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‘Quality of Content Missing in Operator Retention Strategies’

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Play’n GO’s Chief Commercial Officer Magnus Olsson delivered his verdict on the importance of using content to drive operator retention strategies on a standout panel at the 2023 iGaming Next conference in Valletta, Malta.

Joined by the CEOs of Crucial Compliance and Aspire Global, Olsson highlighted how the drive towards regulation in many markets had made player acquisition costs so high that ‘retention strategies through great content are what everyone needs to invest more in’.

While the panel moved to discuss the importance of RTP levels in retention strategies, Olsson added,

“I think it’s more about the content than RTP. If you’re a good supplier, you can design a game that is engaging and entertaining and has loads of both acquisition and retention capabilities.

“If you look at mechanics and volatility, I would say those two things are far more important [than RTP levels] in retention strategies.

“I think what’s missing in retention strategies today is an emphasis on the quality of content and entertainment value.”

The panel went on to discuss the importance of giving players a good experience immediately after you’ve paid to acquire that player, but that the slots game they land on first to play didn’t really matter.

Olsson disagreed with this view strongly and said,

“If your first experience in online casino is with a game that has a base game that just goes on and on, and basically has been designed for functionality like bonus buys, you end up with a very very bad customer experience – that person will probably never return to online slots. It’s not a good start.

“The first game a player sees has to be a high-quality game. One that really captures the player. I don’t think that a winning experience is required if they get to enjoy a high-quality, entertaining game.”

The discussion moved onto how markets, and therefore players, differ and Olsson was able to highlight the strength of the Play’n GO portfolio. He said:

“We have some amazing games in our portfolio that were released a few years ago like Lady of Fortune, which is perfect for markets with a strong land-based history and it’s nice to see them coming back in popularity – especially as it’s medium volatility with a relatively low max win of 500x. It shows that great games that are fun to play trump everything else.

“Where I think the industry can do better is to not focus so much on short-term thinking – what’s the latest release only etc.. – and get away from predatory functionality games in your retention strategies.”

Finally, the panel discussed VIP players and the future of revenue generation in a regulated reality. Olsson added,

“The old ‘80/20’ rule, where 80 per cent of the revenue comes from 20 per cent of the players in certain markets, like Germany, the UK, other markets in Europe, is gone forever.  

“What Play’n GO would like to see is marketing that adjusts to this new reality. Where recreational and social players are the main audience. We aren’t seeing that yet.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gaming Corps appoints new Chief Commercial Officer to drive next growth phase

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Gaming Corps Gaming Corps, a publicly listed game studio based in Sweden, today announces a key hire for the Company’s growth journey. Graham Greensmith, Gaming Corps new Chief Commercial Officer, joins with more than 20 years experience from a multitude of commercial management roles within the industry.

Greensmith was most recently heading the growth journey at British iGaming giant Inspired as Head of Commercial Development, where he played a fundamental role in expanding market presence and driving sales.

Juha Kauppinen, CEO of Gaming Corps says: “As we continue to grow, we’re entering a new and exciting phase of our journey. With a strong and unique game portfolio, best in-class distribution and top talents on board we are now focused on scaling our commercial efforts, to further accelerate our growth journey. 

We need to review our commercial strategies so they align with the company we are growing into and bringing Graham on board feels great and is an exciting example of the increased attention Gaming Corps are experiencing from the industry. We will now continue to work hard to become one of the industry’s most innovative and respected game studios.” 

Greensmith joins Gaming Corps following several impressive commercial successes, most recently leading a strong growth journey with iGaming giant Inspired. Having operated at senior level within a fast-growing PLC, he brings valuable experience from scaling operations and driving strategic expansion in a public company environment as well as strong connections and relationships from the European iGaming scene. Graham holds a Bachelor of Science in Business Management from the University of Surrey, and started his new role November 10th 2025.

Graham Greensmith commented, “I am thrilled to be joining Gaming Corps at the most exciting phase of their ambitious journey. The goal is clear, to become the vendor of choice for operators, producing games of the highest quality, known and enjoyed on a global scale. I’m grateful to Juha and the upper management team for the trust and opportunity to be part of this next chapter and I can’t wait to play my part in the undoubted success that is to come.”

The post Gaming Corps appoints new Chief Commercial Officer to drive next growth phase appeared first on European Gaming Industry News.

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QTech Games strengthens its elite suite with Elbet’s slots and crash games

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Emerging-markets leader expands its all-encompassing library with exciting new portfolio

QTech Games, the leading game aggregator for all emerging markets, has signed its latest provider partnership with Elbet, enabling its platform customers to access the supplier’s innovative range of crash games and slots.

Elbet has won critical and commercial acclaim in a variety of markets – including Latin America and Africa, key markets for QTech Games – and will now have its spectrum of crash games and broader slots content made available to QTech’s growing group of operator partners in these territories. The deal also organically broadens Elbet’s international footprint across Asia, QTech’s continent of formative growth and dominance.

These popular titles include its flagship crash game Rocketman, alongside Soaring, Soccer Rush and Raccoon Rush, not to mention its wider slots catalogue. More generally, Elbet’s varied content also caters for every player type with fast-paced games across virtual sports, classic casino as well as bingo, instant-win games and these in-demand crash titles.

As the fastest-growing aggregator over the past few years, QTech’s platform offers the most expansive gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.

QTech Games CEO, Philip Doftvik, said: “Our ever-growing suite of products has long featured the best slots and crash games from all around the world, and Elbet is the latest impressive exponent in the latter domain. Their focus on this white-hot mini-vertical affords our clients even more engaging content which we’re sure will increase the retention and acquisition of customers.”

“Theirs is a growing and constantly innovating library, delivering consistent support to the growth of our broad gaming-vertical spread, courtesy of some quality graphics, gameplay and unique features.

Danko Vuković, Managing Director at Elbet, added: “This agreement naturally broadens Elbet’s global scope, targeting untapped territories across Asia, alongside our ongoing Africa to Latin America, and creating new revenue streams. We are dedicated to innovation and excellence, continually striving to enhance our offerings and support the growth and success of our partners, and QTech’s expansive distributional influence is second to none.

“Together, we can raise the igaming bar and shape a localised experience for global players. So, we can’t wait to witness how these games perform. Elbet is targeting only the finest content aggregators to improve our visibility and influence in the sector, and QTech Games sets the gold standard for emerging markets.”

The post QTech Games strengthens its elite suite with Elbet’s slots and crash games appeared first on European Gaming Industry News.

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Together Gaming Solutions Chooses Internet Vikings as Hosting Provider for VMware Cloud and Backup Services

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Internet Vikings, a hosting provider for the European and the America’s iGaming and online sports betting industry, announces it entered into an agreement with Together Gaming Solutions, a cloud-based platform provider. Together Gaming Solutions has chosen Internet Vikings as its hosting provider, leveraging VMware cloud services and backup servers in Europe.

Together Gaming Solution’s decision to partner with Internet Vikings was directed by the hosting provider’s established reputation, competitive hosting packages, and personalized account management. Together Gaming Solutions also highlighted Internet Vikings’ customer-centric support and proven reliability in the iGaming industry as determining factors in their choice.

“Internet Vikings stood out for their technical expertise, and experience” said Frank Heinänen, Executive Managing Director, at Together Gaming Solutions. “Their services provide the reliability we need to deliver solutions to our clients. This partnership will enhance our platform’s performance and support our long-term goals.”

Internet Vikings’ backup services ensure business continuity, data security, and compliance with regulatory GDPR requirements, offering Together Gaming Solutions peace of mind as they focus on their core operations.

“We are glad to support Together Gaming Solutions with our reliable hosting,” said Rickard Vikström, CEO, and Founder of Internet Vikings. “We have found that our personalized approach meets the needs of iGaming operators, and we are happy to offer the solutions that meet their requirements.”

The post Together Gaming Solutions Chooses Internet Vikings as Hosting Provider for VMware Cloud and Backup Services appeared first on European Gaming Industry News.

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