Boomerang Partners, an affiliate marketing agency and an Official Regional Partner of AC Milan, participated in SiGMA Europe 2025 in Rome from November 4th to 6th, 2025. The company’s booth generated heightened interest among conference participants throughout the event. It was designed in the signature ‘Boomerang Arena’ concept, effectively connecting sports and modern technologies. The booth was divided into several themed zones dedicated to football, tennis, basketball, and boxing, as well as locations for sports-related activities.

One of the main highlights of Boomerang Partners’ participation in the Rome event was the announcement of the Golden Boomerang League winners. This sports traffic tournament took place from September 1st to October 31st. It involved current and new Boomerang Partners’ affiliate partners. 68 teams, which generated 20+ sports FTDs for brands from Boomerang Partners’ client portfolio over the two-month tournament period, made it to the final draw. On November 4th, the company determined the winners using certified randomization tools. The winners became:

• QQMedia (prize — direct access to the annual Golden Boomerang Awards tournament)
• Apex Media (AC Milan Experience package, including paid flight, accommodation, and attendance at an AC Milan home match at San Siro Stadium in Milan)
• Luis Xavier (AC Milan Experience package, including paid flight, accommodation, and an AC Milan home match attendance).

The CEO of QQMedia commented: “Those who know me understand that I work with some of the largest operators in the industry, but Boomerang Partners will always hold a special place in my heart. What they are building is truly impressive, and I am proud to be part of this journey, witnessing how Boomerang Partners is steadily evolving from an underdog into a true power player.

A big thank you also goes to their entire team, especially the affiliate department, and in particular to Lilli, whose outstanding work, constant availability, and solution-oriented approach deserve special recognition.

The next goal is of course to win the Golden Boomerang Awards 2026, and we will give it our all to make that happen.”

Boomerang Partners’ booth guests could play ping-pong with promoters, who were actually professional players in disguise, as well as participate in Soccer Penalty Shootout, bowling, volleyball, tennis, and badminton using Nintendo Switch Sports. For participation and wins, they received chips of various denominations. Chips could also be earned by completing tasks on the Wheel of Fortune, ordering drinks at the bar, and even finding them in the open areas of the SiGMA Rome venue. On November 5th, Boomerang Partners hosted a gift auction at their booth, with chips as a currency. These prizes were raffled off:

• Luka Modrić (AC Milan) signed jersey
• iPhone 17 Pro Max
• Ray-Ban | Meta Wayfarer smart glasses
• Apple AirPods Pro 3

Those participants who failed to win the auction were in for a surprise. The next day, November 6th, a gift shop with items of varying prices opened at the Boomerang Partners booth. Booth guests could exchange chips for these gifts, which included, for example, AC Milan t-shirts, electric air pumps, instant photo printers, and other prizes.

Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: “Continuing the development of the ‘Boomerang Arena’ concept, we tried to bring numerous sports elements and meanings into the booth atmosphere, thus once again revealing our sports DNA and strategic vector. We traditionally applied the formula that connects business solutions, entertainment, and marketing activities.

We strive to make our booth a place that attracts partners and media, putting considerable effort into preparation, and believe that we have managed to solve the set tasks. We are already preparing for iGB Affiliate in Barcelona and invite you to visit our booth in advance.”

Boomerang Partners are ending 2025 on a major note, but they’re not saying goodbye for long. Stay tuned.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

Year after year, BetFury continues to captivate players and crypto enthusiasts with large-scale events — and this milestone is no exception. To mark its 6th Anniversary, the platform has unveiled Furyverse 6.0 Birthday, a multi-week celebration running until November 14, 2025. Featuring a progressive $1,500,000 prize pool, the campaign offers participants the chance to engage in a series of competitive activities and battles with structured rewards.

About the Furyverse 6.0 Birthday

Over all these years, BetFury has evolved from a bold crypto-casino into a full-scale entertainment Furyverse with over 6 million users worldwide. In recognition of this milestone, the platform has introduced an anniversary event featuring raffles, prediction challenges, and limited-time bonuses, available to both new and existing users. Further details are provided below.

Legendary Birthday Battles for $380,000+

User competitions are increasing in activity, particularly those involving substantial prize pools. Participants can enter battles by playing Slots, Original Games, Live Casino titles, or placing bets on sports events.Additionally, there are thematic competitions, such as the $7,500 FunFury Fusion Battles, where players can use FUNFURY, the platform’s free token, to place free bets and compete for real-money rewards.

$10,000 B-day Referral Race

BetFury honors players who help grow its community. Thus, the platform is holding a Referral Race with a $10,000 prize pool, rewarding users who bring new members to the platform.

$200,000+ Virtual B-day Raffle

This festive lottery invites players to collect tickets across different sections of the BetFury platform and win elite rewards.

$10,000 Sport Prediction Event

This free activity allows sports fans to earn crypto without placing any bets. For those interested in sports betting, the $175,000 Random Portal Bonuses & Free Bets Portal offers opportunities to wager on favorite sports and receive additional bonuses.

B-day Bonus Drop: 50,000,000 BFG Giveaway

The highlight of the celebration is the B-day Bonus Drop — a massive giveaway of 50,000,000 BFG, BetFury’s native tokens, shared among all active users. The claiming option will be open from November 3 until November 17. Other details for participating are here: https://betfury.com/promo/bday-bonus-drop. 

About BetFury

BetFury is an ecosystem of crypto products for entertainment and additional income. The platform offers an exclusive Welcome Pack, featuring a deposit bonus of up to $10,500 and 225 Free Spins.

BetFury proposes over 8,000 Slots and 20 Original games with up to 99.28% RTP. In addition to iGaming, the platform has 80 Sports for betting. They include eSports and have odds better than the market average. Along with major events and crypto-earning opportunities, the platform offers numerous lucrative bonuses, including Rakeback, Crypto Staking with an APR of up to 60%, Cashback of up to 25%, and more.

Contact

PR Manager

Alisia Preston

BetFury

[email protected]

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Gaming Corps Gaming Corps, a publicly listed game studio based in Sweden, today announces a key hire for the Company’s growth journey. Graham Greensmith, Gaming Corps new Chief Commercial Officer, joins with more than 20 years experience from a multitude of commercial management roles within the industry.

Greensmith was most recently heading the growth journey at British iGaming giant Inspired as Head of Commercial Development, where he played a fundamental role in expanding market presence and driving sales.

Juha Kauppinen, CEO of Gaming Corps says: “As we continue to grow, we’re entering a new and exciting phase of our journey. With a strong and unique game portfolio, best in-class distribution and top talents on board we are now focused on scaling our commercial efforts, to further accelerate our growth journey. 

We need to review our commercial strategies so they align with the company we are growing into and bringing Graham on board feels great and is an exciting example of the increased attention Gaming Corps are experiencing from the industry. We will now continue to work hard to become one of the industry’s most innovative and respected game studios.” 

Greensmith joins Gaming Corps following several impressive commercial successes, most recently leading a strong growth journey with iGaming giant Inspired. Having operated at senior level within a fast-growing PLC, he brings valuable experience from scaling operations and driving strategic expansion in a public company environment as well as strong connections and relationships from the European iGaming scene. Graham holds a Bachelor of Science in Business Management from the University of Surrey, and started his new role November 10th 2025.

Graham Greensmith commented, “I am thrilled to be joining Gaming Corps at the most exciting phase of their ambitious journey. The goal is clear, to become the vendor of choice for operators, producing games of the highest quality, known and enjoyed on a global scale. I’m grateful to Juha and the upper management team for the trust and opportunity to be part of this next chapter and I can’t wait to play my part in the undoubted success that is to come.”

The post Gaming Corps appoints new Chief Commercial Officer to drive next growth phase appeared first on European Gaming Industry News.