Responsible Gambling proprietary flows at the heart of ProgressPlay’s new tech stack

ProgressPlay has been shortlisted by the highly prestigious EGR B2B Awards for the inaugural ‘Safer Gambling’ Award, recognising the company’s proprietary new flows that include interaction funnels, onboarding, retention, reduced attrition, lifetime value, and other KPI’s which their large casino cluster now has full access to.

The EGR B2B Awards 2023 reward and celebrate the very best service providers in the online gaming industry, recognising the achievements of suppliers from across all the major egaming disciplines including betting and gaming software, Responsible Gambling, white-label, networks, mobile, payments, recruitment, IT and infrastructure. The Awards ceremony will be held on June 8, 2023, at the Roundhouse, London, United Kingdom.

Recently, ProgressPlay has invested in proprietary technological advancement facilitating greater automation tools and robust secured procedures for Responsible Gambling that put the company at the forefront of companies providing the safest player experience.

Crucially, ProgressPlay has developed its own proprietary Responsible Gambling software in an innovation project that reached fruition with February’s platform launch at ICE2023.

The EGR Awards judges recognised that ProgressPlay significantly rethought its Responsible Gambling approach, creating an AI-driven proprietary flow for interaction with players which recognises them in real-time and scores them against a number of criteria.

Last year ProgressPlay internally restructured to create a new multidisciplinary Responsible Gambling Team, putting together a squad of top executives alongside a new ‘Responsible Gaming Monitoring Committee’ to help steer development of Responsible Gambling actions within the company and an innovative Progress Learn platform to drive knowledge and skills around Responsible Gambling company-wide.

The new platform with a slick and intuitive AI-driven UI/UX now supplies operators and casinos with a platform and game aggregator together with extensive value-added services, covering white-label, turnkey and a new service introduction on the back of the new technology, Licensee services. These upgrades were recognised by the EGR B2B Awards judges in their shortlisting.

A raft of over 150 online casino brands has already teamed up with ProgressPlay to bring their casino and sports-betting platforms to life, and these brands are currently being migrated to the new stack. This combination of casino games and sports-betting is in itself a rare offering, underpinning the innovative approach the company has to doing business.
ProgressPlay CEO Itai Loewenstein said: “This puts a new complexion on all the efforts made by the amazing team at ProgressPlay to lead the pace of change in the iGaming industry. We are honoured and humbled to have attracted the distinguished judges attention and look forward to Awards night. Safer Gambling has been at the heart of everything we have been doing during our transformation process and we are delighted that the judges have recognised this.”