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Reflex Gaming and Yggdrasil hit Dublin Up DoubleMax™ set to make anticipated retail debut

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Dublin Up DoubleMax™, the popular 2022 release from leading gaming studio Reflex Gaming which was launched in collaboration with Yggdrasil, is set to make its highly anticipated retail debut in the UK.Developed by Reflex Gaming and released via the YG Masters program, this game marks the first time Yggdrasil has introduced one of its high-performing Game Engagement Mechanics (GEMs) to the land-based sector.

 

 

Dublin Up DoubleMax rose to success thanks to its vibrant Irish theme, lucrative bonus features, and the ‘pop and drop’ DoubleMax mechanic that sees all winning symbols removed from the reels after each win and at least one extra wild added to the reels.

The game’s win multiplier doubles after every cascade and the process continues indefinitely until no more wins are possible, leading to impressive cash prizes.

This release is expected to be the first of many GEMs to make their way into the retail space, with multiple market-leading titles expected to become available in pubs and arcades across the UK.

Mark McGinley, Chief Gaming Officer, said: “This marks an exciting new chapter for Yggdrasil and the history of our much-loved Game Engagement Mechanics. We have seen them perform brilliantly online and we could not be prouder to introduce Dublin Up DoubleMax in the retail space.”

Mat Ingram, Chief Product Officer of Reflex Gaming, added: “Reflex Gaming’s bread and butter is supplying retail channels with top-performing content. Being able to offer our games featuring Yggdrasil’s storied GEMs is the next step in our exciting journey.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Evoplay adds Penalty Shoot-out: Super Cup to iconic series

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Evoplay, the award-winning game development studio, has released Penalty Shoot-out: Super Cup, the latest addition to its acclaimed instant game series. Inspired by the success of the previous two titles, this new release combines the best elements of both games to deliver an even more immersive experience.

The fan-favourite series adds its third title, a football-themed game where players take on the role of penalty takers, delivering a realistic stadium experience with dynamic visuals and a captivating atmosphere.

Each round features five penalty shots, where players can strategically aim at their chosen target or opt for a random selection. Scoring all five shots triggers the Super Win, awarding the title of Game Champion and maximum rewards.

Outcomes are determined by a random number generator, with successful shots offering multipliers that can boost winnings up to 32x the bet.

Designed with flexibility in mind, Penalty Shoot-out: Super Cup is optimised for both mobile and desktop platforms.

With its engaging features, striking visuals, and football-inspired soundtrack, Penalty Shoot-out: Super Cup stands out as a valuable addition to any operator’s portfolio, catering to both sports fans and instant game enthusiasts.

Ivan Kravchuk, CEO at Evoplay, said:Penalty Shoot-out: Super Cup brings the excitement of football’s most iconic moments to the iGaming world.

“By merging the energy of a penalty shootout with instant game mechanics, we’ve created a title that offers widespread appeal. We’re confident it will engage players and deliver strong results for our operator partners.”

The post Evoplay adds Penalty Shoot-out: Super Cup to iconic series appeared first on European Gaming Industry News.

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Regulating the Game Adds Session “Industry Collaborations in Research” to Provide Guidance for Best Practices

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Gambling law and regulation conference Regulating the Game announced an insightful session titled “Industry Collaborations in Research,” presented by Tracy Schrans, President of Focal Research Consultants.

This session will delve into findings from Focal Research’s groundbreaking collaboration with the University of Nevada, Las Vegas International Gaming Institute, addressing the critical question: Is there a right time to interact with players during a continuous play session?

The presentation will feature:

• An in-depth analysis of real-world behavioural tracking data.

• Insights into who is more likely to engage in extended play sessions and why.

• Practical implications for safer gambling practices, including identifying optimal times for player interactions to prevent and minimise harm.

“While the findings challenge traditional assumptions about continuous play and risk, they provide invaluable guidance for shaping best practices around player interactions,” the organsers said.

Tracy Schrans, alongside Dr. Tony Schellinck, pioneered the use of player-tracking data to develop algorithms for detecting and managing customer risk and harm. As President of Focal Research Consultants, she leads innovative research and collaborates with global stakeholders to set new standards for responsible gambling. Her work has received international acclaim for leveraging data and technology to identify at-risk gamblers and implement harm mitigation strategies effectively.

“Through research-driven insights, we can redefine when and how to engage with players in ways that prioritize their safety and well-being. This session highlights the power of collaboration between industry and academia to advance responsible gambling practices,” said Tracy Schrans.

Attendees will gain actionable insights into how cutting-edge research can drive more effective gambling harm prevention strategies. “This session is a must for industry leaders, regulators, and stakeholders seeking to enhance their understanding of player behavior and develop evidence-based solutions,” organisers said.

Regulating the Game is a flagship event, that brings together global leaders, regulators and industry professionals to tackle public policy and regulatory challenges. The conference fosters meaningful dialogue and innovation to support efficient and effective gambling regulation. The conference will be held at the Sofitel Sydney Darling Harbour from March 10–13, 2025.

The post Regulating the Game Adds Session “Industry Collaborations in Research” to Provide Guidance for Best Practices appeared first on European Gaming Industry News.

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ELF and DAZN Sign New Partnership

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The European League of Football (ELF) and DAZN, the world’s leading sports entertainment platform, have signed a new eight-year partnership that will see DAZN broadcast all 101 games of the 2025 season. DAZN will become the exclusive OTT provider with a new “ELF Game Pass” product and will become the single destination where fans of the competition can watch every game.

This deal will grow the reach, discoverability and global popularity of ELF as ELF Game Pass will join NFL Game Pass, National League, Rally TV, PGA Tour Pass and FIBA’s Courtside 1891 as a standalone add-on channel within the DAZN platform. All these channels are available as part of an enhanced and upgraded DAZN subscription or as a standalone service, offering fans unparalleled choice and customisation.

With DAZN, ELF will be available in over 200 markets, across multiple internet-enabled devices and distribution channels, and benefit from DAZN’s marketing expertise and innovative product development. The flexibility and delivery-focused nature of DAZN’s platform enables live and on-demand content to be streamed at scale, while also providing the capability to localise in key markets.

“The long-term partnership with DAZN marks a landmark moment in ELF’s history. With DAZN at our side, we can continue to drive forward our vision of establishing American football as an integral part of the European sports scene and popularising it worldwide. The combination of an innovative platform and enormous reach will allow us to bring the games and stories of the ELF to millions of fans around the world. This is a huge step for the league, its franchises and football in Europe. We are convinced that this collaboration will play a key role in growing our fan base, further igniting passion for the sport and taking the European League of Football to a new level,” said Zeljko Karajica, Managing Director of the ELF.

Shay Segev, CEO of DAZN Group, said: “The European League of Football is a dynamic newcomer in European sport. As the International Home of NFL Game Pass, DAZN is driving the rapid growth in popularity of American Football in Europe. The ELF has proven its potential to drive this further. Our mission at DAZN is to offer the most attractive and diverse experience, and the ELF shares this ambition with its dynamic and top-tier content. With this partnership, DAZN will create a global home for the ELF, reaching new audiences and growing the popularity of American Football in Europe.”

The fifth season of the European League of Football kicks off in mid-May with 16 teams from nine nations: Defending champion Rhein Fire, Berlin Thunder, Hamburg Sea Devils, Munich Ravens, Stuttgart Surge, Frankfurt Galaxy, Cologne Centurios (all Germany), Vienna Vikings, Raiders Tirol (both Austria), Fehérvár Enthroners (Hungary), Panthers Wroclaw (Poland), Prague Lions (Czech Republic), Helvetic Mercenaries (Switzerland), Madrid Bravos (Spain), Paris Musketeers (France) and newcomer Nordic Storm (Denmark).

The existing ELF direct-to-consumer OTT product will be shut down and the channel will be fully aggregated into the DAZN ecosystem. Ahead of the new season, customers will receive communications on how to access the product on the DAZN platform.

The post ELF and DAZN Sign New Partnership appeared first on European Gaming Industry News.

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