Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)
728x90 banner available here

Latest News

Bidstack Revs Up In-Game Advertising With Leading Mobile Racing Studios

Published

on

Reading Time: 3 minutes

Bidstack, the technology company pioneering Intrinsic In-Game advertising, today celebrates the one-year anniversary of its partnership with publisher Fingersoft and announces new partnerships with leading driving and racing mobile game studios The Tiny Digital Factory and Fat Cigar Productions Ltd.

Bidstack’s technology has become increasingly popular among mobile titles of all genres due to its ability to increase revenue through authentic and immersive in-game ads – without impacting gameplay or the player experience. Racing and sports games can be some of the most effective environments for in-game ads, enhancing realism and better mirroring real-world sporting environments.

Antoine Jullemier, VP, Gaming at Bidstack, said:

“I’m so pleased to be working with these three incredible racing studios. Brands are a huge part of racing and mobile games; therefore, they tend to have a lot of spaces suitable for in-game ad content, which can enhance the realism of those spaces. Our lightweight SDK means that game performance is unaffected, which is a critical consideration when it comes to players’ on-track performance. We’re super excited to further develop our relationship with Fingersoft and to add The Tiny Digital Factory  and Fat Cigar Productions Ltd to the Bidstack paddock. As in-game advertising continues to gain traction with brands, we expect to see the channel generate record revenues in the year ahead.”

Bidstack’s technology was first integrated into Fingersoft’s Boom Karts Multiplayer Racing in May 2022. Over the past year, the online go-kart racer, which has had more than 3.5 million downloads to date, has generated almost half a billion in-game ad requests. One of the largest game developers and publishers in Finland, Fingersoft is best known for Hill Climb Racing and Hill Climb Racing 2, which have more than 2 billion installs between them.

Otto Simola, Head of Game Economy from Fingersoft, said:

“We’re always interested in providing players with a seamless and enjoyable experience while driving incremental revenue for the business. In-game advertising is a natural fit for both of these priorities and our partnership with Bidstack over the past year has proved to us that ads can indeed increase authenticity and immersion in games. We’re eager to see how the obvious possibilities of in-game advertising can crystallise further for players and studios alike.”

The duo of newly-signed partnerships injects yet more high-octane racing content into Bidstack’s portfolio of racing games. The Tiny Digital Factory is a world-class publisher of racing and motorsport games based in Lyon and Montreal. Its popular racing simulation, GT Manager, harnesses Bidstack’s technology to authentically bring real-world brands into its immersive on and off-track environments.  Independent British Studio Fat Cigar Productions is utilising Bidstack’s technology in Street Kart Racing, a competitive mobile racer which has been the number 1 paid game on iOS in over 100 countries, to increase realism for users while adding an additional revenue stream.

Stéphane Baudet, CEO & Founder of The Tiny Digital Factory, commented:

“GT Manager is a simulation game that aims to recreate the thrill of running a racing team. Brands are part of the lifeblood of racing and Bidstack’s brand partnerships are contributing to making GT Manager as authentic as possible and supporting our business goals.”

Ross Jones, Co-Founder at Fat Cigar Productions, said:

“As a competitive racing title with a fantastic motorsport-savvy community, we don’t want to integrate any content that impacts on the performance of our game or user immersion. In-game advertising with Bidstack felt like an obvious choice to drive revenue and introduce authentic branded content without harming the user experience.”

Bidstack’s existing cross-platform sports and racing portfolio features Football Manager, Mad Skills Motocross 3, SimWin, Top Eleven and many more, enabling brands to reach an ever-growing and diverse gaming audience.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Latest News

SlotsCapital.lv Casino Welcomes New Players and Cryptocurrency Depositors with Generous New Year Bonuses

Published

on

Reading Time: 2 minutes

As the new year unfolds, SlotsCapital.lv Casino extends a warm welcome to new players with a collection of generous offers. Whether you’re a newcomer or a crypto enthusiast, there’s never been a better time to join the SlotsCapital.lv Casino family.

$100 WELCOME BONUS for New Players

New players can kick things off with a $100 Welcome Bonus when making their first deposit of $25 or more. This exciting bonus is just the beginning—there’s more to discover every day with fresh surprises and exclusive promotions.

SECOND DEPOSIT OFFER: 50 Free Spins x 3 Days

The rewards don’t stop there! For those looking to keep the fun going, make a second deposit of $35 and enjoy 3 sets of 50 free spins for 3 days on mystical-themed slot games by Rival like Mythic WolfForest of Forbidden Treasures, and Zeus Thunder Fortunes. It’s a great way to dive deeper into the action with even more chances to win.

“At SlotsCapital.lv, we believe in rewarding our new players right from the start. The new year is a perfect time for us to show how much we value our community, and we’re thrilled to offer these generous bonuses to help players get started in the best possible way,” said Steve Vaughn, Casino Manager at SlotsCapital.lv. We’re feeling extra generous this year, not only with our traditional deposit bonuses but also with special perks for our crypto players. It’s all about making 2025 the best year for our players.”

SPECIAL BONUS FOR NEW CRYPTO DEPOSITORS: 600% Bonus

We’re also giving crypto users an opportunity to boost their winnings with a 600% bonus on their first crypto deposit. Simply use the bonus code WELCOME600BTC when making a deposit of $25 or more and enjoy the excitement on Metal Detector: Mayan Magic slot.  Slots Capital accepts several cryptocurrencies; Bitcoin, Bitcoin Cash, Bitcoin Lightning and Litecoin. 

NEW PLAYER WELCOME DEPOSIT BONUSES

$100 on your 1st Deposit (New Players)
Bonus Code: FIRST100FREE
Min Deposit: $25. No max cashout

600% Bonus on your 1st Crypto Deposit (New Players)
Bonus Code:  WELCOME600BTC.
Playable on Metal Detector: Mayan Magic by Rival
Min Deposit: $25.
Max Cashout: 10x deposit

The post SlotsCapital.lv Casino Welcomes New Players and Cryptocurrency Depositors with Generous New Year Bonuses appeared first on European Gaming Industry News.

Continue Reading

Latest News

Kaizen Foundation joins forces with Friends of the Earth Malta

Published

on

Reading Time: 2 minutes

 The Kaizen Foundation has announced today a three-year partnership with Friends of the Earth Malta (FoEM). FoEM is part of Friends of the Earth, the world’s largest grassroots environmental network with a presence in 74 countries. This collaboration will support FoEM’s efforts to create a hub for environmental education at Il-Forn ta’ Kemmuna, a long-term project that aims to highlight the ecological and historical significance of Comino island. The project’s aim is to restore the historic bakery that once sustained the small farming community living on Comino decades ago. The building will be transformed into a zero-impact facility that educates visitors about the island’s unique ecology.

Panos Konstantopoulos, President of the Kaizen Foundation, commented: “This new partnership with Friends of the Earth Malta aligns perfectly with our mission to support long-term, impactful initiatives that improve quality of life. The environment is one of the core pillars of our Foundation and this project on Comino island promotes both environmental awareness and conservation. Aiming to serve as a force for positive change on a global scale, we are delighted that this partnership launches the Kaizen Foundation’s activities in Malta, following projects in Greece, Romania, and Germany. Cooperating with NGOs like FoEM, as well as with local communities is key for bringing about meaningful change and expanding the impact of our support.”

Il-Forn ta’ Kemmuna was conceptualised by FoEM’s director, Martin Galea De Giovanni, who came across the bakery as a young adult, while camping with friends. Watching the building fall into neglect, he conceived the idea of turning it into a centre for education about Comino’s natural beauty and historical significance. Comino (Kemmuna in Maltese), a small island in the Maltese archipelago, is home to a wealth of endemic flora and fauna and has been designated as a Natura 2000 site, the highest form of environmental protection in the European Union.

The bakery, located near Santa Maria Bay and surrounded by unspoiled nature (16,400m²), will operate with zero emissions, incorporating renewable energy, rainwater harvesting, wastewater treatment, and waste management systems, thus serving as a model for sustainable development. Il-Forn ta’ Kemmuna will host a programme of events designed to connect visitors and communities with the natural landscape of Comino. Activities shall include walks in nature, beekeeping and permaculture workshops, while also celebrating Maltese heritage through traditional bread-making. The restoration will also focus on preserving the bakery’s historic oven, one of the few remaining traditional ovens in Malta. Initial restoration work on the building began in 2024.

The post Kaizen Foundation joins forces with Friends of the Earth Malta appeared first on European Gaming Industry News.

Continue Reading

Latest News

The Booming Games charge continues with Buffalo Hold & Win Extreme 10,000

Published

on

Reading Time: < 1 minute

The epic buffalo migration roars on in Buffalo Hold and Win Extreme 10,000 from Booming Games, where the plains stretch farther and the stakes are higher!

This Booming Game’s top performer is back, now with the even bigger top prize of 10,000x total bet! The game features everything that made the original the top performer – from classic visuals and entertaining features to big win potential in the Hold and Win Extreme,  now increased further with the 10,000 grand jackpot!

Buffalo Hold and Win Extreme 10,000 is a 5×3, 25-payline slot that’s packed with pulse-pounding features. Land value symbols to trigger the Buffalo Bonus, which spins the Wheel of Fortune for a chance to win multipliers, Mini, Major and the massive Grand Bonus—now an incredible 10,000x your bet!

With the Hold and Win Extreme feature, the action expands across four 3×5 grids. Begin with one grid unlocked, and as you land more value symbols, unlock additional grids to set off a stampede of colossal payouts.

The thrill of the chase just reached new heights. Buffalo Hold and Win Extreme 10,000 offers the ultimate adventure with maximum rewards! If you are lucky, win up to 12,000x your bet!

Nemanja ŽivićDirector of Games at Booming Games, said: “Buffalo Hold and Win Extreme 10,000 takes the excitement of our popular Buffalo series to an entirely new level. With expanded gameplay, heightened volatility, and the potential for a massive 10,000x prize, this release is designed to keep players on the edge of their seats. The Hold and Win feature adds a dynamic layer of engagement, making every spin a step closer to untamed rewards. We’re confident that this thrilling sequel will resonate with players and deliver the premium gaming experience they expect from Booming Games.”

The post The Booming Games charge continues with Buffalo Hold & Win Extreme 10,000 appeared first on European Gaming Industry News.

Continue Reading

Trending

EEGaming.org is part of HIPTHER, parent brand of various prominent news outlets and international conferences. These platforms and events span a wide range of industries, including Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports, and several others. This indicates that EEGaming.org is part of a larger network that focuses on a diverse array of sectors, particularly those related to cutting-edge technology and modern lifestyle trends.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025 HIPTHER. All Rights Reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.