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Responsible Gambling Tips to Elevate Player Experience
In anticipation of European Safer Gambling Week 2023, SOFTSWISS, a technology company providing comprehensive solutions for the iGaming industry, shares valuable tips on ensuring the best responsible gambling practices.
Responsible gambling holds a special place within SOFTSWISS, harmonising with both licence requirements and its core values. Each licence obtained brings a distinct responsible gambling mandate, complete with specific documentation, guidelines, and directives. Rigorous internal audits demonstrate SOFTSWISS’ commitment beyond compliance, coupled with ongoing employee training for meticulous adherence to stipulations, ensuring an unmatched player experience.
In response to dynamic licence requirements, the multifunctional Anti-Fraud Team at SOFTSWISS, entrusted with diverse responsibilities, including ensuring Responsible Gambling, has crafted its proprietary approach to the issue through in-house research. Since the beginning of the year, the team has processed more than 26K requests encompassing lockout of problematic players, analysing notifications concerning at-risk players and managing player reactivations.
Ilya Nesterov, Anti-Fraud Team Lead, comments: “We are observing a steady increase in the number of players under monitoring, driven by our expanded analysis of information, indicators, and metrics. Our team is paying more attention to vulnerable groups of players, implementing dedicated monitoring segments, differentiated by factors such as age, duration and time of activity, day or night.”
Being a technology company specialising in iGaming software, SOFTSWISS is crafting an automatic tool to monitor players for suspicious behaviours and evaluate the associated risk levels, leveraging the full spectrum of available metrics and indicators.
SOFTSWISS’ diligent efforts to enhance responsible gambling practices are guided by the following principles:
- Knowledge Power: SOFTSWISS fortifies its dedicated team through rigorous and comprehensive training programs, cultivating them into fervent advocates for responsible gambling. This approach ensures not only proficiency but also instils a profound understanding of the paramount significance of player safety within the iGaming industry.
- Player Empowerment: Players are provided with a suite of tools, including options to set deposit limits, session durations, and self-exclusion measures. The emphasis is on educating players about the availability and functionality of these tools, ultimately empowering them to regain control over their gaming experience.
- Analytics and Alerts: SOFTSWISS experts continuously develop cutting-edge data analytics tools to monitor player behaviour, detect unusual patterns, and promptly address red flags, contributing to a safer gambling environment.
- Quarterly Analysis: The Anti-Fraud Team delves into the data showing a consistent upward trend in responsible gambling requests. This indicates the need for evolving tools and methods to address challenges effectively.
- Operator and Customer-Centric Procedures: Educating operators and prioritising customer well-being establishes a win-win scenario for all stakeholders, culminating in an exceptional player experience and fostering business growth.
- Regular Check-Ups: Periodic audits and assessments keep responsible gambling policies sharp and effective.
- Open Dialogues: Maintaining open channels of communication with departments, managers, and operators creates a partnership focused on safer gambling.
The SOFTSWISS Managed Services team is gearing up for the upcoming SiGMA Europe 2023, scheduled to be held in Malta from 14 to 16 November. The team is actively preparing for the meetings with partners and potential clients at stand 2129.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying ISO 27001-certified software solutions for managing gambling operations. The expert team, which counts 1,700 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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