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ELLIPSE APPOINTED OFFICIAL DATA AND ANALYTICS PARTNER BY RACECOURSE MEDIA GROUP

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Ellipse, a leading sports data and analytics company, behind the likes of CricViz and TennisViz, has announced a multi-year partnership with Racecourse Media Group (RMG).

The partnership will see Ellipse’s data engineering and analytics specialists, combined with AI and machine learning, bring a new dimension to how fans consume and understand horse racing – the first project of its kind for the sport.

Ellipse will work alongside RMG in using tracking data to generate a suite of analytics, modelling new performance indices and pre-race and post-race insights, known as RaceiQ metrics. The objectives of the partnership are to create new and engaging data insights to demystify horse racing performance, plus provide new ways to present the sport to existing and new fans of the sport.

Ensuring cutting-edge metrics are developed, with racing fans at its core, is vital to the project and, to that end, Ellipse and RMG have been working with some of the biggest names from across the racing industry.

The group includes former champion jockey and leading broadcaster Ruby Walsh, the unmistakable voice of ITV’s racing commentary, Richard Hoiles, recently crowned HWPA broadcaster of the year, Lydia Hislop, and Racing TV presenter and analyst Angus McNae. We are also delighted to announce that former jockey Page Fuller has joined Ellipse and will take the role of Lead Editorial Analyst for RaceiQ.

One of the RaceiQ metrics, Lengths Gained Jumping (LGJ), has recently been introduced to Racing TV’s coverage and determines how well a horse has jumped throughout a race compared with its rivals and therefore if it affected the outcome of the race.

Roderick Grafton, MD – Horse Racing at Ellipse said: “We’re delighted to be working on such an innovative project with RMG. The opportunity to combine our data science expertise with the knowledge of legends in the sport will allow us to produce RaceiQ metrics that will bring a deeper level of insight and understanding to racing audiences. Lengths Gained Jumping is the first such metric and we are thrilled with the interest it has received so far.”

Guy Evans-Tipping, CEO of Ellipse commented: “We are extremely excited to be partnering with RMG on this first-of-its-kind project in horse racing. Ellipse has proven experience in delivering innovative analytics metrics across sports and our aim with horse racing is to attract and engage a new audience. The team are hugely excited about innovating new performance metrics for RMG’s audience. It is a unique opportunity to demystify horse racing and will no doubt uncover new angles and narratives in the sport.”

Martin Stevenson, CEO of RMG, added: “This partnership with Ellipse will herald a new chapter in how we understand and engage with the sport of racing. Ellipse has shown how, through the likes of CricViz in cricket, sport can be brought to life with innovative data and analytics. We look forward to working together to engage with existing fans and attract new fans to the sport by using data to help predict how races might be run and won, which will also prove a valuable betting tool.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Hub88 adds Solidicon’s visually striking portfolio to aggregation platform

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‘World-first’ racing crash game Quackinator among high-performing titles made available

Hub88 has partnered with Solidicon, the Swedish game studio famed for creating bold, artistic casino experiences that bring a fresh wave of excitement to players.

Founded in 2006 by ‘a collective of nerds and dreamers’, Solidicon has earned a reputation for crafting games that combine technical precision with playful creativity.

The developer’s portfolio, now available via Hub88’s seamless API, includes standout titles such as Navigator, Supershoot Crash and the world’s first-ever racing crash game Quackinator.

This collaboration strengthens Hub88’s catalogue of content, reinforcing its commitment to delivering in-demand, novel and creatively distinctive experiences to audiences worldwide.

Jess Inglott, Head of Supplier Relations at Hub88, said: “Solidicon’s games bring a bold, unforgettable touch to the casino experience.

“Adding their titles to our platform allows operators to offer visually striking, memorable content that stands out in a crowded market.”

Robert Ackerman, CEO of Solidicon, said: “Partnering with Hub88 provides a practical way to broaden distribution of our games and simplify access for operators.

“Their platform is well regarded for its stability and ease of use, which makes this partnership a strong fit for us.”

The post Hub88 adds Solidicon’s visually striking portfolio to aggregation platform appeared first on Gaming and Gambling Industry Newsroom.

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Greentube expands Latin American footprint with Brazino777 partnership

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Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has strengthened its presence in Latin America after partnering with Brazino777, an online casino and sports betting brand known for its player-first experience and fast withdrawals, to roll out a selection of its top-performing titles to the Brazilian market.

Following the agreement, Greentube’s platform is now live with Brazino777 in Brazil, marking an important milestone in the supplier’s regional growth strategy and reinforcing its commitment to delivering market-relevant content in newly regulated jurisdictions.

As part of the collaboration, Brazino777 players can enjoy some of Greentube’s most popular new releases, including Piggy Prizes:Wand of Riches 2, Trinity Treasures Wukong Buy Bonus, and Caichen Triple Blossom.

Alongside these titles, a curated selection of Greentube’s iconic classic games have also been integrated, including Book of Ra deluxe, Diamond Link: Mighty Sevens, and Cash Connection – Golden Sizzling Hot.

These games were selected for their proven performance in regulated markets and their strong appeal to Brazilian players, making them an ideal fit for Brazino777’s growing casino offering.

Now, with Brazil’s regulated online gaming landscape offering fresh opportunities, the collaboration is well positioned to reach new heights as the region continues to thrive.

Greentube’s latest Brazilian partnership further reinforces its strategic focus on Latin America as a key growth market. With a diverse portfolio of innovative slots and well-established fan favourites, the company continues to strengthen its position as a leading supplier worldwide.

Wilson Francisco, Sales and Key Account Manage at Greentube, said: “Our launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentube’s commitment to delivering top-performing, culturally relevant content, is a powerful combination.

“We’re confident that this partnership will elevate the player experience and help set new standards in the market.”

Andre Medeiros, Country Manager for Brazilat Brazino777, said: “Greentube’s portfolio is recognised globally for its quality, performance and player appeal. As a brand rooted in Brazilian culture, Brazino777’s focus is simple: a fun, smooth experience our community can enjoy every day.

“Partnering with Greentube reinforces that promise by expanding the entertainment options available to our players in Brazil.”

The post Greentube expands Latin American footprint with Brazino777 partnership appeared first on Gaming and Gambling Industry Newsroom.

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Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios

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Yggdrasil has expanded its standout YGG Masters program with the addition of Nordic independent game studio Lakka Studios, introducing fresh concepts to its premium global content portfolio.

As the 20th studio to join the YGG Masters family, Lakka Studios aligns with Yggdrasil’s vision of elevating the iGaming landscape through innovative, high-quality content from the industry’s most exciting creators.

Steeped in Nordic spirit, Lakka Studios introduces a refreshing blend of clever mechanics, polished visuals, and player-first design. Its approach to light-hearted and engaging gameplay adds a new dimension to the YGG Masters catalogue, enhancing the variety of games available to Yggdrasil’s operator partners and players worldwide.

Lakka Studios will be another early adopter of Yggdrasil’s cutting-edge Game in a Box platform, created to streamline the end-to-end development process, as well as offering a ready-made path to market through its distribution network.

Zoe Bird, Head of Masters at Yggdrasil, at Yggdrasil, said: “We are thrilled to welcome Lakka Studios as the 20th studio to join our Masters community.

“The studio brings a familiar Nordic identity that complements the broad range of studios within our network. We have every confidence that Lakka Studios will quickly build a devoted following across our global operator partners.”

A spokesperson for Lakka Studios added: “Joining the YGG Masters program marks an exciting step in our journey, and we’re incredibly proud to collaborate with a partner that shares our passion for quality and innovation.

“Yggdrasil’s support and technology provide the ideal foundation for us to bring our creative vision to life.”

The post Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios appeared first on Gaming and Gambling Industry Newsroom.

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