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Gaming Americas Weekly Roundup – November 6-12
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Blazesoft announced that it has been awarded the Great Place to Work certification after a comprehensive evaluation conducted by the Great Place to Work Institute Canada. This prestigious certification is a testament to Blazesoft’s outstanding workplace culture, as determined by direct feedback from employees through an extensive and anonymous survey.
Governor Kevin Stitt announced his plan to make sports betting a reality in Oklahoma. The Governor’s plan, which would allow Oklahomans to place in-person bets at gaming sites operated by federally recognised tribes, would protect tribal investments in brick-and-mortar facilities.
Genius Sports announced that it has been awarded a temporary gaming license by the Maine Gambling Control Unit (MGCU). Genius Sports now holds 43 licenses, or equivalent, in North America across US states, territories, tribes and Canada, providing its award-winning products and services to leading sportsbooks.
UK-listed gambling company Entain revealed that US fund management group Dodge & Cox has doubled its stake. The investment, which took its shareholding from 5.01% to 10.33%, took place on the same day Entain reported an update for the third quarter, during which group net gaming revenues rose 7% year-on-year.
Better Collective has announced that it has entered into a definitive agreement to acquire Toronto-based Playmaker Capital, a leading digital sports media group that owns and operates a number of strong sports media brands in the US, Canada and across South America.
BetMGM, a leading iGaming and sports betting operator, announced that Borgata Arcade is now available at Borgata Online in New Jersey. Borgata Arcade is the new home for fun, engaging and feature-packed non-traditional iGaming content such as LuckyTap, Slingo, scratch games and game-themed slots.
NorthStar Gaming Holdings announced that its CFO Jennifer Barber will resign from the Company effective December 1, 2023 to pursue another opportunity. At that time, Chin Dhushenthen, currently the Company’s Vice President, Finance and Compliance, will assume the role of Interim CFO.
AppsFlyer announced its acquisition of devtodev, a full-cycle data analytics solution for game and app developers. This strategic acquisition bolsters AppsFlyer’s core offerings and marks a significant step in the development of the new AppsFlyer Privacy Cloud Marketplace.
Sports wagering is live in Maine, and Caesars Entertainment Inc. announced that its flagship sports wagering platform, Caesars Sportsbook, is accepting sports wagers on mobile and desktop in the Pine Tree State.
Partnerships
7777 gaming has expanded a collaboration with NetBet to secure growth across .com markets, in addition to expanding across the Mexican online gaming space. Following an initial alliance focused towards the Romanian region earlier in the year, the iGaming supplier’s latest venture concerns Malta Gaming Authority covered regions as well as the aforementioned Latin American region.
Aristocrat Gaming has introduced the first official emoji brand slot machine, emoji ALL STARS. Following its industry unveiling at the Global Gaming Expo in Las Vegas, the for-sale, multi-level progressive game featuring iconic emoji brand icons, alongside Aristocrat all-star characters, is sure to delight and engage players in a new way. The deal was brokered by Retail Monster, the emoji company’s North American licensing agent.
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Play’n GO games now live with Ivy Casino in the UK
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
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