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Optimove iGaming Survey and Report – Guides iGaming Operators in Driving Player Loyalty/Reducing Marketing Fatigue

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New Optimove Report Reveals Online Players’ Behavior and Preferences: A Guide for iGaming Operators to Drive Player Loyalty and Reduce Marketing Fatigue

 

While most respondents welcome relevant messages and promotions from iGaming operators, still 86% do unsubscribe from sites spurred by excessive and irrelevant messages

Optimove, the #1 CRM Marketing Solution for the iGaming Market, has released its highly anticipated ” 2023 Report of Players’ Preferences in iGaming Marketing: Insights that increase iGaming operators’ odds for player loyalty.” This comprehensive study offers valuable insights into the preferences and behaviors of online gamblers, providing actionable recommendations for gaming sites seeking to enhance player loyalty.

The report, based on responses from 396 U.S. citizens who are active online gamblers, delves into various aspects of the online gaming landscape, shedding light on industry trends, player motivations, and effective strategies for retaining and engaging players.

 

Key Findings from the Report:

Player Loyalty: The report underscores that competitive odds (40%), a user-friendly interface (23%), and generous bonuses (23%) are the primary drivers of player loyalty. It emphasizes the significance of providing an enticing gaming environment.

Marketing Fatigue: The study reveals that an overwhelming 86% of players say they unsubscribe from sites. Almost one-third of players (30%) find the frequency of promotional messages from iGaming operators overwhelming. Personalization, relevancy, and preferred communication channels are key to keeping players engaged. The relevancy of an offer, cited by 56% of respondents, is the most important factor that incents a player to open a communication from an operator.

 

Responsible Gambling: Responsible gambling tools emerged as a trust and loyalty booster for 75% of players. This highlights the growing importance of responsible gambling measures in the industry.

 

The survey revealed that 85% of respondents gamble weekly, with 56% gambling daily. Sports betting emerged as the most popular activity, preferred by 76% of participants.

According to Pini Yakuel, Founder and CEO of Optimove, “iGaming marketers armed with individual player data and proclivities have a roadmap for marketing that drives loyalty. Insights drive the right actions in the marketing flow including creation and orchestration. Enabled by AI, marketing can now move at the speed of the player’s whims.”

For more information and to access the complete “2023 Report of Players’ Preferences in iGaming Marketing,” please visit Optimove .com.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Hub88 adds Solidicon’s visually striking portfolio to aggregation platform

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‘World-first’ racing crash game Quackinator among high-performing titles made available

Hub88 has partnered with Solidicon, the Swedish game studio famed for creating bold, artistic casino experiences that bring a fresh wave of excitement to players.

Founded in 2006 by ‘a collective of nerds and dreamers’, Solidicon has earned a reputation for crafting games that combine technical precision with playful creativity.

The developer’s portfolio, now available via Hub88’s seamless API, includes standout titles such as Navigator, Supershoot Crash and the world’s first-ever racing crash game Quackinator.

This collaboration strengthens Hub88’s catalogue of content, reinforcing its commitment to delivering in-demand, novel and creatively distinctive experiences to audiences worldwide.

Jess Inglott, Head of Supplier Relations at Hub88, said: “Solidicon’s games bring a bold, unforgettable touch to the casino experience.

“Adding their titles to our platform allows operators to offer visually striking, memorable content that stands out in a crowded market.”

Robert Ackerman, CEO of Solidicon, said: “Partnering with Hub88 provides a practical way to broaden distribution of our games and simplify access for operators.

“Their platform is well regarded for its stability and ease of use, which makes this partnership a strong fit for us.”

The post Hub88 adds Solidicon’s visually striking portfolio to aggregation platform appeared first on Gaming and Gambling Industry Newsroom.

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Greentube expands Latin American footprint with Brazino777 partnership

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Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has strengthened its presence in Latin America after partnering with Brazino777, an online casino and sports betting brand known for its player-first experience and fast withdrawals, to roll out a selection of its top-performing titles to the Brazilian market.

Following the agreement, Greentube’s platform is now live with Brazino777 in Brazil, marking an important milestone in the supplier’s regional growth strategy and reinforcing its commitment to delivering market-relevant content in newly regulated jurisdictions.

As part of the collaboration, Brazino777 players can enjoy some of Greentube’s most popular new releases, including Piggy Prizes:Wand of Riches 2, Trinity Treasures Wukong Buy Bonus, and Caichen Triple Blossom.

Alongside these titles, a curated selection of Greentube’s iconic classic games have also been integrated, including Book of Ra deluxe, Diamond Link: Mighty Sevens, and Cash Connection – Golden Sizzling Hot.

These games were selected for their proven performance in regulated markets and their strong appeal to Brazilian players, making them an ideal fit for Brazino777’s growing casino offering.

Now, with Brazil’s regulated online gaming landscape offering fresh opportunities, the collaboration is well positioned to reach new heights as the region continues to thrive.

Greentube’s latest Brazilian partnership further reinforces its strategic focus on Latin America as a key growth market. With a diverse portfolio of innovative slots and well-established fan favourites, the company continues to strengthen its position as a leading supplier worldwide.

Wilson Francisco, Sales and Key Account Manage at Greentube, said: “Our launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentube’s commitment to delivering top-performing, culturally relevant content, is a powerful combination.

“We’re confident that this partnership will elevate the player experience and help set new standards in the market.”

Andre Medeiros, Country Manager for Brazilat Brazino777, said: “Greentube’s portfolio is recognised globally for its quality, performance and player appeal. As a brand rooted in Brazilian culture, Brazino777’s focus is simple: a fun, smooth experience our community can enjoy every day.

“Partnering with Greentube reinforces that promise by expanding the entertainment options available to our players in Brazil.”

The post Greentube expands Latin American footprint with Brazino777 partnership appeared first on Gaming and Gambling Industry Newsroom.

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Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios

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Yggdrasil has expanded its standout YGG Masters program with the addition of Nordic independent game studio Lakka Studios, introducing fresh concepts to its premium global content portfolio.

As the 20th studio to join the YGG Masters family, Lakka Studios aligns with Yggdrasil’s vision of elevating the iGaming landscape through innovative, high-quality content from the industry’s most exciting creators.

Steeped in Nordic spirit, Lakka Studios introduces a refreshing blend of clever mechanics, polished visuals, and player-first design. Its approach to light-hearted and engaging gameplay adds a new dimension to the YGG Masters catalogue, enhancing the variety of games available to Yggdrasil’s operator partners and players worldwide.

Lakka Studios will be another early adopter of Yggdrasil’s cutting-edge Game in a Box platform, created to streamline the end-to-end development process, as well as offering a ready-made path to market through its distribution network.

Zoe Bird, Head of Masters at Yggdrasil, at Yggdrasil, said: “We are thrilled to welcome Lakka Studios as the 20th studio to join our Masters community.

“The studio brings a familiar Nordic identity that complements the broad range of studios within our network. We have every confidence that Lakka Studios will quickly build a devoted following across our global operator partners.”

A spokesperson for Lakka Studios added: “Joining the YGG Masters program marks an exciting step in our journey, and we’re incredibly proud to collaborate with a partner that shares our passion for quality and innovation.

“Yggdrasil’s support and technology provide the ideal foundation for us to bring our creative vision to life.”

The post Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios appeared first on Gaming and Gambling Industry Newsroom.

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