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Hipther Introduces Rite NRG and Darek Hiliński

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The #hipthers are delighted to introduce Darek Hiliński, Chief Growth Officer of our Right Energy Sponsors for the MARE BALTICUM Gaming & Tech Summit, Rite NRG!

Rite NRG is a Polish-Swedish IT consulting hub, where a close-knit assembly of under 70 experts integrate IT services, delivery consulting, and digital transformation. They foster an analytical approach to guiding businesses through the multifaceted digital realm.

Darek Hiliński is a seasoned Manager with extensive experience in the Technology sector. #Hipther had the pleasure to catch up with him in our previous sold-out Tech Event, the Prague Gaming & Tech Summit 2023 that took place in March, and we were thrilled to discover his contagious positive energy! In this interview, he will share more about himself and Rite NRG – the Right Energy Sponsor for MARE BALTICUM Gaming & Tech Summit!

 

Hello Darek! Thank you for taking the time to catch up, it’s a great pleasure to speak with you again! Would you take a minute to introduce yourself to our readers in your own words, please?

Hey there! I’m Darek from Rite NRG, and yes, I’ve got the right energy (pun intended).
Technology has always been my playground, from my uni days in Sydney AU to my postgrad adventures in Coventry UK. When I’m not being a full-time super dad to my amazing daughter Roma, you can find me indulging in my passions for riding bikes, making music, surfing and testing my body’s resilience with fasting and icy dips. You know, just keeping things exciting!

 

What do you do as a Chief Growth Officer in Rite NRG? Beyond job descriptions, what do you consider to be the key points in your work? And what’s your main goal?

I might wear the sales hat, but my true superpower lies in forging human bonds. It’s been my joyride, steering countless thrilling initiatives. Sure, life’s a rollercoaster, but nothing beats authentic relationships.
As we all race through today’s fast-paced market it’s crucial not to lose our grip on core values. So my main focus is on creating something amazing together whenever the time is #rite for both parties! My experience demonstrates that this is the #riteway; however, in the majority of cases, business is propelled by aggressive KPIs. Seizing the opportunity to elevate the human factor, to stand out and be remembered, is essential when the chance arises. That is why I’m really fascinated by the way you pave the ground to keep networking on such a high level during these tech events!

 

Going back to the big picture and introductions, please tell us more about Rite NRG, the company’s work and objectives.

This is yet another chapter of my life story because, let’s not sugarcoat it, RITE creates a rather unique environment in the IT world. Why? Find me another company that, along with steady organic growth (100% YoY), places such a strong emphasis on culture fit and understanding the values of their business partners. Working in such an environment means we often understand each other without speaking a word. And the best part? Our clients appreciate it, and they rarely drift away. Some do, but most return and value our consultative approach, openness, and unparalleled speed in action. What’s ahead? We’ll maintain our growth trajectory by attracting talents who truly resonate with Rite NRG’s vision for doing business 🙂

 

What is it that differentiates Rite NRG from its competition? And how does your own work influence that?

That’s an excellent question I’ve touched on earlier. Essentially, we trust that the right attitude, paired with boundless energy and a thirst for self-betterment, creates a powerful blend that exceeds any “delivery” expectation. Sure, others might say the same, but do they deliver? We do! It takes extraordinary precision across the whole “supply chain” but the payoff is phenomenal. As I mentioned in a LinkedIn post, “We are the ones creating music… We perform for every occasion, yet not for every listener.” I’m entirely in tune with Rite NRG’s values, and our collective harmony makes any extra engine oil redundant. Perpetual motion? We’re not there yet… but give us a few years, and watch this space! :))

 

Tell us more about your work with iGaming and casino companies: your personal experience, the connection of Rite NRG with the sector. What other industries do you cover?

The gaming industry is always buzzing with excitement! We genuinely enjoy the experience and, most importantly, have a fantastic time working on it. Our skills and approach have taken us to the point where we’ve built an iGaming platform for one of Europe’s biggest providers and are now crafting another for the Asian market. Chances are you know these companies quite well 😛
As we cherish diversity, our passion extends also to medtech, fintech, blockchain, IoT, and banking. This is where Rite’s co-founders initially spread their wings and gained the solid experience that propelled the company forward. So yes, from that point onwards, our legacy has resonated more and more.
It’s no coincidence that Monika Szwed, holding a senior business analyst position at Rite, is joining the speakers’ panel in Riga, as I firmly believe that everything starts with a proper understanding and challenging of a client’s vision. Why do we have such faith in this approach? Many clients think that having just an idea and a team is enough, but a thorough business analysis breaks down potential problems into manageable pieces. And you know what? We apply this approach as the starting point for every industry in which we operate!

 

Closing, how do you see the future in Tech, Gaming and Software Development? What’s more in demand right now in terms of skill set and services, and how do you think this could evolve?

Hmm, I believe AI will have a significant impact on how we, as consumers, perceive the final product and influence it as creators. I feel that the ongoing changes will make human interactions even more important, which I’m quite pleased about because the human factor is crucial, and its further evolution can only be beneficial. Regardless, I still think people will create products for other people, at least on a commercial level 🙂 . As for the competition between AI and humans from a consumer perspective, I believe AI will only further fuel our human creativity.

On a more down-to-earth note, my feeling is that the software development industry will need to become even more personalised and customer-focused in terms of both business ethics and the desire to be more natural in their approach. Rite has been aiming in this direction for quite a few years now!

Thank you so much for your time Darek, and for this opportunity for us and our readers to get to know you and Rite NRG better! We look forward to seeing you in Riga, on 16-17 May!

 

The MARE BALTICUM Gaming & Tech Summit brings together top decision-makers and business influencers, C-level executives, compliance experts and government officials from a variety of industries: iGaming, eSports, Blockchain, Artificial Intelligence, Fintech, Virtual/Augmented/Mixed Reality, FashionTech, and more.

Rite NRG will play an important role in Hipther’s upcoming MARE BALTICUM Gaming & Tech Summit in Riga, on May 16-17: they are the event’s “Right Energy” Sponsors, and one of their executives, Monika Szwed, Senior Business Analyst at Rite NRG, will be speaking at the panel moderated by Astra Tikas, “Decentralizing the Future: Insights from Blockchain Business Analysts, Cryptocurrency Expertise and Blockchain Development”.

Get Your Tickets to Join Us at the MARE BALTICUM Gaming & Tech Summit!

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Global Esports Federation Launches its Innovation & Research Centre in Athens

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The Global Esports Federation has launched its Innovation & Research Centre (IRC) in Athens, Greece, in collaboration with Socialinnov, a non-profit organisation dedicated to digital empowerment and social entrepreneurship.

The GEF Innovation & Research Centres are envisioned as collaborative spaces where technology, creativity and innovation converge to unlock human potential in the digital era. They will anchor forward-looking programmes that connect esports with education, wellness and opportunities in adjacent industries.

The Athens IRC anchors this global network, strengthening local ecosystems, enabling cooperation across regions and expanding opportunities in esports, gaming, technology and entertainment.

Thanos Karagrounas, GEF Chief Impact Officer, said: “The launch of our Innovation & Research Center in Athens is a milestone in the GEF’s journey to shape an inclusive and impactful future for esports. By combining Socialinnov’s deep expertise in digital empowerment with the GEF’s international network, we will unlock new opportunities for innovation, education, and investment – with people at the center of everything we do.”

“We are proud to partner with the Global Esports Federation to bring the GEF Innovation & Research Center to Athens. This collaboration reflects our mission to empower individuals and communities with the skills and tools needed to thrive in the digital age. Together, we will cultivate new pathways for youth, educators, and entrepreneurs to engage with technology, esports, and innovation on a global scale,” said Stella Psarrou, Director, Socialinnov.

Leveraging Greece’s growing digital ecosystem and Socialinnov’s expertise in education, youth empowerment and SME support, the Athens IRC will serve as a platform to develop strategies, programmes and investment opportunities focused on responsible gaming, holistic wellness and sustainable career pathways in esports and beyond.

The post Global Esports Federation Launches its Innovation & Research Centre in Athens appeared first on European Gaming Industry News.

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Entain’s Andrew Vouris to Speak at Regulating the Game 2026

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Leading gaming law and regulation conference Regulating the Game has announced the newly appointed CEO of Entain Australia and New Zealand as its first Featured Speaker for its March 2026 event in Sydney.

The conference is scheduled to take place from 9 to 11 March 2026 at the Sofitel Sydney Wentworth.

Andrew Vouris, who was appointed CEO of Entain Australia and New Zealand in August, brings almost two decades of leadership experience in wagering, operations and innovation at some of Australia’s largest wagering operators.

His career spans senior leadership roles in Tabcorp’s multi-billion dollar wagering and media business, heading global operations of a pioneering esports and wagering platform, and partnering with private equity to build early-stage ventures in esports. Across these roles he has been deeply engaged in navigating complex regulatory and compliance challenges.

Since stepping into the CEO role at Entain Australia and New Zealand, Vouris has outlined his desire to embed a culture of “win, but not at all costs”, to return to the basics of selling bets and to lead innovation while ensuring customers are protected.

“I am grateful for the opportunity to speak at Regulating the Game 2026, which provides a unique global platform for advancing dialogue between regulators, industry and thought leaders,” Vouris said.

“At a time when public expectations and regulatory demands are at an all-time high, I look forward to sharing Entain’s vision for balancing sustainable growth, compliance leadership, and customer protection.”

Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game, added: “Andrew’s leadership vision for Entain and his extensive track record across wagering and esports bring an important perspective to Regulating the Game 2026. His focus on culture, compliance and innovation aligns strongly with the values of the conference, and we are thrilled to feature his insights as part of this year’s program.”

The post Entain’s Andrew Vouris to Speak at Regulating the Game 2026 appeared first on European Gaming Industry News.

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Better Collective Launches Playbook

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Better Collective has launched Playbook, an AI-powered betting solution transforming how fans place bets by fitting seamlessly into the way they already engage.

The launch follows the company’s press release of 12 February 2025, “Better Collective powered more than 8 million wagers and gathered football fans in New Orleans for the Super Bowl,” where Better Collective piloted early retention-driven products. With Playbook, these pilots are now scaled into a fully integrated solution – expanding Better Collective’s role in the betting ecosystem and strengthening engagement with sportsbook partners. With sports fans globally wagering more than 1.5 trillion EUR annually, the opportunity for innovation in this space is significant, and Playbook positions Better Collective to capture a greater share of this market.

At its core, Playbook is built to make betting seamless and more engaging for fans. Playbook enhances the user experience by delivering an actionable link – utilising bet slip image recognition built on AI and smart deeplinks – from betting content and tips that opens directly into a sportsbook app or website with the bet pre-loaded.

Jesper Søgaard, Co-Founder and CEO of Better Collective, said: “Playbook reflects our ambition to lead in delivering unique, and engaging sports betting experiences for sports fans and bettors while driving strong retention value for our partners. This positions Better Collective uniquely within the global sports betting ecosystem, where sports fans wager more than 1.5 trillion EUR annually.”

Initial launch in the US ahead of the NFL season

Historically, Better Collective’s affiliate model has been focused on acquiring new customers through its owned sports media, paid channels and partnerships. With the launch of Playbook, the addressable audience naturally expands to include all active bettors – not just new sign-ups. By complementing its global leadership in acquisition with direct engagement in bet placements at scale, Better Collective establishes a stronger position in the emerging retention betting space and secures touchpoints across the entire customer lifecycle. By engaging users directly at the point of bet placement, Playbook introduces a new layer of value creation for Better Collective, with new commercialisation opportunities that complement the company’s existing acquisition-driven and brand advertising revenue streams.

Playbook launched on September 3 in the US ahead of the NFL season, with additional key markets in the pipeline. Furthermore, Better Collective plans to build out a broader AI-suite of tools and betting assistants, reinforcing its position at the forefront of innovation in the sports betting ecosystem. Its rollout is supported by Better Collective’s owned sports betting communities, scalable technology infrastructure and partnerships with the world’s leading sportsbooks. These communities already attract millions of followers and thousands of paying subscribers, giving Playbook a built-in foundation to increase engagement and channel value directly to partners from day one.

The post Better Collective Launches Playbook appeared first on European Gaming Industry News.

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