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Max Holloway makes more history as UFC legend becomes first MMA fighter to sign for Kick.com
Former UFC Champion and number one ranked Featherweight Max ‘Blessed’ Holloway has signed a streaming deal with Kick .com. Holloway, an avid streamer who has been active in the gaming space since 2016, becomes the first mixed martial artist to join the Kick platform in an official capacity. Holloway plans on streaming a range of content, including Apex Legends, Fortnite, Madden and UFC 5, while engaging in conversation with his subscribers and fans from across the world.
In regard to his switch to join Kick, Holloway said: “I’m so excited to join the Kick community. I have been streaming video games with my fans for a long time, but the functionality and sense of community on this platform is a whole new level. I can’t wait to build and grow with the Kick family, and continue to engage with my fans in both the MMA and gaming world.”
Holloway plans to be streaming on Kick over 10 hours per week, in between his MMA training schedule. He is anticipated to return to the UFC Octagon in early 2024, once again at the top of the sport.
Kick, which sponsors Sauber Motorsport’s’s Esports team and F1 team, as well as Everton in the English Premier League, has disrupted the streaming world since its inception, offering its partners and creators better economic terms and a more relaxed content policy than its competitors. Holloway is the latest of many high profile streamers to cross over to Kick since its launch in late 2022 and is the first mixed martial artist to join the platform as an official partner.
Akhil Sarin, Chief Marketing Officer for Kick, said: “Max Holloway is renowned for being the best boxer in UFC, but it’s his impact with Kick that we are most excited about. The interest and engagement in his initial streams was clear to see and we’re thrilled to welcome him to the platform in an official capacity.”
Fans are encouraged to visit and register on Kick .com and follow Kick .com/MaxHolloway.
Holloway has already been active on the platform, but will have his first official stream as a Kick Partner on November 17, 2023, which will include playing Apex Legends, and a number of other subscriber activities including Q&A and fan giveaways. For latest updates, please follow Kick Streaming at https://twitter .com/KickStreaming and Max Holloway at https://twitter .com/BlessedMMA.
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Sportradar’s Alpha Odds Receives Dual Honors at European iGaming Awards 2025
Sportradar is pleased to announce that it was recognized with two prestigious honors at the European iGaming Awards during ICE Barcelona. The company’s innovative Alpha Odds solution was honored in two competitive categories, continuing to solidify Sportradar as a leader in the online gaming industry. The European iGaming awards, a benchmark for excellence in the sector, celebrate groundbreaking achievements and advancements that redefine the gaming experience.
Alpha Odds received recognition in the following categories:
- 2024 Innovation of the Year: Celebrating the pinnacle of innovation and creative thinking in iGaming.
- Best Sports Betting Innovation: Honoring extraordinary advancements in the sports betting arena.
A service offered through Sportradar’s Managed Trading Services (MTS), Alpha Odds leverages AI-driven odds personalization technology to deliver bespoke betting prices for sportsbook operators. Alpha Odds recalculates financial exposure in real time, enabling operators to manage liability with unparalleled precision, reduce risk and enhance profitability. Since its launch, Alpha Odds has generated an average 13% improvement in margin performance for sportsbooks using the solution.
Through Alpha Odds, Sportradar’s MTS continues to optimize trading strategies and elevate sportsbook profitability, while reinforcing Sportradar’s position as a trusted technology partner for operators worldwide.
The post Sportradar’s Alpha Odds Receives Dual Honors at European iGaming Awards 2025 appeared first on European Gaming Industry News.
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Xanada Investments Announces Strategic Investment in Bettorify
Xanada Investments has announced a strategic partnership with Bettorify, an emerging platform provider delivering localized and premium iGaming solutions.
Bettorify’s core differentiator lies in its dedication to localization. The company specializes in white-label and turnkey platforms that resonate with local players, particularly across Asia’s diverse and rapidly growing iGaming market.
By integrating local payment methods and offering a tailored game portfolio, Bettorify enables operators to meet the unique needs of players while navigating regional complexities with ease.
Xanada Investments’ role goes beyond capital infusion. The fund brings extensive expertise, a powerful network, and a shared vision for success. With this partnership, Bettorify is set to improve its offerings further, expand operations across Asia, and bring tailored, competitive solutions to operators navigating the region’s complex landscape.
Vladimir Malakchi, CEO & Managing Partner of Xanada Investments, shared his thoughts:
“Bettorify offers a compelling answer to the growing demand for localized solutions in Asia’s iGaming market, which remains one of the most dynamic and under-served regions globally. Their approach to building deeply customized platforms for local audiences is both innovative and necessary.
Hanna Rai, CEO of Bettorify, expressed enthusiasm about the partnership: “Our collaboration with Xanada Investments marks a pivotal moment for Bettorify. Their strategic guidance and support will help us accelerate our growth, expand our footprint across Asia, and continue delivering unmatched platforms that operators and players love. Together, we aim to set a new standard in the iGaming industry.”
The post Xanada Investments Announces Strategic Investment in Bettorify appeared first on European Gaming Industry News.
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Yaspa and Playbook Engineering join forces to revolutionise iGaming payments
Real-time payment provider, Yaspa, has partnered with Playbook Engineering, a global leader in betting platforms, to deliver cutting-edge instant bank payment solutions for their online betting sites. This collaboration will enable players to enjoy seamless, fast, and secure payment journeys using Pay by Bank for deposits and withdrawals.
As Playbook Engineering upgrades its payment systems, they’ve strategically selected Yaspa as their exclusive real-time payment provider. Together, they’re setting a new standard for speed, security, and compliance in iGaming payments.
Luke Cousins, Commercial Director at Playbook Engineering, shared his enthusiasm for the partnership: “When enhancing our payment systems, it was crucial for us to partner with a provider that could match our vision for innovation and deliver a modern, user-friendly experience. Yaspa stood out as a leader in open banking and iGaming payments. Their expertise, coupled with their innovative approach to compliance and safer gambling, made them the perfect fit. We’re excited to bring these benefits to our operators and players.”
James Neville, CEO of Yaspa, echoed the sentiment: “We’re delighted to join forces with Playbook Engineering, a company that shares our commitment to advancing the iGaming industry. By integrating open banking payments into its platform, Playbook is paving the way for faster settlements, greater transparency, and an unparalleled user experience. Together, we’re raising the bar for what iGaming payments should look like.”
Why this matters
Open banking is transforming the way players interact with iGaming platforms, offering faster transactions, improved security, and reduced friction. With Yaspa’s cutting-edge technology and Playbook Engineering’s scalable betting platform, this partnership is set to deliver a payment experience that keeps operators ahead of the curve.
A shared vision
Yaspa and Playbook Engineering share a passion for innovation and compliance. By choosing to integrate Yaspa’s cutting-edge payment platform, Playbook Engineering reaffirms its dedication to providing both operators and players with a comprehensive, modern payment ecosystem.
The post Yaspa and Playbook Engineering join forces to revolutionise iGaming payments appeared first on European Gaming Industry News.
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