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Veikkaus: Going International is Key to Growth Strategy

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Veikkaus is preparing for a new era, and the preparations will continue this autumn. Preparations are underway to change the gambling system, with a section of the market opening to competition at the beginning of 2026, as laid down in a Government Programme entry.

As a result, some of the digital gambling operations online become part of the international license-based gambling market. However, according to the plans, Lotto and the physical slot machines will remain under Veikkaus’ monopoly.

“Preparing for the shift in the gambling industry and going international are key to Veikkaus’ growth strategy,” Olli Sarekoski, President and CEO of Veikkaus, said.

According to Mr Sarekoski, Veikkaus will make strong investments in new business.

“We are building a future where Veikkaus is Finland’s leading gambling company and a significant operator in the international market,” he said.

Veikkaus’ aim is to achieve a sustainable and lucrative business model that will guarantee the company’s competitiveness even in the future. This will also entail changes to the organisational structure, which will be further discussed in the upcoming cooperation negotiations that will be launched in September.

The negotiations will cover almost the entire organisation, and a total of 825 members of Veikkaus’ personnel. The negotiations may lead to the termination of employment relations of a maximum of ca. 240 people and to material changes to the terms of employment of a maximum of 195 people will change.

The objective is also to reduce the number of gambling locations from 65 arcades to 40–50 arcades. The cooperation negotiations will also concern the potential closure of Casino Tampere.

Veikkaus is aiming at an operating model enabling it to focus on its core business. The goal is to be able to respond to the changes affecting Veikkaus’ mission and operating environment, as well as the gambling industry in general.

“We want to be competitive in the upcoming license-based market and viable in the monopoly market. That is why we need to make operational changes that cover the whole company,” Mr Sarekoski said.

The ongoing transition in the gambling industry, together with the change in the system will take Veikkaus into a new era.

“It will bring with it many parallel changes. We will go through the whole organization from the perspective of lucrativeness and growth. We will also have to make difficult decisions. For some, these changes may mean the termination of their employment relation. We will be caring for and looking after them,” Mr Sarekoski added.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ACR POKER ANNOUNCES TEAM ONLINE CHAMPIONSHIPS HOME GAME STARTING THURSDAY, FEBRUARY 6TH

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Play weekly with your favorite ACR Team Online members and win your way into an exclusive cash game alongside them

Players eager to take on ACR Team Online members every week will now have the opportunity as ACR Poker launches its first-ever ACR Team Online Championships, a brand-new online home game series kicking off on Thursday, February 6th.

The ACR Team Online Championships home game takes place on the first three Thursdays of each month—this February on the 6th, 13th, and 20th—and features a guaranteed prize pool of $1,500 and a buy-in of just $2.20.

Participants will compete against ACR Poker’s Team Online members:

  • Evan ‘Gripsed’ Jarvis,
  • Mark ‘Weazel_1991’ Rubbathan,
  • Svitlana ‘Svetarik’ Dryha,
  • Oskar ‘Deckflow’ Ojaveer,
  • and recently signed Irish poker pro Conor ‘Ccoonnoorr’ O’Driscoll.

“The ACR Team Online Championships are a great way for the poker community to come together, have some fun, and interact with us on a whole new level,” said O’Driscoll. “I can’t wait to dive in and see who steps up to the challenge.”

Players that make it to the Final Table each Thursday will be entered into a random drawing, streamed live on the ACR Show on ACR Poker’s Twitch channel the following Friday. If selected, the winner will receive $1,000 to participate in a private, streamed $5/10 cash game table on the final Saturday of each month.

The excitement will really peak during the cash game as players battle it out against ACR Team Online members, who will have their own single $1,000 buy-in. The game will conclude once three players remain or after two hours of play. All remaining players will have the opportunity to cash out their winnings.

To learn more about the ACR Team Online Championships, visit acrpoker.eu.

 

The post ACR POKER ANNOUNCES TEAM ONLINE CHAMPIONSHIPS HOME GAME STARTING THURSDAY, FEBRUARY 6TH appeared first on European Gaming Industry News.

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BetMGM Boosts Customer Engagement and Retention with Enteractive

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Enteractive, the premier player conversion and reactivation service provider, has announced its latest partnership with BetMGM, a leading iGaming and sports betting operator.

With a focus on sustainable growth and player engagement, BetMGM continues to innovate in the competitive online gambling sector.

This partnership will enhance BetMGM’s existing CRM strategies with targeted reactivation campaigns aimed at converting non-funded registrations and re-engaging lapsed accounts across its U.S. markets.

Claus Hansen, Senior Director, CRM at BetMGM, shared his enthusiasm about the collaboration: “Enteractive’s expertise in one-on-one player engagement is a game-changer for us. Their unique approach allows us to re-engage specific audience segments that may not respond to traditional CRM methods, ultimately driving higher retention and increasing player lifetime value.”

Enteractive is the industry leader in player conversion and reactivation, boasting over 17 years of experience engaging millions of players worldwide. The company is recognized as having one of the most advanced and efficient customer engagement tools in the iGaming and sports betting sectors.

Mikael Hansson, CEO of Enteractive, commented, “BetMGM’s decision to partner with Enteractive underscores our commitment to enhancing player engagement and retention in the U.S. market. We’re excited to contribute to their success by driving conversions and reactivations, ensuring a stronger and more loyal player base.”

Over the past years, Enteractive has interacted with 50,000 customers per day, supported by its Reactivation Cloud software. A unique, person to person approach, bringing substantial revenues to multinational operators in Europe, USA and rest of the world.

Hansson concluded, “Our personalized and sustainable engagement strategies are key to unlocking long-term player loyalty and revenue growth. We’re eager to support BetMGM in strengthening its position as a leader in the U.S. online gaming industry.”

The post BetMGM Boosts Customer Engagement and Retention with Enteractive appeared first on European Gaming Industry News.

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ZITRO ARRIVES AT PLAYCITY CASINOS MÉRIDA WITH CONCEPT AND NEW GAMES

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The prestigious Mexican casino PlayCity Mérida is elevating its entertainment offer with the arrival of Zitro’s CONCEPT cabinet line, which is reaping great success in multiple markets.

Alongside this, players can enjoy new titles such as Legendary Sword, Fairyland Quest, Triple Charm Journey, and Lucky Vault, all designed to cater to a wide range of players.

In Legendary Sword, players embark on an epic adventure in a medieval world, where the Magic Sword paves the way to achieve Honor and Glory. The game is played on a large 6×5 reel set, enhanced by different combinations of features such as “Honor,” which multiplies prizes; “Glory,” which grants additional spins; and the “Magic Sword,” which doubles all the prizes in its column.

For its part, Fairyland Quest transports players to an enchanted forest full of surprises. The Magic Mushrooms give access to a different bonus each, while the enchanted Fairy gives you a special bonus that doubles the playing area, offering a magical and different experience.

Triple Charm Journey surprises with features such as “Rise,” which increases winnings with each spin until the end of the bonus; “Collect,” which accumulates the values ​​of Link symbols; and “Enigma,” which multiplies its value and that of some Link symbols on the screen.

Finally, Lucky Vault challenges players to open 3 colorful vaults, which grant additional rewards in both the base and free games. In Free Games, the “Multiplier” feature grants Wild Multipliers and the “Bank” feature, the Mega, Super, Minor, or Mini jackpots, by collecting the matching symbols. The player can unlock their corresponding Jackpot values with 4 identical Minor/Mini symbols or 5 identical Mega/Super symbols.

José Fernando López, product manager of PlayCity Casino, commented: “The CONCEPT cabinets have had an outstanding performance, and it is to be expected when you combine new games with superior graphic quality, a unique design, and innovative game mechanics. Having a product like this has helped us position PlayCity as a preferred destination for entertainment in Mérida.”

For his part, Johnny Viveiros Ortiz, founder of Zitro, affirmed: “It is a pleasure to see how our CONCEPT cabinet line and games continue to gain ground in Mexico. We are confident that these additions will continue to provide memorable experiences to players at PlayCity Mérida and throughout the country.”

 

The post ZITRO ARRIVES AT PLAYCITY CASINOS MÉRIDA WITH CONCEPT AND NEW GAMES appeared first on European Gaming Industry News.

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