In May 2025, Danes spent more on gambling compared with May 2024. Especially online casino and gaming machines contributed to the growth.

Figures from the Danish Gambling Authority’s latest monthly statistics show that the total gambling spend in May increased by 19.5% compared with May 2024.

In May 2025, the growth in the spending on online casino and gaming machines was 40.1% and 8.4%, respectively, compared with May 2024. Land-based casino achieved the same result as in May 2024, whereas betting saw a minor decrease of 6.3%. The monthly statistics also cover figures on the Register of self-excluded players (ROFUS) and the helpline StopSpillet.

Betsson Group, a leading global online gaming operator, has strengthened its commitment to quality, sustainability and responsible business practices through the achievement of three ISO certifications and two independent assessments in Italy. These were awarded to Azzurri Ltd, the Group’s locally licensed entity, by Bureau Veritas – a leader in testing, inspection and certification – following extensive audits of the Group’s Italian operations.

With a presence in over 25 markets and a strong focus on regulatory compliance, ESG and customer experience, Betsson Group continues to embed responsible practices across all areas of its business.

The following internationally recognised standards were awarded:

• ISO 9001 – Quality Management: Recognises effective quality management systems that consistently deliver services meeting customer and regulatory requirements.

• ISO 14001 – Environmental Management: Focuses on reducing environmental impact through responsible resource use and environmental stewardship.

• ISO 26000 – Social Responsibility: Reflects a commitment to ethical behaviour, transparency and contributing to sustainable development.

• ISO 30415 – Human Capital: Diversity and Inclusion: Validates inclusive workplace practices that respect human rights and promote equal opportunities.

• ISO 50001 – Energy Management: Acknowledges systematic efforts to improve energy efficiency and reduce consumption across operations.

“These certifications reflect our Group-wide commitment to operating responsibly, ethically and sustainably. While the audit was conducted for our Italian operations, the values underpinning these standards – from quality and environmental care to diversity and social responsibility – are deeply embedded across Betsson Group,” said Corinne Valletta, General Counsel at Betsson Group.

“Thanks to Betsson’s strong culture and drive towards operational excellence, continuous improvement and commitment towards ESG, the certification process was fairly straightforward. Kudos to the whole team for their commitment and strong knowledge across all disciplines. Their proactive approach to implementing best practices across multiple disciplines is commendable and aligns with the highest international standards,” said Peter Cain, Country Manager at Bureau Veritas Malta.

Flutter Entertainment’s online bingo brand, tombola, announced its first-ever platform partnership, bringing its innovative product and deep liquidity pool to Sisal, Flutter’s sports betting and gaming brand in Italy. The collaboration between the two leading brands represents the latest example of the Flutter Edge in action – the Group’s distinct competitive advantages across product, technology, expertise and scale, all of which are evident in this partnership.

Sisal’s bingo customers now get to enjoy tombola’s proprietary bingo product as an integrated feature on their app and website. Games will continue to be Sisal-branded to maintain consistency but will be powered by tombola’s product offering and expertise. Meanwhile, Italian tombola players will see the introduction of Super Bingo, a new playing experience involving a game of 75-ball bingo that will generate significant full house prizes well beyond what has been available in the market up to now.

Importantly, the integration and these new products allow both sets of customers to avail of a much deeper liquidity pool, giving them opportunities to play for larger prizes and bigger guaranteed jackpots.

Rosangela Robbiani, Chief Product Officer at Flutter Southern Europe and Africa (SEA), which includes Sisal, said: “We’re thrilled to see this combination happening, as Italy proves once again to be a fertile ground for collaboration across Flutter’s brands, particularly within Southern Europe and Africa. Leveraging the advantages of the Flutter Edge, we’re unlocking new ways to enhance the customer experience. Sisal has a long-standing track record in pioneering product innovation: this initiative is a clear example of how cross-brand collaboration within Flutter can accelerate innovation and deliver meaningful value for our players.”

The Sisal launch represents the first phase of an ambitious partnership. Later this year, tombola’s casino product will launch on Sisal, fully integrated with engaging player chat capabilities and tombola’s signature side-games solution as part of the enhanced bingo proposition. This multi-product approach will create a strong ecosystem that leverages the best of both brands.

Beyond Italy, the successful integration represents a new opportunity for the Group to transform its bingo proposition within existing markets, while expanding the product’s reach globally through strategic partnerships.

“This is a hugely exciting moment for tombola, as we take the next step in our evolution and bring our award-winning bingo product to Sisal’s players in Italy. The ability to seamlessly integrate and scale our platform for future partnerships represents a fantastic opportunity for Flutter to transform the bingo proposition, both within our existing markets and beyond,” said Marion Ryan, Managing Director at tombola.