Latest News
Relax Gaming boosts team with key promotion amid plans to boost Italian footprint
Relax Gaming has established a strong footprint in regulated markets around the world, and Italy is no exception. The Italian market holds plenty of promise for the brand and following on from Money Train 4’s exclusive launch in the country, there is great scope to provide immersive gaming experiences for players.
Relax’s New Director of Italy, Gianluca Crimaldi explains how the industry’s leading game studio and platform provider will continue to make its mark.
First off, congratulations on your promotion to Director of Italy! Can you talk us a bit through your role at Relax and your immediate priorities?
Thank you! My role will be focusing on building on our brand’s already well-established presence in one of Europe’s biggest markets. We debuted in Italy back in April 2022, and in many ways we’ve got a wealth of opportunity to capitalise on.
While I can’t say too much just yet, our development roadmap up until Q3 2024 is incredibly exciting – which I know is going to be very exciting for our Italian players, and I’m confident t that we have plenty of titles coming up that will resonate incredibly well with local players – our key mission here is to provide a platform for engagement that not only drives differentiation, but also entices land-based players to give the world of online a try for the first time. This is important in Italy especially, given much of the market is still composed of retail.
Taking a look at Relax’s recent performance in Italy since your market entry in April 2022, what’s Relax’s current position on the market and what opportunities do you see?
Thanks to our hard-work and some really strong launches, including the Money Train series and Dream Drop Jackpots, which has created 11 millionaires in just over a year, we’ve established a very strong reputation here already. We’ve seen huge player spikes during our key releases, and as a result, excellent player retention as we look to truly drive differentiation. While I believe we were always confident we’d make our mark here when we debuted in April 2022, I can safely say these numbers exceeded even our optimistic expectations. Italian players really love what we have to offer.
On opportunities, as we’ve already mentioned, Italy has one of the largest demographics of retail-based players in Europe, so there is huge potential for expanding one’s player base, and we’re planning to innovate even more in the year ahead to ensure that Italian audiences have access to the best that our content portfolio has to offer.
Particularly notable was your major coup in bringing Money Train 4 exclusively to StarCasino ahead of the game’s international launch – does this highlight the focus Relax has on the Italian market?
That was certainly a fantastic move for us! Money Train 4 was our key release of 2023, and the anticipation from operators and players alike was incredible. To be able to go live in Italy with StarCasino, a day before the official launch speaks volumes on the importance we place on the Italian market, as well as the value we place with our major partners.
We have seen a great appetite for our content in Italy, and this was the latest step in ensuring we continue to make our mark here. This also highlights the emphasis we have on ensuring we can provide something truly special for operators to engage and excite their players. Greatness always comes from a team effort – and seeing such amazing results in a short period of time is a testament to everyone’s hard work.
On to the macro viewpoint – what’s your take on Italy’s iGaming performance in recent years and how have trends been shaped post-2020?
Italy is viewed as a complex market, mainly due to the regulatory processes and knowledge that is required to navigate these hurdles. Once these are overcome, there are high rewards and huge opportunities. It’s all about identifying opportunities and challenges – and then providing the solution.
I have been fortunate enough to work across many markets, and this will be incredibly useful in ensuring differentiation and originality with content which is a key to succeeding in Italy. As we’ve already touched on, the Italian market has been somewhat sceptical about online casino over last decade. This is due to both the country’s social culture and retail betting heritage – both of which make Italy truly unique. In line with that, the transition to the online sector has been far slower than other areas of the continent, especially when compared to the UK and Scandinavia. This is changing fast however, and in the last year, we’ve seen adoption accelerate exponentially across the country, with more players than ever enjoying online entertainment as well as the superior engagement it offers compared to retail.
Continuing with the land-based market, which still takes up about 80%+ of player demographics, as one of the industry’s major suppliers, how is Relax helping operators convert land-based players to the exciting world of online?
It’s certainly what makes Italy unique. There are long-standing brands that have established reputations in the retail space, and they will continue to have their customers. Relax prides itself on producing a diversified content portfolio that engages all players, and this is a key in ensuring growth in the online sector. I see this transition as a natural development in line with changing player demographics – especially when it comes to the smartphone generation.
Of course, a country with such a rich retail heritage will similarly demand content online, which means players will unquestionably be more attracted to more classic titles in comparison to other markets like the UK and Scandinavia. Just as we’ve seen with these two markets in the 2010s, once players begin to expand their range of gaming online, and once they start to engage with your own content, you’ll no doubt see a greater uptick across a more modern range of titles – especially with the likes of our Money Train series! At Relax we pride ourselves in offering a different something for everyone, and I have no doubt that with our fantastic titles, we will see continued exponential growth in online adoption – which we are looking forward to being a key part of!
Latest News
Romania Proposes Raising Gambling Age to 21 and Restricting Online Advertising
Reading Time: 2 minutes
Romanian lawmakers have introduced new legislative proposals aimed at tightening gambling access and advertising rules, particularly to protect young people. The bills, submitted by MPs Raluca Turcan (PNL) and Diana Stoica (USR), would raise the minimum legal gambling age from 18 to 21 and restrict online gambling advertising between 06:00 and 24:00.
Under the proposals, individuals under the age of 21 would be prohibited from participating in gambling activities, while gambling ads would be banned across online platforms during daytime hours. The legislation also seeks to outlaw the use of influencers, athletes and public figures in gambling promotions.
Protecting young audiences
“We have an obligation to protect our children from the threat of gambling,” said USR deputy Diana Stoica, citing studies showing early exposure to slot machines and online betting among Romanian minors. According to Stoica, brain development, particularly in areas linked to impulse control and decision-making, continues until around the age of 21, making younger individuals more vulnerable to gambling addiction.
“One in four adolescents has played on these so-called ‘machines of death’ before turning 18,” she added, arguing that the legislation is a necessary step to reduce risks.
Aligning with European trends
PNL deputy Raluca Turcan called the proposed age increase a “simple change with deep effects,” noting that countries including Portugal, Greece and Moldova have adopted similar measures. She highlighted that individuals aged 18 to 21 often face increased financial pressure and impulsivity as they enter adulthood, making them a key target group for gambling marketing.
“By raising the age threshold, we protect young people during a vulnerable stage,” Turcan stated, referencing international examples where similar policies reportedly reduced early-age indebtedness and problem gambling cases.
Tighter ad rules and warning messages
The draft legislation further proposes:
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A complete ban on online gambling advertising between 06:00 and 24:00
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A ban on influencer and public-figure participation in gambling promotions
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Mandatory visible harm-prevention warnings across digital and physical gambling environments, modeled after tobacco and alcohol regulation
The measures would amend Romania’s existing legal framework under Emergency Ordinance 77/2009.
What comes next
The bills will now proceed through the legislative process, including debate and committee review. If adopted, the changes would introduce some of the most restrictive gambling-advertising and access rules in the region.
The initiatives reflect an ongoing trend across Europe, where regulators are increasing focus on consumer protection, youth safeguards, and advertising limitations in the gambling sector.
The post Romania Proposes Raising Gambling Age to 21 and Restricting Online Advertising appeared first on European Gaming Industry News.
Latest News
Digitain Group Founder Honored with Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025
Reading Time: < 1 minute
Digitain Group is proud to announce that its Founder, Mr. Vardges Vardanyan, has been recognized with the Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025.
For over 26 years, his vision and leadership have brought remarkable value to the iGaming industry — driving innovation, setting new standards in technology and compliance, and championing a culture of responsibility and integrity that continues to elevate the entire iGaming ecosystem.
Vardges Vardanyan, Founder of Digitain Group, commented: “I am deeply honored to receive this special award at the SiGMA Central Europe. This recognition is not only a personal milestone but a reflection of the dedication, innovation, and integrity that highlight Digitain Group’s vision. For over two decades, our mission has been to empower partners with technology that drives progress and responsibility across the industry. I am extremely proud of what we’ve built together — and even more inspired by what lies ahead as we continue to evolve.”
As a global B2B technology provider, Digitain Group remains dedicated to creating, delivering, and enhancing advanced software solutions that empower partners worldwide. Digitain’s platforms, products, and services are built to provide operators across diverse markets with reliable, flexible, and secure iGaming solutions.
With over 5,000 professionals and offices in Armenia, Romania, Malta, and Spain, and with an upcoming expansion into LatAm, Digitain continues to drive forward with the same passion and purpose inspired by Mr. Vardanyan’s legacy.
The post Digitain Group Founder Honored with Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
Latest News
Modern Pokie Machines and the Future of Online Gambling
Reading Time: 4 minutes
From mechanical levers to exciting digital reels, pokies have come a long way. What began as a simple one-armed bandit with spinning symbols is now a multi-billion-dollar entertainment industry powered by top technology and creative design.
Today’s online pokies are more than pressing the “spin” button – they are about storytelling, strategy, and sensory excitement. With themes inspired by pop culture, advanced graphics, and interactive features, modern pokie machines have transformed into one of the most exciting parts of the iGaming world.
In this post, we will explore how pokie machines have evolved, the innovative technologies shaping their future, and how players can find trusted online casinos offering the best pokie experiences. If you are a casual spinner or a serious player, the next era of online pokies is one you will want to be part of.
A Quick Look Back – How Pokie Machines Became a Global Phenomenon
Before today’s high-definition reels and complex bonus rounds, pokie machines started as simple mechanical devices with a lever, spinning reels, and a few lucky symbols. What began in the late 19th century as a novelty game quickly evolved into one of the most iconic forms of entertainment, both offline and online.
The first pokie machines relied on gears and springs, with players pulling a lever to spin three reels. But as technology advanced, so did the game. The move from mechanical to electronic slots in the 1960s and 70s introduced more paylines, exciting themes, and flashing lights that drew crowds.
The internet changed everything for pokies. Players could now explore thousands of games with unique designs, bonus rounds, and progressive jackpots from the comfort of their homes. This shift made pokies the most played category in online casinos worldwide. Every major gaming platform offers an extensive collection of titles from top software providers, turning pokies into the driving force in the iGaming world.
What Makes Modern Pokies So Engaging
Modern pokies go far beyond simple spinning reels. Today’s games combine cutting-edge technology, interactive features, and immersive storytelling to create an experience that keeps players coming back for more.
Next-Level Visuals and Sound Design
Pokies usually feature stunning 3D graphics, vibrant animations, and thematic soundtracks that bring each game to life. From cinematic visuals to dynamic audio cues, these sensory elements make players feel emotionally connected to the game. These graphics and sounds boost the enjoyment and make wins, bonuses, and big moments feel far more exciting.
Interactive Gameplay and Bonus Mechanics
Modern pokies include advanced mechanics like Megaways, cluster pays, expanding wilds, and cascading reels. Mystery symbols, free spins, and progressive jackpots keep players engaged while introducing a sense of unpredictability. These features are designed using behavioral psychology principles, frequent rewards, and interactive elements to maximize excitement and maintain attention throughout gameplay.
Mobile-First Gaming
With most players gaming on smartphones and tablets, modern pokies are optimized for mobile-first play. HTML5 technology ensures smooth performance without the need for apps, offering instant access to games with high-quality visuals, responsive controls, and fast load times. Mobile optimization makes it convenient to play anytime, anywhere, without compromising the experience.
How to Choose the Best Modern Pokie Casinos
Finding the right casino is crucial to enjoying modern pokies safely and maximizing your chances of winning. Players should focus on game fairness, security, and the overall gaming experience to ensure their time and money are well spent. The most popular pokies we recommend are:
- Book of Dead
- Gates of Olympus 1000
- Starburst
- Le Bandit
- Sugar Rush
- Big Bass Bonanza
- Sweet Bonanza
- Starlight Princess
- Divine Fortune
- Wanted Dead or a Wild
- The Dog House
- Etc.
Let’s see how to choose the best variations and which are the factors you should consider for it:
Check RTP Rates and Volatility
Return to Player (RTP) percentages indicate the expected payout over time. Higher RTP games generally offer better long-term returns, while volatility affects how often and how much you can win. Low-volatility pokies give frequent, smaller wins, ideal for longer sessions, whereas high-volatility games provide bigger but less frequent payouts. Understanding these metrics helps players choose games that fit their bankroll and style.
Trusted Licensing and Security
Always play at casinos licensed by recognized authorities such as Curacao, Malta, or the UKGC. Licensing ensures fair play, secure deposits, and responsible gambling practices. Look for SSL encryption and verified payment methods, which protect personal and financial information while maintaining a trustworthy gaming environment.
Explore Top Pokie Collections Online
A wide selection of games enhances enjoyment and strategy. For a curated list of casinos offering the best pokie machines with high RTP rates, visit the website PokieMachines.com. This resource highlights safe, well-regulated platforms with exciting game libraries.
Trends Shaping the Future of Online Pokies
Online casinos are increasingly introducing community-based and competitive features. Multiplayer slot tournaments, leaderboards, and social challenges allow players to interact, compete, and share achievements. These features make pokies more immersive, creating a sense of camaraderie and excitement beyond traditional solo play.
Modern pokies platforms emphasize responsible play too. Tools like deposit limits, session reminders, loss tracking, and reality checks help players manage time and spending. Integrating these features ensures that gaming remains fun and controlled, allowing players to enjoy cutting-edge graphics, interactive features, and big wins responsibly.
The Future Spins Bright
Modern pokie machines represent the perfect blend of entertainment, technology, and innovation. From classic reels to interactive story-driven slots, they have evolved into a global phenomenon that continues to shape the online casino experience.
As technology advances, players can expect even more immersive gameplay, enhanced social features, and tools that promote responsible gaming. If you are in it for fun, competition, or the thrill of the spin, the future of pokies is brighter than ever.
The post Modern Pokie Machines and the Future of Online Gambling appeared first on European Gaming Industry News.
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