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First Look Games adds Reflex Gaming to its platform

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Studio ramps up game promotion via award-winning platform that directly connects developers and affiliates

Reflex Gaming has become the latest developer to get serious about game promotion after joining First Look Games, the powerful and sophisticated platform that directly connects studios and affiliates.

As a fully paid-up member of First Look Games, Reflex Gaming gains access to a brandable library where it can upload information and assets for each of its titles which can then be accessed by a network of approved affiliates.

Reflex Gaming can even offer demo links for each of its games, with player verification that is carried out seamlessly by 1account. This means that affiliates in highly regulated markets such as the UK can still offer demo games to their audiences.

Reflex Gaming has complete control over the assets it shares via its library, and when those assets are made available to affiliates. It can even offer a “first look” to certain affiliates up to two weeks before a new game launches.

This allows affiliates to create content ahead of time, building hype around the title before it hits the market. This is something Reflex Gaming will do with its latest game, 8 Balls of Fire.

8 Balls of Fire takes players to the South Pacific and to the tiny island of Pyro Tiki where they can discover a closely held secret – a volcano that can deliver massive wins. The game is set across six reels and three rows with 20 paylines active and comes packed with features such as Free Spins, Fire Ball Link (a hold and spin bonus), Multipliers, a Pot Pick bonus and more.

Elliott Resnick of First Look Games, said: “We are delighted to add Reflex Gaming to our growing lineup of renowned studios looking to leverage the power of affiliates and promote their titles to the widest possible player audience.

“The First Look Games platform has been designed to allow them to do this with ease while ensuring assets are stored securely.

“Given the high level of competition among studios and the sheer number of titles players have to choose from, engaging with the player community via affiliates is proven to boost awareness of a studio and ultimately participation with its games.”

Mat Ingram, CPO at Reflex Gaming added: “We have an exciting game launch schedule, and the First Look Games collaboration will help us to expand our affiliate offering globally.

“As an omni-channel game studio with a presence in both the online and retail markets, our games are accessible to a wide audience. This cross-platform availability ensures that players become increasingly acquainted with our titles. This partnership will enable us to maximise our reach to a wider player audience.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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TCSJOHNHUXLEY Captivates at ICE Barcelona 2025 with a Showcase of Innovative Solutions

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TCSJOHNHUXLEY, a global leader in live gaming products and solutions, was delighted with the successful outcome of its participation at the recent ICE Gaming Expo, held from January 20-22 at the Fira Gran Via in Barcelona. The company showcased a range of innovative products and technologies, captivating the attention of industry professionals and reaffirming its position as a leading force in the live gaming sector.

A key highlight of the event was the launch of the Supernova Progressive Jackpot System on the new Qorex 2 Electronic Gaming Terminals. This groundbreaking feature marks a significant advancement in the gaming industry, offering players the chance to win life-changing jackpots across both live and electronic tables. Qorex 2 itself, featuring enhanced multi-game functionality, customisable side bets, and a strong focus on player experience, proved a major draw, showcasing TCSJOHNHUXLEY’s commitment to delivering cutting-edge electronic gaming solutions.

Further enhancing the digital gaming experience, Roulette Xtra was introduced to the Qorex 2 platform, bringing the thrill of this popular live table game to the digital realm for the first time.

Demonstrating its commitment to innovation across its entire product portfolio, TCSJOHNHUXLEY unveiled Velocity, its latest automated Roulette wheel. Inspired by the success of its predecessor, Velocity sets a new industry standard for speed, enabling casinos to offer more games per hour, maximising table turnover and revenue. Powered by powerful brushless motors, it ensures continuous, reliable operation without the need for noisy air compressors. First showcased at G2E Las Vegas 2024, the Velocity Auto Wheel incorporates the user-friendly Wheelmate console, empowering casinos with effortless maintenance and peak performance.

TCSJOHNHUXLEY also showcased the next generation in chip handling technology with the introduction of Chipper Champ 3. Featuring an updated aesthetic and a space-saving design, the Chipper Champ 3 boasts a groundbreaking innovation with the ability to sort clay chips, a feature unmatched by any other chipper on the market. This revolutionary capability will significantly enhance efficiency and streamline casino operations. Intelligent chip recognition, intuitive software, and real-time performance data translate to faster processing, reduced errors, and enhanced productivity. The Chipper Champ 3 generated significant interest from attendees, demonstrating the strong demand for innovative solutions that enhance operational efficiency and player experience.

The new Blackjack Display captivated players with its real-time data and insights. Seamlessly integrated with TCSJOHNHUXLEY’s acclaimed Ora Luxe Winning Number Display, this innovative solution utilises advanced camera technology for automatic card recognition, eliminating the need for manual entry. By showcasing key game information, including dealer hand history, live dealer odds, and historical stats, this new dynamic Blackjack Display empowers both novice and experienced players to make more informed decisions and enhance their gameplay.

Furthermore, TCSJOHNHUXLEY showcased its unparalleled craftsmanship with a stunning display of custom Roulette Wheel Turrets, demonstrating the company’s ability to create truly unique and captivating gaming experiences.

“We are incredibly pleased with the response we received at ICE Barcelona,” says Tristan Sjöberg, TCSJOHNHUXLEY Executive Chairman. “The show provided a valuable platform to showcase our latest innovations and engage with industry leaders and the feedback we received on our new innovations was particularly encouraging. TCSJOHNHUXLEY looks forward to continuing to push the boundaries of gaming technology and delivering innovative solutions that enhance the player experience and drive success for our valued partners.”

The post TCSJOHNHUXLEY Captivates at ICE Barcelona 2025 with a Showcase of Innovative Solutions appeared first on European Gaming Industry News.

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ONE MONTH LEFT TO SUBMIT NOMINATIONS FOR SELECT CATEGORIES AT THE CASINO GURU AWARDS 2025

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Time is running out! Casino Guru is reminding industry professionals and stakeholders that there is just one month left to submit nominations for select categories in the prestigious 3rd annual Casino Guru Awards 2025. As the deadline of February 28, 2025, approaches, we encourage all eligible participants to seize this final opportunity to be recognized for their contributions to the iGaming industry.

This year’s awards bring added prestige with the introduction of an exclusive live ceremony at the Hilton Hotel in St. Julian’s, Malta. As always, Casino Guru remains committed to honoring transparency, social responsibility, inovation and ethical leadership within the industry.

Categories with open nomination

Nominations remain open for a range of categories, including our two newest additions that emphasize public engagement and individual industry impact:

  • Players’ Choice – This category gives players the power to vote for their favorite game provider from a handpicked shortlist, ensuring a winner truly selected by the public.
  • iGaming Changemaker of the Year – Recognizing individuals who have demonstrated exceptional influence and leadership, driving positive change through innovative projects and initiatives.

The complete list of award categories includes:

  • The Fairest Bonus Policy
  • The Fairest General Terms & Conditions
  • The Most Impactful Social Responsibility Initiative
  • The Best Implementation of Responsible Gambling Tools
  • The Most Transparent Casino
  • The Most Effective Handling of Complaints
  • The Most Ethical Approach to Marketing
  • Players’ Choice
  • iGaming Changemaker of the Year
  • Voice of the People

A night of celebration in Malta

Following the nomination period, voting for the “Players’ Choice” and “Voice of the People” categories will open as shortlisted nominees move forward. The final awards ceremony on June 6, 2025, will be a night to remember, bringing together top industry professionals, esteemed judges, and media representatives at an invite-only gala at the Hilton Hotel, St. Julian’s, Malta. The evening will feature a three-course dinner, complimentary drinks, and a grand celebration at Level 22, a stylish wine lounge and club with stunning city views.

Submit your nomination today

With the deadline fast approaching, Casino Guru encourages all industry players to put forward their nominations before February 28, 2025. Don’t miss this opportunity to be recognized among the best in iGaming!

The post ONE MONTH LEFT TO SUBMIT NOMINATIONS FOR SELECT CATEGORIES AT THE CASINO GURU AWARDS 2025 appeared first on European Gaming Industry News.

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At Least $5M To Be Won In GGMasters 5th Anniversary Edition

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GGPoker, the World’s Biggest Poker Room, today announces details of its upcoming GGMasters 5th Anniversary Edition, a $150 buy-in tournament running February 23 and boasting a guaranteed prize pool of $5M. The 5th Anniversary Edition is the highlight of an entire series celebrating the success of GGPoker’s signature freezeout events, with the festival running from February 9 through February 24.

In the five years since their introduction in 2020, the GGMasters freezeouts have become firm favorites of the GGPoker community; daily and weekly events with buy-ins starting from $25 and each featuring a juicy prize guarantee. Headlined by the weekly $150 GGMasters tournament, players appreciate the simplicity involved – each participant has one shot at winning the event and knows that once all their chips are gone, there are no rebuys available.

Players can satellite into GGMasters 5th Anniversary Series events or snag tickets via the $200K GGMasters Ticket Drop, which takes place throughout the series. Tickets will be randomly awarded to players participating in GGMasters 5th Anniversary Series events, with a total of $200K in tickets valued at $15, $25 and $150 awarded.

“The GGMasters 5th Anniversary Edition is all about taking that one shot at a mouth-watering prize pool,” said Sarne Lightman, Managing Director of GGPoker. “This unique single entry-only event is one of the highlights of our annual tournament schedule – buy in directly or win your way in and play for a share of at least $5M!”

Players can join the action by downloading the GGPoker app, creating their account and registering for their favorite tournaments or playing their favorite cash games. New players can also claim GGPoker’s Welcome Bonus and join the rewards-rich Fish Buffet loyalty program.

The post At Least $5M To Be Won In GGMasters 5th Anniversary Edition appeared first on European Gaming Industry News.

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