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Playsense Appoints Patty Toledo as Chief Partnerships Officer
Playsense adds to its executive team with strategic international hire
Playsense, the premier creative agency for the global gaming industry, has appointed Patty Toledo as its new Chief Partnerships Officer. Patty brings a wealth of international experience, a diverse career background and a passion for the gaming industry that will undoubtedly propel Playsense to new heights.
In her new role, Toledo will be the architect of Playsense’s collaborative vision. This role blends the art of business development, the finesse of strategic partnerships and the heart of people management to craft a symphony of creativity. She will be responsible for forging imaginative connections, guiding the agency’s growth strategy and inspiring a team of diverse talents to push the boundaries of innovation, ensuring Playsense remains a beacon of artistic excellence in an ever-evolving creative landscape.
Toledo’s appointment reflects Playsense’s commitment to fostering top talent and innovation ensuring that Playsense remains at the forefront of creative marketing solutions for the gaming industry.
Playsense has solidified its reputation as an industry leader by collaborating with gaming giants such as Riot Games, Nacon, Wargaming and more. These partnerships have yielded remarkable results, setting a benchmark for innovation and creativity in the gaming marketing landscape. As it continues to push boundaries and explore new horizons, it is excited to announce that even more thrilling projects are currently in development. Playsense remains committed to delivering ground-breaking marketing campaigns that captivate audiences and leave an indelible mark on the gaming world.
Toledo first joined the Playsense family in February of 2023 following seven months of invaluable consultancy with the company. Originally hailing from Brazil and now based in Ireland, Toledo’s remarkable career has taken her across continents and industries, demonstrating her adaptability and global perspective.
With a career that began in the music industry, Toledo has had the privilege of connecting with acclaimed artists such as Iron Maiden, Metallica and Bon Jovi before transitioning her expertise into the broader entertainment sector where she has thrived for over 30 years. Her journey led her to discover her true calling in the gaming industry, where she has made an indelible mark.
Previously working in renowned companies including Yahaha Studios and Steel Media, her tireless dedication extends beyond her professional responsibilities as she actively supports and champions the gaming community. Toledo is an Ambassador for Women in Games and a thought leader in the industry, advocating for a more humane and inclusive environment.

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RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch!
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Regulating the Game (RTG) has announced Evive Australia as the first innovation to take the stage at Pitch! – part of the annual RTG gathering in Sydney in March.
The event will take place at the famous Sydney Opera House on 9 March 2026, as part of the sixth edition of the international regulatory and industry conference.
Evive is an app designed to help people change how they play or seek support for gambling harms. Created by Sam DeMello, a tech specialist drawing on his lived experience of gambling harm, and supported by Jay Robinson, a safer-gambling expert with over two decades of harm-minimisation and prevention experience, Evive Australia aims to deliver personalised tools, resources and pathways for anyone seeking to reduce risk or access help.
“Evive brings together real-world experience, clinical expertise and technology to create an accessible and credible platform for change. Pitch! was conceived to spotlight exactly these kinds of innovations – ideas that challenge convention, improve safeguards and reimagine the future of regulation and industry practice,” said Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game.
“Evive isn’t just another app, it’s a bridge between lived experience, behavioral science and practical support. It shows that compliance and compassion can coexist, and when they do, everyone benefits. The app gives regulators and operators confidence in credible harm reduction tools, while giving people a safe, stigma free path to change,” Robinson said.
The post RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch! appeared first on European Gaming Industry News.
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Hacksaw Gaming Goes Live with bet365 Brazil
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Celebrating yet another market expansion together, Hacksaw Gaming and bet365 are now live in Brazil, via Light & Wonder.
Currently sporting their very own superhero in the form of the branded Spinman slot, bet365 Brazil users can look forward to an array of Hacksaw Gaming slots becoming available very soon.
Hacksaw and bet365 already boast a long-standing partnership, with content live in a notable amount of markets, including Mexico, Ontario and the UK. This is yet another standout go-live that highlights both their relationship and their shared ambition of bringing innovative, quality content to users worldwide. By continuing to expand alongside industry leaders like bet365, Hacksaw reinforces its commitment to delivering boundary-pushing content to players worldwide, while strengthening its position as a key supplier in regulated markets.
A spokesperson at bet365 said: “We’re thrilled to extend our partnership with Hacksaw Gaming into the Brazilian market. Our players are always looking for fresh and engaging content, and Hacksaw’s portfolio has proven time and again to deliver exactly that. We’re confident this expansion will be a big hit with our growing audience in Brazil.”
Marcus Cordes, Operational CEO of Hacksaw Gaming, said: “Going live with bet365 in Brazil is a proud moment for us. Latin America is a key growth region for our industry, and to expand with one of the biggest names in the industry showcases the strength of our content and the trust we’ve built through our partnership. We look forward to entertaining new players with our unique and innovative titles.”
The post Hacksaw Gaming Goes Live with bet365 Brazil appeared first on European Gaming Industry News.
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Shacks Evolution Announce Strategic Partnership with Moja Group
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Shacks Evolution Studios, a leader in mobile-first gaming innovation, has announced a strategic partnership with Moja Group Inc., the parent company of Mojabet, one of Africa’s top online betting platforms.
This collaboration aims to redefine Africa’s iGaming experience through locally inspired, high-performance digital entertainment. As part of this partnership, Shacks Evolution Studios is launching two exclusive instant games: Mojawheel and Moja Citadel fully customised for Mojabet users.
These titles will be accompanied by a broader rollout of Shacks Evolution’s instant games portfolio, now accessible to audiences across multiple African markets.
“At Shacks Evolution Studios, we believe in creating games that resonate with the environment and culture of the people playing them. This partnership with Moja Group allows us to bring cutting-edge gameplay to millions while staying true to the realities of Africa’s digital landscape, including low network availability and diverse cultural tastes,” said Kwame Mensah, CEO of Shacks Evolution Studios.
“This collaboration is about more than just gaming, it’s about celebrating African creativity and delivering world-class entertainment with a local touch. By working closely with Shacks Evolution Studios, we are offering our Mojabet users something truly unique, games that feel like they were made just for them,” said Amina Diallo, Chief Marketing Officer at Moja Group Inc.
The post Shacks Evolution Announce Strategic Partnership with Moja Group appeared first on European Gaming Industry News.
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