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AppLovin: Artificial Intelligence guarding Mobile Marketing, or how to Effectively Promote Mobile Applications using a Neural Network

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WakeApp is back with its educational piece for mobile app marketers, “Source of the Month.”

Over the past two decades, mobile applications have become an integral part of our lives, offering us users an incredible range of services to seamlessly exchange ideas, make purchases, monitor health and access entertainment. The growth of the mobile app ecosystem benefits users but makes it difficult for mobile app developers, especially independent developers, to scale and succeed in a crowded market.

Most developers don’t have access to the marketing, monetisation, and data analytics tools they need to stand out among the more than 4.8 million mobile apps available in the Apple App Store and Google Play Store, nor to attract enough users to create and maintain successful long-term business.

At WakeApp, we’re always ready to lend a helping hand to novice marketers, partners and specialists in the mobile app promotion market to be aware of the latest GEO trends, traffic sources and promotion features. This time, we would like to introduce our readers to a well-known traffic source and tool specialising in the promotion of mobile applications – AppLovin.

AppLovin is an automated mobile marketing platform which also connects all major RTB (Real Time Bidding) platforms. Founded in 2011, it’s reached over one billion consumers worldwide. AppLovin helps advertisers effectively reach new users on mobile devices and Apple TV and provides intelligent optimisation analytics, allowing advertisers to make effective marketing decisions based on real-time data.

Facts about AppLovin

 

  • Founded in 2011;
  • AppLovin includes over 114,000 apps as of 2022;
  • User coverage – 1 billion;
  • Includes services such as AppDiscovery, MAX, Adjust, AppLovin Exchange, Array, SparkLabs;
  • Minimum deposit amount: $100;
  • Payment methods: PayPal, credit cards;
  • Payment models: CPC, CPM. 

 

What does AppLovin consist of?

 

AppLovin consists of a comprehensive set of tools for developers and marketers to find and download their mobile apps to the right users, optimise return on marketing spend, and maximise engagement monetisation.

The AppLovin software platform includes six services:

  • AppDiscovery, AppLovin’s marketing software solution, is the cornerstone of its software platform, complemented by its MAX app monetisation service. AppDiscovery is powered by AXON and provides the technology to match advertiser demand with publisher supply through auctions at massive scale and microsecond speeds.
  • MAX uses advanced in-app bidding technology that optimises costs by conducting a real-time competitive auction among market players.
  • Adjust is AppLovin’s SaaS mobile marketing platform that empowers marketers to make smarter decisions through data measurement, attribution, fraud management and prevention.
  • AppLovin Exchange. ALX connects advertisers to more than 2 billion mobile devices and more than 35 million CTV households through a single direct RTB exchange. Marketers, agencies and ATDs can access this massive omnichannel offering through more than 100 DSPs that work with ALX. Inventory is purchased programmatically based on impressions.
  • Array is a comprehensive application management package. It provides greatest value to mobile operators and end users
  • SparkLabs is a group of experienced AppLovin designers, developers and gamers dedicated to developing a turnkey creative strategy for any brand and product.

How can a marketer use AppLovin?


 To create an ad:

  1. Click the announcements tab
  2. Select create ad
  3. Write the name of your advertising campaign
  4. Select the desired application for promotion on IOS or Android
  5. Select the category your app belongs to
  6. Select the analytics system you will use
  1. Select the targeting for your advertising campaigns

  1. Add tracking links to third-party services, if necessary
  1. Set a budget
  • Set the bid type (dynamic CPC or CPI)
  • Select goals by installation
  • Determine your daily budget
  1. Interesting! AppLovin can generate an advertisement for you or give you the opportunity to create it yourself.
  2. Upload creatives (videos, banners, etc.). By clicking on the ‘i’ icon, you will receive precise information on the technical requirements for creatives. You also need to fill in additional information, such as title, subtitle, button text, etc.

To view the ad, click on the magnifying glass (magnifying glass icon) when the template has all the necessary resources.

 Advanced targeting

Advanced targeting is in addition to the targeting on the Edit Goals page in Campaign Settings.

Language targeting

Targeting localised ads will help increase the impact of your campaign.

Country orientation

This targeting is best used only if language targeting is not suitable for an advertising campaign

Important! Below are advertising recommendations for maximum effectiveness:

  • Types of ads. Video ads are recommended to achieve the best results in your campaigns. Image ads are best used as a complement to video to achieve greater effect.
  • Creatives must have OS-specific icons (for example, the iTunes store icon for iOS only and the Google Play store icon for Android only) or no icons at all.
  • AppLovin does not allow images of the following nature: violence, drug use, or nudity. Ads should also have clear branding and calls to action (e.g., “Download Now,” “Play Now”).

Examples of best practices:

To achieve maximum effect from an advertising campaign, you should have at least 2-3 advertising creatives (concepts). It’s best to update your ads every 2-3 weeks with new creatives. New ads must be uploaded to a new ad set.

Advertising formats in AppLovin:

  • Interstitial ads: Full-screen ads that appear between content screens or during natural breaks in the app experience.
  • Rewarded video ads: Video ads that offer users a reward, such as in-app currency or an extra life, in exchange for watching the full ad.
  • Native ads: Ads that blend in with the app’s content and design, providing a more seamless user experience.
  • Banner ads: Smaller ads that appear at the top or bottom of the screen and remain in view while users navigate the app.
  • In-app bidding ads: An auction-based approach where multiple demand sources compete for the ad inventory, leading to higher revenue for app developers. 

Pros and cons of AppLovin?

 

Pros:

  • Wide Range of Ad Formats: AppLovin offers a variety of ad formats including interstitial ads, rewarded video ads, native ads, and banners, giving app developers the flexibility and options to monetize their apps.
  • Advanced Targeting Options: AppLovin uses user data and machine learning algorithms to optimise ad targeting, increase engagement, and increase ad revenue.
  • Strong Partnerships: AppLovin partners with many leading app developers and ad networks, providing access to a large amount of advertising inventory.
  • High performance indicators for most verticals.
  • You can start advertising from 100 usd

Cons:

  • Low level of support.
  • Weak control over ad content: App developers using AppLovin do not have full control over the ad content displayed in their apps, which may result in some potential inconsistencies with their brand or values.
  • Poor fraud control (as a consequence of the previous point)
  • High prices for CPM. AppLovin’s fees for its services are also higher compared to other mobile advertising platforms
  • Low level of analytics.

Is it possible to promote Gambling on AppLovin?

Marketers may use AppLovin’s services to display advertisements as long as they strictly comply with country-specific laws, rules or regulations (including any age-related requirements) in the following categories:

  • Alcohol;
  • Gaming applications or websites, including online and offline lotteries, casinos, sports betting and social casino games;
  • Tobacco;
  • Financial services, investments, retirement planning, etc.;
  • Medical and pharmaceutical products and services, including prescription drugs; and/or
  • Cause/problem-based advertising (a type of advertising that involves creating a positive image of a company based on its involvement in solving socially significant problems)

In other words, it is possible to promote igaming industry applications, but you must notify the AppLovin customer service team and obtain approval before attempting to display advertising in one of the categories above through the company’s services.

How is AppLovin used in WakeApp?

AppLovin is one of the 30+ sources that our media buyers use when promoting WakeApp applications.

For many years now at WakeApp we have been using this traffic source for our clients. Our team chose AppDiscovery because AppLovin offers comprehensive turnkey advertising solutions – from analytics and launching advertising campaigns to automatic creative creation.

AppDiscovery also provides advanced targeting and optimisation features (using machine learning algorithms) that help our media buyers reach the most relevant users for our clients. This helps improve the overall effectiveness of advertising campaigns and increase return on investment (ROI) and reduce marketing costs.

About our guide: Every month, we publish helpful promotion guides where we discuss promotion features in a particular region according to traffic sources and GEO traffic. We also seek to keep our readers up-to-date on tips, as well as restrictions and bans about promoting on certain sources.

Think of it as a mobile marketer’s desktop guide!

About us:  WakeApp is an international mobile marketing agency with 10 years of experience in the market, and is leading the development and promotion of gaming and non-gaming mobile applications in the e-comms, video streaming, food delivery, sport, utilities, and finance verticals. In 2022, WakeApp received The Media Agency of the Year at the SiGMA Asia Awards, and in 2021, WakeApp placed in 5 categories in the 13th edition of the AppsFlyer Performance Index XIII.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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QCI Heatmap: A Modern Evolution of Classic Data Visualization with Cutting-Edge Technology

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Quick Custom Intelligence (QCI) is revolutionizing data exploration and visualization with the launch of QCI Heatmap, an advanced contour heatmapping tool that transforms the way casinos interact with slot performance data.

This release represents a unique modernization of classic data visualization techniques, reimagined using state-of-the-art graphics processing, machine learning, and QCI’s proprietary intellectual property.

A Modern Take on a Proven Approach

Heatmapping has long been a valuable tool for understanding gaming floor performance, but traditional implementations were often limited by static visualizations, sluggish responsiveness, and an inability to scale dynamically. With QCI Heatmap, we have re-engineered these foundational techniques using modern high-performance rendering technology, GPU acceleration, and AI-driven insights, enabling real-time, interactive exploration at a level never seen before.

According to Andrew Cardno, QCI’s CTO and a two-time Smithsonian Laureate for Heroism in Information Technology: “The fundamental principles of heatmapping have remained relevant for decades, but previous implementations lacked the speed, depth, and interactive flexibility needed for modern, data-driven decision-making. With today’s powerful graphics processing engines, we can now dynamically render images at over 60 frames per second, making QCI Heatmap the most responsive and flexible data exploration tool I’ve ever built. This new approach seamlessly integrates with the QCI Enterprise Platform, offering unparalleled real-time insights.”

Patented IP Meets High-Speed Data Exploration

QCI Heatmap is built on a unique combination of proprietary intellectual property (IP) and modern visualization technology, setting it apart from legacy heatmapping tools by:

  • Leveraging GPU Acceleration: for real-time heatmap rendering, eliminating lag and increasing user engagement.
  • Integrating Machine Learning Algorithms: to enhance pattern detection and predictive slot performance analysis.
  • Enhancing Customization & Flexibility: allowing casino operators to interactively explore multiple data layers and adjust visual perspectives instantly.

Replacing QCI Slots View & Expanding Capabilities

With the introduction of QCI Heatmap, QCI is retiring the legacy QCI Slots View module and elevating data visualization to the next level. This tool provides:

  • Full Gaming Floor Visibility: Real-time interactive overlays of slot performance, customer behavior, and revenue patterns.
  • Seamless Multi-Platform Use: Optimized for both desktop and iPad, ensuring a fluid experience across devices.
  • Advanced Metric-Driven Exploration: Deep integration with the QCI Enterprise Platform, unlocking multi-dimensional analysis for decision-makers.

To ensure customers can fully leverage this next-generation tool, QCI College will offer specialized training courses on QCI Heatmaps, covering both desktop and iPad applications.

Industry Leaders Praise QCI Heatmap’s Unprecedented Performance

The impact of QCI Heatmap is already being felt across the industry. Tony Toohey, CEO of Gaming Dynamics, shared his experience: “The ability to see and interact with an entire gaming floor through a dynamic heatmapping tool is game-changing. Our Australian deployments have seen an overwhelmingly positive reception, and working alongside the QCI development team has ensured this tool delivers maximum impact upon release.”

Pioneering the Future of Casino Data Visualization

QCI Heatmap is more than just an update—it’s a paradigm shift in how casinos leverage visualization technology. By combining time-tested heatmapping concepts with modern rendering engines, AI, and proprietary QCI innovations, Quick Custom Intelligence has redefined what’s possible in gaming data exploration.

The future of casino intelligence is visual, interactive, and powered by QCI Heatmap.

 

The post QCI Heatmap: A Modern Evolution of Classic Data Visualization with Cutting-Edge Technology appeared first on European Gaming Industry News.

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Betblast Launches New Features for Bigger Wins and Faster Payouts

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In the competitive world of online gambling, players are always looking for platforms that deliver not just entertainment but also real, tangible rewards.

One name that keeps surfacing in discussions about the biggest wins and lightning-fast payouts is Betblast. The buzz surrounding this platform has reached new heights in 2024, with countless players sharing their experiences of hitting life-changing jackpots and enjoying withdrawals that are processed faster than the industry norm.

In this comprehensive press release, we’ll dive deep into what makes Betblast stand out, uncovering the stories behind the biggest wins, the unmatched payout speeds, and why Betblast has become a household name among online casino enthusiasts.

The Biggest Wins: Stories That Inspire

When it comes to online casinos, nothing grabs attention quite like a big win. Betblast has become synonymous with massive payouts, with players across the globe sharing their jackpot stories.

Real Stories of Life-Changing Wins:

  • James P. from the UK: “I couldn’t believe my eyes when I hit a $250,000 progressive jackpot on Betblast. The payout was processed within hours, and the money was in my account the next day. This platform changed my life!”
  • Maria S. from Spain: “Winning €50,000 on a single spin felt surreal, but what impressed me the most was how fast Betblast processed my withdrawal. No delays, no excuses—just fast, reliable payouts.”
  • Liam K. from Australia: “I’ve played on many platforms, but Betblast is different. I won $75,000 on a poker tournament, and my winnings were in my crypto wallet the same day. That’s what I call service!”

These stories are not just marketing hype—they’re real testimonials that reflect Betblast’s commitment to providing a fair, rewarding gaming environment.

Fastest Payouts in the Industry

While big wins are exciting, they mean little if players face endless delays when trying to cash out. This is where Betblast truly shines. According to multiple testimonials, Betblast has set a new standard for payout speeds in the online casino industry.

What Makes Betblast’s Payouts So Fast?

  • Streamlined Withdrawal Process: Betblast has eliminated unnecessary verification steps that slow down payouts on other platforms. Their system is designed for efficiency, allowing players to withdraw their winnings quickly and hassle-free.
  • Crypto-Friendly Transactions: Betblast fully supports cryptocurrency transactions, enabling instant deposits and withdrawals. Bitcoin, Ethereum, and other major cryptos are processed within minutes, giving players near-instant access to their funds.
  • Dedicated Payment Team: Betblast’s finance team works around the clock to process payouts promptly. Unlike other casinos that batch process withdrawals once a day, Betblast handles requests continuously, ensuring faster turnaround times.
  • Transparent Policies: No hidden fees, no unexplained delays. Players know exactly what to expect, as Betblast maintains full transparency in its payment processes.

How Betblast Compares to Other Casinos

Many online casinos claim to offer fast payouts, but Betblast’s track record speaks for itself. Here’s how it stacks up against typical industry standards:

  • Feature                                                               Betblast                             Industry Average
  • Crypto Withdrawal Time Within                       1–2 hours                                    24–48 hours
  • Traditional Bank Withdrawal                     1–3 business days                        3–7 business days
  • Bonus Winnings Withdrawal                        No extra delays                     Often delayed for review
  • Verification Process                            Instant for verified accounts                      Up to 5 days

Based on multiple player testimonials, it’s clear that Betblast outperforms competitors when it comes to getting players their money quickly and securely.

The Role of Crypto in Speeding Up Payments

In today’s fast-paced world, players expect instant gratification—not just in gameplay but also in payments. Betblast has embraced this by becoming a crypto-friendly platform. The integration of blockchain technology means transactions are processed faster, with fewer intermediaries involved.

Benefits of Using Crypto on Betblast:

  • Instant Deposits and Withdrawals: No more waiting for banks to process transactions.
  • Enhanced Privacy: Crypto transactions provide an extra layer of anonymity, which many players appreciate.
  • Lower Fees: Traditional banking methods often involve transaction fees. Crypto minimizes these costs, ensuring players keep more of their winnings.

According to many players, the ability to deposit and withdraw with crypto has been a game-changer, especially for high-stakes players who move large sums of money.

Betblast’s Commitment to Fair Play and Transparency

Big wins and fast payouts are exciting, but they wouldn’t mean much without the foundation of fairness and trust. Betblast operates with complete transparency, using Random Number Generators (RNGs) certified by independent auditors to ensure fair gameplay.

Key Trust Factors:

  • Independent Audits: Regularly reviewed to maintain fairness and integrity.
  • Responsible Gaming Tools: Players can set limits to control their gambling habits.
  • Licensed and Regulated: Betblast holds licenses from reputable gaming authorities, adding an extra layer of credibility.

Players consistently mention that they feel safe and secure, knowing the games are fair and the company operates with integrity.

Exclusive Bonuses That Boost Your Winning Potential

While the focus here is on big wins and fast payouts, it’s impossible to ignore the generous bonuses that Betblast offers. From welcome packages to reload bonuses and VIP rewards, there’s always an opportunity to boost your bankroll.

Popular Bonuses Include:

  • Welcome Bonus: A generous package for new players to get started with a bang.
  • Free Spins Galore: Regular promotions offering free spins on popular slots.
  • VIP Program: Tailored rewards for loyal players, including cashback, exclusive bonuses, and personal account managers.

Many players emphasize how these bonuses have helped them turn small deposits into significant wins, adding to the platform’s overall appeal.

What Players Are Saying: More Real Testimonials

  • Olivia M. from Germany: “I deposited €100, claimed my bonus, and walked away with €10,000 after a few lucky spins. The withdrawal was processed in under 3 hours—unbelievable!”
  • Daniel H. from Canada: “The crypto payouts are insane. I requested a Bitcoin withdrawal, and it hit my wallet in 30 minutes. Betblast is the real deal.”
  • Sophia G. from Italy: “I’ve won big on other sites, but none processed my payouts as fast as Betblast. Plus, the customer support is top-notch!”

Final Thoughts: Why Betblast Is the Best Choice for Big Wins and Fast Payouts

When you combine massive winning potential, lightning-fast payouts, top-tier security, and exceptional customer service, you get Betblast. It’s no surprise that players continue to share stories of life-changing jackpots and hassle-free withdrawals.

Ready to Experience the Thrill?

Visit Betblast today and join the thousands of players who’ve already discovered the winning advantage!

Disclaimer: The information provided in this press release is not a solicitation for investment, nor is it intended as investment advice, financial advice, or trading advice. It is strongly recommended you practice due diligence, including consultation with a professional financial advisor, before investing in or trading cryptocurrency and securities.

The post Betblast Launches New Features for Bigger Wins and Faster Payouts appeared first on European Gaming Industry News.

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Aristocrat Interactive’s NeoGames Studio Launches eInstant Games in Hungary Through New Deal with Hungarian National Lottery (Szerencsejáték Zrt.)

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The agreement marks Aristocrat Interactive’s 18th iLottery deal across Europe 

Aristocrat Interactive’s iLottery content studio, announced today the launch of its eInstant games with Szerencsejáték Zrt. (SzZrt) – the largest gambling operator in Hungary, providing offerings to players including draw games, scratch cards and sports betting.

The five-year agreement will see Aristocrat Interactive’s NeoGames Studio deliver meaningful expansion to SzZrt’s offerings to its players.

The deployment of NeoGames Studio’s content comes to life via direct integration into SzZrt’s existing iLottery platform, bringing a new category of lottery product to Hungary in eInstant games. The deal marks Aristocrat Interactive’s 18th iLottery partnership in Europe and 31st globally.

The launch of eight new games with SzZrt marks a significant step forward, with each title carefully selected to align with their players’ preferences. From immersive graphics to innovative mechanics and engaging themes, these eight games represent a diverse mix of features from the Studio’s portfolio, showcasing unique gameplay experiences that highlight the strengths of various offerings.

In addition to the eight games already launched, five more titles are planned for release soon. Each new title will be designed to maintain player interest and provide fresh, exciting content.

“We are committed to providing our players with the best possible portfolio of gaming options, something NeoGames Studio has built a strong reputation on having proved in Hungary again their ability in developing high-quality eInstant games,” said Sándor Uszkay-Boiskó, Director of Strategy at SzZrt. “Their localized content and innovative approach will help us continue to further expand our capabilities and engage our players in new ways, while strictly adhering to responsible gaming principles, ultimately strengthening our position as the leading responsible gambling provider in Hungary.”

“We’re thrilled to be able to continue fueling the growth of iLottery on a global scale, as we introduce our best-in-class eInstant games to Hungarian lottery players through the country’s largest gambling operator,” said Chris Shaban, Managing Director of Aristocrat Interactive iLottery. “This deal with SzZrt will introduce Hungarian players to new, exciting game titles and localized content.”

NeoGames Studio, a leading developer in eInstant gaming, has been delivering innovative gaming options and visually compelling titles for lotteries since 2005. NeoGames Studio enters its second year as part of Aristocrat Interactive’s iLottery division, bringing over 17 years of industry experience and a comprehensive content portfolio to lotteries worldwide.

 

The post Aristocrat Interactive’s NeoGames Studio Launches eInstant Games in Hungary Through New Deal with Hungarian National Lottery (Szerencsejáték Zrt.) appeared first on European Gaming Industry News.

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