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ZEAL presents strong nine-month figures: Double-digit growth in revenue and billings
ZEAL Network SE, the leading German online provider of lottery products, significantly increased its billings and revenue in the first nine months of 2023. In addition, ZEAL acquired more new customers than in the previous year, further strengthening the basis for future revenue growth.
“The strong growth in our billings and revenue proves that we continue to expand our market leadership,” says Sebastian Bielski, CFO of ZEAL. “The publication of the first figures for our online games business also show that ZEAL has made the right decision to enter this new line of business. The initial success in the online games segment also makes us confident that we are on track for further growth with our attractive and growing games offering.”
More sales and billings through marketing investments
Driven in part by a successful third quarter, ZEAL Group’s billings grew by 16 percent to € 633.2 million in the first nine months of 2023 (2022: € 544.4 million). At the same time, revenue also increased by 16 percent to € 86.0 million (2022: € 74.5 million). At 12.5 percent, the company’s gross margin was close to the previous year’s figure (2022: 12.8 percent).
In the first nine months of the year, ZEAL was able to use the attractive jackpot phases in January, March, June and September to acquire new customers and further expand its business volume. The company intensified its marketing activities during high jackpot phases and promoted future sales growth through intensified TV advertising.
Strong EBITDA despite increased new customer acquisition
In the first nine months of 2023, ZEAL acquired 518 thousand new customers (2022: 501 thousand). Due to ongoing media-cost inflation, intensified competition for new customers in online channels, and the company’s strategic decision to invest into brand-building through increased TV advertising, the acquisition costs per registered new customer (cost per lead, CPL) were higher than in the previous year at € 46.81 (2022: € 36.42). Overall, marketing expenses were 27 percent higher than in the previous year at € 30.7 million (2022: € 24.1 million). For this reason, other operating expenses rose to € 48.8 million (2022: € 40.6 million). Even taking into account ZEAL’s increased investment into marketing, EBITDA increased by 5 percent to € 23.2 million (2022: € 22.0 million). EBIT amounted to € 16.7 million (2022: € 15.5 million) while the after-tax result for the period fell to € 10.1 million (2022: € 12.1 million) due to a € 1.1 million decrease in the financial result and a significant increase in tax expenses compared to the previous year.
First figures for Online Games
With the results for the third quarter of 2023, ZEAL is presenting its first business figures for its online games offering launched in June 2023. Since the launch of the offering, ZEAL has started to grow its games portfolio. Revenue in the third quarter of 2023 amounted to € 1.2 million. As the offering was started only recently there are no comparative figures for the previous year.
Forecast confirmed
For the 2023 financial year, ZEAL continues to plan to expand its market leadership as an online provider of lottery products and introduce new products, including additional online games. For the Germany segment, ZEAL anticipates billings from lotteries (excluding games) in the range of € 800 million to € 830 million, assuming an average jackpot development. In addition, ZEAL continues to assume that revenue in the 2023 financial year will be between € 110 million and € 120 million. ZEAL expects EBITDA to be in the range of € 30 million to € 35 million. The company continues to expect to invest significantly more in new customer acquisition compared to the previous year and expects marketing expenses of € 34 million to € 39 million.
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8 Years Of Trust And Growth: The Story Of The N1 Partners × Askgamblers

Since 2018, one of the iGaming affiliate leaders, AskGamblers, has been partnering with N1 Partners, right from the beginning of the affiliate program’s rise. This collaboration has evolved into a proven growth engine for both brands.
Partnering for Scale: Why AskGamblers Chose N1 Partners
Working together, AskGamblers and N1 Partners have leveraged data-driven optimisation across GEOs. This lets AskGamblers scale traffic and conversions while N1 Partners deepens its footprint across key markets.
When the N1 Puzzle Promo was announced, the AskGamblers team shared their reaction:
“We received exciting news from our esteemed N1 Partners affiliate manager regarding this promotion. We are particularly thrilled about the grand prize – a helicopter – and are fully committed to participating with the goal of winning it!” said the AskGamblers team.
Driving SEO Traffic: The AskGamblers Formula
The AskGamblers’ focus is on providing genuine value and a high-quality user experience, so that visitors don’t just arrive, but return. That aligns seamlessly with N1 Partners’ philosophy of not just driving volume, but building players with retention and lifetime value.
“Secrets and tips exist in every domain. Still, great things are accomplished through hard work, an open mind, adaptability, and curiosity. Users will come back because of the added value and the best experience,” the AskGamblers team emphasised.
Stepping into the Race: AskGamblers Joins the N1 Puzzle Promo
When N1 Partners launched its huge-scale promotion campaign, the N1 Puzzle Promo, AskGamblers was quick to take a leading position. This promo offers a global affiliate competition with standout luxury prizes, including a grand prize – Robinson R22 Beta II helicopter – and a leaderboard structure that drives performance.
As soon as the promo launched, the AskGamblers team decided to go for the grand prize and dominate the leaderboard. With the guidance and support of N1 Partners’ affiliate team, the AskGamblers team selected several brands from the N1 portfolio, prioritising high-converting brands within the network, pivoted resources, and increased focus on SEO and long-term traffic value.
Leaderboard Mindset: Motivation, Competition & Expectations
AskGamblers is a highly competitive team, and the N1 Puzzle Promo format hits the mark. For N1 Partners, this speaks directly to our goal: bringing top-tier affiliates into big campaigns where they can shine and scale.
As participants get closer to the final stage of the N1 Puzzle Promo, the competition becomes even more intense, with the AskGamblers team confidently maintaining its position in the top 10 and actively moving towards the prize-winning places.
Beyond Traffic: What Success Looks Like
If AskGamblers wins the helicopter, the vision is as bold as it is fun.
“Wouldn’t it be great to skip notorious traffic and take a helicopter ride to the next iGaming event?” said the AskGamblers team.
Such an approach shows that this is about partnership, performance, and flair — not just metrics.
The N1 Puzzle Promo runs through the end of 2025, giving you a live chance to climb the leaderboard, win luxury prizes, and capture the grand prize: a Robinson R22 Beta II helicopter.
Don’t wait, sign up now, drive high-quality traffic and earn puzzle pieces! With N1 Partners’ multi-brand affiliate program, dedicated support, and global reach, your chances of rewards are streamlined. Join the race, collect your puzzle pieces, and hit the top!
Plus, there is a special bonus activity to earn even more puzzle pieces, and premium prizes. From September 1 to November 30, enter the 2nd lottery of the N1 Puzzle Promo with a fresh set of luxury prizes.
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Special Missions in N1 Puzzle Promo: Two Weeks Left to Grab Extra Puzzles!

The race for the grand prize of N1 Puzzle Promo – a real Robinson R22 Beta II helicopter – is entering the final stretch! Just two months left until the promo ends on December 31, and only two weeks to earn extra puzzle pieces and get a chance to win the exclusive “Pilot Course” VR set by completing special missions.
Deadline: November 15
How to join the final challenge and get +3 bonus puzzles (+ an automatic entry into the VR set draw):
- Be an active participant of N1 Puzzle Promo and earn at least one puzzle for your traffic.
- Share positive feedback about your experience with N1 Partners on four platforms:
- Follow N1 Partners on social media:
- Complete a short N1 Partners feedback survey.
What’s inside the “Pilot Course” VR set:
- Meta Quest 3 (128 GB)
- Licensed VR simulator
- PC-compatible cable
Time is running out – this is your moment to break into the leaderboard and boost your chances to take home the helicopter!
Don’t wait – complete your special missions before November 15 and get closer to the sky.
Find full details on our official website.
Be number one with N1!
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Paysecure brings Gibraltar’s iGaming payments community together for exclusive industry event
Reading Time: 2 minutes
Paysecure, a leading provider of payment orchestration solutions for the iGaming industry, successfully hosted its exclusive event Securing Faster Payments in iGaming aboard the Sunborn Hotel in Gibraltar on 16th October.
The evening brought together senior figures from operators, technology providers, and payment networks to explore the evolution of faster, more secure payment experiences in iGaming, and what lies ahead for the sector.
With speakers from Worldpay, Mastercard, DAZN, Pretty Technical, and Paysecure, discussions centred around balancing player experience, security, and compliance in a rapidly changing landscape.
Across keynote talks and a healthy panel debate, speakers explored how technology, data, and collaboration are reshaping the future of payments in iGaming.
A recurring theme was the tension between speed and security, and how advances such as network tokenisation and smarter orchestration are allowing operators to achieve both. Attendees heard how network tokens are improving authorisation rates and trust, while also fuelling new payment experiences, such as click-to-pay, which in turn reduces cashier friction and provides a seamless player journey.
The discussion also delved into how player-centric design, behavioural analytics and the latest technological innovations are transforming the deposit journey. With more than 30% of players abandoning deposits due to checkout friction, speakers shared insights on how to define and build dynamic payment experiences, utilizing customer segmentation, intelligent routing, and rich data-insights; and further reflected on the importance of ecosystem connectivity for pushing the industry forward.
It is clear from the discussions that payments are no longer a utility, but a point of competitive advantage for operators. Payments remain a pivotal conversion moment, and a lot hinges on the experience, with players expecting to pay quickly and efficiently how, when and where they want.
Paysecure’s Chief Commercial Officer and Co-Founder, Viktoriia Degtiarova, emphasised the importance of collaboration in raising industry standards: “The Paysecure Payment Professionals event really highlighted how critical payments are to operator success. In today’s fast-moving iGaming landscape, continual innovation in payment solutions isn’t optional, it’s essential. Success relies on collaboration across the entire ecosystem, from operators and PSPs to regulators and technology partners, ensuring seamless experiences for players while driving growth for all stakeholders.”
Farish Lakhani, Corporate Sales Director at Worldpay Global SMB further shared, “Thank you to Paysecure for hosting such a well-organised event in Gibraltar and for inviting us to be part of the conversation. It was a great opportunity to share insights and collaborate on shaping the future of payments in iGaming”.
Following the success of the Gibraltar event, Paysecure Payment Professionals – The iGaming Edition will continue across other key iGaming hubs in 2026, building on the discussions and relationships formed at this inaugural event.
The post Paysecure brings Gibraltar’s iGaming payments community together for exclusive industry event appeared first on European Gaming Industry News.
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