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Decoding Success in the iGaming: A Conversation with Victor Sekushenko, Head of Sales at SOFTSWISS Sportsbook

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SOFTSWISS has been a prominent player in the iGaming industry. Based on your experience, what are the top three success strategies that betting operators should adopt to thrive in today’s competitive market?

First of all, sportsbooks should extend their offerings beyond football. We highly recommend operators explore low-season sports and those traditionally underestimated by the industry, such as basketball and Australian football. SOFTSWISS supports its partners by delivering informed recommendations and comprehensive reports on diverse sports events. The strategic diversification of bets across various sports and events serves to mitigate risks effectively.

The second recommendation centres on increasing betting volume by prioritising live and imminent events, given their tendency to attract higher stakes. Notably, in Q3’23, live bets surpassed pre-match bets by almost two-fold. Consequently, it is imperative for operators to provide a user-friendly platform with live broadcasting capabilities to facilitate a seamless betting experience. Additionally, promoting the placement of parlay or combo bets emerges as an additional strategy to enhance revenue, given their inherently higher profit margins.

Player engagement is another key to igaming success. Surely, you’ve heard this many times. But it is. Otherwise, it wouldn’t get so much attention. Recognising this, SOFTSWISS provides a diverse array of engagement tools, encompassing exclusive bonuses and jackpots. At the same time, we advise operators to meticulously evaluate the value of bonuses, ensuring they reward players judiciously without excess. Finding the right balance between bonuses and odds is critical, and we help our partners with that.

 

With the rapid evolution of technology in the betting industry, how does SOFTSWISS leverage technological advancements to aid betting operators in achieving success? Can you share a specific example or case study?

The most buzzing technology for the last year is artificial intelligence (AI). I believe that using such a powerful tool is a revolutionary shift in an operator’s approach. We have a dedicated team working with AI. Currently, we utilise AI-based tools to personalise content within the SOFTSWISS Sportsbook. This involves tailoring event displays according to individual player preferences, gathering real-time data on player activity, and implementing various advanced functionalities. Our system is designed to discern and present the most attractive options for players, enhancing their overall gaming experience.

All these tools help operators engage players more and influence metrics like the number of bets or the average bet. When a player is presented with a match involving their favourite team, the likelihood of them placing a bet significantly increases. This contrasts with the scenario where they have to navigate through the feed to find something of interest, highlighting the significance of personalised and easily accessible content in driving user engagement and betting activity.    

 

Regulations play a crucial role in the betting industry, especially in Europe. How does SOFTSWISS assist betting operators in navigating the complex regulatory landscape, and what strategies do you recommend for staying ahead of regulatory changes?

Our commitment is to simplify the operator’s journey from a legal perspective. One of the most challenging things is licensing. We strive to offer the highest quality product that adheres to international standards. It’s not just words. Recently, we received GLI-33 certification for Event Wagering Systems, which marks a huge advancement for us in securing country licences. This certification reflects the substantial effort we’ve invested in meeting standards, encompassing a significant portion of local software requirements worldwide.

Also, we carefully monitor gambling regulation news and share our expertise with current and potential partners. SOFTSWISS experts have experience in the licensing process for a number of countries, so we work closely with every partner to provide optimal support on the legal aspects of their business. Our flexibility and customer-centric approach enable us to tailor solutions that benefit all parties involved.

In response to your second question, a key strategy involves selecting an experienced partner with high-quality software. This decision significantly streamlines the operator’s journey into the legal aspects of the business, providing a foundation for a smoother and more successful operational landscape.

 

Engaging and retaining customers is vital for any betting operator. What innovative strategies or tools does SOFTSWISS offer to help operators enhance customer engagement and loyalty?

Within the SOFTSWISS Sportsbook, we feature a range of unique bonuses that stand out in the industry. These bonuses, including the Hunting and Lootbox Bonus, Hunting Tournaments, and Freebet Booster, are pivotal in significantly enhancing player engagement.

As I said earlier, operators often struggle to determine the right amount of bonuses to offer players without overdoing it. Tailoring bonuses to match individual betting activity is crucial, creating an incentive structure that resonates with players and encourages sustained engagement.

Our Hunting System is an excellent example of how to achieve this balance. It operates automatically, guaranteeing that players who bet larger amounts receive proportionally sized free bets while those with smaller bets receive more modest bonuses. This approach prevents scenarios where players making, for instance, two or three thousand euros in bets receive bonuses that may not align with their preferences. Conversely, the system also caters to smaller bets, avoiding the presentation of bonuses that might be disproportionate for such betting amounts.

In addition to tools, SOFTSWISS provides engaging systems like the SOFTSWISS Jackpot Aggregator. It offers a variety of different jackpot types designed to capture the interest of diverse players. For example, the recently launched Prime Jackpot is a new type of progressive jackpot. Its uniqueness lies in its connection to a broad network of multiple online casino brands. Through Prime Jackpot, iGaming brands wishing to participate in a network jackpot campaign contribute a proportionate amount based on their overall betting volume. Once a jackpot is won, the reward is disbursed from this shared pool which continues to grow progressively through player bets. This gamification strategy enhances player interest and entices former players to return to the platform.

 

As you prepare for SiGMA Europe this November, what are SOFTSWISS’ main objectives for the event? Are there any specific success stories or strategies you’re eager to share with attendees?

SiGMA Europe presents a valuable opportunity to forge connections with both existing and potential partners within the industry.

Our presence at the exhibition comes with a fresh concept celebrating the tenacity and resilience of iGaming businesses. Inspired by the diverse Maltese wildlife, our theme focuses on the resolute grip of local crabs and lobsters in their natural habitats. 

Just as these creatures tenaciously cling to rocks and reefs, SOFTSWISS is committed to assisting our partners in achieving their goals, even in the face of challenges. Our comprehensive suite of solutions provides the foundation for success in the ever-evolving iGaming landscape.

I am confident that our presence at SiGMA Europe will be valuable for industry professionals. Using this opportunity, I invite you to visit our stand 2129 to meet in person.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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The State of iGaming 2025: 11 Drivers of the Industry (Part 2)

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In the second chapter of State of iGaming 2025, the Atlaslive team takes a closer look at what’s defining the next phase of industry growth. From evolving player protection tools to greener operations and new tech horizons, these drivers reveal how iGaming is preparing for a smarter, more responsible 2026.

Responsible Gambling Redefined

Responsible gambling has moved far beyond compliance checklists. Modern RG tools use behavioral insights and predictive data to help players manage time and spending. Subtle interventions, like break reminders or loss-limit alerts, are becoming key features for building player trust and keeping engagement healthy over time.

The Rise of Interactive Betting

Betting formats are multiplying, and players are engaging in new ways. Micro-bets, player props, same-game combos, and social leaderboards are turning wagering into real-time entertainment. The challenge now is clarity: platforms must balance choice with usability, giving players quick, simple access to complex markets.

Data at the Core

Data remains the invisible driver behind iGaming’s transformation. Real-time analytics now shape everything from live odds to fraud detection and personalized content. The leaders are those who don’t just collect data; they act on it instantly, adapting offers, managing risk, and improving retention on the fly.

Sustainability Takes the Stage

ESG principles are taking root across the sector. Operators are investing in green hosting, renewable energy, and transparent reporting, with regulators recognizing these commitments through official frameworks. Social impact, governance, and environmental action are becoming part of the industry’s identity.

Web3 on the Horizon

While regulation around crypto betting remains unsettled, Web3 continues to attract interest for its transparency and flexibility. Blockchain-based settlements, verifiable transactions, and digital rewards are redefining how trust and engagement can function. Once regulation aligns, its impact could be transformative.

iGaming in 2025 is evolving with purpose, fueled by innovation, guided by data, and anchored in accountability.

To see the full picture of where the industry is heading, read Part 1 and the complete Part 2 on Atlaslive’s blog.

This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

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Elantil enhances marketplace options with Booming Games integration

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Pioneering platform solutions provider adds content from leading software studio to bring customers an even wider selection of games and engagement tools

Elantil, the disruptive platform solutions provider on a mission to supply a revolutionary new “strategic backbone” for the iGaming industry, has announced that it has further increased the options in its online marketplace after partnering with Booming Games.

Established almost a decade ago by a close group of friends aiming to become one of the finest software studios in the iGaming industry, Booming Games has gone from strength to strength in recent years and now boasts a full content line-up of over 150state-of-the-art casino releases.

Licensed and certified in 17 regulated markets, including Malta, Ontario and the UK, Booming Games offers localised content in a variety of market-specific currencies and languages while also assisting operators’ engagement efforts with its exciting promotional tools.

As such, the studio promises to be a flexible addition to Elantil’s Marketplace that will enable operators to extend their outreach and supply an even more thrilling experience to players – and best of all, partners are free to contact the provider directly and form their own custom contracts.

With this, ensuring operators have complete control over the content and services that they take on and that Elantil never dictates the terms or duration of any agreements, operators can keep their costs to a minimum while also benefiting from Elantil’s quick and hassle-free integrations.

John Debono, Chief Technical Officer at Elantil, said: “Elantil’s Marketplace has been designed to put control back in the hands of operators and provide a quick and cost-effective way for them to expand their services. By adding Booming Games to our content line-up, we’ll be able to provide more thrilling content to customers that can help them reach new audiences globally.”

Frederik Niehusen, Chief Commercial Officer at Booming Games, said: “By partnering with Elantil, we’ll be able to reach new customers and deliver our top-performing slots to even more players around the world. This collaboration represents another important step in expanding our global reach and continuing to provide high-quality, engaging content to our partners and their players.”

The post Elantil enhances marketplace options with Booming Games integration appeared first on European Gaming Industry News.

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MiFinity Strengthens Global KYC with Veriff’s Automated Proof of Address Integration

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MiFinity, the award-winning global eWallet provider, has announced the integration of Veriff’s new automated Proof of Address (POA) solution, enhancing its Know Your Customer (KYC) process with cutting-edge fraud prevention and compliance technology.

This latest development builds on MiFinity’s successful two-year partnership with Veriff for Proof of Identity (POI) checks. By integrating automated POA, MiFinity will soon deliver a streamlined, highly effective KYC experience that combines POI and POA verification in real time. For customers, this means faster onboarding, instant account-level upgrades upon completion, and a frictionless journey. For merchants, it strengthens MiFinity’s ability to support genuine customers globally while mitigating fraud risks across the value chain.

The Veriff solution uses AI and machine learning to verify documents, detect manipulation, and identify fraudulent activity in real-time. This ensures only legitimate customers gain access, while reducing manual intervention for MiFinity’s KYC team. The outcome is a faster, more secure, and scalable onboarding process that protects merchants, boosts compliance, and supports long-term growth.

Paul Kavanagh, CEO of MiFinity, commented: “Our partnership with Veriff has always been about raising the bar on compliance, fraud protection and customer experience. With this new Proof of Address solution, we were proud to be involved early in the product development process, helping shape a service that works for our markets and our users. By adopting it from day one, we’ve not only streamlined customer onboarding but also strengthened the safeguards that protect our merchant partners. It’s a win-win; customers get verified quickly and easily, and merchants can be confident that MiFinity is committed to fraud prevention, compliance, and delivering trusted financial services worldwide.”

The integration also reinforces MiFinity’s position as a forward-thinking payments company committed to implementing best-in-class technologies. By reducing friction for legitimate users while blocking bad actors, MiFinity ensures higher customer satisfaction, greater trust in its platform, and added value for its network of over 1,200 global merchant brands.

Through this collaboration, MiFinity and Veriff are setting new standards for digital onboarding in fintech – where security, speed, and compliance work hand in hand to drive growth across sectors such as eCommerce, travel, Forex, and beyond.

The post MiFinity Strengthens Global KYC with Veriff’s Automated Proof of Address Integration appeared first on European Gaming Industry News.

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