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Exclusive interview with McLaren on brand partnerships

Published

1 year ago

August 31, 2023

Reading Time: 2 minutes

PartyPoker has conducted an interview on their blog, where McLaren Racing’s Nick Martin (Executive Director, New Business) shares what the F1 racing team is looking for in their partners, success stories and examples of innovative campaigns.

McLaren and betting group Entain signed a partnership for PartyCasino and PartyPoker in 2021, which has already resulted in several successful initiatives and campaigns over the past two years.

An example of this is the poker tournament McLaren Turbo Series, which took place from 13-28 August 2023, hosted by PartyPoker.

The McLaren Turbo Series is just one of the initiatives to come out of the partnership, and when asked to give other examples, Martin says that “a great one recently, was our Returnship scheme with Entain, which helps to reignite the careers of women returning to roles in STEM. As part of the programme, an initial 10 places were offered to women, at Entain or within our F1 Team, for six months.”

When elaborating on what McLaren is looking for when selecting brand partnerships and recent collaborations, Martin continues: “Another example is what we’ve done together with Entain where we hosted a fireside chat with Zak Brown (CEO, McLaren Racing) and Jette Nygaard-Andersen (CEO, Entain PLC), putting two like-minded leaders together to talk about their role as CEOs and their approach to leadership. This was a piece of content that catered to not only a business audience but also a broader audience where again, we are always looking for ways to engage our sizeable fan base.”

The interview also goes into detail on how McLaren is working with a wide variety of partners and how being present in the digital sphere is just as important as being available for motorsport fans locally and internationally:

“Firstly, we work to maximise visibility for partners across our most valuable inventory, which is our cars and our drivers.

Secondly, we have a real focus on digital. McLaren has led the way in F1 on digital and social, being the first team to join Instagram, the first to join TikTok and the first to launch an app.

At Silverstone this year, we hosted a free Fan Zone in Manchester for our fans who couldn’t be at the race itself.[CF1] This ran across all three days of the Silverstone weekend and gave people the opportunity to cheer for McLaren and watch together while offering interactive experiences on-site. This was a great activation which was quite accessible and brought papaya to the people of Manchester!”

Latest News

GALAXY GAMING® PARTNERS WITH BETCONSTRUCT TO EXPAND GLOBAL DISTRIBUTION OF PREMIUM TABLE GAME CONTENT

Published

58 minutes ago

December 4, 2024

George Miller

Reading Time: < 1 minute

Galaxy Gaming, Inc. announced an agreement with BetConstruct, a leading platform and content provider, to license Galaxy’s premium table game content across the Live Casino and RNG (Random Number Generator) offerings powered by CreedRoomz and Pascal Gaming respectively.

Under the agreement signed by Galaxy Gaming Inc. and BetConstruct’s parent company SoftConstruct, Galaxy’s popular online brands—including 21+3®, Perfect Pairs®, Buster Blackjack®, Lucky Lucky®, and Three Card Prime® — will enhance BetConstruct’s Blackjack, Baccarat, and Poker offerings, expanding both companies’ presence in the global gaming market.

“We are thrilled to announce that Galaxy games will now be available through BetConstruct,”said Jason McCulloch, Vice President of iGaming at Galaxy Gaming. “As a global leader in table game content, we see strong alignment with BetConstruct’s strong international presence and market reach. We look forward to the opportunities this collaboration will bring as we continue to expand into new markets and deliver exceptional gaming experiences to a broader audience.”

“As we continue to innovate, partnering with Galaxy Gaming allows us to bring some of the world’s most beloved table games to our customers. These exciting titles perfectly complement our game selections and will enhance the offerings from CreedRoomz and Pascal Gaming.” said Sargis Poghosyan, Deputy CPO at SoftConstruct,”Galaxy games are a natural fit for our platform, and help us meet the growing demand for variety and quality across our markets. By adding them, we’re taking another step toward expanding our reach and delivering even more value to our players.”

The post GALAXY GAMING® PARTNERS WITH BETCONSTRUCT TO EXPAND GLOBAL DISTRIBUTION OF PREMIUM TABLE GAME CONTENT appeared first on European Gaming Industry News.

Latest News

Bacta continues to grow membership

Published

58 minutes ago

December 4, 2024

George Miller

Reading Time: 2 minutes

Theresa Risby, Bacta’s Membership Co-ordinator, has welcomed the latest batch of new members whose applications to join the leading trade association representing the land-based gaming and amusement industry were ratified at the recent National Council meeting.

Speaking at the ribbon cutting ceremony Iain McNicol who served as General Secretary of the Labour Party from 2011 to 2018 said: “I’m delighted to be here today representing the Labour Party’s Shadow

Business Team – to open the EAG and mark Bacta’s 50th anniversary.

“If the Labour Party is privileged to form the next Government – and we take nothing for granted – we take seriously the need to reinvigorate our high streets, our pubs and our coastal towns.

And that was why I was so keen to attend today.

I recognize the vital role all of you play in doing just that.”

He added “For decades Bacta members have been the lifeblood of our communities delivering entertainment and fun for many.

“I grew up just a few miles from the Scottish town of Largs. I know myself how important your members are to that town’s future economic prospects.”

“Our communities need your businesses to flourish and a future Labour Government is determined to create the economic conditions to allow you to do just that.

“I’m looking forward to touring the stands to see for myself the new products that will be brought to market to help your sector go from strength to strength.

“I also want to say a huge congratulations to Bacta on its golden anniversary. May you continue to flourish in the next 50 years.

“I now take great pleasure in declaring the EAG Expo open.”

The 4,000+ operators expected to attend the 2024 edition of EAG have the perfect opportunity to access over 3,000 products of which 1,038 are making their UK industry debut at EAG.

The post Bacta continues to grow membership appeared first on European Gaming Industry News.

Latest News

N1 Partners X-Mas Giveaway: The Ultimate Reward for High-Achieving Affiliates!

Published

19 hours ago

December 3, 2024

George Miller

Reading Time: < 1 minute

N1 Partners is bringing excitement this holiday season with the X-Mas Giveaway! High-achieving affiliates can get rewarded with exclusive prizes, including a dream trip to the Maldives, premium gifts, and more. Join the giveaway and celebrate your success with us!

This December, N1 Partners is launching the X-Mas Giveaway to reward our valued partners. This giveaway offers prizes for our high-achieving partners.

From December 1 to December 31, all registered partners who generate 50+ FTDs within December enter the draw to win one of five AirPods Max. But that’s not all—participants with the top three deposit sums get rewarded with premium prizes:

1st Place: A luxurious trip for two to the Maldives
2nd Place: An exclusive Louis Vuitton Travel Kit
3rd Place: An iPad Pro 13″ (1TB)

N1 Partners is committed to creating opportunities for all partners to succeed. New partners are invited to join our network to become eligible for this giveaway. Sign up here and get started today.

“At N1 Partners, we are always striving to surprise and delight our affiliates. We don’t view each affiliate as just another account, but as a valued partner with whom we build long-lasting business relationships. Promotions like these give our partners the opportunity to see that firsthand and earn well-deserved rewards for their achievements.” — Alexa Bond, Head of Affiliates, N1 Partners

For full terms, visit our website. Winners will be announced in early January 2025.

This holiday season, let N1 Partners be your gateway to exciting rewards and opportunities!

About N1 Partners

N1 Partners is a company with expertise in online entertainment. Today, N1 Partners unites over ten high-converting online casinos, betting brands, and the N1 Partners affiliate program.

The post N1 Partners X-Mas Giveaway: The Ultimate Reward for High-Achieving Affiliates! appeared first on European Gaming Industry News.