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CasinoBeats Summit achieves a momentous triumph by doubling its numbers

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SBC celebrates the resounding success of its 5th edition of the CasinoBeats Summit, which has shattered all previous records.

Witnessing an exceptional 50% surge in attendee participation, attracting over 3,000 registered delegates, this casino-focused event held from 23rd to 25th May at the InterContinental Hotel in Malta, also doubled the number of sponsors and exhibitors eager to showcase their brands and offerings.

Uniting the industry’s crème de la crème, the event presented a highly engaging conference agenda centred around product and market-focused discussions. The summit featured an exceptional lineup of over 200 distinguished speakers who delved into a wide range of topics, spanning from leadership, affiliation and market regulations to game mechanics and player psychology.

Among the notable speakers were Andrew Rhodes (CEO, UKGC), Silvia Hoppe (Group CMO, Wunderino & Mybet), Alexander Martin (CEO, SKS365), Dainis Niedra (CEO, Enlabs, Entain), Elena Shaterova (CCO, 7777 Gaming), Andrew Rushgrove (Managing Director – Gaming, Sky Betting & Gaming) and many other esteemed individuals.

“What stood out to me was the selection of topics and the variety, as well as the depth to which they were explored. I’ve noticed that other conferences often cover generic ideas, whereas here we delve into deep and specific subjects. We have people who actually work on sites, people who work constantly with regulatory commissions, so that was really a nice addition,” said Mariya Sayapina, Head of Performance at Game Lounge.

In addition, the Summit provided attendees with a dynamic show floor, featuring a diverse ensemble of 50 exhibitors. Notably, game providers were presented with the opportunity to showcase their work at the newly-introduced Game Innovation Stage, unveiling and pitching their latest titles and innovations to event attendees. Furthermore, attendees had the chance to deepen their engagement by visiting the presenting game studios in the dedicated Game Innovation Zone.

Rasmus Sojmark, CEO & Founder of SBC, “This year’s CasinoBeats Summit has surpassed all expectations, emerging as our largest and most successful edition to date. We embarked on a journey to reinvent the concept, striving to create a more engaging and immersive experience for the casino industry. Introducing game presentations, streamer sessions on the exhibition floor, six dedicated workshops, and roundtable discussions proved to be game-changers.

“Witnessing a bustling exhibition floor and packed conference rooms was truly incredible, as attendees fully embraced the myriad of business and educational opportunities offered by the event.”

This year’s CasinoBeats Summit also offered an extensive array of daytime and evening networking events, maximising opportunities for attendees to optimise their experience. The event lineup featured multiple gatherings and parties including the IMGL Breakfast Meetup, the Women in Gaming Breakfast, the Affiliate Lunchtime Meetup, the pre-registration and networking reception at SKYBeach, InterContinental, the official CasinoBeats Summit Networking Party at The Edge, Radisson and the CasinoBeats Closing Party at Infinity by Hugo’s.

“I found the networking elements to be extremely valuable, and what is truly amazing is that you provide the opportunity for all delegates to attend all the networking parties, which is crucial in this industry. I made numerous contacts and engaged in insightful conversations with many industry leaders. The entire experience was powerful,” said Dorota Gruszka, Marketing Manager at Booming Games.

Additionally, exclusive affairs such as the Affiliate Leaders VIP Dinner and the SBC Leaders & C-level VIP Dinner provided a perfect ambience for like-minded individuals to engage in meaningful conversations in a formal yet relaxed environment.

The Game Developer Awards marked the grand finale of the event, with Arsenal legend Gilberto Silva and returning host Trudy Kerr taking the stage. A total of 23 awards were presented, recognising outstanding achievements in the industry and honouring the best companies, casino titles, and individuals. Notable winners included Relax Gaming, BGaming, Brian Christopher, Barbara Bang and AvatarUX, among many other deserving recipients.

“We are extremely fortunate to have such a high calibre of game developer studios attending our event. This night presented a great opportunity to celebrate their work and contribute to further elevating the profiles of these studios,” Sojmark added.

Following the momentous success, the highly anticipated CasinoBeats Summit is set to make its return on 21 – 23 May 2024, once again taking place at the InterContinental Hotel in Malta.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SBC Summit’s INFINITY Lisbon Levels Up with Timmy Trumpet on the Decks

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Blending classical training, jazz roots, and EDM firepower, Timmy Trumpet will take the stage at the INFINITY Lisbon closing party with a high-energy set that promises to close SBC Summit with a bang.

Taking place on Thursday, September 18th at the MEO Arena—which serves as the Super Stage during the day—the venue will transform into the ultimate party setting for the Australian DJ and producer, widely regarded as one of the most explosive live performers in EDM.

Known for his trumpet solos and crowd-hyping energy, his headline set will be open to VIP attendees and complimentary operator and affiliate pass holders.

“The Greatest Show in Gaming couldn’t happen without the greatest showman in EDM! Jokes aside, no one brings the fire quite like Timmy Trumpet,” said Rasmus Sojmark, CEO & Founder of SBC. “He’s that rare artist who can blend high-energy drops with live instrumentation and still keep the crowd bouncing from start to finish.”

Timmy Trumpet’s musical journey began at just four years old when he picked up the trumpet. By thirteen, he was named Young Musician of the Year and earned a full scholarship to the Conservatorium of Music, studying under the Sydney Symphony Orchestra’s Anthony Heinrich. Within two years, he became the lead soloist for the Australian All-Star Stage Band, touring Europe and performing at some of the world’s top jazz festivals.

His evolution into the electronic music scene came naturally, blending live trumpet with high-energy EDM—culminating in his breakout hit Freaks in 2014, which has since surpassed a billion streams across all platforms and contributed to a discography that has amassed over 5 billion streams worldwide.

Trumpet’s Tomorrowland debut in 2017 remains the most-streamed set in the festival’s history. In 2024, he reached a new career high, ranking 5th on DJ Mag’s Top 100. That same year, he closed the main stage at Tomorrowland in both Belgium and Brazil—his Belgium set becoming the most-viewed performance of the year and further cementing his legacy as one of the festival’s most iconic acts.

The DJ’s genre-blending style and electrifying energy have also led to collaborations with some of the biggest names in electronic music. His discography includes powerhouse tracks with global stars like Steve Aoki, Armin van Buuren, Afrojack, Dimitri Vegas & Like Mike, Hardwell, KSHMR, R3HAB, W&W, and ALOK, among others.

“We already announced Alok last month as part of the INFINITY Lisbon lineup, and now confirming Timmy Trumpet means we’ll have two powerhouse DJs headlining the closing party—an experience I’m sure our attendees will truly appreciate,” said Sojmark.

This won’t be the first time SBC event attendees are treated to electrifying DJ performances. The tradition began last September during the debut edition of SBC’s flagship show in Lisbon, with headline acts including Darude, Miss Monique, and Don Diablo. It continued earlier this year at SBC Summit Rio, where Afrojack and Brazilian duo Dubdogz brought the energy behind the decks. Next, the tradition heads to SBC Summit Americas, where Steve Aoki will headline the INFINITY Florida closing party in Fort Lauderdale.

“It’s becoming a tradition—and one that both we at SBC and our delegates absolutely love,” Sojmark added. “Industry events are fantastic in so many ways. But they’re also demanding. Closing them with world-class acts creates an experience that’s both celebratory and memorable, which is exactly what SBC Summit is all about.

SBC Summit will return to the Feira Internacional de Lisboa and MEO Arena on 16–18 September. Set to welcome 30,000 industry professionals from around the world, the event will offer three days of in-depth educational content, a comprehensive exhibition floor, and networking opportunities.

The post SBC Summit’s INFINITY Lisbon Levels Up with Timmy Trumpet on the Decks appeared first on European Gaming Industry News.

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Wikibet.com Partners with iConvert to Power Smarter Conversion Across its Markets

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iConvert, the conversion platform built specifically for iGaming, is partnering with online casino and sportsbook Wikibet.com operated by Geeker Technology N.V., to ramp up first-time deposits (FTDs) across all its markets and English-speaking territories worldwide.

Wikibet.com is built for players, including VIPs, who value speed, simplicity, and real rewards. But even the best user experience needs to be matched with conversion flows that deliver. That’s where iConvert steps in.
The goal? Maximise player acquisition without maxing out marketing budgets.

By using iConvert’s behavioural overlays which are tailored by traffic source, GEO, and device, Wikibet.com is now optimising every visit in real-time, ensuring more of the right players convert the moment they land.

Wikibet gets it. They’ve built an operator brand with sharp UX, live dealers, and serious player rewards. Our job is to make sure every marketing dollar they spend results in deposits, not dead ends. This partnership is about precision, targeting bounce points, streamlining the journey, and turning intent into revenue

Ashley Wood, CEO, iConvert: “We built Wikibet for players who care about quality and speed, so it made sense to work with a partner who could bring that same mindset to conversion. iConvert gives us real-time insight, clean integration, and tangible FTD uplift. We’re excited to scale this across multiple markets and see what’s possible.”

Idan Levy, CEO of Wikibet.com: “This partnership marks another strategic step in iConvert’s global expansion, now powering over 140+ operators across 50+ markets, with over 3 million FTDs delivered to date.
Because in 2025, traffic alone isn’t enough. Conversion is the edge.”

The post Wikibet.com Partners with iConvert to Power Smarter Conversion Across its Markets appeared first on European Gaming Industry News.

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GR8 Tech Unveils Quick-Start Guide for ULTIM8 Sportsbook iFrame Integration

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GR8 Tech has released a 5-step guide for its ULTIM8 Sportsbook iFrame, giving a clearer look at what it takes to integrate one of the market’s most customizable and secure iFrame sportsbooks.

ULTIM8 Sportsbook iFrame delivers what matters most: content for different target geos and player preferences, customization tools that adapt to any brand, and full CRM control for targeted engagement. These capabilities translate directly into higher revenue and sustained growth within a safe environment rich with risk and anti-fraud features. And it all starts with fast, frictionless integration.

“Our onboarding approach is the foundation of a lasting relationship. We’ve built this guide to showcase that we don’t just provide a tool; we empower operators to get the most out of it,” said Kateryna Pozdnysheva, Chief Client Officer at GR8 Tech.

The guide walks through all major phases of ULTIM8 Sportsbook iFrame’s integration:

  • Planning and requirement gathering, including technical scope, branding needs, and licensing details
  • Contracting and onboarding, with a dedicated project team, Slack channel setup, and live training sessions
  • Customization options, covering UI branding, gamification tools, CRM, bonus orchestration, risk tools, and more
  • Integration and go-live, detailing APIs, authentication, staging, and testing procedures
  • Post-launch support, including 24/7 access to support, risk & anti-fraud teams, and change request workflows

GR8 Tech’s Client Success team is central in the integration process, supporting clients from initial planning through post-launch growth. With tailored training, always-on support, and real-time risk management, the team ensures every partner can confidently scale and evolve their sportsbook offering.

Clients want to differ from other sportsbooks and have more control,” added Pozdnysheva. “So, client success means anticipating needs, not just answering questions. We combine tools with a personalized, proactive mindset, which continues after go-live.

Whether operators are new to sports betting or expanding existing platforms, the ULTIM8 onboarding guide looks at the proven steps to launch fast, stay agile, and unlock long-term value in partnership with GR8 Tech.

Explore the guide on ULTIM8 Sportsbook iFrame integration and learn how to follow the seven-day go-live path.

The post GR8 Tech Unveils Quick-Start Guide for ULTIM8 Sportsbook iFrame Integration appeared first on European Gaming Industry News.

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