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Prime Gaming Rebrands as Kinetic Digital to Create New Energy

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Veteran online casino marketing specialist completes game-changing revamp

Leading online casino marketing specialist Prime Gaming has rebranded to Kinetic Digital. The SkillOnNet company said the revamp, which includes a brand-new logo and design overhaul, will better reflect the brand’s core values and its progression since it first opened its doors while connecting its history with its promising future.

The company’s new name draws on the Greek word ‘kineticos’, which embodies dynamic forces collaborating to create motion. It signifies progress, continuous improvement and the dynamism within the team.

With more than two decades of experience in the online gaming business, Prime Gaming grew to specialize in executing multi-brand strategies in regulated markets such as the United Kingdom, Spain and Canada/Ontario and became a proven expert in player acquisition with a focus on SEM, data attribution and unique retention. Now, as Kinetic Digital, the company will move forward to achieve even greater goals.

Meanwhile, its affiliate program, Prime Partners, one of the top affiliate platforms in the industry, will retain its current name and identity marketing and selling major brands like Genting Casino, Slingo, SpinGenie, MegaCasino and LordPing.

“Our motivation at Kinetic Digital is rooted in daring endeavors, continuously challenging ourselves and fostering a collaborative environment,” the Marketing and Operations Vice-President for Prime Gaming, Rachel Regev, said. “We emphasize growth, progression and working together, celebrating the journey as much as the milestones.

“The online gaming space has changed so much since we launched back in 2003 and so it was time to embrace change. ‘Kinetic’ is about movement and the new energy that creates.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Will Bolton named ‘David Orrick Journalist of the Year’ at ICE Barcelona

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Will Bolton, Editor of G3 has been named the first ‘David Orrick Journalist of the Year’. Presented at ICE Barcelona by Clarion Gaming Managing Director Stuart Hunter, the Award has been created in memory of respected gambling industry writer David Orrick who passed in September 2024 aged 75.

Making the presentation, Stuart Hunter said: “Last year the industry sadly lost one of its most ardent and articulate supporters with the passing of David Orrick. David worked in the industry first as a journalist editing trade title EuroSlot and then heading-up PR and media relations for a raft of internationally recognised gambling brands.

“From the moment he joined the industry in 1995 he participated in our events first as a journalist and then as an exhibitor handling comms for many of the land-based sector’s best known manufacturers.

“David was a formidable personality steeped in the industry, highly knowledgeable and internationally respected. When David shared his opinion you listened and took note of his insights. He was a true ‘critical friend’ and made important contributions to the success of our brands not least ICE which he supported with a passion. He is greatly missed by everyone who knew him.

“In David’s honour and having consulted with his family we decided to launch a special award which carries his name. The David Orrick Journalist Of The Year Award recognises the talent and dedication which exists within the community of writers who report on the industry. Often overlooked, they provide an essential service helping to bring together games creators and providers with consumer-facing brands.

“To launch the David Orrick Award we invited publishers to nominate one of their star writers. From what was an extremely high quality short list a judging panel comprising members of the Clarion team identified our inaugural winner. Described by our judges as being extremely talented, diligent, easy to build a rapport with incisive and knowledgeable. I am delighted to confirm G3’s Will Bolton as the winner of the inaugural David Orrick Journalist of the Year.”

David’s son James Davidson reflected: “David lived and breathed the industry with everything that he had. It wasn’t a job , it was a way of life and something that he cherished dearly. David is hugely missed but he would be undoubtedly proud of the fact that his work and commitment to the industry has been valued. This Award would be something he would have hugely endorsed and shared avidly with the winners. Thank you for creating an award that shares and recognises David’s work.”

 

The post Will Bolton named ‘David Orrick Journalist of the Year’ at ICE Barcelona appeared first on European Gaming Industry News.

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Toshi.bet Expands in Crypto Gambling Market with Instant Withdrawals and Privacy-Focused Gaming

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Toshi.bet introduces a streamlined crypto gambling experience with instant transactions, no KYC requirements, and tailored deposit bonuses.

Toshi.bet, a growing cryptocurrency casino, is expanding its presence in the online gambling industry with a focus on instant withdrawals, privacy, and a broad selection of gaming options. Operating as a no-KYC platform, Toshi.bet provides players with an alternative to traditional online casinos by leveraging blockchain-backed security and provably fair gaming.

Key Features of Toshi.bet

  • Notable Growth in the Crypto Casino Sector – Toshi.bet has seen an increase in its user base, with thousands of players engaging in its gaming platform daily.
  • Instant Deposits & Withdrawals – The platform supports Bitcoin (BTC), Ethereum (ETH), USDT, and various other cryptocurrencies, enabling near-instant, fee-free transactions.
  • Privacy-Focused Gaming – With no KYC requirements, Toshi.bet offers users the ability to place bets while maintaining their anonymity.
  • Deposit Bonuses & Reward Programs – Players can access tailored deposit bonuses of up to 200%, free spins, and rakeback rewards.
  • Diverse Game Selection – The platform features a variety of gaming options, including slots, live casino, Plinko, dice, and other blockchain-optimized games.

 

The post Toshi.bet Expands in Crypto Gambling Market with Instant Withdrawals and Privacy-Focused Gaming appeared first on European Gaming Industry News.

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PopOK Gaming Introduces Poly Live Casino Studio by Alec Monopoly, Featuring Poly Blackjack & Poly Roulette

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PopOK Gaming, a leading innovator in the iGaming industry, is pleased to announce the launch of the groundbreaking Poly Live Casino Studio by world-renowned street artist Alec Monopoly.

This one-of-a-kind live casino experience merges the excitement of classic table games with Monopoly’s signature artistic flair, offering an electrifying new dimension to online gaming.

The Poly Live Casino Studio introduces two premium live dealer games – Poly Blackjack and Poly Roulette – delivering an unparalleled fusion of art, entertainment, and immersive gameplay. Featuring exclusive designs by Alec Monopoly, the studio is set to captivate players with its bold visuals and dynamic atmosphere, transforming traditional casino gaming into a work of art.

A Live Casino Experience Like No Other

The Poly Live Casino Studio is a fully interactive, high-energy gaming environment where players can engage with professional dealers in real time. Designed to reflect Alec Monopoly’s iconic street art style, every element of the studio – from the tables to the backdrops – exudes creativity and luxury.

  • Poly Blackjack: A fresh take on the timeless classic, featuring a customized table design with bold, colorful artwork and dynamic visuals that elevate the traditional roulette experience. Players can enjoy all the standard inside and outside bets, complemented by an electrifying atmosphere inspired by Monopoly’s signature art.
  • Poly Roulette: This exclusive Blackjack table offers a seamless combination of strategy and style. With a fully immersive studio setting and high-quality streaming, players can engage in classic Blackjack gameplay while surrounded by a unique artistic backdrop. The game maintains all standard rules while offering an elevated, collector’s edition feel.

A Collaboration That Redefines Gaming

Alec Monopoly, known for his vibrant and unconventional artistic expressions, brings his signature touch to the live casino space in collaboration with PopOK Gaming. This partnership pushes the boundaries of iGaming by blending fine art with cutting-edge technology, offering players a gaming experience that is as visually striking as it is thrilling.

Elevating the Future of Live Casino Gaming

The launch of the Poly Live Casino Studio marks a new era for live dealer games, where creativity and gaming converge to create a uniquely engaging atmosphere. With PopOK Gaming’s cutting-edge technology and Monopoly’s artistic brilliance, this live casino experience is set to redefine industry standards.

The Poly Live Casino Studio is now available for operators worldwide, bringing a visually stunning and highly interactive gaming experience to players across multiple platforms.

For more information about Poly Blackjack, Poly Roulette, and the Poly Live Casino Studio, visit popokgaming.com.

 

The post PopOK Gaming Introduces Poly Live Casino Studio by Alec Monopoly, Featuring Poly Blackjack & Poly Roulette appeared first on European Gaming Industry News.

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