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Hipther Agency announces Endless Knowledge Journey ‘Via Infinita’ with launch of 2024 Event Calendar
New guiding principle ‘Via Infinita’ highlights limitless knowledge to be gained at trio of events
Hipther Agency, a leading Gaming and Technology sector event organizer and parent brand of acclaimed global media outlets, has revealed its event calendar for 2024, along with its guiding principle, ‘Via Infinita’.
Ahead of next week’s highly-anticipated European Gaming Conference on October 30th and 31st in Warsaw, Poland, Hipther has announced its event line-up for 2024, all united by a common purpose, with ‘Via Infinita’ representing infinite growth.
To kick start its unmissable 2024 line-up, Hipther will return with the hugely popular Prague Gaming & TECH Summit from March 26th to 27th, at Vienna House Andel’s Prague, Czech Republic. Industry professionals are promised an endless voyage of discovery, exploring the boundless opportunities, innovations and developments that are shaping the future of gaming and technology.
With a jam-packed schedule of speaking slots and discussions, delegates will receive new insights into the ever-evolving sectors of iGaming, eSports, Blockchain, AI, Fintech, Virtual Reality and more.
The event will also see the launch of the GamingTECH Awards, formerly held under the GamingTECH CEE Budapest Conference. The awards recognize and honour the best companies of the Central and Eastern European (CEE) region.
In June, MARE BALTICUM Gaming & TECH Summit returns on the 4th and 5th, transforming Tallinn, Estonia, into the epicenter of gaming and tech excellence. Industry leaders and innovators from the aforementioned sectors, along with FashionTech, Mobility, Climate Change and EdTech will meet to discuss new developments and findings.
In addition, the Baltic and Scandinavian Gaming Awards (BSG) 2024 will take place to celebrate the most successful and popular companies in the Nordics and Baltics.
As the Baltic Sea region’s leading in-person event, MARE BALTICUM Gaming & Tech Summit promises to be a groundbreaking opportunity for insightful discussions and invaluable networking opportunities to share the future of the industry.
The third event in Hipther’s unmissable calendar is the European Gaming Congress 2024, hosted in October, in Amsterdam, bringing together compliance experts, regulators and gaming industry professionals to discuss the latest updates on gambling industry compliance in Europe.
From the Nordics and the D-A-CH region, to Poland, Netherlands, France, Spain, Italy and Greece, the European Gaming Congress unites the gaming industry with blockchain, AI and Fintech experts.
Following this year’s inaugural European iGaming Excellent Awards (EiGE Awards), the second edition returns to celebrate the accomplishments of significant contributors to the European iGaming sector.
The embodiment of prestige and recognition, they provide an exceptional platform for industry leaders, innovators and influencers, from online gambling, operators to suppliers, testing laboratories and payment providers.
Zoltan Tuendik, Co-Founder of Hipther, said: “Reflecting on 2023, our events portfolio flourished with unparalleled success, setting a golden precedent.
“As we stride into 2024, we embrace the infinite possibilities with Via Infinita ahead of Prague, Tallinn, and Amsterdam. A heartfelt thank you to our sponsors, participants, and media partners for journeying with us. Our path is boundless, our ambition limitless.”
Mark your calendars for the most significant in-person events for Gaming and Technology in Europe and let Hipther Agency be your guide in the Infinite Way to growth.
Join the #hipthers in a constructive and enjoyable journey of discovery throughout 2024, filled with networking adventures and learning opportunities!
About Hipther:
Hipther Agency is the parent brand of European Gaming, PICANTE, WireUp Zone, Gaming Americas, eSports Connect, the HIPTHER news app, and the WireUp networking app found on the Play Store.
➔ To receive constant updates from the HIPTHER network and conference agenda updates, subscribe here: http://eepurl.com/hfyZxf
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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