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1/ST CONTENT widens its Southern African scope via sublicensing deal with 4Racing

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1/ST CONTENT – the leading provider of premium content for North American horse racing and a key division of 1/ST RACING, the biggest racing company in the Americas – has broadened its growing international footprint with the announcement of a progressive sublicense agreement with South African rights holder, 4Racing.

This multi-year deal revolves around commingling and fixed-odds betting for 1/ST CONTENT’s leading portfolio of racetracks and charges 4Racing with the managing the exploitation and distribution of these exclusive pictures and data to online and retail operators across South Africa and the wider SADC (Southern African Development Community) whose 16 Member States include the likes of Zimbabwe, Angola and Tanzania.

1/ST CONTENT already assembles well over 3,300 days of racing each year from top North American racetracks, such as Gulfstream Park, Santa Anita, Golden Gate Fields, Laurel Park and Pimlico Race Course, Belmont Park, Aqueduct Racetrack and Saratoga Race Course, alongside Del Mar, Keeneland, Tampa Bay Downs and Woodbine. More recent international distribution partnerships (via NYRA, BetMakers and CDI) have made 1/ST CONTENT the pre-eminent player in the international-rights space.

To which end, 1/ST CONTENT’s delivery of live pictures, data and multidimensional betting services now comprises an unrivalled network of over 70 North American tracks, equipping international operators with a highly-flexible programming schedule, supported by a steady stream of rapid-cycling betting opportunities that are proven to increase digital dwell-time for new and existing customers.

1/ST CONTENT’s acclaimed end-to-end solution, encompassing extensive content that maps approximately 90% of all U.S. racing, accordingly opens the door to many of the planet’s most prestigious horse races. Highlights include the Pegasus World Cup, every leg of the revered Triple Crown series (featuring the Kentucky Derby, the Preakness and the Belmont Stakes) and the season’s flagship finale at the Breeders’ Cup World Championships from Santa Anita (3-4 November).

This daily timetable of engaging action, whose chronology naturally complements international racing coverage across varied time-zones, provides 1/ST CONTENT’s global partners with a reliable source of fast-settling betting content at peak leisure-time viewing slots throughout South Africa, whose own daily domestic racing scene seamlessly transitions to East Coast start times at, for example, Gulfstream or Belmont Park.

Stephen Watson, Head of 4Racing TV, said: “1/ST CONTENT stands alone as the proven pacesetter for live North American horse racing content, providing rights, betting data, live broadcast and video streaming on behalf of its growing global portfolio of partners. So, naturally, we’re delighted to take charge of their portfolio under the terms of this progressive new sublicense agreement, allowing us to maximise the reach of North American racing not only in South Africa (a territory long-familiar with horse racing) but also in a broader span of the SADC’s emerging markets where a more educational play around this content is required in African States where football is king.

“More generally, 4Racing is reinvigorating the horse racing industry in South Africa and beyond with a commitment to diversity and transparency in its relationships with stakeholders, designing and implementing a series of new projects and strategies for the betterment of the sport.”

Simon Fraser, Senior Vice President of International at 1/ST CONTENT, added: “1/ST CONTENT is thrilled to build on our strategic relationship with 4Racing to widen the international reach of North American Thoroughbred racing in South Africa and SADC. As a result, fans and bettors around the world can now enjoy more coverage of top-quality racing than ever before, as out service corrals the lowest-latency feeds from thousands of annual meetings, showcasing tens of thousands of races each year. North American racing continues to assist worldwide operators in engaging untapped audiences by delivering 24/7 horse racing, and helps us return the value to a host of U.S. racetracks and their key stakeholders.

“4Racing have previously proven to be a strong partner for us in the Southern African market, so it’s fantastic to be expanding on an already valuable partnership. The distributional scope of their operators is second to none, across both retail and digital.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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PG Soft sponsors Manila’s Waterbomb 2025

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PG Soft, a world-class digital mobile games company, is thrilled to sponsor the highly anticipated Waterbomb World Tour 2025 in Manila, taking place on February 22-23, 2025, at the Quirino Grandstand in Rizal Park Luneta.

Known as the “best summer experience,” Waterbomb promises an unforgettable blend of dazzling K-POP performances, vibrant HIP-HOP acts, and explosive sets by Korean DJs, delivering a sensory spectacle like no other.

 As part of the sponsorship agreement, PG Soft will gain significant brand exposure, with its logo featured on the Waterbomb Official Poster and Official Homepage ahead of the event. On-site, the brand will be prominently promoted across the venue, including a special Main Artist visit to the VVIP Booth and the hosting of VVIP Tables to elevate attendee experiences.

PG Soft’s spokesperson commented: “PG Soft is excited to be part of this iconic event, blending the worlds of cutting-edge gaming and electrifying live entertainment.”

The post PG Soft sponsors Manila’s Waterbomb 2025 appeared first on European Gaming Industry News.

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NOVOVISION™ casino management solution celebrates fantastic ICE in Barcelona

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The year started excellent for the NOVOMATIC systems unit: After successful recent installations with renowned customers in Portugal and the UK, the NOVOVISION™ casino management system celebrated its “best ICE ever” at the new show venue in Barcelona. Perfectly integrated in the comprehensive NOVOMATIC product portfolio, but also as a standalone solution, NOVOVISION™ has become a CMS force to be reckoned with.

Visitor interest was accordingly high at the NOVOVISION™ sector of the NOVOMATIC stand as international operators took a deep dive into the manifold functionalities that combine casino management, efficiency optimization and player satisfaction in one powerful and yet highly scalable CMS solution. The system was presented at ICE in two distinct set-ups, showcasing the different functionalities and choices for club operations and for casino venues. A biometrically supported NOVOVISION™ access installation with elegant flap gates served as a divider between the two demo-venues.

Especially the casino side focused on a high-traffic architecture with options for TITO, Cashless or biometrically supported wallet solutions, highlighting detailed player tracking and attractive loyalty functionalities across a player journey that is highly individualized, appreciative and fully compliant with Responsible Gaming protocols.

A highlight in both demo set-ups was the triple version of a highly accessible new self-service station demonstrating its uses as a loyalty kiosk, as a promotional service point and as a Self-Registration Terminal (SRT), that turns customer registration into an intuitive, fast and secure self-service. The new NOVOVISION™ SRT uses 32” Full HD screen with PCAP touch that serves as an intuitive customer interface with customized language selection and clear menu navigation. It can be equipped with a customized registration set-up according to the individual operator preferences and prevailing regulatory requirements, fully satisfying detailed player tracking or anonymous play environments with a variety of optional components such as OCR document scanner, ID card reader, camera, QR code printer and more.

Another popular product premiere was the NOVOVISION™ panorama picture-in-picture feature that transfers the PTM player interface to the bottom game screen to enhance the usability, along with any other streaming content inserts. But also, the sophisticated NOVOVISION™ tournament solution as well as the latest functionalities for in-depth BI, jackpot management and powerful loyalty features drew large crowds.

Jens Einhaus, Head of Sales and Marketing NBS, says: “I am not exaggerating, when I say that this was the best ICE ever for us. Many factors have added to that. Apart from the excellent new location in Barcelona, the superb venue and well-planned show layout according to industry sectors as well as the new stand, it is definitely our product that is now attracting a lot of attention. And the reason is quite simple: it is an excellent solution for today’s and tomorrow’s CMS requirements. While many legacy casino management systems are approaching end-of-life and lack support for modern loyalty and jackpot programs, NOVOVISION™ has been developed from the ground up, by operators for operators. As a visionary state-of-the-art CMS platform, it is the sustainable and future-proof choice for operators who now need to assess whether their current CMS can comply with the increasingly complex gambling regulations. And, NOVOVISION™ has been designed as a solution.”

The post NOVOVISION™ casino management solution celebrates fantastic ICE in Barcelona appeared first on European Gaming Industry News.

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QCI Heatmap: A Modern Evolution of Classic Data Visualization with Cutting-Edge Technology

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Quick Custom Intelligence (QCI) is revolutionizing data exploration and visualization with the launch of QCI Heatmap, an advanced contour heatmapping tool that transforms the way casinos interact with slot performance data.

This release represents a unique modernization of classic data visualization techniques, reimagined using state-of-the-art graphics processing, machine learning, and QCI’s proprietary intellectual property.

A Modern Take on a Proven Approach

Heatmapping has long been a valuable tool for understanding gaming floor performance, but traditional implementations were often limited by static visualizations, sluggish responsiveness, and an inability to scale dynamically. With QCI Heatmap, we have re-engineered these foundational techniques using modern high-performance rendering technology, GPU acceleration, and AI-driven insights, enabling real-time, interactive exploration at a level never seen before.

According to Andrew Cardno, QCI’s CTO and a two-time Smithsonian Laureate for Heroism in Information Technology: “The fundamental principles of heatmapping have remained relevant for decades, but previous implementations lacked the speed, depth, and interactive flexibility needed for modern, data-driven decision-making. With today’s powerful graphics processing engines, we can now dynamically render images at over 60 frames per second, making QCI Heatmap the most responsive and flexible data exploration tool I’ve ever built. This new approach seamlessly integrates with the QCI Enterprise Platform, offering unparalleled real-time insights.”

Patented IP Meets High-Speed Data Exploration

QCI Heatmap is built on a unique combination of proprietary intellectual property (IP) and modern visualization technology, setting it apart from legacy heatmapping tools by:

  • Leveraging GPU Acceleration: for real-time heatmap rendering, eliminating lag and increasing user engagement.
  • Integrating Machine Learning Algorithms: to enhance pattern detection and predictive slot performance analysis.
  • Enhancing Customization & Flexibility: allowing casino operators to interactively explore multiple data layers and adjust visual perspectives instantly.

Replacing QCI Slots View & Expanding Capabilities

With the introduction of QCI Heatmap, QCI is retiring the legacy QCI Slots View module and elevating data visualization to the next level. This tool provides:

  • Full Gaming Floor Visibility: Real-time interactive overlays of slot performance, customer behavior, and revenue patterns.
  • Seamless Multi-Platform Use: Optimized for both desktop and iPad, ensuring a fluid experience across devices.
  • Advanced Metric-Driven Exploration: Deep integration with the QCI Enterprise Platform, unlocking multi-dimensional analysis for decision-makers.

To ensure customers can fully leverage this next-generation tool, QCI College will offer specialized training courses on QCI Heatmaps, covering both desktop and iPad applications.

Industry Leaders Praise QCI Heatmap’s Unprecedented Performance

The impact of QCI Heatmap is already being felt across the industry. Tony Toohey, CEO of Gaming Dynamics, shared his experience: “The ability to see and interact with an entire gaming floor through a dynamic heatmapping tool is game-changing. Our Australian deployments have seen an overwhelmingly positive reception, and working alongside the QCI development team has ensured this tool delivers maximum impact upon release.”

Pioneering the Future of Casino Data Visualization

QCI Heatmap is more than just an update—it’s a paradigm shift in how casinos leverage visualization technology. By combining time-tested heatmapping concepts with modern rendering engines, AI, and proprietary QCI innovations, Quick Custom Intelligence has redefined what’s possible in gaming data exploration.

The future of casino intelligence is visual, interactive, and powered by QCI Heatmap.

 

The post QCI Heatmap: A Modern Evolution of Classic Data Visualization with Cutting-Edge Technology appeared first on European Gaming Industry News.

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