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Distinguished Judging Panel Announced to Select This Year’s William Hill Sports Book of the Year Award Winner
The most prestigious literary prize in the sporting world has announced its esteemed judging panel. Comprising six highly respected individuals, the distinguished panel will be responsible for selecting the William Hill Sports Book of the Year shortlist and ultimately crowning the award’s 35th winner.
The award is one of the most esteemed literary honours in the sporting arena and is the world’s most valuable sports-writing prize. Established in 1989, it recognises and celebrates outstanding writing across a wide range of genres.
Alyson Rudd (pictured) will lead the panel as Chair for the fifth year running. As an acclaimed award-winning sports journalist at The Times with a deep passion for the written word having overseen the paper’s Book Group, a qualified football coach and referee and author of two sports books and two novels, Alyson’s extensive experience in the field makes her an ideal choice to guide the panel in their quest to identify the finest sports book of the year.
Joining Alyson on the panel are five renowned personalities, each bringing their unique expertise and perspective to the selection process:
Dame Heather Rabbatts will make her inaugural appearance on the panel this year. She is renowned for her ground-breaking accomplishments in the field of sports administration and broadcasting and her commitment to diversity and inclusivity has been widely recognised. As the first woman to hold the position of Director of the Football Association, she has been instrumental in driving positive change within the industry. Her profound understanding of the sports landscape and dedication to excellence will provide valuable support to the other judges in their deliberations.
Also joining the panel for the first time is Elis James. As a prominent sports podcaster, presenter and comedian, Elis infuses humour and wit into his analysis of various sports. His ability to engage and entertain audiences will undoubtedly give a refreshing perspective to the judging panel.
Michelle Walder has re-joined the judging panel for a second year. As a Brighton and Hove Albion FC non-executive board member and chair of Brighton and Hove Albion Women’s FC, Michelle has a wealth of experience in the sporting industry alongside running her own business specialising in leadership and coaching since 2004.
Accomplished broadcaster, writer and journalist Mark Lawson also joins the panel once again. As a critic and feature writer for The Guardian and theatre critic of The Tablet, Mark has a profound appreciation for the art of storytelling. He was the first presenter of Radio 4’s Front Row and has written six books. In 2006, he described becoming a William Hill Sports Book of the Year judge as one of his greatest ambitions in sport.
Former professional footballer-turned-broadcaster Clarke Carlisle brings his unique perspective as an athlete and commentator to the judging panel. His football career spanned almost two decades and all four top-flight divisions and, as a regular ITV football pundit and co-commentator, his deep understanding of the inner workings of the sporting world will provide valuable insight during the selection process. Clarke is also no stranger to the award with his first appearance as a judge back in 2012 but stood down in 2013 to write his autobiography A Footballer’s Life, which reached the 2014 longlist.
Following a rigorous process that reviews all entries to produce a longlist, the judging panel will evaluate each one to reveal the award shortlist. Finally, the panel will crown the overall winner of the 35th William Hill Sports Book of the Year Award at an official award ceremony on November 30 at BAFTA, 195 Piccadilly, London, ensuring that only the most exceptional sports book receives this prestigious accolade.
Chair of the Judging Panel, Alyson Rudd, said: “I am truly honoured to serve as Chair of Judging for the William Hill Sports Book of the Year Award once again. The award celebrates the power of storytelling and, whilst sport is a huge field, entries are quite intimate and stories very personal.
“The award has a long-standing tradition of celebrating first-class sports writing and I’m excited to be leading our new and diverse judging panel as we preside over exceptional stories and the authors who bring these tales to life.”
The longlist will be revealed on September 28, with the shortlist being announced on October 26. The winner will be declared on November 30 and will receive a cash prize of £30,000. All shortlisted authors will each receive £3,000 and a specially produced leather-bound copy of their book.
Last year, Beryl: In Search of Britain’s Greatest Athlete, Beryl Burton, from Jeremy Wilson (pictured) scooped the 2022 award.
For more information about the William Hill Sports Book of the Year Award, please visit: https:// news.williamhill .com/sport/sports-book-of-the-year/.
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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