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White Label Casinos takes on the viral Hot Sauce Challenge to raise awareness for MSPCA
White Label Casinos, the go-to provider of white-label casino solutions to the iGaming industry recently turned up the heat in aid of the Malta Society for the Protection and Care of Animals (MSPCA) with a truly eye-watering charity challenge.
The company’s dynamic duo of CEO Phil Pearson and Business Development Manager Oliver Mitchell bravely put themselves forward to take part in the inaugural DUCK, That’s Hot! – Hot Wing Challenge (inspired by Sean Evans’ viral Hot Ones series on YouTube) for a side-splitting video officially launched today.
The pair worked their way through 10 of the world’s hottest sauces, totalling more than several million Scovilles, a measurement of the spiciness of peppers and other hot foods, all while attempting to discuss some of iGaming’s most controversial topics. These include why industry awards don’t work, the growth of the UK black market and most importantly, how the iGaming industry can do more for charity and the local community.
While many out there will undoubtedly enjoy watching iGaming’s most candid straight-talker tackle the heat, Phil’s discomfort wasn’t purely for viewers’ pleasure. In fact, White Label Casinos true motivation was to raise the profile for the MSPCA, an organisation close to the team’s hearts
With more than 120 years of history, the MSPCA is Malta’s largest and oldest shelter for cats and dogs. As well as rehoming animals across the island, the charity now operates as a professional animal welfare organisation with a team focusing on campaigns, education, wellbeing and animal rights.
CEO of White Label Casinos Phil Pearson explained the company’s stance on CSR and invited others to take on the DUCK That’s Hot! – Hot Wing challenge: “People wonder why we are doing so much for charity. The truth is that this is a cause we really care about, we like doing things to break the mould, even if it almost causes heartburn due to the cumulative spice levels of 10 hot sauces burning your oesophagus.
“The reason we post so much about our CSR efforts is to get others to do more. We have raised more than 25,000EUR in a short period of time for local charities. Creating this challenge and filming it isn’t about social media clout, it’s about doing something fun and encouraging others to do the same, for a great cause.
“So why don’t you come and risk your stomach lining for good? Join the challenge and donate; people have done worse for a lot less.”
Oliver Mitchell, Business Development Manager at White Label Casinos added: “Being given the opportunity to put the infamous LinkedIn Phil Pearson through his paces with uncomfortable questions and 10 incredibly spicy sauces was an opportunity I was never going to pass up.
“Speaking of heat, this serves as a fantastic reminder that we’ll be in sunny Spain next week for SBC Barcelona, so if you’re looking to develop a one-of-a-kind casino, why not get in touch and book some time in my diary? I’d love to speak to you!”
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ACR POKER ANNOUNCES TEAM ONLINE CHAMPIONSHIPS HOME GAME STARTING THURSDAY, FEBRUARY 6TH
Play weekly with your favorite ACR Team Online members and win your way into an exclusive cash game alongside them
Players eager to take on ACR Team Online members every week will now have the opportunity as ACR Poker launches its first-ever ACR Team Online Championships, a brand-new online home game series kicking off on Thursday, February 6th.
The ACR Team Online Championships home game takes place on the first three Thursdays of each month—this February on the 6th, 13th, and 20th—and features a guaranteed prize pool of $1,500 and a buy-in of just $2.20.
Participants will compete against ACR Poker’s Team Online members:
- Evan ‘Gripsed’ Jarvis,
- Mark ‘Weazel_1991’ Rubbathan,
- Svitlana ‘Svetarik’ Dryha,
- Oskar ‘Deckflow’ Ojaveer,
- and recently signed Irish poker pro Conor ‘Ccoonnoorr’ O’Driscoll.
“The ACR Team Online Championships are a great way for the poker community to come together, have some fun, and interact with us on a whole new level,” said O’Driscoll. “I can’t wait to dive in and see who steps up to the challenge.”
Players that make it to the Final Table each Thursday will be entered into a random drawing, streamed live on the ACR Show on ACR Poker’s Twitch channel the following Friday. If selected, the winner will receive $1,000 to participate in a private, streamed $5/10 cash game table on the final Saturday of each month.
The excitement will really peak during the cash game as players battle it out against ACR Team Online members, who will have their own single $1,000 buy-in. The game will conclude once three players remain or after two hours of play. All remaining players will have the opportunity to cash out their winnings.
To learn more about the ACR Team Online Championships, visit acrpoker.eu.
The post ACR POKER ANNOUNCES TEAM ONLINE CHAMPIONSHIPS HOME GAME STARTING THURSDAY, FEBRUARY 6TH appeared first on European Gaming Industry News.
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BetMGM Boosts Customer Engagement and Retention with Enteractive
Enteractive, the premier player conversion and reactivation service provider, has announced its latest partnership with BetMGM, a leading iGaming and sports betting operator.
With a focus on sustainable growth and player engagement, BetMGM continues to innovate in the competitive online gambling sector.
This partnership will enhance BetMGM’s existing CRM strategies with targeted reactivation campaigns aimed at converting non-funded registrations and re-engaging lapsed accounts across its U.S. markets.
Claus Hansen, Senior Director, CRM at BetMGM, shared his enthusiasm about the collaboration: “Enteractive’s expertise in one-on-one player engagement is a game-changer for us. Their unique approach allows us to re-engage specific audience segments that may not respond to traditional CRM methods, ultimately driving higher retention and increasing player lifetime value.”
Enteractive is the industry leader in player conversion and reactivation, boasting over 17 years of experience engaging millions of players worldwide. The company is recognized as having one of the most advanced and efficient customer engagement tools in the iGaming and sports betting sectors.
Mikael Hansson, CEO of Enteractive, commented, “BetMGM’s decision to partner with Enteractive underscores our commitment to enhancing player engagement and retention in the U.S. market. We’re excited to contribute to their success by driving conversions and reactivations, ensuring a stronger and more loyal player base.”
Over the past years, Enteractive has interacted with 50,000 customers per day, supported by its Reactivation Cloud software. A unique, person to person approach, bringing substantial revenues to multinational operators in Europe, USA and rest of the world.
Hansson concluded, “Our personalized and sustainable engagement strategies are key to unlocking long-term player loyalty and revenue growth. We’re eager to support BetMGM in strengthening its position as a leader in the U.S. online gaming industry.”
The post BetMGM Boosts Customer Engagement and Retention with Enteractive appeared first on European Gaming Industry News.
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ZITRO ARRIVES AT PLAYCITY CASINOS MÉRIDA WITH CONCEPT AND NEW GAMES
The prestigious Mexican casino PlayCity Mérida is elevating its entertainment offer with the arrival of Zitro’s CONCEPT cabinet line, which is reaping great success in multiple markets.
Alongside this, players can enjoy new titles such as Legendary Sword, Fairyland Quest, Triple Charm Journey, and Lucky Vault, all designed to cater to a wide range of players.
In Legendary Sword, players embark on an epic adventure in a medieval world, where the Magic Sword paves the way to achieve Honor and Glory. The game is played on a large 6×5 reel set, enhanced by different combinations of features such as “Honor,” which multiplies prizes; “Glory,” which grants additional spins; and the “Magic Sword,” which doubles all the prizes in its column.
For its part, Fairyland Quest transports players to an enchanted forest full of surprises. The Magic Mushrooms give access to a different bonus each, while the enchanted Fairy gives you a special bonus that doubles the playing area, offering a magical and different experience.
Triple Charm Journey surprises with features such as “Rise,” which increases winnings with each spin until the end of the bonus; “Collect,” which accumulates the values of Link symbols; and “Enigma,” which multiplies its value and that of some Link symbols on the screen.
Finally, Lucky Vault challenges players to open 3 colorful vaults, which grant additional rewards in both the base and free games. In Free Games, the “Multiplier” feature grants Wild Multipliers and the “Bank” feature, the Mega, Super, Minor, or Mini jackpots, by collecting the matching symbols. The player can unlock their corresponding Jackpot values with 4 identical Minor/Mini symbols or 5 identical Mega/Super symbols.
José Fernando López, product manager of PlayCity Casino, commented: “The CONCEPT cabinets have had an outstanding performance, and it is to be expected when you combine new games with superior graphic quality, a unique design, and innovative game mechanics. Having a product like this has helped us position PlayCity as a preferred destination for entertainment in Mérida.”
For his part, Johnny Viveiros Ortiz, founder of Zitro, affirmed: “It is a pleasure to see how our CONCEPT cabinet line and games continue to gain ground in Mexico. We are confident that these additions will continue to provide memorable experiences to players at PlayCity Mérida and throughout the country.”
The post ZITRO ARRIVES AT PLAYCITY CASINOS MÉRIDA WITH CONCEPT AND NEW GAMES appeared first on European Gaming Industry News.
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