Latest News
£90m sale of nDreams provides exit for Mercia
nDreams – a leading UK virtual reality (VR) studio that specialises in developing and publishing VR games – has been acquired by Stockholm-based Aonic AB in a £90.3m ($110m) deal.
The transaction provides an exit for nDreams’ investor Mercia Asset Management, which held a 33.2% direct stake in the company. It achieved a total return of £30.2m, consisting of £26.4m in cash and a £3.8m stake in Aonic, and representing a 2.7x return on investment and a 18.4% IRR.
nDreams, which is headquartered in Farnborough, was founded by Patrick O’Luanaigh in 2006. The company has more than doubled the size of its team, from around 100 at the start of 2001 to 250, including 195 developers working across four studios on a range of high- potential projects. These include recent launches Ghostbusters: Rise of the Ghost Lord, in collaboration with Sony Pictures Virtual Reality and Meta, and the Meta Quest chart topper Powerwash Simulator VR.
Aonic is diversified video gaming group with a strong position in the VR and augmented reality (AR) industry and made an initial $35m investment into nDreams in March 2022. This investment helped support nDreams’ acquisition of Near Light Limited, a Brighton-based VR and AR game development studio, organic investment into new game developments as well as its broader growth strategy.
Mercia was one of the first investors to anticipate the growth of VR. Its initial £0.3m investment in nDreams was made in March 2014, prior to Facebook’s acquisition of Oculus VR, which is regarded as a landmark deal in the industry. Mercia initially invested through its managed funds, later using capital from its own balance sheet.
Julian Viggars, CIO of Mercia Asset Management and nDreams’ board member, commented: “When we first invested in nDreams we had a high conviction in the potential of VR gaming, and this realisation is a strong validation of that thesis. We have proactively supported nDreams since 2014 and are pleased that we will continue to benefit from their continuing growth as part of Aonic, through our partial reinvestment. We look forward to nDreams continuing on its exciting VR and AR journey within a larger gaming group and congratulate Patrick O’Luanaigh and his nDreams team on all that they have achieved thus far
Dr Mark Payton, CEO of Mercia Asset Management PLC, said: “This trade sale represents another profitable outcome for Mercia, realising a significant return which is above our current holding value, predominantly in cash. This latest successful exit further adds to our strong debt free cash position, which now stands at circa £60m. We look forward to announcing Mercia’s Interim Results on 28 November 2023.”
Latest News
Hub88 adds Solidicon’s visually striking portfolio to aggregation platform
‘World-first’ racing crash game Quackinator among high-performing titles made available
Hub88 has partnered with Solidicon, the Swedish game studio famed for creating bold, artistic casino experiences that bring a fresh wave of excitement to players.
Founded in 2006 by ‘a collective of nerds and dreamers’, Solidicon has earned a reputation for crafting games that combine technical precision with playful creativity.
The developer’s portfolio, now available via Hub88’s seamless API, includes standout titles such as Navigator, Supershoot Crash and the world’s first-ever racing crash game Quackinator.
This collaboration strengthens Hub88’s catalogue of content, reinforcing its commitment to delivering in-demand, novel and creatively distinctive experiences to audiences worldwide.
Jess Inglott, Head of Supplier Relations at Hub88, said: “Solidicon’s games bring a bold, unforgettable touch to the casino experience.
“Adding their titles to our platform allows operators to offer visually striking, memorable content that stands out in a crowded market.”
Robert Ackerman, CEO of Solidicon, said: “Partnering with Hub88 provides a practical way to broaden distribution of our games and simplify access for operators.
“Their platform is well regarded for its stability and ease of use, which makes this partnership a strong fit for us.”
The post Hub88 adds Solidicon’s visually striking portfolio to aggregation platform appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Greentube expands Latin American footprint with Brazino777 partnership
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has strengthened its presence in Latin America after partnering with Brazino777, an online casino and sports betting brand known for its player-first experience and fast withdrawals, to roll out a selection of its top-performing titles to the Brazilian market.
Following the agreement, Greentube’s platform is now live with Brazino777 in Brazil, marking an important milestone in the supplier’s regional growth strategy and reinforcing its commitment to delivering market-relevant content in newly regulated jurisdictions.
As part of the collaboration, Brazino777 players can enjoy some of Greentube’s most popular new releases, including Piggy Prizes:Wand of Riches 2, Trinity Treasures Wukong Buy Bonus, and Caichen Triple Blossom.
Alongside these titles, a curated selection of Greentube’s iconic classic games have also been integrated, including Book of Ra deluxe, Diamond Link: Mighty Sevens, and Cash Connection – Golden Sizzling Hot.
These games were selected for their proven performance in regulated markets and their strong appeal to Brazilian players, making them an ideal fit for Brazino777’s growing casino offering.
Now, with Brazil’s regulated online gaming landscape offering fresh opportunities, the collaboration is well positioned to reach new heights as the region continues to thrive.
Greentube’s latest Brazilian partnership further reinforces its strategic focus on Latin America as a key growth market. With a diverse portfolio of innovative slots and well-established fan favourites, the company continues to strengthen its position as a leading supplier worldwide.
Wilson Francisco, Sales and Key Account Manage at Greentube, said: “Our launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentube’s commitment to delivering top-performing, culturally relevant content, is a powerful combination.
“We’re confident that this partnership will elevate the player experience and help set new standards in the market.”
Andre Medeiros, Country Manager for Brazil at Brazino777, said: “Greentube’s portfolio is recognised globally for its quality, performance and player appeal. As a brand rooted in Brazilian culture, Brazino777’s focus is simple: a fun, smooth experience our community can enjoy every day.
“Partnering with Greentube reinforces that promise by expanding the entertainment options available to our players in Brazil.”
The post Greentube expands Latin American footprint with Brazino777 partnership appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios
Yggdrasil has expanded its standout YGG Masters program with the addition of Nordic independent game studio Lakka Studios, introducing fresh concepts to its premium global content portfolio.
As the 20th studio to join the YGG Masters family, Lakka Studios aligns with Yggdrasil’s vision of elevating the iGaming landscape through innovative, high-quality content from the industry’s most exciting creators.
Steeped in Nordic spirit, Lakka Studios introduces a refreshing blend of clever mechanics, polished visuals, and player-first design. Its approach to light-hearted and engaging gameplay adds a new dimension to the YGG Masters catalogue, enhancing the variety of games available to Yggdrasil’s operator partners and players worldwide.
Lakka Studios will be another early adopter of Yggdrasil’s cutting-edge Game in a Box platform, created to streamline the end-to-end development process, as well as offering a ready-made path to market through its distribution network.
Zoe Bird, Head of Masters at Yggdrasil, at Yggdrasil, said: “We are thrilled to welcome Lakka Studios as the 20th studio to join our Masters community.
“The studio brings a familiar Nordic identity that complements the broad range of studios within our network. We have every confidence that Lakka Studios will quickly build a devoted following across our global operator partners.”
A spokesperson for Lakka Studios added: “Joining the YGG Masters program marks an exciting step in our journey, and we’re incredibly proud to collaborate with a partner that shares our passion for quality and innovation.
“Yggdrasil’s support and technology provide the ideal foundation for us to bring our creative vision to life.”
The post Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios appeared first on Gaming and Gambling Industry Newsroom.
-
Latest News2 weeks agoSCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide
-
Latest News3 months ago
Announcement: 25th September 2025
-
Latest News1 month ago
JioBLAST Launches All Stars vs India powered by Campa Energy: A New Era of Creator-Driven Esports Entertainment
-
Latest News3 months ago
The Countdown is On: Less Than 3 Months to Go Until The Games of The Future 2025 Kicks Off in Abu Dhabi
-
eSports1 month ago
CS:GO Betting Gains Momentum in the iGaming Sector
-
Latest News3 months ago
Evolution launches Sneaky Slots — a Bold New Slot Studio
-
Latest News2 weeks ago
THE 2025 PUBG MOBILE GLOBAL CHAMPIONSHIP GROUP STAGE WRAPS UP WITH LAST CHANCE IN SIGHT
-
Latest News3 months ago
Leading The Charge! Euronics Group Joins LEC As Official Electronics Retail Partner


You must be logged in to post a comment Login