The new Predator Helios Neo 16 AI laptop with NVIDIA GeForce RTX 50 Series is available now at Amazon, Box, and Currys. Models featuring the RTX 5070 Ti and RTX 5080 are available directly from the Acer Store.

Social Media: #Acer #Predator #Nitro #RTX50Series #PCGamePass #GamingLaptop #Competition #Giveaway #TwoAngryGamers #FrankieWard

The post Game On! Win Acer’s New RTX 50 Series Laptop + PC Game Pass appeared first on European Gaming Industry News.

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iGB L!VE confirm London iGaming Week program

Published

16 hours ago

June 20, 2025

George Miller

Reading Time: 2 minutes

Clarion Gaming has announced details of London iGaming Week, a program of immersive curated events, seminars and parties centred around iGB L!VE and taking place at iconic London venues.

Confirming the programme, Naomi Barton, Global Portfolio Director responsible for iGB L!VE said: “London iGaming Week is an amazing opportunity for the global iGaming industry to come together for a week of connection, innovation, and celebration.

“Running 1 July – 4 July it features social events such as the iGB Affiliate Awards, the EGR B2B Awards, Welcome Drinks in Canary Wharf, and the Legends by Fire and ICE celebration.

“It also includes unique opportunities to network and learn at the iGB Start-Up Accelerator, the Affiliate and Operator Mixer and Technology in Gaming, the inaugural conference for senior technology professionals sponsored by Pretty Technical on Tuesday 1 July.

She added: “An initiative that we are extremely excited about is our deeper partnership with LatAm Media Group which will see us stage the first ever London LMG Futbol Experience. Taking place on Friday 4th July, the live-streamed 6-a-side football tournament will be played on a state-of-the-art 5G pitch with games officiated by fully qualified referees.

“Delivering a mixture of competition and camaraderie it’s a fantastic milestone which will build on iGB L!VE’s reputation for running the most popular business, networking and social iGaming events of the year.”

London iGaming Week represents a high profile addition to what will be the biggest edition of iGB L!VE on record. The first show to take place in London following its relocation from Amsterdam it will provide attendees with access to over 22,000sqm of product innovation and inspiration.

Connecting igaming operators, affiliates, tech vendors and game providers, iGB L!VE will welcome a projected 15,000 iGaming and affiliate pioneers helping businesses throughout the ecosystem to navigate the iGaming landscape, provide networking opportunities, showcase cutting-edge innovations and share crucial market knowledge.

For more information and to register for iGB L!VE, 2 – 3 JULY 2025, ExCeL London: igblive.com

The post iGB L!VE confirm London iGaming Week program appeared first on European Gaming Industry News.

Latest News

Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25

Published

1 day ago

June 20, 2025

George Miller

Reading Time: < 1 minute

Mind Sports South Africa’s Protea Female CS2 team, led by captain Jess Greeff and featuring Avonique van Rooyen, dominated IESF’s AEC24, and emerged undefeated, and punched their ticket to the world stage. The female Protea Team for the Counter Strike 2 Esports Title are trailblazers in female esports and are already making their mark internationally.

To qualify for IESF’s World Esports Championships 2025 (WEC25), South Africa’s Female Protea Team for the Counter Strike 2 Esports Title will be taking on Namibia at15H00 on 21 June 2025.

South Africa’s Female Protea Team for the Counter Strike 2 Esports Title has never lost to Namibia, and both MSSA and the team are confident that the result will be the same as all previous encounters.

The team has shown a few changes from 2024. Jessica Greeff remains the captain, and Avonique van Rooyen and Megan van der Westhuizen too stay on the team with their vast international experience. The two new additions are Kiera McCullum and Kalee Ludick who further add to the team.

MSSA is of the belief that the 2025 Female Protea Team for the Counter Strike 2 Esports Title is the strongest female Counter Strike 2 team to ever represent South Africa.

The full team to represent South Africa at15H00 on 21 June 2025 is:

Name	Club	Nick	Province
Jessica Eleez Greeff (Capt.)	ZAG Academy	heartjess	KwaZulu Natal
Avonique van Rooyen	ZAG Academy	avo	Gauteng
Kiera McCallum	ZAG Academy	queen	KwaZulu Natal
Megan van der Westhuizen	ZAG Academy	m3gz	Gauteng
Kalee Ludick	ZAG Academy	creative	Gauteng