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£90m sale of nDreams provides exit for Mercia

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nDreams – a leading UK virtual reality (VR) studio that specialises in developing and publishing VR games – has been acquired by Stockholm-based Aonic AB in a £90.3m ($110m) deal.

The transaction provides an exit for nDreams’ investor Mercia Asset Management, which held a 33.2% direct stake in the company. It achieved a total return of £30.2m, consisting of £26.4m in cash and a £3.8m stake in Aonic, and representing a 2.7x return on investment and a 18.4% IRR.

nDreams, which is headquartered in Farnborough, was founded by Patrick O’Luanaigh in 2006. The company has more than doubled the size of its team, from around 100 at the start of 2001 to 250, including 195 developers working across four studios on a range of high- potential projects. These include recent launches Ghostbusters: Rise of the Ghost Lord, in collaboration with Sony Pictures Virtual Reality and Meta, and the Meta Quest chart topper Powerwash Simulator VR.

Aonic is diversified video gaming group with a strong position in the VR and augmented reality (AR) industry and made an initial $35m investment into nDreams in March 2022. This investment helped support nDreams’ acquisition of Near Light Limited, a Brighton-based VR and AR game development studio, organic investment into new game developments as well as its broader growth strategy.

Mercia was one of the first investors to anticipate the growth of VR. Its initial £0.3m investment in nDreams was made in March 2014, prior to Facebook’s acquisition of Oculus VR, which is regarded as a landmark deal in the industry. Mercia initially invested through its managed funds, later using capital from its own balance sheet.

Julian ViggarsCIO of Mercia Asset Management and nDreams’ board member, commented: “When we first invested in nDreams we had a high conviction in the potential of VR gaming, and this realisation is a strong validation of that thesis. We have proactively supported nDreams since 2014 and are pleased that we will continue to benefit from their continuing growth as part of Aonic, through our partial reinvestment. We look forward to nDreams continuing on its exciting VR and AR journey within a larger gaming group and congratulate Patrick O’Luanaigh and his nDreams team on all that they have achieved thus far

Dr Mark PaytonCEO of Mercia Asset Management PLC, said: “This trade sale represents another profitable outcome for Mercia, realising a significant return which is above our current holding value, predominantly in cash.  This latest successful exit further adds to our strong debt free cash position, which now stands at circa £60m. We look forward to announcing Mercia’s Interim Results on 28 November 2023.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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7777 gaming obtains supplier license in Brazil

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7777 gaming is thrilled to announce its latest milestone: obtaining a supplier certification for the Brazilian market. This achievement allows the company to bring its exciting portfolio of online casino games to local operators, marking a significant step in its expansion across Latin America.

“We are incredibly proud to enter Brazil, one of the most dynamic and promising gaming markets in the region,” shared Zhana Aleksandrova, Business Development Manager for Spain & Latin America at 7777 gaming. “This certification opens the door to collaborating with local operators and introducing Brazilian players to our innovative and engaging games. We’re excited to become part of this vibrant gaming landscape.”

The certification highlights 7777 gaming’s dedication to meeting local regulatory requirements and delivering top-quality gaming content tailored to diverse audiences. Players in Brazil can now enjoy fan-favorite titles like Crazy 100 Bucks, Candy Anyways, and Devil’s Deal Soul for Sale, all known for their captivating designs and immersive gameplay. The first pack of 20 thrilling titles is already certified and ready to be integrated into the local online operators’ platforms.

This expansion into Brazil is part of 7777 gaming’s broader strategy to establish itself as a leading provider in regulated markets worldwide. With its creative game portfolio and commitment to excellence, the company is set to make a strong impression in Brazil and beyond.

Stay tuned for more updates as 7777 gaming continues to bring its cutting-edge gaming experiences to players across the globe.

Meet 7777 gaming team at SBC Summit Rio, 25-27 February 2025, Riocentro, Rio de Janeiro, Brazil.

The post 7777 gaming obtains supplier license in Brazil appeared first on European Gaming Industry News.

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Sportradar’s Alpha Odds Receives Dual Honors at European iGaming Awards 2025

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Sportradar is pleased to announce that it was recognized with two prestigious honors at the European iGaming Awards during ICE Barcelona.  The company’s innovative Alpha Odds solution was honored in two competitive categories, continuing to solidify Sportradar as a leader in the online gaming industry. The European iGaming awards, a benchmark for excellence in the sector, celebrate groundbreaking achievements and advancements that redefine the gaming experience.

Alpha Odds received recognition in the following categories:

  • 2024 Innovation of the Year: Celebrating the pinnacle of innovation and creative thinking in iGaming.
  • Best Sports Betting Innovation: Honoring extraordinary advancements in the sports betting arena.

A service offered through Sportradar’s Managed Trading Services (MTS), Alpha Odds leverages AI-driven odds personalization technology to deliver bespoke betting prices for sportsbook operators. Alpha Odds recalculates financial exposure in real time, enabling operators to manage liability with unparalleled precision, reduce risk and enhance profitability. Since its launch, Alpha Odds has generated an average 13% improvement in margin performance for sportsbooks using the solution.

Through Alpha Odds, Sportradar’s MTS continues to optimize trading strategies and elevate sportsbook profitability, while reinforcing Sportradar’s position as a trusted technology partner for operators worldwide.

The post Sportradar’s Alpha Odds Receives Dual Honors at European iGaming Awards 2025 appeared first on European Gaming Industry News.

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Xanada Investments Announces Strategic Investment in Bettorify

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Xanada Investments has announced a strategic partnership with Bettorify, an emerging platform provider delivering localized and premium iGaming solutions.

Bettorify’s core differentiator lies in its dedication to localization. The company specializes in white-label and turnkey platforms that resonate with local players, particularly across Asia’s diverse and rapidly growing iGaming market.

By integrating local payment methods and offering a tailored game portfolio, Bettorify enables operators to meet the unique needs of players while navigating regional complexities with ease.

Xanada Investments’ role goes beyond capital infusion. The fund brings extensive expertise, a powerful network, and a shared vision for success. With this partnership, Bettorify is set to improve its offerings further, expand operations across Asia, and bring tailored, competitive solutions to operators navigating the region’s complex landscape.

Vladimir Malakchi, CEO & Managing Partner of Xanada Investments, shared his thoughts:
“Bettorify offers a compelling answer to the growing demand for localized solutions in Asia’s iGaming market, which remains one of the most dynamic and under-served regions globally. Their approach to building deeply customized platforms for local audiences is both innovative and necessary.

Hanna Rai, CEO of Bettorify, expressed enthusiasm about the partnership: “Our collaboration with Xanada Investments marks a pivotal moment for Bettorify. Their strategic guidance and support will help us accelerate our growth, expand our footprint across Asia, and continue delivering unmatched platforms that operators and players love. Together, we aim to set a new standard in the iGaming industry.”

The post Xanada Investments Announces Strategic Investment in Bettorify appeared first on European Gaming Industry News.

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