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Affiliates Attract 17 Million New Players: Affilka 9M’23 Overview
Affilka by SOFTSWISS, a leading tech company providing comprehensive affiliate management software, reports that during the first three quarters of this year its 260 clients have successfully attracted an impressive 17 million new players through their affiliate channels.
Since the beginning of 2023, Affilka by SOFTSWISS has continued to expand its influence by adding 60 new brands to its partner portfolio. What is more, a remarkable 70 thousand new affiliate accounts were registered for the same period. This number accounts for a significant one-third of all affiliate accounts ever recorded in the affiliate platform since its inception in 2018. This impressive statistic highlights a robust growth trajectory, nearly 2.2 times higher than the same period in the previous year.
The surge in new affiliate accounts has sparked a significantly accelerated growth in new player registrations – more than 17 mln since the beginning of the year. When comparing the first three quarters of 2023 with the same period in 2022, a significant increase of over 2.5 times in this crucial metric becomes evident. This statistic underscores the great importance of efficient affiliate management in elevating success within the iGaming industry.
The exponential increase in the number of unique clicks on referral links stands out as the most remarkable growth among all of Affilka’s metrics. This indicator boosted 7.4 times during 9M 2023 compared to the relevant period of the previous year. Such a remarkable surge can be attributed to a combination of factors: an expansion in the network of affiliate partners as well as the enhanced capabilities of brands utilising Affilka by SOFTSWISS.
Referring to Affilka’s financial performance metrics, it is important to highlight their stable growth trajectory over the analysed period. Significantly, the player deposit amount has exhibited remarkable growth, increasing by 2.3 times. Concurrently, the affiliate Gross Gaming Revenue (GGR) saw a substantial 89.3% expansion, while affiliate payments surged, experiencing a noteworthy growth of 90.4%.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, remarks: “Our unwavering dedication to presenting exceptional service drives constant improvements. Currently, our primary focus revolves around expanding the scope of traffic reporting. This involves providing comprehensive analytics related to click activities. Additionally, we are working on API enrichment, introducing new API endpoints to streamline the process for operators and affiliates to seamlessly integrate information and various reports from the affiliate platform into their Business Intelligence (BI) tools in an automated fashion.”
Affilka by SOFTSWISS is eagerly preparing for the upcoming SiGMA Europe 2023, which is set to take place in Malta on 14–16 November. Joining the innovative SOFTSWISS lineup at stand 2129, the Affilka team schedules meetings with their partners and potential clients.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
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Revenant XSpark Beat S8UL To Become Champions Of The Pokémon UNITE Winter Tournament, Qualify For Finals In Japan
Hosted by Skyesports, Revenant XSpark cruised through the competition to join GodLike Esports as the Indian representatives in the finals in Japan.
The Pokémon UNITE Winter Tournament 2025 – India, an open-for-all esports competition for the mobile game by The Pokémon Company and executed by Skyesports, has concluded. After an intense round of qualifiers, group stage, and playoffs, Revenant XSpark edged out S8UL Esports in the grand final to emerge as champions.
Revenant XSpark will now join GodLike Esports as the two Indian teams set to represent the region at the Pokémon UNITE Asia Champions League Finals in Japan, scheduled for March 29 and 30.
Revenant XSpark were in red-hot form throughout the Pokémon UNITE Winter Tournament India 2025. They won all three of their group-stage matches before a dominant run through the upper bracket in the playoffs.
During the playoffs, they defeated Elites and Global Esports, before facing off against S8UL in the upper bracket final, where they secured a 2-1 victory. S8UL managed to bounce back with a win in the lower bracket, setting up a much-anticipated rematch in the Grand Finals of the Pokémon UNITE Winter Tournament 2025 – India. However, their hopes of redemption fell short, as Revenant XSpark once again emerged victorious with another 2-1 triumph. The team also pocketed $3,000 of the $10,000 prize pool for placing first.
For Revenant XSpark, this victory marks redemption after a hugely disappointing loss in the Pokémon UNITE ACL India League Finals. The India League, which concluded on Jan. 26, 2025, was the top level of competitive Pokémon UNITE esports in the region, while the Winter Tournament provided an open platform for all players to participate.
Revenant XSpark was among the eight invited teams to the Pokémon UNITE ACL India League 2025. After dominating the group stage and securing a direct spot in the Grand Finals, their championship dreams were shattered as GodLike Esports staged a spectacular run – winning 7 back-to-back series – to claim the title.
The two teams will now carry India’s hopes at the Pokémon UNITE Asia Champions League 2025 Finals in Japan, where they will be among 16 top squads from across the region competing for glory.
The post Revenant XSpark Beat S8UL To Become Champions Of The Pokémon UNITE Winter Tournament, Qualify For Finals In Japan appeared first on European Gaming Industry News.
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Trailblazers recognised at ICE Barcelona as Landmark Award winners announced
The 2025 edition of the ICE Landmark Awards, the initiative which celebrates milestone achievements and successes in international gaming, took place on the middle day of ICE Barcelona. Presented on the show floor during the world’s biggest ever gathering of gambling industry professionals, the Landmark Awards recognised watershed events, milestone achievements and contributions from a cross-section of progressive organisations and individuals.
Explaining the background to the Awards, Stuart Hunter, Managing Director of Clarion Gaming said: “We felt that there was a place for a totally original Awards program which was accessible, open to everyone in the industry and which recognised a very significant milestone or achievement.
“The first edition of the Landmarks to be held in Barcelona represents a stellar line-up of winners all of whom have made a major contribution to the industry. I am delighted to confirm that the 2025 Landmark Award winners are: EvenBet Gaming (20th Anniversary); Win Systems Group(30th Anniversary); International Betting Integrity Association (20th Anniversary); Novomatic Group (45th Anniversary); Aristidis Tsikouras, CEO of GeWeTe (25-years of service with the MERKUR Group); Pieter Remmers, founder-chairman of Assissa G4 (35-years dedicated to responsible gambling); Tracy Cohen, director of marketing at TCSJOHNHUXLEY (30-years’ service to the industry) and Jan Jones Blackhurst, board member at Caesars Entertainment and CEO-in-residence at the International Gaming Institute, University of Nevada Las Vegas (Pioneering leadership in gaming, politics and philanthropy).
Reflecting on his Landmark, Pieter Remmers confirmed: “I’m very happy to receive this award. I’ve been in this business a very long time. When you look at my resumé, it seems like my career has been dedicated to responsible gambling, so it’s very gratifying to have my work recognised in this way.”
Jason Foley-Train, head of International Development at the International Betting Integrity Association added: “We’re delighted to receive this prestigious Landmark Award from Clarion Gaming. ICE is a cornerstone of the gaming industry, and it’s an honour to be recognised by an event with such a rich history and enduring impact.”
Since their introduction in 2019 over 50 individuals and organisations have been recognised with an ICE Landmark Award. Recipients have included the innovators, developers, entrepreneurs, pioneers and personalities who make the international gambling industry truly unique.
The post Trailblazers recognised at ICE Barcelona as Landmark Award winners announced appeared first on European Gaming Industry News.
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Fall in Love with Nature’s Greatest Romantics This Valentine’s Day at Springbok Casino and Claim 25 Free Spins
This February, South Africa’s favourite online casino SpringbokCasino.co.za is offering all players 25 FREE Spins on the mouth-watering Sweet 16 slot to help you celebrate a Valentine’s Day like no other.
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The post Fall in Love with Nature’s Greatest Romantics This Valentine’s Day at Springbok Casino and Claim 25 Free Spins appeared first on European Gaming Industry News.
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