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adesso to manage social media accounts for LOTTO Hamburg

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LOTTO Hamburg is turning to adesso to be its partner for social media. adesso is now the digital media agency in charge of the strategy and content behind all social media channels run by Hamburg’s state lottery company. The experts from adesso’s Digital Experience (DX) division, who specialise in online marketing, branding and social media, made a convincing pitch, earning them a four-year contract with the client.

 

 

LOTTO Hamburg has relied on adesso’s services for traditional IT projects in the past. Now the two companies are launching their first close collaboration in the field of social media. “We are delighted that we were able to convince an exciting customer like LOTTO Hamburg of our services, which include professional photo and video productions, along with strategy concept creation and creative services for traditional social media content,” says Madelaine de Nève, Social Media Team Lead in the DX division of adesso, describing the contract.

Creative, entertaining, bold: adesso delivers target group-oriented strategy

 

 

Through the strategic reorganisation of its social media channels, LOTTO Hamburg aims to position itself as a responsible gaming provider with a strong connection to Hamburg. To address the target group, the existing communication strategy is to be enhanced in terms of both content and visuals. The collaboration will take into account LOTTO Hamburg’s values, as well as the restrictions associated with the lottery industry. “adesso took a creative, entertaining and bold approach to meeting our expectations in the tender,” said Thomas Hinz, Head of Online Marketing and Sales at LOTTO Hamburg. “We are very much looking forward to working on our social media activities together and taking them to a new level.”

adesso delivers big-picture input

LOTTO Hamburg was looking for a partner who had an excellent command of the entire digital and customer experience, as well as a superior understanding of the lottery business. adesso was able to impress the client with its unique hybrid offering of creative, consulting and IT services. Backed by many years of industry experience in the lottery sector, adesso provides ideas and inspiration that take the big picture into account. In addition to the social media team, the adesso SE performance marketing team will also be working for LOTTO Hamburg.

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BEGE and EEGS 2025 Dates Announced!

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Get ready for an unforgettable experience, because we’ve got some exciting news! The dates for the Balkan Entertainment and Gaming Expo (BEGE) 2025 and Eastern European Gaming Summit (EEGS) have officially been locked in!

��️ When? – November 26-27, 2025
� Where? – Inter Expo Center, Sofia

Join us for two exhilarating days packed with fascinating talks, networking with industry leaders, startups, and loads of fun activities. Here are some of the key events and highlights you can look forward to during this edition:

 Exhibition Hall – Discover innovative products and services from leading companies in the industry. Our exhibition features a diverse range of exhibitors, showcasing the latest technologies and solutions in gaming and entertainment.
 Networking Opportunities – Connect with fellow professionals, potential partners, and investors during different networking opportunities designed to foster collaboration and idea exchange. With over 80 exhibitors from 60 different countries, this is the perfect chance to build valuable relationships and explore new business opportunities.
 BEGE Awards Ceremony – We are privileged to recognize the best achievements in the industry over the past year. Join us to celebrate the outstanding performances and contributions of individuals and companies that have made a significant impact on the industry.
 The legendary BEGE Party – After an exciting day of networking and learning, get ready to let loose and have a blast at the BEGE Party! Join us for an unforgettable night of entertainment, music, and celebration. Expect an electrifying atmosphere, special performances, and great company. Don’t miss out on the ultimate networking
and entertainment experience
 Startup Zone – Explore the next big thing in gaming with our Startup Zone, showcasing innovative new companies that are redefining the industry landscape.
 Keynote Presentations – Hear from industry visionaries as they share their insights on the latest trends and innovations in gaming and entertainment.
 Panel Discussions – Engage with experts on critical topics such as regulatory changes, technology advancements, and market strategies that will shape the future of the industry.
 Proximity Zone – Become a part of the live-stream interviews throughout both days of
the exhibition.

Mark your calendars, set those reminders, and get ready to join the best in the business!

We’ll be rolling out more details soon, so keep an eye on your inbox for updates, sneak peeks, and all the juicy tidbits. Trust us, you won’t want to miss what we have planned!

Let the countdown begin!

The post BEGE and EEGS 2025 Dates Announced! appeared first on European Gaming Industry News.

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ICE Barcelona: Spintec makes waves with a lineup of fantastic new products

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Spintec’s show at this year’s ICE was full of pleasant surprises and fun experiences. They showcased their latest achievements in cooperation with their strategic partner Merkur within a booth that was spreading across 2,500 m2 and was one of the largest at the show.

Their new oval and eye shaped variations of their flagship Charisma made the largest splash. These sleek designs are extremely attractive and offer an unobstructed view of the wheel to all ten or twelve players. They are also immersive and fun with two additional large monitors showing bets placed by all ten or twelve players in real time. Isn’t it fun to see what everyone is betting on and which numbers are most popular? The oval and eye shaped Charisma also feature a particularly impressive bespoke topper with real-time game statistics and promotion, inviting players to join the excitement from across the casino floor.

Visitors at Spintec’s booth also enjoyed the fun of the new, fully GLI certified flagship game called Galactic Spin. It is designed to enhance and deepen the engagement in the game and offers the possibility of large payouts on top of the normal roulette hold. And the best part? The game offers three additional draws with bet multipliers, three tiers of Jackpots, and super fun free spins. These take place after the bets are closed, making the tension-filled pause before the ball drops the most thrilling part of the game.

Spintec’s new Craps extension to the Charisma line was one of the greatest showstoppers at their booth this year. Apart from the proprietary solution that prevents dice from landing on top of each other, the game now also includes a fun new shoot button. This is a great game feature where the shooter is selected clockwise among play stations or following live game rules, continuing until a 7-out or point is hit. The players enjoy this feature immensely and their engagement with the game skyrockets when they are selected as the shooter. The solution comes complete with a vibrant animated topper and LED lighting and can be adapted to four, six or eight play stations.

Spintec also created an exciting casino atmosphere right at the show with a live tournament featuring several different games, including Galactic spin and live roulette. The Charisma line, arranged in an amphitheatre setup like that, can feature live, automated, and virtual games, accommodating over 200 players with a full selection of games and endless entertainment.

Spintec’s flagship Charisma solution with five playing stations is as adaptive as they come and can feature a host of different games. It was possible to experience a virtual Blackjack solution at the show, but also a fantastic new addition: the virtual Baccarat.

And finally, Spintec garnered a lot of interest with their latest set of Charisma stand-alone virtual machines for individual players. These can be used in a single or multigame setting, where the player can choose the game they want to participate in from a wide selection of virtual, automated or live games. This makes it one of Spintec’s most versatile products, which now comes in four different attractive formats. The games are played on the touch screen with an intuitive interface, while the player can immerse themselves in the games with the help of additional single 43” monitor, or a combination of one, two or even three 27” ones.

The post ICE Barcelona: Spintec makes waves with a lineup of fantastic new products appeared first on European Gaming Industry News.

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Million Games Unveils Its Latest Innovation: Million Plinko

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Million Games, an up-and-coming game studio in online casino entertainment, is thrilled to announce the launch of its latest game, Million Plinko, a modern twist on the classic instant-win game that promises to deliver dynamic gameplay and big win potential.

Million Plinko invites players into a game of chance and strategy, where a ball is dropped into a multi-row pin pyramid and bounces unpredictably through a series of pegs before landing in a slot at the bottom. Each slot carries a multiplier that determines the player’s payout, offering a unique balance of suspense and reward.

“Million Plinko represents our commitment to delivering simple yet engaging gaming experiences that resonate with every player,” said Thomas Nimsta, CEO at Million Games. “With its customisable gameplay and thrilling volatility, Million Plinko is set to both captivate and entertain seasoned players as well as newcomers.”

Key Features of Million Plinko

  • Customisable Rows: Players can choose between 8 to 16 rows, increasing the complexity and excitement of the ball’s path.
  • Risk Levels: Adjustable volatility levels – low, medium, or high – allow players to tailor the game to their preferred risk and reward balance.
  • Auto Bet: The Auto Bet feature offers hands-free gameplay, automatically placing bets and dropping balls at timed intervals for uninterrupted entertainment.
  • Exciting Payouts: The game’s design rewards both casual and risk-taking players, with the potential for massive multiplier wins on the edges of the pyramid.

Million Plinko also emphasises player strategy, encouraging careful bankroll management to navigate the game’s variance and seize winning opportunities.

A Game for Everyone

Million Games continues its mission to innovate within the iGaming industry, providing accessible, high-quality and engaging entertainment to all casino game lovers. Million Plinko’s intuitive mechanics, paired with its engaging features, ensure that it appeals to a wide audience, from casual players to seasoned casino enthusiasts.

Million Plinko is available now across all partnered aggregators and online casino platforms.

The post Million Games Unveils Its Latest Innovation: Million Plinko appeared first on European Gaming Industry News.

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