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Ground-Breaking Study on Women’s Sports and Sports Betting to be Launched at iGB L!VE
The International Betting Integrity Association (IBIA), All-In Diversity Project (AIDP), Entain, Flutter and Stats Perform will unveil the results of a ground-breaking study on women’s sports and women in sports betting, ‘Breaking Barriers: Assessing Women’s Sports Growth, Betting Trends and Integrity Challenges’, during the 2023 edition of iGB L!VE in Amsterdam on July 12.
The study, conducted by the German Sport University Cologne, analyses the economic development of five women’s sports: soccer, tennis, basketball, cricket and volleyball. For the very first time it also takes a deep dive into the betting trends in women’s sports and examines the integrity of women’s sports.
“Women’s sport has moved from the margins to the mainstream; it is the future of sport and sports betting,” the Chief Executive Officer for the IBIA, Khalid Ali (pictured), said. “That is why understanding the transformation of women’s sports and what it means for the sports betting market and sports integrity is so important. With the Women’s Football World Cup due to start in July, this is a great moment to kick-off the conversation about women’s sports, betting and integrity. We look forward to presenting the results of the study at iGB L!VE.”
The data confirms that the last five years have seen a dramatic rise in the popularity of women’s sports across the world. For example, last’s year’s Women’s Euros final set a new record for attendance of 87,192 for any Euros final, men or women, and the 2019 Women’s World Cup was also watched by 1.12 billion people across all platforms. One million tickets have already been sold for the 2023 FIFA Women’s World Cup and it is to set new records for attendance and viewing.
The growth of women’s sports is not just visible in soccer. Both women’s rugby and cricket are seeing similar popularity surges, with both World Cups attracting record crowds and viewers as mainstream broadcasters wake-up to the massive potential of women’s sport.
Sponsorship and investment are also on the rise. Women’s sport is attracting prestige brands such as Visa and in 2023 the Women’s Premier League saw one of the largest financial injections in the history of women’s cricket when five teams were auctioned for more than $570 million.
The study also analyses how the rapid growth of women’s sport is impacting on the number of bettors, bets placed and betting volume and assesses whether there are particular characteristics to women’s sports betting. Additionally, the study provides an assessment of the potential integrity threats to women’s sports including the type of match-fixing, level of play, involved stakeholders and financial and sports consequences.
“As women’s sports continue to gain popularity, so does the expansion of sports betting within this domain,” professor at the German Sport University Cologne, Dr. Sören Dallmeyer, said. “One of our roles as a research institution is to study this rapid growth closely. Based on existing scientific evidence and data, we aim to identify where threats to the sport’s integrity may arise and determine the most effective strategies to counteract these challenges.”
“The rise in women’s sport is bringing in a new, younger and more female generation of sports bettors whose attitude and approach to betting is very different to male bettors,” Co-Founder of All-In Diversity, Christina Thakor-Rankin, said. “This has implications not just for sports integrity, but also trading practices, market-making and safe gambling. By understanding what this new and rapidly evolving landscape looks like we put ourselves in the best possible position to keep customers, sports betting operators, athletes and sport safe for all. Thank you to the IBIA, German Sport University Cologne, Stats Perform, Entain and Flutter for their support in helping the industry to take this very important first step.”
The results from the study will be presented by Henry Steinfeldt, professor at the German Sport University Cologne, followed by a discussion around the impact on the industry with Vasileios Bountzouklis, Commercial Manager Betting, Stats Perform, Silvia Paleari, Director of Public Affairs, IBIA, chaired by Christina Thakor-Rankin, Co-Founder, All-in Diversity Project.
iGB L!VE is cementing its status as the unmissable mid-year European-based event for the global iGaming community. The show, which takes place across July 11 to 14 at the RAI Amsterdam will comprise 14,805 gross sqm dedicated to product, learning and networking. The net figure that reflects the space occupied by exhibitors stands at 5,870 sqm making it 30% bigger than the previous high of 4,513 sqm recorded last year. The increase in floor space is reflected in the number of exhibitors who will have a presence in Amsterdam: that figure stands at 207 compared with the previous high of 173; an increase of 20%. iGB L!VE: July 11 to 14, RAI Amsterdam, www. iGBLive.com.
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F1 Esports: another four races in Stockholm for Scuderia Ferrari HP
The F1 Sim Racing championship is back in the Stockholm arena (Sweden) for Event 2 of 2025. After the opening four races in January, the Scuderia Ferrari HP Esports Team drivers are confident and ready to score points to be front runners during the second part of the season.
A complicated start – After memorably winning the constructors’ world championship in the 2023/2024 season, Bari Broumand and Nicolas Longuet struggled to repeat that form in the opening event of the year, even if the former secured a stunning win at the Bahrain circuit. Apart from that, there were complications in either qualifying or the race in Australia, China and Saudi Arabia which means the team is currently fifth in the constructors’ standings, 50 points off the leader. It’s a big gap but not an insurmountable one, with eight races remaining.
The calendar – Event 2 takes place from 11 to 13 February and features races on the classic European tracks of Silverstone, Spa-Francorchamps and Zandvoort, as well as the United States GP in Austin. It’s an important step on the way to the final, which runs from 25 to 27 March, with the Grands Prix in Mexico, Brazil, Qatar and Abu Dhabi.
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Grace Media bolsters senior team with new hires and promotions
Grace Media, the leading provider of white-label online gaming solutions, has strengthened its senior leadership team with two new hires and two promotions.
James Goodliffe joins as Head of Sportsbook, a role to which he’ll bring more than 25 years of experience at some of the biggest names in the industry, including Ladbrokes, Gamesys and LiveScore Group.
Also joining the Grace Media team is Frazer McNaughton, as Head of Compliance, having previously held safer gambling roles at companies including William Hill and Midnite.
Grace Media has also promoted two existing staffers to senior positions. Chris Prentice assumes the new role of Head of Revenue & Commercial Partnerships, where he’ll be tasked with expanding the company’s portfolio of partners.
And Gary Barber becomes Grace Media’s new Marketing & Operations Director, expanding his remit to include a focus on ROI within the marketing spend.
Grace Media CEO Warren Jacobs said: “It is exciting to see the Grace Media team growing, and these appointments reflect our commitment to delivering the very best to our partners. James and Frazer add significant experience and know-how, while Chris and Gary are now even better positioned to drive the business forward. With such a strong team in place, it’s set to be a landmark year for Grace Media.”
Grace Media helps some of the biggest gaming brands in the world into the UK market via white-label agreements, as well as providing support across CRM, compliance, payments and fraud protection and more.
Last year, the company partnered with Rollbit for the fast-growing operator’s UK debut.
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Esports World Cup Foundation Announces Partnership with Riot Games as VALORANT Joins League of Legends and Teamfight Tactics at EWC 2025
The Esports World Cup Foundation (“EWCF”) and Riot Games today announced a three-year partnership that will see VALORANT, the award-winning 5v5 tactical shooter and one of the world’s most popular esports, make its highly anticipated debut at the Esports World Cup 2025, alongside the return of League of Legends and Teamfight Tactics (TFT).
As the leading titles in their respective genres, all three games will showcase the best clubs, players and talent the esports world has to offer when they come on stage in Riyadh this summer. League of Legends fans can look forward to an international event featuring the best teams battling it out for prestige on a global stage and a life-changing prize pool; VALORANT will bring together some of its most compelling players for the largest major tournament outside the VCT structure; and TFT will provide opportunities for top, international talent to compete in an exciting team format.
The collaboration strengthens the EWC’s position as a global platform for the industry’s most influential games, uniting top esports titles under one competitive banner to expand their reach, engage new audiences, and shape the future of esports as mainstream entertainment. The addition of VALORANT further solidifies this mission, bringing one of the most impactful games to the esports ecosystem in recent years to the event. To date, 23 tournaments in 22 games – including first-person shooters, MOBAs, battle royales, real-time strategy and fighting games – have been announced for 2025, with more to come.
In addition, the agreement includes a global commercial partnership between EWCF and LOL Esports, the VALORANT Champions Tour (VCT), and the TFT 2025 competitive circuit. Kicking off at VCT Masters Bangkok on February 20, 2025, the collaboration will feature EWC in-broadcast activations at LoL Esports, VCT, and TFT global LAN events.
“Riot Games has shaped the cultural impact of competitive gaming, transforming esports into a global entertainment force,” said Fabian Scheuermann, Chief Games Officer, Esports World Cup Foundation. “With League of Legends’ iconic World Championship – which continues to set new standards for immersive experiences, VALORANT’s cultural collaborations, and Teamfight Tactics’ community-driven events, Riot has pioneered an ecosystem far beyond competition. By bringing these titles to the Esports World Cup, we are not just celebrating elite gameplay – we are, together, expanding esports as a global entertainment movement, creating deeper connections with fans across gaming, music, and digital culture.”
League of Legends, one of the world’s most popular games with 100 million active monthly players, delivered a standout moment at the EWC 2024 Grand Final as esports legend Lee “Faker” Sang-hyeok led T1 to victory in front of 12.5 million viewers online and thousands of fans in Riyadh. Meanwhile, in the Teamfight Tactics Grand Finals, T1 fell just short, as Wolves Esports, representing English Premier League club Wolves, claimed the title with a 3-1 win, led by MVP Li “LiShao” Chengyu.
Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.
The post Esports World Cup Foundation Announces Partnership with Riot Games as VALORANT Joins League of Legends and Teamfight Tactics at EWC 2025 appeared first on European Gaming Industry News.
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