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PRAGMATIC PLAY TURNS CANDY-FILLED ADVENTURE INTO WINTER WONDERLAND IN SUGAR RUSH XMAS

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Pragmatic Play, a leading supplier to the iGaming industry, treats players to a festive version of its top-performing title with Sugar Rush Xmas.

Trading candy mountains for a snow-topped landscape, the game utilises the same 7×7 grid of the original and fills it with frosted sugary treats as the game’s icons.

Clusters of five or more are needed to secure a win, with the tumbling mechanic filling the board with a cascade of new symbols to take their place.

In addition, all winning sweets leave behind a wrapper which grows an incrementally increasing multiplier following subsequent wins in the same position, offering a maximum multiplier of 128x in a single spot.

Three or more bauble-filled scatter symbols award at least 10 free spins. During this bonus round, marked multiplier spots are held in place, allowing players to further increase the multiplier amount and boost win potential.

Offering more good tidings is the respin feature, with additional scatter symbols awarding up to 30 extra free spins.

In preparation for the holiday season, Pragmatic Play has given several of its leading titles a festive twist, including the likes of Big Bass Christmas Bash and 5 Frozen Charms Megaways.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Pragmatic Play has infused a delightful touch of festive spirit into our top-performing titles, offering players exciting gameplay fit for this time of year across their favourite games.

“Seasonal releases have proven to be a hit, driving engagement for operators around the season. In the case of Sugar Rush Xmas, we’ve retained all the beloved elements of the original title, enriching the overall experience with a festive-themed makeover for added fun.”

Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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EGT’s high-potential novelties to fascinate operators and players at Belgrade Future Gaming 2025

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Belgrade Future Gaming 2025 is just around the corner. EGT will traditionally participate in the event, showcasing a well-curated selection of brand-new and top-performing products, which will be available at stand E1.

The company will showcase its latest series of slot cabinets Supreme, presented by the S 32-32 St and S 32-32 Up models. Powered by the Exciter IV platform, they will captivate visitors’ attention with their 2 high-resolution 32-inch UHD 4K monitors and a frameless UHD 4K display. The machines will dive players into the fascinating world of Supreme Selection multigames – Supreme Green Selection, Mega Supreme Fruits Selection, Supreme Red Selection, and Bonus Prize Bonus Buy Supreme Selection, offering a wide diversity of new games and well-known classic titles from EGT’s portfolio.

The guests will also be able to try out the Phoenix cabinets PH 27-27 St and PH 50 V St. These models will be among the highlights at EGT’s stand, standing out with their attractive design and numerous ergonomic features. They will be supplied with the jackpot bestseller Bell Link with its popular mixes Bell Link 1 and 2.

EGT will showcase its ETG solutions. The G R6 C roulette will be on display to provide visitors with an exciting gaming experience with its 6 27-inch HD touchscreen monitors and the option to choose between European and American wheels.

The company’s casino management system Spider will introduce its latest modules, allowing operators to make managing the daily activities in their gaming establishments easy and effective.

EGT Digital will also present its wide range of iGaming solutions. The provider will showcase its rich variety of instant and slot games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave with its 4 main modules, giving operators everything they need to build and grow their online business.

Aleksandar Kliska, General Director of EGT Group d.o.o. Serbia, commented: “I am very glad that we will participate in Belgrade Future Gaming once again, as it is among the most important gaming exhibitions not only in Serbia, but also in the region. The event will allow us to showcase our latest products to the key players in the industry, strengthen our current partnerships, and start new collaborations.”

The post EGT’s high-potential novelties to fascinate operators and players at Belgrade Future Gaming 2025 appeared first on European Gaming Industry News.

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Altenar launches Market Bundles to streamline sportsbook navigation

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Front-end feature offers new way to group and display markets under a unified interface for enhanced user experience

Altenar, a leading sportsbook provider, has unveiled its latest platform enhancement with the launch of Market Bundles, a front-end feature designed to streamline the display and navigation of betting markets.

Market Bundles introduce a more engaging and intuitive way for users to explore betting content by grouping markets under a single, translatable title. Each bundle utilises tabbed navigation, allowing for seamless transitions between related markets and improved sportsbook structure.

The new feature also gives operators more control over content presentation, enabling them to strategically organise and display markets for maximum user impact. Once created, bundles can be effortlessly dragged and dropped into existing market groups, allowing for dynamic and flexible layout options.

This smart tool is another clear example of how Altenar is evolving its platform with innovation and operator feedback at the heart of its roadmap, following a string of enhancements since the beginning of the year.

Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, said: “Market Bundles represent a major step forward in how our operator partners can deliver content – offering a more easy-to-use and engaging sportsbook experience. This launch reflects our continued focus on enhancing front-end flexibility, reducing friction and giving operators powerful tools to shape the user journey.”

The post Altenar launches Market Bundles to streamline sportsbook navigation appeared first on European Gaming Industry News.

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Fueling the Fast Lane: Play’n GO Music and MoneyGram Haas F1 Team Drop Esteban Ocon’s High-Octane Playlist: ‘Ocon’s Drive’

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Play’n GO Music and the MoneyGram Haas F1 Team are turning up the volume with the latest instalment in their adrenaline-fueled playlist series—this time, curated by none other than racing star Esteban Ocon.

Titled “Ocon’s Drive” this exclusive playlist is a sonic snapshot of the music that drives Esteban through the intensity of race weekends. From pulse-pounding beats to tracks that help him lock in and focus, each song has been hand-selected to reflect the rhythm of a racer’s mindset.

“Music and racing share the same pulse – high energy and excitement,” says Ocon. “This playlist is a window into my world, and I’m thrilled to share it with fans everywhere.”

Now streaming on Spotify and YouTube, the playlist invites fans to step into Esteban’s racing boots—and headphones—for a ride through his personal soundtrack.

Whether you’re trackside or tuning in from home, this is your chance to connect with the music that fuels one of the world’s most dynamic drivers.

Follow @playngo_music and @HaasF1Team on social media to catch every beat of the campaign.

The Ocon’s Drive Playlist is now available on Spotify. 

Fans are encouraged to listen, share, and engage using #PlaynGOMusic and #HaasF1 on social media.

🎵 Listen now: https://open.spotify.com/playlist/5Jv79tTJih76LiWgCg6mgh?si=ac7eb434f5d54aa6

The post Fueling the Fast Lane: Play’n GO Music and MoneyGram Haas F1 Team Drop Esteban Ocon’s High-Octane Playlist: ‘Ocon’s Drive’ appeared first on European Gaming Industry News.

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