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Epom’s Survival Guide for Betting Underdogs: Strategies for a New Betting Brand’s Successful Market Entry

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In 2022 the global betting market in the US was estimated at $83.65 million. By the end of 2030, Epom’s experts forecast its annual 10% growth. 

The betting market keeps nourishing a competitive and profitable landscape. This sphere already has its biggest players making the entrance for fresh blood seem almost impossible. 

Just look at the stats, 90% of online gambling startups fail to succeed. Well, what if we told you this is a standard startup failure rate? The variety of new audiences and niches gives opportunities even for small betting brands; you just have to think outside the box. 

How exactly? Let’s find out!

Hidden Opportunities of 2023: What Goes Unnoticed by Many Betting Advertisers

What’s the biggest trouble that underdog betting brands face? Aside from obvious struggles with Google AdSense and lack of qualified traffic, the main issue is the absence of substantial budgets. 

Well-established giants can maintain a stable online presence, while smaller ones just can’t attract the same level of attention. The solution lies in digitalization and attracting younger audiences. 

For instance, did you know that Gen Z is one of the largest contributors to gambling capital in the US? The convenience of mobile technology and the newfound focus on social media has made betting a great new environment for the Internet generation.

The new gamblers (the most profitable audience in the long run) place their bets more for fun rather than instant profits. Hashtag Sports reports that 53% of Zoomers gamble mainly as social interaction with friends and family. 

With this in mind, nurturing more personalised, tailored experiences is what could distinguish your ad strategy. Let’s discuss how.

Creative and Brand Positioning: How to Attract Fresh Blood

So, we’ve explained why attracting an audience that is not quite vibing with old-school online betting is the way to go. How do you do that?

  1. Support multiple devices. 

Modern gamblers place bets on the go. If the road toward the bet is longer than a few swipes on their iPhone, they won’t take it. A good betting platform should be fast, light, and versatile. 

Aside from boring optimization tips, we recommend putting your service on Android/iOS/Windows/Mac/web app/Telegram bot.

  1. Check out e-sports.

In 2022 the global esports market in the US was estimated at $1.5bn. CS: Go, Valorant, Dota 2, or LoL attract millions of young gamblers annually, and with the variety of esports titles, there’s room for just about anyone. 

The overwhelming majority of betting companies have already understood the profitability of esports, but how many take bets on, for example, Quake 4 or Tekken 8? There are plenty of active communities with growth potential.

  1. Embrace social influencing. 

Collaborating with well-known influencers is a fast and effective way to increase social awareness and reach new audiences.

Alternatively, hire a charismatic “talking head” for your videos and social media. That’s far superior to having a background voice narrating dull advertisements.

  1. Reconsider your looks.

Words are mostly irrelevant since the name explains it all. Check out Aristocrat’s case study, for example. A new simplified design with a clear information structure and stylish UI elements helped Aristocrat attract new users and elevate their performance. 

Advertising Сhannels: Where to Place Ads

By now, you probably understand what general channels to use for ads. There are social media, emails, live streaming, podcasts, and many more, but where do you buy traffic exactly?

Well, we’ve already made the ultimate report highlighting the issues we discussed earlier. For example, here’s the quote from Epom’s CSO, Andriy Liulko:

When asked ‘Which advertising channels are the worst performing in your current marketing strategy,’ operators overwhelmingly concluded that social media was the weakest link. 

Facebook and Instagram adverts took 47.1% of the share, while TikTok ads had 23.5%. Combined, all forms of social media were hit with an unwelcome majority share of 88.2% in this category. 

Unsurprisingly, platforms designed for millennials and Zoomers will not appeal to the more mature, solvent audience that betting operators are targeting.

The report also states that the variety of ad formats supported by ad servers like Epom is also greatly appreciated. 

Conclusion

Competing with the betting giants is challenging and time-consuming, but it’s far from impossible. We hope that with the help of our tips and proper software, you’ll manage to utilise the hottest niches in gambling. 

Turn your brand from an underdog to a new champion with the Epom ad server!

With an experience of over 8 years in the online gambling industry, as an affiliate, later affiliate manager and consultant, I consider myself a veteran of the industry and can guarantee that you will be served with the most accurate information.

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Prague Gaming & TECH Summit 2025 (25-26 March)

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Stretch Network has Two New Poker Features

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Stretch Network has announced the launch of two poker features aimed at enriching the player experience and enhancing operator offerings:

Show/Muck: A functionality that empowers players to control the information they reveal after a hand. Whether players choose to display a winning strategy, bluff their opponents, or keep their cards hidden, this feature introduces an exciting psychological aspect to the game. It adds a new layer of strategy, allowing players to influence the flow of the game and create a more engaging poker environment, keeping both participants and spectators on the edge of their seats.

Cash Money: This feature allows players to use bonus funds during cash games, seamlessly converting the used portion into real money. Any remaining bonus funds are automatically returned to the player’s balance, ensuring both value and convenience. This adds flexibility and provides an enriched experience for players, giving them the freedom to maximize their gaming session without limitations.

With these updates, Stretch Network reinforces its dedication to delivering poker solutions that empower operators and enhance player satisfaction, creating a more thrilling and rewarding environment for all involved.

The post Stretch Network has Two New Poker Features appeared first on European Gaming Industry News.

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Ascend into an enchanting world of big wins with Golden Goose Megways ™

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Big Time Gaming’s a thrilling new slot sees players join Jack as he climbs the legendary beanstalk in search of giant wins

Join Jack as he climbs the magic beanstalk in search of giant prizes in Golden Goose Megaways, the latest slot from Big Time Gaming.

Golden Goose Megaways™ introduces BTG’s signature high-volatility mechanics with a twist. It brings the legendary tale to life and with up to 117,649 ways to win with every spin comes brimming with magical big win potential.

Players will encounter mystical Cloud Prizes floating above the reels, starting at 2x the stake and reaching up to a staggering 500x. The appearance of the golden Egg symbol boosts the Cloud Prize above that reel, creating an opportunity for monumental rewards.

Players will also meet Bonus Boy, who emerges from the beanstalk to collect these Cloud Prizes, multiplying them by up to 10x in the base game and unlocking even greater riches during Free Spins.

Let’s take a closer look at the bonus action players will encounter as they ascend into the enchanting world of Golden Goose Megways.

Cloud Prizes and Bonus Boy 

Enchanted Cloud Prizes float above reels two, three, four and five and have a starting value of 2x the player’s bet. Each time a Golden Egg symbol lands, it enhances the Cloud Prize above that respective reel, boosting it by up to 500x.

Then there’s the Bonus Boy who can magically appear above the reels with each spin or reaction. When he does, he can collect a Cloud Prize, instantly rewarding the player with the displayed amount and resetting the prize to zero.

In the base game, the Bonus Boy can amplify the Cloud Prize by 10 letting players climb the beanstalk to colossal wins.

Free Spins

Landing three or more Scatters in the base game whisks players away to ten Free Games, with an additional five Free Spins for each additional triggering Scatter.

During Free Spins, the Bonus Boy starts with a Cloud Prize Multiplier of 1x with each subsequent Bonus Boy increasing the Multiplier, climbing higher with each appearance—x2, x3, and beyond, just like Jack’s beanstalk reaching into the sky! Bonus Boy can also collect up to four Cloud Prizes at once for payouts that fairytales are made of.

Win Exchange

Golden Goose Megaways allows players to turn big wins into Free Spins with Big Time Gaming’s innovative Win Exchange. If the player lands a win between 25x and 80x the bet, they have a shot at 10 Free Spins. Alternatively, they can instantly buy their way into Free Spins using Bonus Buy™, ensuring immediate access to the adventure and thrill.

With a 96.44% RTP, high volatility, and broad market appeal, Golden Goose Megaways™ promises a prime choice for players.

Nik Robinson, CEO at Big Time Gaming, said: “Players will be captivated by the sheer power and flexibility of Golden Goose Megaways™. This game embodies the innovation BTG is known for, combining skill, chance, and immersive storytelling to deliver an unforgettable gaming experience. Can they find the goose that lays that all important Golden Egg? There’s only one way to find out.”

The post Ascend into an enchanting world of big wins with Golden Goose Megways ™ appeared first on European Gaming Industry News.

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Thunderkick spreads festive cheer with Hot Turkey

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Exploding Wilds and increasing multipliers unlock 10,000x win potential

Independent slots studio Thunderkick has launched Hot Turkey, its latest holiday-themed release that channels Christmas spirit and unwraps maximum wins up to 10,000x.

Candy canes, mistletoe, and Christmas gifts adorn the reels of this 7×7 Cluster Pays slot, where the Avalanche mechanic returns to boost payouts by replacing all symbols from winning combinations.

Every Avalanche win drops an Exploding Wild onto the grid, which either contributes to a new cluster or clears the surrounding 3×3 area, leaving behind 2x multipliers. Should another Exploding Wild detonate over an existing multiplier, the value is doubled up to 128x, greatly enhancing wins.

Landing three Hot Scatters triggers the bonus round, with an initial 10 free spins awarded. During free spins, multipliers left behind by Exploding Wilds remain sticky for the duration of the feature, paving the way for 10,000x maximum wins.

Hot Turkey is the most recent addition to Thunderkick’s expanding holiday-themed slot collection, joining Midas Golden Touch Christmas Edition and the Esqueleto Explosivo trilogy. The provider continues to diversify its product portfolio, emphasising its desire to create compelling games that resonate with a global player base.

Mike Collins, Game Product Owner at Thunderkick, said: “Christmas is the most widely celebrated global holiday, and we’ve attempted to leverage some of that famous festive cheer in Hot Turkey.

“This game sees the return of several fan-favourite features, including Avalanche wins, Exploding Wilds, and Sticky Multipliers. We have combined these with huge 10,000x win potential, themed icons and a merry backing track to create a title we are sure will bring players joy.”

The post Thunderkick spreads festive cheer with Hot Turkey appeared first on European Gaming Industry News.

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