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Future Anthem supports Betsson Group with personalised and safe experiences powered by industry-leading AI
Through the use of Future Anthem’s Amplifier AI, Betsson Group uses the power of personalisation and risk monitoring to champion the way forward for safe player experiences
Future Anthem, the pioneering AI and data science powerhouse is proud to announce a new product launch with Betsson Group that will see the leading global gaming operator deploy AI technologies to offer its players a more personalised and sustainable experience across its diverse portfolio of brands.
Leveraging Future Anthem’s innovative Amplifier AI real-time product, this integration will ensure 1-to-1 personalisation is at the forefront of every player’s experience for Betsson’s extensive global player base, as well as provide additional risk monitoring of every casino session for responsible gaming purposes.
Renowned for its leading brands and high-quality content offering, as well as its commitment to providing a safe customer environment, Betsson Group has developed a reputation as a top choice for players worldwide.
Jan Chircop, Head of Gaming Projects at Betsson Group, said: “We are thrilled to embark on this transformative journey with Future Anthem. Our mission is to provide the ultimate gaming experience for our players, and this partnership allows us to do just that. By harnessing the power of AI, we are confident that our players will enjoy more engaging and sustainable gaming experiences as we transition to personalised experiences.”
Eduards Jakubovs, Head of Responsible Gaming at Betsson Group, commented further: “Online casino betting is known to pose a higher risk in comparison with other products, hence it was a very natural decision to enhance customer protection. Future Anthem’s real-time personalised risk scoring engine will work in parallel with our own in-house Prediction Model to ensure the highest level of protection for our players.
One major highlight of this partnership is Betsson’s commitment to acting during the moments that matter, reacting with immediacy in key touchpoints across the player journey. Leveraging Future Anthem’s innovative flagship product Amplifier AI, Betsson will improve its ability to respond to each player’s needs in a highly personalised 1-to-1 manner with its quick-to-deploy modules during critical moments.
This groundbreaking initiative will be rolled out progressively across Betsson’s global brands and jurisdictions over the coming months, promising an unprecedented level of personalisation and sustainability for their expansive base of players.
Leigh Nissim, Founder and CEO of Future Anthem, added: “We really enjoy working with progressive clients and teams as they bring out the best in our AI technologies. The Betsson team has a clear vision around personalisation to improve player experiences and we’re delighted that our all-encompassing personalisation product, Amplifier AI, is becoming an integral part of their journey.”
Latest News
BEGE and EEGS 2025 Dates Announced!
Get ready for an unforgettable experience, because we’ve got some exciting news! The dates for the Balkan Entertainment and Gaming Expo (BEGE) 2025 and Eastern European Gaming Summit (EEGS) have officially been locked in!
��️ When? – November 26-27, 2025
� Where? – Inter Expo Center, Sofia
Join us for two exhilarating days packed with fascinating talks, networking with industry leaders, startups, and loads of fun activities. Here are some of the key events and highlights you can look forward to during this edition:
Exhibition Hall – Discover innovative products and services from leading companies in the industry. Our exhibition features a diverse range of exhibitors, showcasing the latest technologies and solutions in gaming and entertainment.
Networking Opportunities – Connect with fellow professionals, potential partners, and investors during different networking opportunities designed to foster collaboration and idea exchange. With over 80 exhibitors from 60 different countries, this is the perfect chance to build valuable relationships and explore new business opportunities.
BEGE Awards Ceremony – We are privileged to recognize the best achievements in the industry over the past year. Join us to celebrate the outstanding performances and contributions of individuals and companies that have made a significant impact on the industry.
The legendary BEGE Party – After an exciting day of networking and learning, get ready to let loose and have a blast at the BEGE Party! Join us for an unforgettable night of entertainment, music, and celebration. Expect an electrifying atmosphere, special performances, and great company. Don’t miss out on the ultimate networking
and entertainment experience
Startup Zone – Explore the next big thing in gaming with our Startup Zone, showcasing innovative new companies that are redefining the industry landscape.
Keynote Presentations – Hear from industry visionaries as they share their insights on the latest trends and innovations in gaming and entertainment.
Panel Discussions – Engage with experts on critical topics such as regulatory changes, technology advancements, and market strategies that will shape the future of the industry.
Proximity Zone – Become a part of the live-stream interviews throughout both days of
the exhibition.
Mark your calendars, set those reminders, and get ready to join the best in the business!
We’ll be rolling out more details soon, so keep an eye on your inbox for updates, sneak peeks, and all the juicy tidbits. Trust us, you won’t want to miss what we have planned!
Let the countdown begin!
The post BEGE and EEGS 2025 Dates Announced! appeared first on European Gaming Industry News.
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ICE Barcelona: Spintec makes waves with a lineup of fantastic new products
Spintec’s show at this year’s ICE was full of pleasant surprises and fun experiences. They showcased their latest achievements in cooperation with their strategic partner Merkur within a booth that was spreading across 2,500 m2 and was one of the largest at the show.
Their new oval and eye shaped variations of their flagship Charisma made the largest splash. These sleek designs are extremely attractive and offer an unobstructed view of the wheel to all ten or twelve players. They are also immersive and fun with two additional large monitors showing bets placed by all ten or twelve players in real time. Isn’t it fun to see what everyone is betting on and which numbers are most popular? The oval and eye shaped Charisma also feature a particularly impressive bespoke topper with real-time game statistics and promotion, inviting players to join the excitement from across the casino floor.
Visitors at Spintec’s booth also enjoyed the fun of the new, fully GLI certified flagship game called Galactic Spin. It is designed to enhance and deepen the engagement in the game and offers the possibility of large payouts on top of the normal roulette hold. And the best part? The game offers three additional draws with bet multipliers, three tiers of Jackpots, and super fun free spins. These take place after the bets are closed, making the tension-filled pause before the ball drops the most thrilling part of the game.
Spintec’s new Craps extension to the Charisma line was one of the greatest showstoppers at their booth this year. Apart from the proprietary solution that prevents dice from landing on top of each other, the game now also includes a fun new shoot button. This is a great game feature where the shooter is selected clockwise among play stations or following live game rules, continuing until a 7-out or point is hit. The players enjoy this feature immensely and their engagement with the game skyrockets when they are selected as the shooter. The solution comes complete with a vibrant animated topper and LED lighting and can be adapted to four, six or eight play stations.
Spintec also created an exciting casino atmosphere right at the show with a live tournament featuring several different games, including Galactic spin and live roulette. The Charisma line, arranged in an amphitheatre setup like that, can feature live, automated, and virtual games, accommodating over 200 players with a full selection of games and endless entertainment.
Spintec’s flagship Charisma solution with five playing stations is as adaptive as they come and can feature a host of different games. It was possible to experience a virtual Blackjack solution at the show, but also a fantastic new addition: the virtual Baccarat.
And finally, Spintec garnered a lot of interest with their latest set of Charisma stand-alone virtual machines for individual players. These can be used in a single or multigame setting, where the player can choose the game they want to participate in from a wide selection of virtual, automated or live games. This makes it one of Spintec’s most versatile products, which now comes in four different attractive formats. The games are played on the touch screen with an intuitive interface, while the player can immerse themselves in the games with the help of additional single 43” monitor, or a combination of one, two or even three 27” ones.
The post ICE Barcelona: Spintec makes waves with a lineup of fantastic new products appeared first on European Gaming Industry News.
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Million Games Unveils Its Latest Innovation: Million Plinko
Million Games, an up-and-coming game studio in online casino entertainment, is thrilled to announce the launch of its latest game, Million Plinko, a modern twist on the classic instant-win game that promises to deliver dynamic gameplay and big win potential.
Million Plinko invites players into a game of chance and strategy, where a ball is dropped into a multi-row pin pyramid and bounces unpredictably through a series of pegs before landing in a slot at the bottom. Each slot carries a multiplier that determines the player’s payout, offering a unique balance of suspense and reward.
“Million Plinko represents our commitment to delivering simple yet engaging gaming experiences that resonate with every player,” said Thomas Nimsta, CEO at Million Games. “With its customisable gameplay and thrilling volatility, Million Plinko is set to both captivate and entertain seasoned players as well as newcomers.”
Key Features of Million Plinko
- Customisable Rows: Players can choose between 8 to 16 rows, increasing the complexity and excitement of the ball’s path.
- Risk Levels: Adjustable volatility levels – low, medium, or high – allow players to tailor the game to their preferred risk and reward balance.
- Auto Bet: The Auto Bet feature offers hands-free gameplay, automatically placing bets and dropping balls at timed intervals for uninterrupted entertainment.
- Exciting Payouts: The game’s design rewards both casual and risk-taking players, with the potential for massive multiplier wins on the edges of the pyramid.
Million Plinko also emphasises player strategy, encouraging careful bankroll management to navigate the game’s variance and seize winning opportunities.
A Game for Everyone
Million Games continues its mission to innovate within the iGaming industry, providing accessible, high-quality and engaging entertainment to all casino game lovers. Million Plinko’s intuitive mechanics, paired with its engaging features, ensure that it appeals to a wide audience, from casual players to seasoned casino enthusiasts.
Million Plinko is available now across all partnered aggregators and online casino platforms.
The post Million Games Unveils Its Latest Innovation: Million Plinko appeared first on European Gaming Industry News.
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