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Kwalee announces appointment of Mark Greenshields as VP of Bangalore Studio

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Kwalee, the UK and global mobile, PC and console games developer and publisher, is excited to announce the appointment of Mark Greenshields as the Vice President of its Bangalore Studio. With decades of experience in the games industry, Greenshields brings a wealth of knowledge and expertise to the role.

Over his career, he has an impressive track record, including as Founder and CEO at Firebrand Games. He has built multiple game engines and launched major IP based on Disney, Pixar and EA properties. At Firebrand, he established his company as the top-rated racing studio responsible for 6 of the top 10 Metacritic Nintendo racing games. He has managed large teams across various locations, combining his ability to influence partners and motivate his people with his commercial acumen and ability to deliver high-quality games on time and within budget.

Starting as a self-taught programmer, Greenshields authored four books on programming, including 8-bit game development classics like “Mastering Machine Code On Your Commodore 64”. He has programmed 35 games, produced hundreds more, and transitioned from a solo programmer to founding several game studios.

In his new role at Kwalee, Greenshields’ primary responsibility will be running the Bangalore studio. However, as a senior leader, he will contribute to strategic decisions and Kwalee’s ambitious growth plans. With Kwalee now a publisher of both mobile, PC and console games, Greenshields’ expertise in launching and porting hit games will be invaluable.

Jason Falcus, COO, expressed his enthusiasm for Mark’s appointment: “We’re immensely proud of the work of our Bangalore team, and we want a member of our top team leading at the heart of its operations. We’re absolutely thrilled to welcome Mark Greenshields as the VP of our Bangalore studio. His deep-rooted experience and passion for gaming, combined with his unique ability to grow high-performing multi-disciplinary teams, is exactly what we envision for Kwalee’s expansion and continued success”.

Mark Greenshields said of his appointment: “I am thrilled to be joining Kwalee as one of the leading UK publishers. I see a very bright future for them, especially now that they have moved into both the PC/Console and Hybrid/Casual spaces. I am bringing my extensive experience in running studios and especially developing for PC and consoles to them. I will make our Bangalore studio a centre of excellence as part of the Kwalee group. ​ For me, it is great to get once again the opportunity to work with both David and Jason, bringing me full circle from the early days of the C64 to the present. ​ The team they have built is exceptional, and I look forward to helping make Kwalee THE success it will be.”

Regarding the games industry in India, Greenshields acknowledges a common misconception that studios in the country are mainly useful for outsourcing. However, he’s keen to change that narrative, emphasising the talent and potential within the Indian games industry, saying:

“I want the Bangalore studio to have a motivated, empowered team that is recognised for their quality work. It should be seen as a studio that consistently produces high-quality products”.

When asked about his immediate priorities at Kwalee, Greenshields highlighted the importance of learning the challenges of the Bangalore team, strengthening QA processes, setting up a console porting team, and fostering a culture of innovation.

With the appointment of Greenshields, Kwalee reinforces its commitment to pioneering and diversifying its portfolio of games and solidifying its position as a global leader in games development and publishing.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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UNIVERSITY Esports UK and Ireland launches its Spring 2025 Season: learn more about the games, schedules and signups

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UNIVERSITY Esports is back for its Spring 2025 Season, which is open to students from universities across the UK and Ireland and brings with it five tournaments and six weeks of action across Overwatch 2, League of Legends, Teamfight Tactics, and VALORANT. The tournaments will give students the opportunity to showcase their competitive skills against their peers, while also helping to build the grassroots gaming community – as participants play with their friends and make new ones.

This season of UNIVERSITY Esports follows high participation in the previous Winter 2024 Season, where over 600 teams and 3,000 players took part every week. UNIVERSITY Esports currently counts more than 20,000 people across more than 110 universities registered in the community.

Broadcasts of the Winter 2024 Grand Finals were produced by students from the Confetti Institute of Creative Technologies (at Nottingham Trent University), in partnership with UNIVERSITY Esports staff to support the next generation of broadcasters.

Beyond competition

UNIVERSITY Esports, a grassroots esports organiser in the UK and Ireland operated by NUEL (a subsidiary of GGTech Entertainment), is about much more than just online competition, and also plays a big role in fostering communities and providing career opportunities and education.

Winter also saw the return of the UNIVERSITY Tour, an in-person series of events aimed at raising awareness of the esports community and building real-life connections between players. Nottingham Trent University and the University of Staffordshire hosted these face-to-face activities, with hundreds of students engaged about the benefits of participating in the esports community both professionally and to have fun.

Spring 2025 Tournament schedule

Signups are now open for the UNIVERSITY Esports Spring 2025 Season, and the tournaments will take place over February and March. Winning teams will be awarded with a shared £2,550 prize pool.

Key dates are as follows:

Overwatch 2

– Signups Close: Saturday 8th February

– Games Begin: Monday 10th February

Teamfight Tactics

– Signups Close: Sunday 9th February

– Games Begin: Tuesday 11th February

Women and Non-Binary VALORANT

– Signups Close: Tuesday 11th February

– Games Begin: Tuesday 18th February

League of Legends

– Signups Close: Monday 10th February

– Games Begin: Wednesday 12th February

Open VALORANT

– Signups Close: Tuesday 11th February

– Games Begin: Thursday 13th February

To take part, players need to verify their student status (if they haven’t already in Winter), and either create or join a team. Interested players can find out more information and register at universityesports.co.uk, and on the Discord.

The post UNIVERSITY Esports UK and Ireland launches its Spring 2025 Season: learn more about the games, schedules and signups appeared first on European Gaming Industry News.

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GGBET UA is the official sponsor of FC Dynamo Kyiv’s winter training camp

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FC Dynamo Kyiv are continuing their winter training in Turkey, in preparation for the second half of the season in 2025. Their partner for the training period this year is GGBET UA.

The club’s CEO, Dmytro Brif, thanked GGBET UA for its support and underscored the importance of the training camp for the team’s future success:

“We are hugely grateful to GGBET UA for its partnership during this important period. Today, our efforts are focused on improving our game, working on our mistakes, and getting ready for upcoming matches. In the spring, we’re set on achieving the very best results we can in all tournaments.”

GGBET UA CEO Sergii Mishchenko stated that partnering up with Dynamo involves not just working together on the winter training camp, but also continuing with larger-scale joint projects geared towards the team’s fans:

“Within the partnership, we’re actively working with the club and are planning to create exciting content featuring the players and coaches. All of this helps to reduce the distance between the professional footballers and the regular fans, which is what we’re striving to do.”

Dynamo’s next winter training camp match will take place on 6 February at 17:00 in the Turkish city of Belek. The club will be facing off against KF Shkëndija, a team from North Macedonia. A live stream will be available on Dynamo’s YouTube channel.

The post GGBET UA is the official sponsor of FC Dynamo Kyiv’s winter training camp appeared first on European Gaming Industry News.

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Blask integrates comprehensive licensing data

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Blask, the AI-driven market analytics ecosystem, has added extensive regulated market data to its algorithm, which now analyses hundreds of reports from gambling commissions, tax authorities, industry experts and operators around the world.

The new input means Blask can deliver an accurate, multilingual, real-time picture of the regulatory situation in more than 40 iGaming markets, with many more to be added over the coming months.

By integrating verified data from regulatory bodies and gambling commissions, Blask can now provide:

  • A market-by-market breakdown of local and offshore licence holders

  • Tax rate insights to assess market profitability

  • Advanced dashboards for strategic decision making

Max Tesla, CEO of Blask, said: “Regulated markets are evolving rapidly these days, and staying ahead requires accurate, real-time data. By integrating verified regulatory data directly into the Blask platform, we’re giving operators and other stakeholders the ability to make smarter decisions with absolute confidence. This is a huge leap forward in strategic market analysis.”

The new data has been seamlessly integrated into the Blask dashboard. Users can view details of the regulatory authority governing a market. For brands operating under local licences, Blask now features comprehensive licence information, including type and dates of issuance and expiration.

The Blask team has worked tirelessly to automate the analysis of hundreds of reports in multiple languages and from numerous different trusted sources. This includes brands that offer open data.

The post Blask integrates comprehensive licensing data appeared first on European Gaming Industry News.

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