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Boomerang Sportsbook: Bridging European Partners to Latin America’s iGaming Market
Boomerang Bet, a leading product of Boomerang Partners, is set to showcase its innovative promotion strategies at the upcoming SBC Summit Barcelona from September 19th to 21st, 2023. At the event, the company aims to work on new technology opportunities and better business journeys for partners around the world. The brand strives to introduce its betting product to the European market, emphasizing its achievements particularly in Latin America.
Boomerang Sportsbook has set a milestone in the Chilean market, since its launch in the Latin American betting business sector in August 2023. The brand soon will present its first regional ambassadors — Chilean sports stars, highlighting its strong strategy and commitment to sports development in the region.
In Latin America, the brand partners with key national sports media platforms such as RedGol, Bolavip, and Dele Albo, enhancing its presence and awareness in the area. These collaborations have fostered solid business growth, in sync with the expectations of long-term partners focused on steady global expansion. At the SBC Summit, Boomerang Sportsbook intends to actively engage with the community of experts, clients, and contractors to discuss current industry issues. One focus is a personalized approach to partnership initiatives: partners immediately access a range of tools for player attraction and conversion that have been honed over years. Known for its traffic management expertise, the brand provides adaptability, accommodating various traffic types and aiding the Sportsbook in precise targeting and value optimization.
Being a flagship brand of the Boomerang Partners, which has generated a number of iGaming awards this year, Boomerang Bet is poised for a successful performance at SBC Summit Barcelona, looks forward to extending its recent media success:
“Our participation at the SBC Summit Barcelona is another big step in our progression,” noted Vitalii Prokofev, CEO at Boomerang Partners. “We’re keen to transparently share our journey, underscoring our efforts to portray our brand authentically in the media, and extending this transparency to our partners. Notably, we aspire to facilitate our European allies’ substantial foray into the dynamic Latin American iGaming sector, backed by robust technical and media assistance.”
For affiliates eyeing Latin America, Boomerang represents a solution to enhance conversion rates and positive branding. The brand is committed to sustainable growth through intelligent marketing, collaborative engagements with media and influencers, fostering local sports, and technologies facilitating click-to-deposit conversions — essential tools in its active regions. Partnering with Boomerang Sportsbook is a straightforward process, promoting its successes and milestones effortlessly.
Prospective affiliates are encouraged to explore collaboration opportunities with Boomerang Sportsbook at the SBC Summit Barcelona booth, located in the Sports Betting Zone, Hall 1, Booth AM 530.
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Hub88 adds Solidicon’s visually striking portfolio to aggregation platform
‘World-first’ racing crash game Quackinator among high-performing titles made available
Hub88 has partnered with Solidicon, the Swedish game studio famed for creating bold, artistic casino experiences that bring a fresh wave of excitement to players.
Founded in 2006 by ‘a collective of nerds and dreamers’, Solidicon has earned a reputation for crafting games that combine technical precision with playful creativity.
The developer’s portfolio, now available via Hub88’s seamless API, includes standout titles such as Navigator, Supershoot Crash and the world’s first-ever racing crash game Quackinator.
This collaboration strengthens Hub88’s catalogue of content, reinforcing its commitment to delivering in-demand, novel and creatively distinctive experiences to audiences worldwide.
Jess Inglott, Head of Supplier Relations at Hub88, said: “Solidicon’s games bring a bold, unforgettable touch to the casino experience.
“Adding their titles to our platform allows operators to offer visually striking, memorable content that stands out in a crowded market.”
Robert Ackerman, CEO of Solidicon, said: “Partnering with Hub88 provides a practical way to broaden distribution of our games and simplify access for operators.
“Their platform is well regarded for its stability and ease of use, which makes this partnership a strong fit for us.”
The post Hub88 adds Solidicon’s visually striking portfolio to aggregation platform appeared first on Gaming and Gambling Industry Newsroom.
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Greentube expands Latin American footprint with Brazino777 partnership
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has strengthened its presence in Latin America after partnering with Brazino777, an online casino and sports betting brand known for its player-first experience and fast withdrawals, to roll out a selection of its top-performing titles to the Brazilian market.
Following the agreement, Greentube’s platform is now live with Brazino777 in Brazil, marking an important milestone in the supplier’s regional growth strategy and reinforcing its commitment to delivering market-relevant content in newly regulated jurisdictions.
As part of the collaboration, Brazino777 players can enjoy some of Greentube’s most popular new releases, including Piggy Prizes:Wand of Riches 2, Trinity Treasures Wukong Buy Bonus, and Caichen Triple Blossom.
Alongside these titles, a curated selection of Greentube’s iconic classic games have also been integrated, including Book of Ra deluxe, Diamond Link: Mighty Sevens, and Cash Connection – Golden Sizzling Hot.
These games were selected for their proven performance in regulated markets and their strong appeal to Brazilian players, making them an ideal fit for Brazino777’s growing casino offering.
Now, with Brazil’s regulated online gaming landscape offering fresh opportunities, the collaboration is well positioned to reach new heights as the region continues to thrive.
Greentube’s latest Brazilian partnership further reinforces its strategic focus on Latin America as a key growth market. With a diverse portfolio of innovative slots and well-established fan favourites, the company continues to strengthen its position as a leading supplier worldwide.
Wilson Francisco, Sales and Key Account Manage at Greentube, said: “Our launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentube’s commitment to delivering top-performing, culturally relevant content, is a powerful combination.
“We’re confident that this partnership will elevate the player experience and help set new standards in the market.”
Andre Medeiros, Country Manager for Brazil at Brazino777, said: “Greentube’s portfolio is recognised globally for its quality, performance and player appeal. As a brand rooted in Brazilian culture, Brazino777’s focus is simple: a fun, smooth experience our community can enjoy every day.
“Partnering with Greentube reinforces that promise by expanding the entertainment options available to our players in Brazil.”
The post Greentube expands Latin American footprint with Brazino777 partnership appeared first on Gaming and Gambling Industry Newsroom.
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Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios
Yggdrasil has expanded its standout YGG Masters program with the addition of Nordic independent game studio Lakka Studios, introducing fresh concepts to its premium global content portfolio.
As the 20th studio to join the YGG Masters family, Lakka Studios aligns with Yggdrasil’s vision of elevating the iGaming landscape through innovative, high-quality content from the industry’s most exciting creators.
Steeped in Nordic spirit, Lakka Studios introduces a refreshing blend of clever mechanics, polished visuals, and player-first design. Its approach to light-hearted and engaging gameplay adds a new dimension to the YGG Masters catalogue, enhancing the variety of games available to Yggdrasil’s operator partners and players worldwide.
Lakka Studios will be another early adopter of Yggdrasil’s cutting-edge Game in a Box platform, created to streamline the end-to-end development process, as well as offering a ready-made path to market through its distribution network.
Zoe Bird, Head of Masters at Yggdrasil, at Yggdrasil, said: “We are thrilled to welcome Lakka Studios as the 20th studio to join our Masters community.
“The studio brings a familiar Nordic identity that complements the broad range of studios within our network. We have every confidence that Lakka Studios will quickly build a devoted following across our global operator partners.”
A spokesperson for Lakka Studios added: “Joining the YGG Masters program marks an exciting step in our journey, and we’re incredibly proud to collaborate with a partner that shares our passion for quality and innovation.
“Yggdrasil’s support and technology provide the ideal foundation for us to bring our creative vision to life.”
The post Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios appeared first on Gaming and Gambling Industry Newsroom.
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