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Allwyn UK New CEO Adria Vidler Takes the Reins
Allwyn UK’s senior leadership team for the UK National Lottery transition has been finalised as Andria Vidler begins her tenure as company CEO.
Vidler’s appointment in the chief leadership position of the pan-European lottery operator’s UK-facing brand was first confirmed in July, and since then the firm has unveiled the full composition of its C-level management.
The new CEO will join the likes of Chief Financial Officer, Alan Artz; Chief Operating Officer, Chris Lyman; Chief Commercial Officer, Lucy Buckley; and Chief Assurance and Participant Protection Officer, Gaby Heppner-Logan.
Vidler remarked: “I am extremely excited to finally start my role at Allwyn! My ambition is to ensure that The National Lottery is in the best shape possible for the future.
“This means, a National Lottery that is played across the nation, that will grow returns to Good Causes, and that provides better games, enjoyed by people responsibly and safely.
I can’t wait to get to work alongside partners and colleagues from across our Allwyn and Camelot teams to make this vision a reality.”
Allwyn hopes to leverage Vidler’s experience in “a range of high-profile UK media businesses”. Prior to being named Allwyn UK CEO in July, Vidler was EMEA CEO of marketing group Tag WorldWide.
She has also been CEO of EMI in the UK and Ireland and of Centaur Media, and has held senior roles at Capital Radio, Bauer Media and the BBC.
As CEO of the group’s UK operation, Vidler’s chief responsibility has been detailed as increasing Good Causes funds over the 10 year licence period – good causes having been a major talking point during the contest for the fourth licence.
As mentioned above, Allwyn UK is readying itself to take the reins of the UK’s National Lottery after being named the next licence holder by the UK Gambling Commission (UKGC) last year.
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Sought-after software provider’s enhanced Premium release sees players step into the glow of the Far East as wild symbols and Quadspins combine for huge rewards
With Swintt having already opened the way to a world of wonder in the original Lucky Fortune Door, this month the award-winning software provider is back in action again with Lucky Fortune Door Wild – an exciting reboot that gives players even more ways to win!
Like its SwinttPremium predecessor, Lucky Fortune Door Wild is a five-reel slot that can be played with either five or ten paylines. Boasting an engaging Far East theme, the slot combines dragons, yin and yang pendants and coins with new golden ingot wilds that substitute for all other symbols.
The good news for fans of the original game is that the slot’s signature Quadspin mechanic again makes a welcome return. Activated whenever a win of at least 4x the bet is triggered, players will have the choice to either claim their current prize or gamble a portion of it to activate Quadspins.
Should they decide for the latter option, the gameboard will be divided into four separate reel sets to potentially quadruple the prizes on offer – and of course, with substitute wilds now also in play, the chances of players landing the slot’s maximum 6,000x win multiplier will be greatly increased.
As a further incentive, during Quadspins, an extra mystery symbol is also added to the reels. Should any instances of this icon appear on any of the four reel sets, they will be replaced by a random matching symbol to create additional payline wins and generate potentially huge prizes.
On top of this, should players continue to land wins of 4x their bet or greater during Quadspins, they can elect to remain in the feature for longer. With a maximum of 50 Quadspin available per set, the odds of them embarking on a prolonged winning streak are, therefore, much more likely.
To cap it off, all wins in Lucky Fortune Door Wild are paid from both left-to-right and right-to-left, meaning that no matter how aggressively players choose to play, fortune is only ever a spin away.
David Mann, Chief Commercial Officer at Swintt, said: “With Swintt’s signature Quadspin mechanic proving a hugely popular addition to our Premium line-up, we’re delighted to be giving the feature another outing in Lucky Fortune Door Wild. Offering the same great gameplay as the original release but now with added wilds, it’s sure to be a big hit with players and operators alike.”
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