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MERKUR UK: Championing innovation around safer gambling
MERKUR UK has been praised by one of the leading safer gambling and gaming experts for ‘championing innovation’ in the space.
Lee Willows, who founded ESG Gaming following his tenure launching and establishing YGAM underlined the value of MERKUR UK’s support. He explained: “MERKUR UK is specifically supporting ESG Gaming with a two-year RET funding commitment which has been transformational and enabled us to not only establish robust foundations but also contribute to crucial safer-gambling research.”
The RET donation in year one was used to support academic research into safer gambling and gaming within Web3 and what customer protection considerations would be purposeful in what is an immersive environment. The academic research was carried out by Bournemouth University and comprised a literary review and the production of a Theory of Change.
Willows believes that as Web3 becomes more adopted by the population, there is a need to review, consider and evaluate how consumer protection tools will be used in the future as technology evolves. “The Theory of Change work helped us to understand how ESG Gaming might develop consumer protection tools in an immersive environment and what the social impact, outcomes, and output might be from these tools” he said. “This work was critical as it has given us an external benchmark on which to measure the effectiveness of the tools we create.”
MERKUR UK’s donation for year two, will be specifically invested to develop and evaluate the consumer tools. Working alongside a range of academic and specialist Web3 organisations, ESG will build a prototype Web3 environment where consumer protection tools can be evaluated taking academic, lived experience and real world perspectives.
Tony Boulton, Director of Public and Political Relations at MERKUR UK stated: “Through initiatives such as our 360 programme we have demonstrated our commitment to safer gambling and how it’s possible to create and instill a social responsibility culture within an organisation.
“As advocates of innovation in safer gambling we are extremely proud to support the work of Lee Willows and the team at ESG Gaming, who are undertaking some pioneering insights, exploring how technology will change the customer journey and the way in which consumers will use gambling products.”
Lee Willows confirmed: “The longevity of support from MERKUR UK has been really welcomed. Their generous donations have enabled ESG Gaming to ensure our foundations are well-thought-through and our work is evidence-led.”
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Gaming Corps appoints new Chief Commercial Officer to drive next growth phase
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Gaming Corps Gaming Corps, a publicly listed game studio based in Sweden, today announces a key hire for the Company’s growth journey. Graham Greensmith, Gaming Corps new Chief Commercial Officer, joins with more than 20 years experience from a multitude of commercial management roles within the industry.
Greensmith was most recently heading the growth journey at British iGaming giant Inspired as Head of Commercial Development, where he played a fundamental role in expanding market presence and driving sales.
Juha Kauppinen, CEO of Gaming Corps says: “As we continue to grow, we’re entering a new and exciting phase of our journey. With a strong and unique game portfolio, best in-class distribution and top talents on board we are now focused on scaling our commercial efforts, to further accelerate our growth journey.
We need to review our commercial strategies so they align with the company we are growing into and bringing Graham on board feels great and is an exciting example of the increased attention Gaming Corps are experiencing from the industry. We will now continue to work hard to become one of the industry’s most innovative and respected game studios.”
Greensmith joins Gaming Corps following several impressive commercial successes, most recently leading a strong growth journey with iGaming giant Inspired. Having operated at senior level within a fast-growing PLC, he brings valuable experience from scaling operations and driving strategic expansion in a public company environment as well as strong connections and relationships from the European iGaming scene. Graham holds a Bachelor of Science in Business Management from the University of Surrey, and started his new role November 10th 2025.
Graham Greensmith commented, “I am thrilled to be joining Gaming Corps at the most exciting phase of their ambitious journey. The goal is clear, to become the vendor of choice for operators, producing games of the highest quality, known and enjoyed on a global scale. I’m grateful to Juha and the upper management team for the trust and opportunity to be part of this next chapter and I can’t wait to play my part in the undoubted success that is to come.”
The post Gaming Corps appoints new Chief Commercial Officer to drive next growth phase appeared first on European Gaming Industry News.
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QTech Games strengthens its elite suite with Elbet’s slots and crash games
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Emerging-markets leader expands its all-encompassing library with exciting new portfolio
QTech Games, the leading game aggregator for all emerging markets, has signed its latest provider partnership with Elbet, enabling its platform customers to access the supplier’s innovative range of crash games and slots.
Elbet has won critical and commercial acclaim in a variety of markets – including Latin America and Africa, key markets for QTech Games – and will now have its spectrum of crash games and broader slots content made available to QTech’s growing group of operator partners in these territories. The deal also organically broadens Elbet’s international footprint across Asia, QTech’s continent of formative growth and dominance.
These popular titles include its flagship crash game Rocketman, alongside Soaring, Soccer Rush and Raccoon Rush, not to mention its wider slots catalogue. More generally, Elbet’s varied content also caters for every player type with fast-paced games across virtual sports, classic casino as well as bingo, instant-win games and these in-demand crash titles.
As the fastest-growing aggregator over the past few years, QTech’s platform offers the most expansive gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.
QTech Games CEO, Philip Doftvik, said: “Our ever-growing suite of products has long featured the best slots and crash games from all around the world, and Elbet is the latest impressive exponent in the latter domain. Their focus on this white-hot mini-vertical affords our clients even more engaging content which we’re sure will increase the retention and acquisition of customers.”
“Theirs is a growing and constantly innovating library, delivering consistent support to the growth of our broad gaming-vertical spread, courtesy of some quality graphics, gameplay and unique features.
Danko Vuković, Managing Director at Elbet, added: “This agreement naturally broadens Elbet’s global scope, targeting untapped territories across Asia, alongside our ongoing Africa to Latin America, and creating new revenue streams. We are dedicated to innovation and excellence, continually striving to enhance our offerings and support the growth and success of our partners, and QTech’s expansive distributional influence is second to none.
“Together, we can raise the igaming bar and shape a localised experience for global players. So, we can’t wait to witness how these games perform. Elbet is targeting only the finest content aggregators to improve our visibility and influence in the sector, and QTech Games sets the gold standard for emerging markets.”
The post QTech Games strengthens its elite suite with Elbet’s slots and crash games appeared first on European Gaming Industry News.
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Together Gaming Solutions Chooses Internet Vikings as Hosting Provider for VMware Cloud and Backup Services
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Internet Vikings, a hosting provider for the European and the America’s iGaming and online sports betting industry, announces it entered into an agreement with Together Gaming Solutions, a cloud-based platform provider. Together Gaming Solutions has chosen Internet Vikings as its hosting provider, leveraging VMware cloud services and backup servers in Europe.
Together Gaming Solution’s decision to partner with Internet Vikings was directed by the hosting provider’s established reputation, competitive hosting packages, and personalized account management. Together Gaming Solutions also highlighted Internet Vikings’ customer-centric support and proven reliability in the iGaming industry as determining factors in their choice.
“Internet Vikings stood out for their technical expertise, and experience” said Frank Heinänen, Executive Managing Director, at Together Gaming Solutions. “Their services provide the reliability we need to deliver solutions to our clients. This partnership will enhance our platform’s performance and support our long-term goals.”
Internet Vikings’ backup services ensure business continuity, data security, and compliance with regulatory GDPR requirements, offering Together Gaming Solutions peace of mind as they focus on their core operations.
“We are glad to support Together Gaming Solutions with our reliable hosting,” said Rickard Vikström, CEO, and Founder of Internet Vikings. “We have found that our personalized approach meets the needs of iGaming operators, and we are happy to offer the solutions that meet their requirements.”
The post Together Gaming Solutions Chooses Internet Vikings as Hosting Provider for VMware Cloud and Backup Services appeared first on European Gaming Industry News.
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