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Optimove iGaming Survey and Report – Guides iGaming Operators in Driving Player Loyalty/Reducing Marketing Fatigue

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New Optimove Report Reveals Online Players’ Behavior and Preferences: A Guide for iGaming Operators to Drive Player Loyalty and Reduce Marketing Fatigue

 

While most respondents welcome relevant messages and promotions from iGaming operators, still 86% do unsubscribe from sites spurred by excessive and irrelevant messages

Optimove, the #1 CRM Marketing Solution for the iGaming Market, has released its highly anticipated ” 2023 Report of Players’ Preferences in iGaming Marketing: Insights that increase iGaming operators’ odds for player loyalty.” This comprehensive study offers valuable insights into the preferences and behaviors of online gamblers, providing actionable recommendations for gaming sites seeking to enhance player loyalty.

The report, based on responses from 396 U.S. citizens who are active online gamblers, delves into various aspects of the online gaming landscape, shedding light on industry trends, player motivations, and effective strategies for retaining and engaging players.

 

Key Findings from the Report:

Player Loyalty: The report underscores that competitive odds (40%), a user-friendly interface (23%), and generous bonuses (23%) are the primary drivers of player loyalty. It emphasizes the significance of providing an enticing gaming environment.

Marketing Fatigue: The study reveals that an overwhelming 86% of players say they unsubscribe from sites. Almost one-third of players (30%) find the frequency of promotional messages from iGaming operators overwhelming. Personalization, relevancy, and preferred communication channels are key to keeping players engaged. The relevancy of an offer, cited by 56% of respondents, is the most important factor that incents a player to open a communication from an operator.

 

Responsible Gambling: Responsible gambling tools emerged as a trust and loyalty booster for 75% of players. This highlights the growing importance of responsible gambling measures in the industry.

 

The survey revealed that 85% of respondents gamble weekly, with 56% gambling daily. Sports betting emerged as the most popular activity, preferred by 76% of participants.

According to Pini Yakuel, Founder and CEO of Optimove, “iGaming marketers armed with individual player data and proclivities have a roadmap for marketing that drives loyalty. Insights drive the right actions in the marketing flow including creation and orchestration. Enabled by AI, marketing can now move at the speed of the player’s whims.”

For more information and to access the complete “2023 Report of Players’ Preferences in iGaming Marketing,” please visit Optimove .com.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Race Estoril Track With F1 Legend Barrichello During SBC Summit 2025

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SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, invites SBC Summit Lisbon delegates to take a spin on the iconic Estoril Formula One circuit on 16 September 2025. The experience features remote-controlled car racing on a true-to-scale replica of the track. The programme begins at 10:00 with an opening race at Space EN08, with the circuit then open all day for drop-in challenges and networking.

At 10:00 on 16 September, a showcase race on the Estoril mini‑track will bring together Rasmus Sojmark, CEO & Founder of SBC, Rubens Barrichello, F1 legend and Non‑Executive Director for Latin America at SOFTSWISS, and Ivan Montik, Founder of SOFTSWISS. Delegates are welcome to cheer on the participants and then take the controls themselves on the very same circuit layout.

Beyond the track, Barrichello and Montik will also appear together on the Super Stage for their fireside chat, Excellence Under Pressure: Evolving in a Fast‑Moving Space. Taking place on 16 September, the discussion will explore the shared disciplines of motorsport and iGaming innovation, highlighting how speed, reliability and agility translate into long‑term business advantage. Barrichello will also share lessons from F1’s rapid technological changes, while Montik will show how SOFTSWISS applies similar agility in iGaming, innovating quickly while ensuring compliance and stability.

The SOFTSWISS team looks forward to meeting partners and friends throughout the show. Visit us at Stand B160 to explore collaboration opportunities and learn more about our product ecosystem.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides certified software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.

The post Race Estoril Track With F1 Legend Barrichello During SBC Summit 2025 appeared first on European Gaming Industry News.

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GLI Returns as Sponsor of the Regulators’ Roundtable at EEGS 2025

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The Eastern European Gaming Summit (EEGS) proudly announces that Gaming Laboratories International (GLI) will once again return as a sponsor of the highly anticipated Regulators’ Roundtable at EEGS 2025, taking place on 27–28 November at Inter Expo Center, Sofia.

As the global leader in testing, certification, and professional services for the gaming industry, GLI has supported regulators, suppliers, and operators across more than 480 jurisdictions worldwide for decades. With a strong mission to ensure integrity, fairness, and transparency, GLI plays a pivotal role in shaping a trusted and sustainable global gaming environment.

The continued sponsorship of the Regulators’ Roundtable underscores GLI’s dedication to fostering dialogue, collaboration, and knowledge exchange between regulators and industry stakeholders. As one of the flagship sessions of EEGS, the Roundtable offers an exclusive platform to address pressing regulatory challenges, explore innovative solutions, and discuss strategies that will define the future of the sector.

EEGS 2025 will once again unite regulators, operators, suppliers, and thought leaders for two days of high-level discussions, networking, and knowledge sharing, reinforcing its position as the leading forum for gaming innovation and regulation in Eastern Europe and beyond.

Learn more & register here: https://eegamingsummit.com/register-for-super-early-bird-ticket/
For any sponsorship availabilities, see here: https://eegamingsummit.com/sponsorship-2025/

Together with partners like GLI, EEGS continues to be the meeting point for innovation, regulation, and collaboration in the gaming industry.

The post GLI Returns as Sponsor of the Regulators’ Roundtable at EEGS 2025 appeared first on European Gaming Industry News.

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Trigger Xtreme Power: A 400% Deposit Bonus Plus 30 Free Spins Await on Thor Hammer Strike at SlotsCapital.lv

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SlotsCapital.lv, launches thunderous new Norse-themed slot by Rival, Thor Hammer Strike, and all new players are invited to claim a god-sized 400% Deposit Bonus plus 30 FREE SPINS on the game throughout September 2025.

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This mighty month-long promotion is designed to give new champions a legendary start. To unleash this power, new players simply use the promo code FIRST100FREE with a minimum deposit of $25. The offer packs a maximum bonus of $100 and features a 30x playthrough on the deposit and bonus amount.

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The post Trigger Xtreme Power: A 400% Deposit Bonus Plus 30 Free Spins Await on Thor Hammer Strike at SlotsCapital.lv appeared first on European Gaming Industry News.

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